Best Webinar Software in 2026
Live, automated and enterprise webinar platforms: Zoom Webinars, ON24, Livestorm, WebinarJam, GoTo Webinar, Demio, BigMarker, ClickMeeting, Webex Webinars and EasyWebinar.
- Verified 11 Nov 2026Every profile shows where facts came from
- Unknowns labelledGaps are stated, never guessed
- No paid placementNo affiliate links, ratings or reviews
- Not a rankingAlphabetical by default; fit notes, not scores
What is Webinar Software?
Webinar software hosts online presentations for registered audiences, with registration pages, Q&A, polls, recordings and analytics. Some platforms add automated (evergreen) replays, virtual events and CRM integrations for lead generation.
Webinar platforms are priced in very different ways: per organiser, by room size, by attendee credits, annually only or by enterprise quote. Model your real audience before comparing.
This category covers meeting-suite add-ons (Zoom Webinars, Webex Webinars, GoTo Webinar), browser-based marketing webinars (Livestorm, Demio, ClickMeeting), sales and evergreen webinars (WebinarJam, EasyWebinar) and enterprise event platforms (ON24, BigMarker).
The profiles below summarise dated 2026 sources and are research aids, not rankings.
Best webinar and virtual event software by need.
Shortlists built from what each sourced profile documents, listed alphabetically, not ranked. Open a profile for limits, prices and sources.
Best free webinar and virtual event software
1 of 11 profiles document a free plan.
Webinar and virtual event software for small businesses
3 of 11 profiles are documented mainly for small and mid-size teams.
Webinar and virtual event software for enterprises
7 of 11 profiles are documented for large enterprises.
Webinar Software compared: browse and filter
Search and filters update this list on the page and do not create new URLs, so every profile stays crawlable and linkable.
BigMarker
BigMarker · Webinars and virtual events
A webinar, virtual and hybrid event platform sold by quote, with a reported median contract of $5,268 a year.
- Quote-based
- Annual or monthly
- Cloud
- Webinars + events
- Independent sources
Best for Companies running webinars and virtual events on one platform
Key capabilities- Basic
- Enterprise
- Enterprise+
- Median
PricingBasic, Enterprise and Enterprise+ by quote; reported median $5,268 a year.Figures reported by independent sources; vendor page not reviewed directlyClickMeeting
ClickMeeting · Webinars and online meetings
Webinar and online meeting software with plans from $32 a month (Live) and a 14-day free trial without a card.
- Free trial
- Flat monthly
- Cloud
- Live + automated
- Independent sources
Best for SMBs and educators running live and automated webinars
Key capabilities- Live
- Automated
- Enterprise
- Length
PricingLive $32; Automated $48 a month; Enterprise custom; 14-day trial.Figures reported by independent sources; vendor page not reviewed directlyDemio
Banzai · Browser-based marketing webinars
A browser-based webinar platform for marketers, from $45 a month (Starter, annual) for 50 attendees.
- Paid plans
- Per host
- Cloud
- Marketing webinars
- Independent sources
Best for Marketers running lead-gen webinars in the browser
Key capabilities- Starter
- Growth
- Premium
- Starter sessions
PricingStarter $45 annual ($63 monthly; 50 attendees); Growth by room size; Premium $196 per host a month (annual).Figures reported by independent sources; vendor page not reviewed directlyEasyWebinar
EasyWebinar · Live and evergreen webinars
A live and automated (evergreen) webinar platform for creators and marketers, from $44 a month (Launch).
- Free trial
- Flat monthly
- Cloud
- Evergreen webinars
- Independent sources
Best for Creators running live and evergreen sales webinars
Key capabilities- Launch
- Growth
- Pro
- Pro
PricingLaunch $44; Growth $119; Pro $198 a month.Figures reported by independent sources; vendor page not reviewed directlyGoTo Webinar
GoTo · Per-organiser webinars
A long-standing webinar platform with transparent per-organiser plans from $49 a month (Lite, annual) for 250 attendees.
- Paid plans
- Per organiser
- Cloud
- Live webinars
- Independent sources
Best for Teams wanting predictable per-organiser webinar pricing
Key capabilities- Lite
- Standard
- Pro
- Price
PricingLite $49 (250); Standard $99 (500); Pro $199 (1,000); Enterprise $399 (3,000) per organiser a month, annual.Figures reported by independent sources; vendor page not reviewed directlyLivestorm
Livestorm · Browser-based webinars and events
A browser-based webinar and virtual event platform with a free plan and Pro priced by attendee credits at roughly €2.50 each.
- Free plan
- Attendee credits
- Cloud
- Browser-based
- Independent sources
Best for Marketing teams wanting browser-based webinars with strong analytics
Key capabilities- Free
- Pro
- Enterprise
- Price
PricingFree (30 credits a year); Pro by attendee credits (~€2.50 each, annual packs from ~$1,200 for 400); Enterprise quote.Figures reported by independent sources; vendor page not reviewed directlyON24
Cvent · Enterprise webinar and engagement platform
An enterprise webinar and digital engagement platform with no public pricing; contracts typically run $25,000 to $100,000+ a year.
