A/B Testing & CRO for E-commerceMore orders from the traffic you already pay for.
Conversion rate optimisation for e-commerce: funnel analysis, user research, hypotheses and A/B tests on product pages, cart, checkout, COD and mobile experience.
- Funnel analysis
- A/B tests
- Mobile checkout
- Analytics Audit1–2 weeks · Fixed price
- CRO ProgrammeOngoing · Monthly retainer
What is conversion rate optimisation for e-commerce?
Conversion rate optimisation (CRO) increases the share of visitors who buy by finding where shoppers drop off, understanding why through analytics, recordings and research, and testing changes with A/B tests. Stack18 runs CRO programmes for Indian e-commerce brands, focusing on mobile product pages, pricing and offers display, cart, checkout, COD and payment options, and reports results as revenue per visitor.
- CRO agency India
- ecommerce conversion optimisation
- A/B testing services
- checkout optimisation
- Shopify CRO
Last reviewed 11 November 2026 by the Stack18 delivery team in Jaipur.Security & AI governancePricing
| What it covers | Funnel analysis; Research; Hypotheses; A/B testing; Checkout and payments; Implementation. |
|---|---|
| Typical first step | Analytics Audit: 1–2 weeks; fixed price. |
| Long-term option | CRO Programme: Ongoing; monthly retainer. |
| Measured by | Conversion rate; Revenue per visitor; Checkout abandonment; Average order value. Each against an agreed baseline. |
| Governance | Human approval at 5 governance gates before anything reaches production. NDA available on request. |
| Delivery team | Based in Jaipur, India. A senior specialist replies within one business day. |
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A/B Testing & CRO for E-commerce, end to end.
The features and building blocks of an A/B Testing & CRO for E-commerce engagement. Each is delivered by the same team on the Agentic SDLC, with your approval at every critical step.
Funnel analysis
Where shoppers drop off.
- Funnel reports
- Device and source splits
- Revenue per visitor
Research
Why they drop off.
- Session recordings
- Heatmaps
- Surveys and reviews
Hypotheses
Ideas ranked by impact and effort.
- Hypothesis backlog
- Prioritisation
- Test plans
A/B testing
Changes tested properly.
- Test design
- Sample size
- Statistical analysis
Checkout and payments
Smoother checkout for Indian shoppers.
- Address and pincode UX
- UPI and COD options
- Fewer steps
Implementation
Winning variants shipped.
- Development
- QA
- Results reporting
A typical engagement, step by step.
Senior people lead every phase. Specialised AI agents on the Agentic SDLC handle the repetitive work, and nothing ships without your approval.
Scope
We agree the scope, the systems or teams involved and how conversion rate and revenue per visitor will be measured, so findings can be compared later.
Assess
We work through funnel analysis, research and hypotheses, using your own data, systems and people rather than generic checklists.
Report
You get clear findings ranked by impact and effort, with practical recommendations your team can act on.
Fix and verify
We help fix the priority items if you want us to, then re-check conversion rate and revenue per visitor to confirm the improvement.
How much does A/B Testing & CRO for E-commerce cost in India?
Most A/B Testing & CRO for E-commerce projects start with an Analytics Audit (1–2 weeks, fixed price), which fixes the scope, team and price before you commit. CRO Programme runs on a monthly retainer. Prices exclude GST. Cloud hosting and third-party usage, such as messaging, payment or AI model charges, are paid at cost.
Analytics Audit
Teams unsure their tracking is right.
- Duration
- 1–2 weeks
- Pricing
- Fixed price
- Tracking review
- Gap list
- Measurement plan
CRO Programme
Brands with steady traffic.
- Duration
- Ongoing
- Pricing
- Monthly retainer
- Monthly tests
- Research
- Results reporting
What drives the price
- Number of modules, workflows and user roles
- Integrations with your ERP, CRM, payments, GST or messaging tools
- Volume and quality of data to migrate
- Compliance, security and audit requirements
- Mobile apps, offline use or multiple languages
Always included
- Fixed scope and price before build starts
- Weekly working demos and human approval gates
- Training, documentation and 30 days of hypercare
- Your code, data and IP, owned by you
See Stack18 pricing or compare fixed price and time and materials.
What we have shipped, and what a typical engagement looks like.
Delivered projects link to the full case study. Illustrative scenarios describe typical engagements and are not named client results.
Jewellery D2C brand
- Challenge
- Mobile conversion was half of desktop.
- What we do
- Research found trust and sizing issues; tests on reviews, size guides and EMI display lifted mobile conversion.
- We would measure
- Conversion rate, revenue per visitor, checkout abandonment, against a baseline agreed in week one.
3 months
Nutrition brand
- Challenge
- Checkout abandonment was high on COD orders.
- What we do
- Checkout simplification, pincode-based delivery dates and prepaid incentive tests.
- We would measure
- Conversion rate, revenue per visitor, checkout abandonment, against a baseline agreed in week one.
2 months
Ethnic wear D2C, Jaipur
- Challenge
- A ₹100+ crore brand needed website, app and back office to share one catalogue and one record of stock and orders.
- What we do
- Nine specialists built website, mobile app and ERP on one connected foundation in two-week sprints.
3 months
Read the case study →We agree targets before we start.
Free CRO audit
Give analytics access. We find the top conversion leaks.
- Top leaks
- Test ideas
- Programme plan
A/B Testing & CRO for E-commerce questions.
Cost, timelines, integrations and ownership. If your question is not here, ask a senior specialist on a free 30-minute call.
Ask us anythingHow much traffic is needed for A/B testing?
Enough conversions to reach reliable results in a few weeks, typically thousands of monthly orders for checkout tests. Lower-traffic sites can use research-led changes.
Which testing tools do you use?
VWO, Optimizely, Convert and others, or server-side testing in your codebase.
Do you build the changes?
Yes. Our developers implement variants and ship winners.
Will testing slow the site?
We use performance-friendly setups and monitor speed during tests.
Do you provide A/B Testing & CRO for E-commerce across India?
Yes. Stack18 is headquartered in Jaipur, Rajasthan, and delivers A/B Testing & CRO for E-commerce for businesses across India, including Delhi NCR, Mumbai, Bengaluru, Pune, Hyderabad and Ahmedabad. Work runs remotely with weekly demos, and on-site workshops are arranged for key milestones.
Let's scope your A/B Testing & CRO for E-commerce project.
Tell us where you are and where you want to be. A senior specialist will reply within one business day with next steps.
- Free 30-minute consultation
- Indicative estimate after the call
- NDA available on request