Retently vs AskNicely: Customer Feedback Software Compared (2026)
Retently and AskNicely are two widely compared feedback platforms. Retently is customer satisfaction survey software for running NPS, CSAT and CES campaigns by email, in-app and link, with analytics and integrations. AskNicely is a customer experience platform that runs NPS and CSAT surveys and turns feedback into coaching and recognition for frontline teams.
- Verified 10 Nov 2026Sources are dated on this page
- 2 sourcesLinked, typed and dated
- No winner declaredFit depends on your criteria
- Not tested by Stack18Editorial summary of documented facts
Retently vs AskNicely: the short answer
Retently is customer satisfaction survey software for running NPS, CSAT and CES campaigns by email, in-app and link, with analytics and integrations. AskNicely is a customer experience platform that runs NPS and CSAT surveys and turns feedback into coaching and recognition for frontline teams. Both are feedback platforms, but they differ in pricing model, target team size and focus.
On pricing, Retently is described as: flat monthly plans; AskNicely as: quote-based by response volume. Neither documents a permanent free plan in the sources reviewed. Retently is positioned for SMBs running relationship and transactional NPS, and AskNicely for Service businesses coaching frontline staff with NPS.
Everything below is drawn from the two sourced profiles and the 2 dated sources listed at the end. Where a source does not document something it is marked Unknown, and third-party estimates are labelled. No winner is declared: the better fit depends on your size, budget and requirements.
Retently and AskNicely at a glance.
One card per product, drawn from each full profile. Open a profile for features, pricing plans, limits and sources.
Retently
Retently · Customer Feedback Software
Retently is customer satisfaction survey software for running NPS, CSAT and CES campaigns by email, in-app and link, with analytics and integrations.
- Pricing
- Basic $50; Essential $179; Professional $359 a month (flat rate).
- Best for
- SMBs running relationship and transactional NPS
AskNicely
AskNicely · Customer Feedback Software
AskNicely is a customer experience platform that runs NPS and CSAT surveys and turns feedback into coaching and recognition for frontline teams.
- Pricing
- Learn, Grow and Transform by quote; Vendr median about $8,935 a year (range $6,531 to $17,338).
- Best for
- Service businesses coaching frontline staff with NPS
Retently vs AskNicely: feature-by-feature comparison.
Every row is drawn from the sources listed below. Rows that differ are marked, and you can filter the table to show only those.
- YesDocumented
- PartialAvailable with limits or on some plans
- NoDocumented as unavailable
- UnknownNot documented in the sources reviewed
| Dimension |  Retently |  AskNicely |
|---|---|---|
| Product | ||
| Product typeDiffers | YesNPS, CSAT and CES surveys | YesFrontline NPS and CX |
| VendorDiffers | YesRetently | YesAskNicely |
| Best forDiffers | YesSMBs running relationship and transactional NPS | YesService businesses coaching frontline staff with NPS |
| Pricing | ||
| Pricing modelDiffers | YesFlat monthly plans. | PartialQuote-based by response volume. |
| Pricing summaryDiffers | YesBasic $50; Essential $179; Professional $359 a month (flat rate). | PartialLearn, Grow and Transform by quote; Vendr median about $8,935 a year (range $6,531 to $17,338). |
| Free plan | NoNo | NoNo |
| Free trialDiffers | YesYes (no card) | NoNo |
| Customer Feedback Software criteria | ||
| Pricing modelDiffers | YesFlat monthly | PartialQuote (responses) |
| Starting priceDiffers | Yes$50/mo | Partial~$8,935/yr median (Vendr) |
| FocusDiffers | YesNPS/CSAT/CES | YesFrontline NPS |
| Best forDiffers | YesSMB NPS | YesService teams |
| Fit and platform | ||
| Team sizeDiffers | YesSmall teams, Mid-size teams | YesMid-size teams, Large enterprises |
| Platforms | YesWeb | YesWeb |
| IntegrationsDiffers | YesHubSpot, Salesforce, Intercom, Zendesk | YesSalesforce, HubSpot, Slack, Microsoft Teams |
| API | UnknownNot reviewed for this profile. | UnknownNot reviewed for this profile. |
Retently vs AskNicely pricing.
Plan names, prices and billing terms as reported in each profile's sources. Taxes, add-ons and discounts are excluded unless stated.
Retently pricing
Flat monthly plans.
- Basic$50 per month · Monthly
- Essential$179 per month · Monthly
- Professional$359 per month · Monthly
Prices from independent sources; treat as reported. Capterra (accessed 11 November 2026). Currency: USD. Checked 10 Nov 2026.
All Retently plans and sources
AskNicely pricing
Quote-based by response volume.
- LearnQuote · Annual
- GrowQuote · Annual
- TransformQuote · Annual
Prices from independent sources; treat as reported. Formbricks (16 August 2026), competitor blog citing Vendr. Currency: USD. Checked 10 Nov 2026.
All AskNicely plans and sourcesRetently vs AskNicely: pricing model, ecosystem and fit.
