Product Analytics & ConversionFind where users drop off, fix it, and prove the fix worked.
Analysts, designers and engineers who clean up your event tracking, show exactly where visitors and users drop off, and run disciplined experiments on checkout, onboarding and lead forms. Changes ship only when the data says they help.
- Event tracking
- Funnels & retention
- A/B testing
Free 30-minute call with a senior product analyst. Reply within one business day. Based in Jaipur, working with businesses across India.
- Discovery callFree 30 minutes with a senior specialist
- Scoped first phaseWritten scope, timeline and fixed price
- Build with weekly demosWorking software you can see every week
- Launch and supportGo-live with your team ready, then ongoing support
What are product analytics and conversion optimisation services?
Product analytics tracks what people actually do in your website, app or SaaS product, so you can see funnels, drop-offs, retention and feature use. Conversion rate optimisation (CRO) uses that evidence, plus user research, to design changes and test them with controlled experiments. Stack18 audits and fixes your tracking, builds funnel and retention views, finds the biggest leaks and runs A/B tests to prove which changes lift sign-ups, orders or activation.
Last reviewed 11 November 2026 by the Stack18 delivery team in Jaipur. Security and AI governance · Pricing · About Stack18
| What it covers | Tracking plan and analytics audit; Event instrumentation, client and server side; Funnels, cohorts and retention analysis; Conversion research; A/B testing and experimentation; Checkout, onboarding and lead-form optimisation. |
|---|---|
| Typical first step | Tracking & Funnel Audit: 2 weeks; fixed price. |
| Next step | Conversion Sprint: 4–6 weeks; fixed price. |
| Long-term option | Experimentation Programme: ongoing; monthly retainer. |
| Measured by | Conversion rate per funnel step; Activation and retention; Checkout completion; Experiment win rate. Each against an agreed baseline. |
| Governance | Human approval at 5 governance gates before anything reaches production. NDA available on request. |
| Delivery team | Based in Jaipur, India. A senior specialist replies within one business day. |
You need Product Analytics & Conversion when…
Tap the ones that apply to you.
Product Analytics & Conversion, end to end.
Each capability is delivered by the same team on the Agentic SDLC, with your approval at every critical step.
Tracking plan & audit
Know what you measure, and trust it.
- Analytics and tag audit
- Event naming and tracking plan
- Reconciliation with orders and sign-ups
Event instrumentation
Clean events from web, app and backend.
- GA4, Mixpanel, PostHog or Amplitude
- Server-side and app (SDK) events
- Consent mode and DPDP-aware setup
Funnels, cohorts & retention
See where people drop off, and who comes back.
- Acquisition-to-purchase funnels
- Activation and retention cohorts
- Feature adoption dashboards
Conversion research
Understand why people leave, not just where.
- Session replay and heatmaps
- On-site surveys and user interviews
- Heuristic and accessibility review
A/B testing & experimentation
Prove what works before you roll it out.
- Hypothesis backlog and prioritisation
- Correctly sized, controlled tests
- Clear read-outs and roll-out decisions
Checkout, onboarding & forms
Fix the steps that cost you the most.
- UPI, card and COD checkout flows
- Onboarding and activation journeys
- Lead and enquiry forms
A typical conversion engagement, week by week.
Senior people lead every phase. Specialised AI agents on the Agentic SDLC handle the repetitive work, and nothing ships without your approval.
Audit
Audit tracking, reconcile numbers with your backend and map the key funnels.
Instrument
Fix and add events across web, app and server, and build funnel and retention views.
Research & prioritise
Combine funnel data, session replays and surveys into a ranked list of hypotheses.
Test & ship
Design, build and run experiments, then roll out the winners with your approval.
Start small. Scale when it works.
Every engagement begins with a short, fixed-price step so you can judge the fit before committing further.
Tracking & Funnel Audit
Teams that do not fully trust their analytics.
- Duration
- 2 weeks
- Pricing
- Fixed price
- Tracking and tag audit
- Funnel map with biggest leaks
- Costed fix and test plan
Conversion Sprint
Teams ready to fix tracking and run first tests.
- Duration
- 4–6 weeks
- Pricing
- Fixed price
- Clean, reconciled tracking
- Funnel and retention dashboards
- First two to three experiments
Experimentation Programme
Products that want a steady, measured improvement rhythm.
- Duration
- Ongoing
- Pricing
- Monthly retainer
- Weekly or fortnightly tests
- Monthly results review
- Tracking upkeep for new features
Free funnel teardown
Share your website, app or product and the conversion that matters most. A Stack18 product analyst walks the funnel, flags tracking gaps and lists the three changes most worth testing.
- A short funnel teardown
- Tracking gaps to fix first
- Three test ideas, no obligation
We agree targets before we start.
Every engagement has a baseline and a target on the measures that matter to you, reported at every read-out.
Where Product Analytics & Conversion makes the biggest difference.
D2C ecommerce store
- Challenge
- Strong traffic, but checkout drops off at address and payment.
- What we do
- Server-side tracking, a checkout funnel and tests on address entry, UPI-first payment and COD confirmation.
6 weeks
B2B SaaS product
- Challenge
- Sign-ups are healthy, but most trials never reach first value.
- What we do
- Product events, an activation funnel and onboarding experiments with in-app guidance.
8 weeks
Coaching institute
- Challenge
- Ad spend is rising, but enquiry forms convert poorly on mobile.
- What we do
- Clean lead tracking back to campaigns and tests on form length, WhatsApp handoff and page speed.
5 weeks
Product Analytics & Conversion questions.
Which analytics and testing tools do you use?
We work with what you have where it is sound, typically GA4, Google Tag Manager, Mixpanel, PostHog or Amplitude for analytics, Microsoft Clarity or Hotjar for session replay, and your own feature flags or a testing tool for experiments. We recommend changes only where your current setup cannot answer the question.
How much traffic do we need for A/B testing?
Enough conversions for a test to reach a reliable answer in a few weeks. We size every test before it starts. Where traffic is too low, we use stronger research methods, larger changes or sequential rollouts instead of tests that cannot reach a conclusion.
Will tracking slow down our site or break consent rules?
No. We keep tags lean, move heavy tracking server-side where it helps, and set up consent so analytics runs only as customers have agreed, in line with the DPDP Act.
How is this different from Web Development or Product Design?
Web Development and Product Design build and redesign the product. Product Analytics & Conversion measures how people use it, finds where they get stuck and proves which changes improve the numbers. The three work well together.
Do you work on mobile apps as well as websites?
Yes. We instrument Android and iOS apps, including React Native and Flutter apps, and connect app events with web and backend data so you see one funnel across channels.
Do you provide product analytics and CRO services in Jaipur and across India?
Yes. Stack18 is headquartered in Jaipur, Rajasthan, and works with ecommerce, SaaS, education and service businesses across India. You get a free 30-minute call, a fixed-price audit and weekly read-outs, wherever you are.
Often combined with.
Conversion work pairs with web development and product design to ship the winning changes, and with customer data and personalisation to tailor experiences by segment. Data and analytics brings conversion data together with revenue and operations. See all Stack18 services.
Web Development
Websites and web apps engineered for speed, search and sales.
Explore →Product EngineeringProduct Design (UI/UX)
Design products people understand in the first minute.
Explore →Data & GrowthCustomer Data & Personalisation
One profile per customer, and journeys that prove their lift.
Explore →Let's scope your Product Analytics & Conversion project.
Tell us where you are and where you want to be. A senior product analyst will reply within one business day with next steps.
- Free 30-minute consultation
- Indicative estimate after the call
- NDA available on request