- Verified 11 Nov 2026Every profile shows where facts came from
- Unknowns labelledGaps are stated, never guessed
- No paid placementNo affiliate links, ratings or reviews
- Not a rankingAlphabetical by default; fit notes, not scores
What is Customer Feedback Software?
Customer feedback software collects opinions from customers through surveys (NPS, CSAT, CES), in-app prompts, feature-request portals and public reviews, then analyses and routes that feedback so teams can act on it.
Feedback tools differ by who the feedback is for: product teams want in-app surveys and feature requests, CX teams want NPS programmes, and marketing teams want public reviews.
This category covers enterprise CX (Medallia), feature-request management (UserVoice), multi-channel surveys (Survicate, Qualaroo, Zonka Feedback), NPS for service teams (AskNicely, Retently) and review platforms (Birdeye, Trustpilot Business, Yotpo).
Delighted, a popular NPS tool, shut down on 30 June 2026, so many buyers are switching. The profiles below summarise dated 2026 sources and are research aids, not rankings.
Best customer feedback, NPS and review management software by need.
Shortlists built from what each sourced profile documents, listed alphabetically, not ranked. Open a profile for limits, prices and sources.
Best free customer feedback, NPS and review management software
3 of 10 profiles document a free plan.
Customer feedback, NPS and review management software for small businesses
1 of 10 profiles are documented mainly for small and mid-size teams.
Customer feedback, NPS and review management software for enterprises
9 of 10 profiles are documented for large enterprises.
Customer Feedback Software compared: browse and filter
Search and filters update this list on the page and do not create new URLs, so every profile stays crawlable and linkable.
AskNicely
AskNicely · Frontline NPS and CX
An NPS and customer experience platform for frontline service teams, sold by quote; Vendr data shows a median near $8,935 a year.
- Quote-based
- Annual
- Cloud
- Frontline NPS
- Independent sources
Best for Service businesses coaching frontline staff with NPS
Key capabilities- Learn
- Grow
- Transform
- Vendr median
PricingLearn, Grow and Transform by quote; Vendr median about $8,935 a year (range $6,531 to $17,338).Figures reported by independent sources; vendor page not reviewed directlyBirdeye
Birdeye · Reputation and review management
A review and reputation management platform for multi-location businesses, priced by quote with a reported median of $4,788 a year.
- Quote-based
- Annual contract
- Cloud
- Reviews + reputation
- Independent sources
Best for Multi-location businesses managing reviews and local reputation
Key capabilities- Model
- Median
- Per location
- Payment
PricingQuote-based; reported median contract $4,788 a year; per-location pricing reported at $299 to $449 a month.Figures reported by independent sources; vendor page not reviewed directlyMedallia
Medallia · Enterprise experience management
An enterprise customer and employee experience management platform, sold by quote with entry licences reported around $20,000 a year.
- Quote-based
- Annual contract
- Cloud
- Enterprise CXM
- Independent sources
Best for Large enterprises running multi-channel experience programmes
Key capabilities- EDRs
- Modules
- Services
- Entry licence
PricingCustom quotes; entry licences reported around $20,000 a year, plus $5,000 to $50,000+ implementation (estimates).Figures reported by independent sources; vendor page not reviewed directlyQualaroo
Qualaroo · Website and in-app nudge surveys
A targeted website and in-app survey tool with a free plan and Essentials from $19.99 a month billed annually.
- Free plan
- Monthly or annual
- Cloud
- Nudge surveys
- Independent sources
Best for Teams collecting on-site and in-app visitor feedback
Key capabilities- Essentials
- Business
- Enterprise
- Branding removal
PricingFree; Essentials $19.99 annual ($39.99 monthly); Business $49.99 annual ($99.99 monthly); Enterprise quote.Figures reported by independent sources; vendor page not reviewed directlyRetently
Retently · NPS, CSAT and CES surveys
An NPS, CSAT and CES survey platform with flat monthly plans from $50 and a free trial without a card.
- Free trial
- Flat monthly
- Cloud
- NPS surveys
- Independent sources
Best for SMBs running relationship and transactional NPS
Key capabilities- Basic
- Essential
- Professional
- NPS
PricingBasic $50; Essential $179; Professional $359 a month (flat rate).Figures reported by independent sources; vendor page not reviewed directlySurvicate
Survicate · Multi-channel surveys
A survey and feedback tool for website, in-app, email and mobile surveys, with a free plan and Growth at $114 a month billed annually.
- Free plan
- Monthly
- Cloud
- Multi-channel surveys
- Independent sources
Best for Product and marketing teams running in-app and website surveys
Key capabilities- Free
- Starter
- Growth
- Pro
PricingFree (25 responses a month); Starter $89; Growth $114 (annual); Pro $349; Enterprise $569 a month.Figures reported by independent sources; vendor page not reviewed directlyTrustpilot Business
Trustpilot · Public review platform
Trustpilot's business plans for collecting and showcasing reviews, free for 50 invitations a month and from $319 a month (Plus, annual).