- Quote-based
- Annual contract
- Cloud
- Enterprise webinars
- Independent sources
Best for Enterprise B2B marketers measuring webinar engagement
Key capabilities- Range
- Median
- Escalators
- Analytics
PricingNo public pricing; typical contracts $25,000 to $100,000+ a year (median about $38,750), 3-5% annual escalators.Figures reported by independent sources; vendor page not reviewed directlyWebex Webinars
Cisco · Enterprise webinars
Cisco's webinar product, listed at $56.25 per user a month billed annually, with Webex Events by quote for up to 100,000 attendees.
- Paid plans
- Per user
- Cloud
- Enterprise webinars
- Independent sources
Best for Cisco and Webex customers hosting webinars and large events
Key capabilities- Annual
- Monthly
- Webex Events
- Renewal
Pricing$56.25 per user a month annual ($675 a year) or $68.75 monthly; Webex Events by quote.Figures reported by independent sources; vendor page not reviewed directlyWebinarJam
Genesis Digital · Marketing webinars
A marketing-focused webinar platform with annual-only plans from $499 a year and rooms up to 5,000 attendees.
- Paid plans
- Annual only
- Cloud
- Sales webinars
- Independent sources
Best for Course creators and marketers selling on webinars
Key capabilities- Basic
- Pro
- Premium
- Offers
PricingBasic $499; Pro $699; Premium $999 a year (annual only).Figures reported by independent sources; vendor page not reviewed directly-
Zoho Webinar
Zoho Corporation · Webinar platform (SaaS)
Zoho’s webinar tool with a free plan for 25 attendees and paid plans from $8 per host a month, plus registration, polls, Q&A, recording and Zoho CRM integration.
- Free plan
- Free trial
- Cloud
- Independent sources
Best for Zoho users running webinars
Key capabilities- Live webinars
- Recording
- Screen sharing
- Polls
PricingFree for 25 attendees; Standard $8 per host a month.Figures reported by independent sources; vendor page not reviewed directly Zoom Webinars
Zoom Communications · Webinar add-on for Zoom
Zoom's webinar add-on for hosting large online events, from $79 a month for 300 attendees on top of a Zoom Workplace Pro subscription.
- Paid add-on
- By attendee tier
- Cloud
- Live webinars
- Independent sources
Best for Teams already on Zoom running live webinars
Key capabilities- 300 attendees
- 500 attendees
- Requirement
- Reliability
Pricing300 attendees $79 a month; 500 attendees $95 a month; requires Zoom Workplace Pro.Figures reported by independent sources; vendor page not reviewed directly
No listings match these filters.
Listings are ordered alphabetically by default. They are not ranked, and there are no user ratings or paid placements.
Webinar Software compared on key criteria.
Summaries come from each profile; open a profile for sources and caveats.
| Product | Pricing model | Starting price | Free plan | Max audience | Best for |
|---|---|---|---|---|---|
| BigMarker | Quote | ~$5,268/yr median (reported) | No | Event scale | Webinars + events |
| ClickMeeting | Flat monthly | $32/mo | No; 14-day trial | By plan size | SMB webinars |
| Demio | Room-size tiers | $45/mo (annual) | No | 3,000 | Marketing webinars |
| EasyWebinar | Flat monthly | $44/mo | No; trial | 500,000 (Pro) | Evergreen funnels |
| GoTo Webinar | Per organiser | $49/mo (annual) | No | 3,000 | Predictable pricing |
| Livestorm | Attendee credits | ~€2.50/attendee | Yes (30 credits/yr) | 3,000 live (Pro) | Browser webinars |
| ON24 | Quote (annual) | ~$25,000/yr (reported) | No | Enterprise scale | Enterprise B2B |
| Webex Webinars | Per user | $56.25/user/mo (annual) | No | 100,000 (Events) | Cisco customers |
| WebinarJam | Annual tiers | $499/yr | No | 5,000 | Sales webinars |
| Zoom Webinars | Attendee tiers | $79/mo (300) | No | 500+ tiers | Zoom users |
Which Webinar Software option fits which situation.
- BigMarkerMay suit Companies running webinars and virtual events on one platform
- ClickMeetingMay suit SMBs and educators running live and automated webinars
- DemioMay suit Marketers running lead-gen webinars in the browser
- EasyWebinarMay suit Creators running live and evergreen sales webinars
- GoTo WebinarMay suit Teams wanting predictable per-organiser webinar pricing
- LivestormMay suit Marketing teams wanting browser-based webinars with strong analytics
- ON24May suit Enterprise B2B marketers measuring webinar engagement
- Webex WebinarsMay suit Cisco and Webex customers hosting webinars and large events
- WebinarJamMay suit Course creators and marketers selling on webinars
- Zoom WebinarsMay suit Teams already on Zoom running live webinars
Based on each profile's documented strengths and limits. These are fit notes, not rankings: test options against your own requirements.
Key features and capabilities of Webinar Software.
The capabilities that define the category. Not every product offers all of them, and depth varies a lot between entry-level and enterprise tools.
Registration pages
Collect sign-ups.
Live streaming
Reliable broadcasts.
