Software profile

GoTo Webinar

A long-standing webinar platform with transparent per-organiser plans from $49 a month (Lite, annual) for 250 attendees.

  • Paid plans
  • Per organiser
  • Cloud
  • Live webinars
  • Independent sources

by GoToWebinar SoftwarePer-organiser webinars

  • Verified 11 Nov 2026Sources are dated on this profile
  • 2 sourcesLinked, typed and dated
  • Independent third-party sourcesHow this profile was compiled
  • Not an endorsementStack18 has not tested this product
Quick answer

What is GoTo Webinar?

GoTo Webinar (GoToWebinar) is webinar software from GoTo for live and recorded webinars, priced per organiser by audience size.

  • Best forTeams wanting predictable per-organiser webinar pricing
  • Team size fitSmall teams, Mid-size teams, Large enterprises
  • PricingLite $49 (250); Standard $99 (500); Pro $199 (1,000); Enterprise $399 (3,000) per organiser a month, annual.
  • Main limitationDated interface.
  • AlternativesZoom Webinars, Webex Webinars, ClickMeeting · compare all
Overview

GoTo Webinar overview: who it is for and what it does.

GoTo Webinar hosts live webinars with registration, polls, recordings and reporting.

A June 2026 guide lists Lite at $49 per organiser a month annually (250 attendees), Standard $99 (500), Pro $199 (1,000) and Enterprise $399 (3,000), with monthly billing costing more.

It praises transparent pricing with no credits or surprise add-ons but notes a dated interface and no real evergreen automation.

Main problem it solves

Runs live webinars at predictable cost.

Typical customer segment

SMB to enterprise.

Target users

  • Marketers
  • Trainers
  • Sales teams

Primary use cases

  • Live webinars
  • Registration
  • Polls
  • Recordings

What makes it distinct

  • Per-organiser pricing.
  • Four audience tiers.
  • No credits.
Key features

GoTo Webinar features explained.

Plans (per organiser per month, annual)

Lite
$49; 250 attendees.
Standard
$99; 500.
Pro
$199; 1,000.

Enterprise

Price
$399.
Audience
3,000.
Billing
Monthly costs more.

Gaps

Interface
Dated.
Analytics
Lag.
Evergreen
No real automation.
Pricing

GoTo Webinar pricing and plans.

Figures reported by independent sources; vendor page not reviewed directly. Checked 11 Nov 2026 against Dupple · CostBench.

Pricing model

Per organiser per month; annual cheaper.

Free plan

No

Free trial

Not documented

GoTo Webinar plans and prices (USD)

  • Lite

    $49 per organiser per month

    Annual

    250 attendees.

  • Standard

    $99 per organiser per month

    Annual

    500.

  • Pro

    $199 per organiser per month

    Annual

    1,000.

  • Enterprise

    $399 per organiser per month

    Annual

    3,000.

Dupple (16 June 2026); CostBench (24 April 2026).

Prices change. Confirm current plans and terms on the vendor's site before you decide.

Visit official website (external) ↗See alternatives
Integrations and compatibility

GoTo Webinar integrations, API and platforms.

Important integrations

  • Salesforce
  • HubSpot
  • Marketo
  • Zapier

Supported platforms

  • Web

API

Not reviewed for this profile.

Data import and export

Not reviewed for this profile.

Integration coverage was not assessed in full. Check GoTo Webinar's integrations directory and documentation for your tools.

Strengths, limitations and best fit

GoTo Webinar pros and cons.

Strengths, limitations and best fit. Each point cites a source; editorial summaries are not customer reviews.

Strengths

  • Transparent pricing. [1]
  • No credits or surprise add-ons. [1]
  • Scales to 3,000. [1]

Limitations

  • Dated interface. [1]
  • Analytics lag. [1]
  • No evergreen automation. [1]

Best for

  • Teams wanting predictable per-organiser webinar pricing
  • Training teams
  • B2B marketers

May be less suited to

  • Automated evergreen funnels
  • Modern UI seekers
How it compares

GoTo Webinar compared with similar webinar and virtual event software.

Summaries come from each profile. This is a side-by-side aid, not a ranking.

ProductPricing modelStarting priceFree planMax audienceBest for
GoTo WebinarPer organiser$49/mo (annual)No3,000Predictable pricing
BigMarkerQuote~$5,268/yr median (reported)NoEvent scaleWebinars + events
ClickMeetingFlat monthly$32/moNo; 14-day trialBy plan sizeSMB webinars
DemioRoom-size tiers$45/mo (annual)No3,000Marketing webinars
EasyWebinarFlat monthly$44/moNo; trial500,000 (Pro)Evergreen funnels
LivestormAttendee credits~€2.50/attendeeYes (30 credits/yr)3,000 live (Pro)Browser webinars

Browse all Webinar Software →

Discussions

GoTo Webinar discussions and buying questions.

No published discussions mention this product yet.

FAQ

GoTo Webinar questions and answers

What is GoTo Webinar used for?

GoTo Webinar (GoToWebinar) is webinar software from GoTo for live and recorded webinars, priced per organiser by audience size. Typical uses include live webinars, registration, polls, recordings.

How much does GoTo Webinar cost?

Lite is $49, Standard $99, Pro $199 and Enterprise $399 per organiser a month billed annually.

How many attendees can GoTo Webinar host?

250 to 3,000 depending on plan.

Does GoTo Webinar support evergreen webinars?

A June 2026 guide says there is no real evergreen automation.

How does GoTo Webinar compare with its competitors?

Stack18 publishes head-to-head comparisons of ClickMeeting vs GoTo Webinar and Zoom Webinars vs GoTo Webinar, each with a feature table, pricing and best-fit scenarios.

What are the main alternatives to GoTo Webinar?

The main alternatives to GoTo Webinar covered on Stack18 are Zoom Webinars, Webex Webinars and ClickMeeting. Zoom Webinars may suit teams already on Zoom running live webinars. Webex Webinars may suit Cisco and Webex customers hosting webinars and large events. ClickMeeting may suit SMBs and educators running live and automated webinars. See the GoTo Webinar alternatives guide for a side-by-side table.

What are the pros and cons of GoTo Webinar?

Strengths: Transparent pricing. No credits or surprise add-ons. Limitations: Dated interface. Analytics lag.

Who is GoTo Webinar best for?

GoTo Webinar may suit teams wanting predictable per-organiser webinar pricing; training teams; B2B marketers. It may be less suited to automated evergreen funnels; modern UI seekers.

What integrations does GoTo Webinar support?

Documented integrations and ecosystem items include Salesforce, HubSpot, Marketo, Zapier. API: Not reviewed for this profile.

When was the GoTo Webinar profile last verified?

Sources for this profile were last reviewed on 11 Nov 2026. 2 sources are listed under Sources, and prices and plans can change, so confirm with the vendor.

Sources and freshness

Where this information comes from.

  1. Best Webinar Platforms in 2026: 8 Tools Compared (16 June 2026) Dupple Third-party Accessed 11 Nov 2026
  2. Webinar Software Pricing Benchmarks 2026 (24 April 2026) CostBench Third-party Accessed 11 Nov 2026

Secondary-source profile. Vendor pages were not reviewed directly for this profile. Facts and prices are taken from independent third-party sources and may differ from the vendor's current pages. Confirm with the vendor before buying.

Pricing comes from the dated third-party sources listed; competitor blogs are labelled. Confirm with the vendor before buying. Capabilities were not tested.

Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.

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