- Free plan
- Annual contract
- Cloud
- Public reviews
- Independent sources
Best for Brands building public trust with verified reviews
Key capabilities- Free
- Plus
- Premium
- Price
PricingFree (50 invitations/mo); Plus $319; Premium $799 a month billed annually; Enterprise custom.Figures reported by independent sources; vendor page not reviewed directlyUserVoice
UserVoice · Product feedback management
An enterprise product feedback platform with annual contracts estimated from about $16,000 a year and a sales-led 30-day trial.
- Quote-based
- Annual contract
- Cloud
- Feature requests
- Independent sources
Best for B2B SaaS companies centralising feature requests at scale
Key capabilities- Minimum
- Average
- Enterprise
- Term
PricingNot published; estimated from about $1,333 a month ($16,000 a year), average about $21,000 a year (estimates).Figures reported by independent sources; vendor page not reviewed directlyYotpo
Yotpo · Ecommerce reviews and loyalty
An ecommerce reviews, UGC and loyalty platform, with review plans reported at $89 (Starter) and $169 (Pro) a month.
- Paid plans
- Monthly
- Cloud
- Ecommerce reviews
- Independent sources
Best for Ecommerce brands collecting product reviews and UGC
Key capabilities- Starter
- Pro
- Premium / Enterprise
- Overages
PricingStarter $89; Pro $169 a month; Premium and Enterprise custom.Figures reported by independent sources; vendor page not reviewed directlyZonka Feedback
Zonka Feedback · Omnichannel CX surveys
An omnichannel customer feedback and survey platform with AI analysis; sources disagree on whether it has a free plan and published prices.
- Quote-based
- Annual
- Cloud
- Omnichannel CX
- Independent sources
Best for Businesses running omnichannel CX surveys with AI analysis
Key capabilities- Feedback Management
- AI Feedback Intelligence
- Pricing
- Digital
PricingCostBench: quote-based, ~$33 per user a month buyer estimate; Featurebase: Feedback Management from about $199 a month.Figures reported by independent sources; vendor page not reviewed directly
No listings match these filters.
Listings are ordered alphabetically by default. They are not ranked, and there are no user ratings or paid placements.
Customer Feedback Software compared on key criteria.
Summaries come from each profile; open a profile for sources and caveats.
| Product | Pricing model | Starting price | Free plan | Focus | Best for |
|---|---|---|---|---|---|
| AskNicely | Quote (responses) | ~$8,935/yr median (Vendr) | No | Frontline NPS | Service teams |
| Birdeye | Quote (per location) | ~$4,788/yr median (reported) | No | Reviews + reputation | Multi-location |
| Medallia | Quote (EDR-based) | ~$20,000/yr (est.) | No | Enterprise CXM | Large enterprises |
| Qualaroo | Flat monthly | $19.99/mo (annual) | Yes | Nudge surveys | Website feedback |
| Retently | Flat monthly | $50/mo | No; trial | NPS/CSAT/CES | SMB NPS |
| Survicate | Flat monthly | $89/mo | Yes (25 responses) | Multi-channel surveys | In-app surveys |
| Trustpilot Business | Flat monthly (annual) | $319/mo (annual) | Yes (50 invites) | Public reviews | Online brands |
| UserVoice | Quote (annual) | ~$16,000/yr (est.) | No; 30-day trial | Feature requests | B2B SaaS at scale |
| Yotpo | Flat monthly (by orders) | $89/mo | No | Ecommerce reviews | Online stores |
| Zonka Feedback | Quote / monthly (disputed) | ~$199/mo (reported) | Disputed | Omnichannel CX | Multi-channel surveys |
Which Customer Feedback Software option fits which situation.
- AskNicelyMay suit Service businesses coaching frontline staff with NPS
- BirdeyeMay suit Multi-location businesses managing reviews and local reputation
- MedalliaMay suit Large enterprises running multi-channel experience programmes
- QualarooMay suit Teams collecting on-site and in-app visitor feedback
- RetentlyMay suit SMBs running relationship and transactional NPS
- SurvicateMay suit Product and marketing teams running in-app and website surveys
- Trustpilot BusinessMay suit Brands building public trust with verified reviews
- UserVoiceMay suit B2B SaaS companies centralising feature requests at scale
- YotpoMay suit Ecommerce brands collecting product reviews and UGC
- Zonka FeedbackMay suit Businesses running omnichannel CX surveys with AI analysis
Based on each profile's documented strengths and limits. These are fit notes, not rankings: test options against your own requirements.
Key features and capabilities of Customer Feedback Software.
The capabilities that define the category. Not every product offers all of them, and depth varies a lot between entry-level and enterprise tools.
Surveys
CSAT, NPS and CES.
In-app and web feedback
Collect in context.
Feedback inbox
Centralise comments.
Tagging and analysis
Themes and sentiment.
Feature request boards
Ideas and voting.
Closed-loop replies
Follow up with customers.
Integrations
CRM, help desk and product tools.