Engagement tools
Polls, Q&A and chat.
Recording and on-demand
Replay sessions.
Automated webinars
Run pre-recorded events.
Email reminders
Improve attendance.
CRM integration
Pass attendees to sales.
Analytics
Attendance and engagement.
How businesses use Webinar Software.
- 01
Lead generation webinars
Capture prospects.
- 02
Product demos
Show products to many people.
- 03
Customer training
Onboard customers.
- 04
Internal town halls
Communicate at scale.
- 05
Partner enablement
Train partners.
Who uses Webinar Software and what problems it solves.
B2B marketers
Generate and score leads from webinars.
Course creators and coaches
Sell with live and evergreen webinars.
Trainers and educators
Teach large online groups.
Enterprises
Run webcasts, town halls and virtual events.
What Webinar Software changes in practice.
Practical outcomes teams report when the category is implemented well. Results depend on adoption, data quality and process, so we do not quote percentages.
Scalable reach
Many attendees at once.
Qualified leads
Engagement shows intent.
Reusable content
On-demand recordings.
Measurable events
Clear analytics.
Features and criteria to evaluate in Webinar Software.
Audience size
Room caps and overage rules.
Pricing unit
Organisers, rooms, credits or contracts.
Automation
Evergreen and on-demand replays.
Engagement
Polls, Q&A, chat, CTAs and offers.
Integrations
CRM and marketing automation sync.
Attendee experience
Browser joining versus downloads.
How to choose Webinar Software: a step-by-step approach.
- 1
Size your audience
Typical and peak attendees per session.
- 2
Count hosts
Organisers who need licences.
- 3
Decide on automation
Live only or evergreen replays.
- 4
Check CRM sync
Registrants and engagement to your CRM.
- 5
Run a test webinar
Join from mobile and desktop.
- 6
Read contract terms
Annual-only plans and auto-renewal.
Questions to ask before you buy
- What attendee limits apply?
- How does it integrate with our CRM?
- Are automated webinars supported?
- What engagement tools are included?
Common mistakes when choosing Webinar Software.
Paying for rooms you never fill
Pick tiers from real attendance.
Ignoring credit expiry
Unused attendee credits can expire.
Forgetting base licences
Zoom Webinars needs Zoom Workplace Pro.
Locking into long terms
Some vendors require annual or multi-year contracts.
Skipping the attendee test
Downloads and browser support affect turnout.
Webinar Software key terms explained.
- Evergreen webinar
- A pre-recorded webinar replayed on a schedule.
- Organiser
- The licensed host who schedules webinars.
- Attendee credit
- A unit consumed per unique attendee per session.
- Panelist
- A presenter who can speak and share video.
- On-demand
- A recording viewers watch any time.
- Hybrid event
- An event with in-person and online audiences.
Webinar Software comparisons.
8 side-by-side comparisons with a feature table, pricing, strengths and limits, and best-fit scenarios. No winner is declared in any of them.
Alternatives to popular webinar and virtual event software.
Every product in this category has a guide comparing its main alternatives and competitors on pricing, free plan, features and fit.
Webinar Software questions and answers
What is the best free webinar and virtual event software?
1 of the 11 webinar and virtual event software profiles here document a free plan: Livestorm. Free plans and tiers usually cap users, records or usage, so check each profile for limits. The list is alphabetical, not a ranking.
What is the best webinar and virtual event software for small businesses?
Products documented mainly for small and mid-size teams include Demio, EasyWebinar and WebinarJam. Demio may suit marketers running lead-gen webinars in the browser. EasyWebinar may suit creators running live and evergreen sales webinars. WebinarJam may suit course creators and marketers selling on webinars. The best fit depends on your sales or work process and budget, so trial two or three.
Which webinar and virtual event software suits large enterprises?
7 profiles are documented for large enterprises: BigMarker, ClickMeeting, GoTo Webinar, Livestorm, ON24, Webex Webinars and Zoom Webinars. Larger rollouts should also check SSO, permissions, audit logs, data residency and contract terms on each profile.
Where can I find alternatives to a specific webinar platform?
Every product in this category has its own alternatives guide, for example Livestorm alternatives, ON24 alternatives and Zoom Webinars alternatives. Each guide compares the main competitors on pricing, free plan, features and fit.
What is the best webinar software?
Zoom, GoTo and Webex suit live webinars; Livestorm and Demio suit browser-based marketing webinars; WebinarJam and EasyWebinar suit sales funnels; ON24 and BigMarker suit enterprise events. This list is not a ranking.
What is the cheapest webinar platform?
ClickMeeting Live is $32 a month, EasyWebinar Launch $44 a month and Demio Starter $45 a month (annual).
Is there a free webinar platform?
Livestorm has a free plan with 30 attendee credits a year, according to a competitor article.
Which webinar software supports evergreen webinars?
EasyWebinar, WebinarJam, Demio, ClickMeeting (Automated plan) and Livestorm support automated sessions.
Narrow your Webinar Software shortlist.
Open a profile for sources and pricing, read an alternatives guide, or talk to Stack18 if off-the-shelf is not the answer.
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