Mobile App Analytics & Funnel TrackingKnow exactly where app users drop off and why they come back.
Event tracking, funnels, retention cohorts and attribution for Android and iOS apps, using Firebase, Mixpanel, Amplitude, CleverTap or MoEngage, with dashboards your product team uses.
- Event tracking plan
- Funnels and cohorts
- Attribution
- Analytics Audit1–2 weeks · Fixed price
- App Analytics Setup2–5 weeks · Fixed price
How do you track funnels in a mobile app?
Define the key user actions as events with consistent names and properties, implement them in the app through an analytics SDK such as Firebase, Mixpanel or Amplitude, then build funnels for journeys like onboarding, KYC or checkout and cohorts for retention. Stack18 creates the tracking plan, implements and verifies events, connects attribution for installs and builds dashboards and alerts for the product team.
- app analytics setup
- Mixpanel implementation
- Firebase analytics consultant
- app funnel analysis
- mobile retention analytics
Last reviewed 11 November 2026 by the Stack18 delivery team in Jaipur.Security & AI governancePricing
| What it covers | Tracking plan; SDK implementation; Funnels; Retention cohorts; Attribution; Dashboards and QA. |
|---|---|
| Typical first step | Analytics Audit: 1–2 weeks; fixed price. |
| Main engagement | App Analytics Setup: 2–5 weeks; fixed price. |
| Measured by | Onboarding completion; Day 7 retention; Event accuracy; Attributed installs. Each against an agreed baseline. |
| Governance | Human approval at 5 governance gates before anything reaches production. NDA available on request. |
| Delivery team | Based in Jaipur, India. A senior specialist replies within one business day. |
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Mobile App Analytics & Funnel Tracking, end to end.
The features and building blocks of a Mobile App Analytics & Funnel Tracking engagement. Each is delivered by the same team on the Agentic SDLC, with your approval at every critical step.
Tracking plan
Events and properties defined.
- Event taxonomy
- User properties
- Naming rules
SDK implementation
Events added to Android and iOS apps.
- Firebase and Mixpanel
- Amplitude and CleverTap
- Flutter and React Native
Funnels
Key journeys measured step by step.
- Onboarding
- KYC and sign-up
- Checkout and payments
Retention cohorts
Who comes back and when.
- Day 1, 7, 30 retention
- Feature cohorts
- Churn signals
Attribution
Installs linked to campaigns.
- AppsFlyer or Adjust
- Firebase attribution
- Deep links
Dashboards and QA
Reports and tracking checks.
- Product dashboards
- Event validation
- Anomaly alerts
A typical engagement, step by step.
Senior people lead every phase. Specialised AI agents on the Agentic SDLC handle the repetitive work, and nothing ships without your approval.
Discover
We map today’s process, systems and data for tracking plan, SDK implementation and funnels, talk to the people who run it and agree the baseline for onboarding completion and day 7 retention, so progress is measured from week one.
Design
We design the flows, roles, approvals and integrations for tracking plan and SDK implementation, and review a clickable prototype or technical design with the people who will use it before anything is built.
Build
We build in weekly demos, starting with tracking plan, then SDK implementation and funnels. Each release is tested on your own data and passes a human approval gate before the next begins.
Launch
We migrate data, train your team and support go-live. After 30 days we review onboarding completion and day 7 retention against the baseline and agree what to extend next.
How much does Mobile App Analytics & Funnel Tracking cost in India?
Most Mobile App Analytics & Funnel Tracking projects start with an Analytics Audit (1–2 weeks, fixed price), which fixes the scope, team and price before you commit. App Analytics Setup takes 2–5 weeks at a fixed price. Prices exclude GST. Cloud hosting and third-party usage, such as messaging, payment or AI model charges, are paid at cost.
Analytics Audit
Teams unsure their tracking is right.
- Duration
- 1–2 weeks
- Pricing
- Fixed price
- Tracking review
- Gap list
- Measurement plan
App Analytics Setup
App teams needing reliable product data.
- Duration
- 2–5 weeks
- Pricing
- Fixed price
- Tracking plan
- Implementation
- Dashboards
What drives the price
- Number of modules, workflows and user roles
- Integrations with your ERP, CRM, payments, GST or messaging tools
- Volume and quality of data to migrate
- Compliance, security and audit requirements
- Mobile apps, offline use or multiple languages
Always included
- Fixed scope and price before build starts
- Weekly working demos and human approval gates
- Training, documentation and 30 days of hypercare
- Your code, data and IP, owned by you
See Stack18 pricing or compare fixed price and time and materials.
What we have shipped, and what a typical engagement looks like.
Delivered projects link to the full case study. Illustrative scenarios describe typical engagements and are not named client results.
Fintech app
- Challenge
- KYC drop-off was high but no one knew at which step.
- What we do
- A tracking plan for KYC steps, Mixpanel funnels and alerts that pinpointed the document upload step.
- We would measure
- Onboarding completion, day 7 retention, event accuracy, against a baseline agreed in week one.
3 weeks
Fitness app
- Challenge
- Marketing could not tell which campaigns brought retained users.
- What we do
- Attribution through AppsFlyer connected to retention cohorts in Amplitude.
- We would measure
- Onboarding completion, day 7 retention, event accuracy, against a baseline agreed in week one.
4 weeks
Ethnic wear D2C, Jaipur
- Challenge
- A ₹100+ crore brand needed website, app and back office to share one catalogue and one record of stock and orders.
- What we do
- Nine specialists built website, mobile app and ERP on one connected foundation in two-week sprints.
3 months
Read the case study →We agree targets before we start.
Free app analytics audit
Share your current events. We check them and find gaps.
- Event quality
- Missing funnels
- Plan
Mobile App Analytics & Funnel Tracking questions.
Cost, timelines, integrations and ownership. If your question is not here, ask a senior specialist on a free 30-minute call.
Ask us anythingHow much does Mobile App Analytics & Funnel Tracking cost in India?
Most Mobile App Analytics & Funnel Tracking projects start with an Analytics Audit (1–2 weeks, fixed price), which fixes the scope, team and price before you commit. App Analytics Setup takes 2–5 weeks at a fixed price. Prices exclude GST. Cloud hosting and third-party usage, such as messaging, payment or AI model charges, are paid at cost.
Which analytics tool should we use?
Firebase is free and good for basics; Mixpanel and Amplitude are stronger for product analysis; CleverTap and MoEngage combine analytics with engagement. We help you choose.
Can you add tracking to Flutter or React Native apps?
Yes, as well as native Android and iOS apps.
Is user consent needed?
Yes, for many types of tracking. We implement consent handling and avoid collecting unnecessary personal data.
Will tracking slow the app?
Analytics SDKs are lightweight when configured well; we batch events and test performance.
Do you provide Mobile App Analytics & Funnel Tracking across India?
Yes. Stack18 is headquartered in Jaipur, Rajasthan, and delivers Mobile App Analytics & Funnel Tracking for businesses across India, including Delhi NCR, Mumbai, Bengaluru, Pune, Hyderabad and Ahmedabad. Work runs remotely with weekly demos, and on-site workshops are arranged for key milestones.
Let's scope your Mobile App Analytics & Funnel Tracking project.
Tell us where you are and where you want to be. A senior specialist will reply within one business day with next steps.
- Free 30-minute consultation
- Indicative estimate after the call
- NDA available on request