Website, mobile app and ERP for a ₹100+ crore ethnic wear brand.
A Jaipur-based ethnic wear brand with more than ₹100 crore in revenue asked Stack18 to build its front end and back office together. In three months, a nine-member team delivered a new website, a shopping app and an ERP on one connected foundation.
- Website
- Mobile app
- ERP
- Inventory management
What did Stack18 deliver for the ethnic wear brand?
A nine-member Stack18 team delivered a new website, a shopping app and an ERP on one connected foundation for a Jaipur-based ethnic wear brand with more than ₹100 crore in revenue. The project ran for three months from kickoff to launch.
A fast-growing brand needed its technology to keep pace.
Ethnic wear is one of the most demanding categories in D2C. At ₹100 crore and beyond, the website, the app and the back office all have to hold up together.
Large, variant-heavy catalogues
Ethnic wear ranges run to thousands of styles across sizes, colours, fabrics and collections, and every variant has to be right on screen and in stock.
Festive and wedding-season peaks
Demand surges around festivals and the wedding season, so the whole stack has to stay fast when traffic and order volume spike.
One view of the business
Storefront, app, inventory and operations need to share one source of truth, so stock, orders and customers match everywhere.
From first workshop to launch in three months.
Discover
We mapped the brand’s catalogue, channels and operations, then agreed what had to go live first.
Design
Customer journeys for web and app, and the ERP workflows behind them, designed together.
Build
Nine specialists working in two-week sprints, with a working demo at the end of each one.
Launch
Go-live across website, app and ERP, with the team supported through the launch.
Three platforms, one connected foundation.
The website, the app and the ERP share one catalogue and one record of stock and orders.
Website
A fast, search-friendly storefront designed for a large catalogue.
- Mobile-first design
- Search and filters built for large ranges
- Streamlined cart and checkout
- SEO-ready structure
Mobile app
A shopping app that runs on the same catalogue as the website.
- Shared catalogue, cart and customer accounts
- Browse and order in a few taps
- Order tracking and notifications
ERP
One back office connected to every sale.
- Inventory management across locations
- Order management from website and app
- Purchasing and supplier management
- Finance and reporting
What the project delivered.
One connected system
Website, app and ERP work from one catalogue and one record of stock and orders, so what a customer sees matches what the business holds.
Built for the next stage
Designed for a brand already past ₹100 crore, so the foundation is ready for the growth that follows.
Questions about this project.
How long did the ethnic wear brand project take?
Three months from kickoff to launch, delivered by a nine-member Stack18 team.
What did Stack18 build for the brand?
A new website, a shopping app and an ERP on one connected foundation, sharing one catalogue and one record of stock and orders.
How was the work organised?
Nine specialists worked in two-week sprints, with a working demo at the end of each sprint, after a discovery and design phase.
Why build the website, app and ERP together?
So the storefront, app, inventory and operations share one source of truth, and stock, orders and customers match everywhere.
Is there a ready-made version of this system?
Yes. Commerce OS and Business OS are the ready-made versions of the same ideas, priced once in rupees with no per-user fees.
How we deliver work like this.
This project combined web development, mobile app development and enterprise software development under one digital transformation programme. The ready-made versions of the same ideas are Commerce OS and Business OS.
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