Alternatives · Customer Feedback Software

Best Zonka Feedback Alternatives in 2026

A sourced shortlist of the top Zonka Feedback competitors: Survicate, Retently, AskNicely and Medallia. Each is compared with Zonka Feedback on pricing, free plan, features and fit, using dated vendor and independent sources. No rankings and no paid placement.

  • Updated 10 Nov 2026Profiles verified 11 Nov 2026
  • 4 alternativesEach with a full sourced profile
  • Not a rankingFit depends on your priorities
  • Not tested by Stack18Editorial summary of documented facts
Quick answer

What are the best alternatives to Zonka Feedback?

The main alternatives to Zonka Feedback covered here are Survicate, Retently, AskNicely and Medallia. Survicate may suit product and marketing teams running in-app and website surveys, while Retently may suit SMBs running relationship and transactional NPS. None is best for everyone: the right feedback platform depends on team size, budget and which Zonka Feedback limitation you are trying to solve.

Teams usually start looking beyond Zonka Feedback for documented reasons: pricing reports conflict; learning curve for advanced features. Zonka Feedback remains a reasonable fit for businesses running omnichannel CX surveys with AI analysis, so an alternative is not automatically better, only different.

Below, every option is compared with Zonka Feedback in one table, then described with its strengths, trade-offs and pricing, each taken from its own sourced profile. Anything the sources do not document is marked as unknown.

Why switch

Why teams look for Zonka Feedback alternatives.

Each reason is a limitation documented on the Zonka Feedback profile, with its source cited there.

01

Cost and pricing

Pricing reports conflict.

02

Complexity and setup

Learning curve for advanced features.

03

Scope and fit

Auto-renewing contracts.

According to its profile, Zonka Feedback may be less suited to: feature-request tracking; public review sites.

Comparison table

Zonka Feedback vs its top alternatives at a glance.

Zonka Feedback is shown first for reference. Summaries come from each sourced profile; suitability depends on company size, budget, use case and technical requirements.

Zonka Feedback and its alternatives compared on best fit, pricing model, starting price, free plan, focus, best for
ProductBest forPricing modelStarting priceFree planFocusBest for
Zonka Feedback (current tool)Businesses running omnichannel CX surveys with AI analysisQuote / monthly (disputed)~$199/mo (reported)DisputedOmnichannel CXMulti-channel surveys
SurvicateProduct and marketing teams running in-app and website surveysFlat monthly$89/moYes (25 responses)Multi-channel surveysIn-app surveys
RetentlySMBs running relationship and transactional NPSFlat monthly$50/moNo; trialNPS/CSAT/CESSMB NPS
AskNicelyService businesses coaching frontline staff with NPSQuote (responses)~$8,935/yr median (Vendr)NoFrontline NPSService teams
MedalliaLarge enterprises running multi-channel experience programmesQuote (EDR-based)~$20,000/yr (est.)NoEnterprise CXMLarge enterprises
In detail

Each Zonka Feedback alternative described.

Pricing, strengths and trade-offs are taken from each product's profile, where every point is linked to a dated source.

Survicate

Survicate · Multi-channel surveys

Survicate collects customer feedback through website, in-product, email, link and mobile surveys, with AI analysis of responses.

Pricing
Free (25 responses a month); Starter $89; Growth $114 (annual); Pro $349; Enterprise $569 a month.
Free plan
Yes
Team size
Small teams, Mid-size teams, Large enterprises
Strengths
  • Free plan.
  • Many survey channels.
Trade-offs to weigh against Zonka Feedback
  • Free plan has 25 responses a month.
  • Pro and Enterprise cost much more.

Retently

Retently · NPS, CSAT and CES surveys

Retently is customer satisfaction survey software for running NPS, CSAT and CES campaigns by email, in-app and link, with analytics and integrations.

Pricing
Basic $50; Essential $179; Professional $359 a month (flat rate).
Free plan
No
Team size
Small teams, Mid-size teams
Strengths
  • Low entry price.
  • Flat-rate plans.
Trade-offs to weigh against Zonka Feedback
  • No free version.
  • Big jump to Essential.

AskNicely

AskNicely · Frontline NPS and CX

AskNicely is a customer experience platform that runs NPS and CSAT surveys and turns feedback into coaching and recognition for frontline teams.

Pricing
Learn, Grow and Transform by quote; Vendr median about $8,935 a year (range $6,531 to $17,338).
Free plan
No
Team size
Mid-size teams, Large enterprises
Strengths
  • Unlimited users on plans.
  • Frontline coaching tools.
Trade-offs to weigh against Zonka Feedback
  • No published prices.
  • No free trial.