Reporting
Trends over time.
How businesses use Customer Feedback Software.
- 01
Product feedback
Prioritise roadmap.
- 02
Service satisfaction
Measure support quality.
- 03
Churn insight
Learn why customers leave.
- 04
Feature requests
Collect ideas.
- 05
Release validation
Check reactions to changes.
Who uses Customer Feedback Software and what problems it solves.
Product teams
Run in-app surveys and track feature requests.
CX leaders
Measure NPS, CSAT and CES and close the loop.
Marketing teams
Collect and display public reviews.
Multi-location operators
Manage local reputation and frontline feedback.
What Customer Feedback Software changes in practice.
Practical outcomes teams report when the category is implemented well. Results depend on adoption, data quality and process, so we do not quote percentages.
Customer-led decisions
Evidence for priorities.
Early warnings
Spot dissatisfaction.
Customer trust
Show you listen.
Organised feedback
One place for all input.
Features and criteria to evaluate in Customer Feedback Software.
Channels
Email, SMS, web, in-app, kiosk and mobile.
Volume pricing
Responses, invitations, orders or locations.
Analysis
Text tagging and AI insights.
Closing the loop
Alerts, workflows and follow-up.
Integrations
CRM, help desk and ecommerce.
Contract terms
Minimums, auto-renewal and notice periods.
How to choose Customer Feedback Software: a step-by-step approach.
- 1
Pick the feedback type
Surveys, NPS, feature requests or reviews.
- 2
Estimate volume
Responses, invitations or orders a month.
- 3
List channels
Where customers will answer.
- 4
Check integrations
CRM, help desk and store platform.
- 5
Pilot one journey
Survey one touchpoint for a month.
- 6
Read the contract
Renewal terms and price increases.
Questions to ask before you buy
- Which channels can collect feedback?
- How is analysis automated?
- Can we follow up with customers?
- Which integrations are native?
Common mistakes when choosing Customer Feedback Software.
Ignoring auto-renewal
Several vendors auto-renew with strict notice periods.
Over-surveying
Too many surveys lower response rates.
Collecting without acting
Route feedback to owners.
Underestimating volume
Response and order caps trigger upgrades.
Mixing reviews and NPS
Public reviews and private NPS serve different goals.
Customer Feedback Software key terms explained.
- NPS
- Net Promoter Score, from the 0-10 likelihood-to-recommend question.
- CSAT
- Customer satisfaction score.
- CES
- Customer effort score.
- Closing the loop
- Following up with customers who gave feedback.
- Nudge survey
- A short targeted on-page or in-app survey.
- UGC
- User-generated content such as photo reviews.
Customer Feedback Software comparisons.
7 side-by-side comparisons with a feature table, pricing, strengths and limits, and best-fit scenarios. No winner is declared in any of them.
Alternatives to popular customer feedback, NPS and review management software.
Every product in this category has a guide comparing its main alternatives and competitors on pricing, free plan, features and fit.
Customer Feedback Software questions and answers
What is the best free customer feedback, NPS and review management software?
3 of the 10 customer feedback, NPS and review management software profiles here document a free plan: Qualaroo, Survicate and Trustpilot Business. Free plans and tiers usually cap users, records or usage, so check each profile for limits. The list is alphabetical, not a ranking.
What is the best customer feedback, NPS and review management software for small businesses?
Products documented mainly for small and mid-size teams include Retently. Retently may suit SMBs running relationship and transactional NPS. The best fit depends on your sales or work process and budget, so trial two or three.
Which customer feedback, NPS and review management software suits large enterprises?
9 profiles are documented for large enterprises: AskNicely, Birdeye, Medallia, Qualaroo, Survicate, Trustpilot Business, UserVoice, Yotpo and 1 more. Larger rollouts should also check SSO, permissions, audit logs, data residency and contract terms on each profile.
Where can I find alternatives to a specific feedback platform?
Every product in this category has its own alternatives guide, for example AskNicely alternatives, Retently alternatives and Survicate alternatives. Each guide compares the main competitors on pricing, free plan, features and fit.
What is the best customer feedback software?
Survicate and Qualaroo suit in-app and website surveys; Retently and AskNicely suit NPS; UserVoice suits feature requests; Birdeye, Trustpilot and Yotpo suit reviews; Medallia suits enterprise CX. This list is not a ranking.
What happened to Delighted?
Delighted, owned by Qualtrics, shut down on 30 June 2026, according to a July 2026 Retently blog post.
Which feedback tools are free?
Survicate (25 responses a month), Qualaroo and Trustpilot Business (50 invitations a month) have free plans.
What is the cheapest NPS tool here?
Retently starts at $50 a month and Qualaroo at $19.99 a month billed annually.
Narrow your Customer Feedback Software shortlist.
Open a profile for sources and pricing, read an alternatives guide, or talk to Stack18 if off-the-shelf is not the answer.
Logos provided by Logo.dev. Product names and logos are trademarks of their respective owners and appear for identification only; they do not imply endorsement.