Medallia
An enterprise customer and employee experience management platform, sold by quote with entry licences reported around $20,000 a year.
- Quote-based
- Annual contract
- Cloud
- Enterprise CXM
- Independent sources
- Verified 11 Nov 2026Sources are dated on this profile
- 2 sourcesLinked, typed and dated
- Independent third-party sourcesHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is Medallia?
Medallia is an enterprise experience management (CXM) platform that captures feedback and interaction signals across channels and analyses them for large organisations.
- Best forLarge enterprises running multi-channel experience programmes
- Team size fitLarge enterprises
- PricingCustom quotes; entry licences reported around $20,000 a year, plus $5,000 to $50,000+ implementation (estimates).
- Main limitationHigh total cost of ownership.
- AlternativesSurvicate, AskNicely, Zonka Feedback · compare all
Medallia overview: who it is for and what it does.
Medallia collects surveys, digital, contact-centre and other signals and analyses them for enterprise CX and EX programmes.
A May 2026 competitor article says pricing is quote-only, built mainly on annual volumes of Experience Data Records plus modules, seats and services, with entry licences around $20,000 a year and implementation of roughly $5,000 to $50,000+ (third-party estimates).
The same article cites an April 2026 Reuters report that lenders took ownership of Medallia in a debt-for-equity restructuring.
Main problem it solves
Gives large organisations one view of customer and employee experience.
Typical customer segment
Enterprises.
Target users
- CX leaders
- Insights teams
- Contact-centre leaders
Primary use cases
- Multi-channel surveys
- Text analytics
- Contact-centre feedback
- Digital experience
What makes it distinct
- EDR-based pricing.
- Broad module suite.
- Enterprise focus.
Medallia features explained.
Pricing inputs
- EDRs
- Experience Data Records, in annual tiers.
- Modules
- Digital, contact centre, text analytics.
- Services
- Implementation and professional services.
Reported costs (estimates)
- Entry licence
- Around $20,000 a year.
- Implementation
- $5,000 to $50,000+.
- Mature programmes
- Six figures a year.
Ownership
- 2021
- Acquired by Thoma Bravo.
- April 2026
- Lender-led restructuring reported.
- Owners
- Lenders incl. Blackstone, KKR, Apollo.
Medallia pricing and plans.
Figures reported by independent sources; vendor page not reviewed directly. Checked 11 Nov 2026 against Perspective AI · CostBench.
Pricing model
Quote-based annual contracts.
Free plan
No
Free trial
Not documented
Medallia plans and prices (USD)
Enterprise
Quote (entry ~$20,000/yr est.)
Annual
Plus implementation.
Perspective AI (27 May 2026), competitor estimates.
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesMedallia integrations, API and platforms.
Important integrations
- Salesforce
- ServiceNow
- Adobe
- Microsoft Dynamics
Supported platforms
- Web
API
Not reviewed for this profile.
Data import and export
Not reviewed for this profile.
Integration coverage was not assessed in full. Check Medallia's integrations directory and documentation for your tools.
Medallia pros and cons.
Strengths, limitations and best fit. Each point cites a source; editorial summaries are not customer reviews.
Limitations
Best for
- Large enterprises running multi-channel experience programmes
- Contact-centre-heavy businesses
- Global brands
May be less suited to
- Small businesses
- Teams wanting self-serve tools
Top Medallia alternatives and competitors.
Survicate
A survey and feedback tool for website, in-app, email and mobile surveys, with a free plan and Growth at…
Explore →Related productAskNicely
An NPS and customer experience platform for frontline service teams, sold by quote; Vendr data shows a…
Explore →Related productZonka Feedback
An omnichannel customer feedback and survey platform with AI analysis; sources disagree on whether it…
Explore →Medallia compared with similar customer feedback, NPS and review management software.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Starting price | Free plan | Focus | Best for |
|---|---|---|---|---|---|
| Medallia | Quote (EDR-based) | ~$20,000/yr (est.) | No | Enterprise CXM | Large enterprises |
| AskNicely | Quote (responses) | ~$8,935/yr median (Vendr) | No | Frontline NPS | Service teams |
| Birdeye | Quote (per location) | ~$4,788/yr median (reported) | No | Reviews + reputation | Multi-location |
| Qualaroo | Flat monthly | $19.99/mo (annual) | Yes | Nudge surveys | Website feedback |
| Retently | Flat monthly | $50/mo | No; trial | NPS/CSAT/CES | SMB NPS |
| Survicate | Flat monthly | $89/mo | Yes (25 responses) | Multi-channel surveys | In-app surveys |
Medallia vs competitors: head-to-head comparisons.
Each comparison has a feature table, pricing side by side, strengths and limits, and best-fit scenarios.
Medallia discussions and buying questions.
No published discussions mention this product yet.
Medallia questions and answers
What is Medallia used for?
Medallia is an enterprise experience management (CXM) platform that captures feedback and interaction signals across channels and analyses them for large organisations. Typical uses include multi-channel surveys, text analytics, contact-centre feedback, digital experience.
How much does Medallia cost?
Medallia is quote-only; a May 2026 article cites entry licences around $20,000 a year plus implementation (estimates).
What is an EDR in Medallia pricing?
An Experience Data Record, data tied to one customer or employee interaction.
Who owns Medallia?
A May 2026 article cites an April 2026 Reuters report that lenders took ownership in a restructuring.
How does Medallia compare with its competitors?
Stack18 publishes head-to-head comparisons of Medallia vs AskNicely, each with a feature table, pricing and best-fit scenarios.
What are the main alternatives to Medallia?
The main alternatives to Medallia covered on Stack18 are Survicate, AskNicely and Zonka Feedback. Survicate may suit product and marketing teams running in-app and website surveys. AskNicely may suit Service businesses coaching frontline staff with NPS. Zonka Feedback may suit businesses running omnichannel CX surveys with AI analysis. See the Medallia alternatives guide for a side-by-side table.
What are the pros and cons of Medallia?
Strengths: Broad enterprise CX suite. Multi-channel signal capture. Limitations: High total cost of ownership. Slow time to value reported.
Who is Medallia best for?
Medallia may suit large enterprises running multi-channel experience programmes; contact-centre-heavy businesses; global brands. It may be less suited to small businesses; teams wanting self-serve tools.
What integrations does Medallia support?
Documented integrations and ecosystem items include Salesforce, ServiceNow, Adobe, Microsoft Dynamics. API: Not reviewed for this profile.
When was the Medallia profile last verified?
Sources for this profile were last reviewed on 11 Nov 2026. 2 sources are listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- Medallia Pricing in 2026 (27 May 2026) Perspective AI (competitor blog) Competitor Accessed 11 Nov 2026
- Survicate alternatives and pricing (verified 4 November 2026) CostBench Third-party Accessed 11 Nov 2026
Secondary-source profile. Vendor pages were not reviewed directly for this profile. Facts and prices are taken from independent third-party sources and may differ from the vendor's current pages. Confirm with the vendor before buying.
Pricing comes from the dated third-party sources listed; competitor blogs are labelled. Confirm with the vendor before buying. Capabilities were not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
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