Medallia

Medallia · Enterprise experience management

Medallia is an enterprise experience management (CXM) platform that captures feedback and interaction signals across channels and analyses them for large organisations.

Pricing
Custom quotes; entry licences reported around $20,000 a year, plus $5,000 to $50,000+ implementation (estimates).
Free plan
No
Team size
Large enterprises
Strengths
  • Broad enterprise CX suite.
  • Multi-channel signal capture.
Trade-offs to weigh against Zonka Feedback
  • High total cost of ownership.
  • Slow time to value reported.
Best-fit scenarios

Which Zonka Feedback alternative should you choose?

No single alternative is best for everyone. Match the scenario to your own requirements, then test two or three options against a real process.

Consider Survicate if you are…

  • Product and marketing teams running in-app and website surveys
  • SaaS companies
  • UX researchers
See the Survicate profile

Consider Retently if you are…

  • SMBs running relationship and transactional NPS
  • SaaS customer success teams
  • Ecommerce brands
See the Retently profile

Consider AskNicely if you are…

  • Service businesses coaching frontline staff with NPS
  • Multi-location brands
  • Home services and healthcare groups
See the AskNicely profile

Consider Medallia if you are…

  • Large enterprises running multi-channel experience programmes
  • Contact-centre-heavy businesses
  • Global brands
See the Medallia profile

Stay with Zonka Feedback if you are…

  • Businesses running omnichannel CX surveys with AI analysis
  • Retail and hospitality
  • Delighted switchers
See the Zonka Feedback profile
Switching

How to switch from Zonka Feedback.

Moving off Zonka Feedback means exporting historical responses, scores and contacts, re-creating survey logic, triggers and branding, reconnecting CRM, help desk or store integrations, and re-embedding widgets. Run both tools side by side for one survey cycle so trend lines stay comparable. Run one real survey or review campaign in each shortlisted tool for a month, then compare response rates, analysis and how easily feedback reaches the owning team.

Switching checklist
  1. Export a sample of your Zonka Feedback data and test an import into the new product.
  2. List the automations, integrations and permissions you would need to rebuild.
  3. Compare total cost for your real seat count, including add-ons and onboarding fees.
  4. Pilot with one team before a full cut-over.
  5. Check contract terms, renewal dates and notice periods with Zonka Feedback.

General guidance, not specific to any vendor. Confirm migration options with the vendors.

FAQ

Zonka Feedback alternatives: questions and answers

What is the best alternative to Zonka Feedback?

No single alternative is best for everyone. The alternatives covered here are Survicate, Retently, AskNicely and Medallia. Survicate may suit product and marketing teams running in-app and website surveys. Retently may suit SMBs running relationship and transactional NPS. AskNicely may suit Service businesses coaching frontline staff with NPS. Test two or three against your own process before deciding.

Is there a free alternative to Zonka Feedback?

Yes. Survicate lists a free plan or free tier in its sourced profile. Free plans usually cap users, records or usage, so check the limits on each profile before relying on one.

Which Zonka Feedback alternative is best for small teams?

Survicate and Retently are documented for small teams. Survicate may suit product and marketing teams running in-app and website surveys. Retently may suit SMBs running relationship and transactional NPS.

Which Zonka Feedback alternatives suit larger organisations?

Survicate, AskNicely and Medallia are documented for large enterprises as well as smaller teams. Larger rollouts should also check SSO, permissions, audit logs and contract terms on each profile.

Why do teams switch from Zonka Feedback?

The limitations documented on the Zonka Feedback profile are: Pricing reports conflict. Learning curve for advanced features. Auto-renewing contracts. Whether they matter depends on your team and budget.

Who should stay with Zonka Feedback?

Zonka Feedback may still suit businesses running omnichannel CX surveys with AI analysis; retail and hospitality; delighted switchers.

Where can I compare Zonka Feedback with a competitor side by side?

Stack18 has head-to-head comparisons for Zonka Feedback vs Retently, each with a feature table and pricing summary.

How were these Zonka Feedback alternatives chosen?

They are the products listed as alternatives on the Zonka Feedback profile and other products in the Customer Feedback Software category with overlapping use cases. They are listed in the order shown, not ranked, and no vendor paid for placement. Each profile was verified on 11 Nov 2026.

Sources and verification

Where this shortlist comes from.

Alternatives are summarised from the linked profiles and their sources: all sources for Zonka Feedback and the main sources for each alternative. Confirm current details with each vendor. Stack18 has not tested these products.

Next step

Evaluating Zonka Feedback alternatives?

Compare your shortlist side by side, read the full profiles, or talk to Stack18 if off-the-shelf software is not the answer.

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