Pricing model and cost drivers
Retently: flat monthly plans. Capterra (accessed 11 November 2026). AskNicely: quote-based by response volume. Formbricks (16 August 2026), competitor blog citing Vendr. Model costs at your real seat count, usage and contract term before comparing headline prices.
What sets each apart
The Retently profile highlights: flat pricing; three survey metrics; no-card trial. The AskNicely profile highlights: frontline focus; unlimited users; response-based pricing.
Integrations and ecosystem
Retently integrations named in its sources: HubSpot, Salesforce, Intercom and Zendesk. AskNicely: Salesforce, HubSpot, Slack and Microsoft Teams. Check that the connectors you rely on exist on the plan you would buy.
Deployment and team fit
Retently runs on Web and is documented for small teams and mid-size teams. AskNicely runs on Web and is documented for mid-size teams and large enterprises. We did not test setup or migration.
Retently and AskNicely: each option, in balance.
Each point is linked to a dated source on the product's profile.
Retently
Strengths and limitations from the profile
- Low entry price.
- Flat-rate plans.
- No-card trial.
- No free version.
- Big jump to Essential.
- Survey-focused only.
AskNicely
Strengths and limitations from the profile
- Unlimited users on plans.
- Frontline coaching tools.
- Review requests on Grow.
- No published prices.
- No free trial.
- Reviewers cite limited customisation.
Retently or AskNicely: which fits which situation?
No overall winner is declared. The better choice depends on the criteria that matter most to you, so test both against your own requirements.
Choose Retently if you are…
- SMBs running relationship and transactional NPS
- SaaS customer success teams
- Ecommerce brands
Less suited to: public review management; enterprise CXM.
See the Retently profile
Choose AskNicely if you are…
- Service businesses coaching frontline staff with NPS
- Multi-location brands
- Home services and healthcare groups
Less suited to: product teams wanting in-app surveys; tiny budgets.
See the AskNicely profileSwitching between Retently and AskNicely.
Moving off Retently or AskNicely means exporting historical responses, scores and contacts, re-creating survey logic, triggers and branding, reconnecting CRM, help desk or store integrations, and re-embedding widgets. Run both tools side by side for one survey cycle so trend lines stay comparable. Run one real survey or review campaign in each shortlisted tool for a month, then compare response rates, analysis and how easily feedback reaches the owning team.
- Export a sample of your data and test an import into the other product.
- List the automations, integrations and permissions you would need to rebuild.
- Compare total cost at your real volume, including add-ons and services.
- Pilot with one team before a full cut-over.
- Check contract terms and notice periods with both vendors.
General guidance, not specific to either vendor. Confirm migration options with the vendors.
Retently vs AskNicely: questions and answers
What is the difference between Retently and AskNicely?
Retently is customer satisfaction survey software for running NPS, CSAT and CES campaigns by email, in-app and link, with analytics and integrations. AskNicely is a customer experience platform that runs NPS and CSAT surveys and turns feedback into coaching and recognition for frontline teams. Both are feedback platforms, but they differ in pricing model, target team size and focus. Retently is positioned for SMBs running relationship and transactional NPS; AskNicely for Service businesses coaching frontline staff with NPS.
Is Retently cheaper than AskNicely?
It depends on your volume and plan. Retently: Basic $50; Essential $179; Professional $359 a month (flat rate). AskNicely: Learn, Grow and Transform by quote; Vendr median about $8,935 a year (range $6,531 to $17,338). Compare both at your real seat count, usage and contract term.
Do Retently or AskNicely have a free plan?
Neither documents a permanent free plan in the sources reviewed. Retently free trial: Yes (no card). AskNicely free trial: No.
Retently or AskNicely: which is better for small teams?
Retently is documented for small teams. Retently suits SMBs running relationship and transactional NPS; AskNicely suits Service businesses coaching frontline staff with NPS. Neither is best for everyone.
What are the main limitations of Retently and AskNicely?
Retently: No free version. AskNicely: No published prices.
How much does Retently cost?
Basic is $50, Essential $179 and Professional $359 a month, per Capterra.
How much does AskNicely cost?
Plans are quote-based; Vendr data cited in August 2026 shows a median of $8,935 a year.
What are the alternatives to Retently and AskNicely?
Stack18 has alternatives guides for both: Retently alternatives and AskNicely alternatives, each comparing at least four other feedback platforms on pricing, free plan, features and fit. The Customer Feedback Software category lists every profile.
Where this comparison comes from.
- Retently Pricing 2026 Capterra Third-party Accessed 11 Nov 2026
- AskNicely pricing (16 August 2026) Formbricks (competitor blog) Competitor Accessed 11 Nov 2026
This comparison summarises the Retently and AskNicely profiles and their sources. Third-party figures are labelled; confirm current pricing and terms with each vendor. Stack18 has not tested these products.
Ready to test Retently and AskNicely?
Check each vendor's current pricing and terms, run both against a real scenario from your business, or talk to Stack18 if off-the-shelf software is not the answer.
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