ON24 vs BigMarker: Webinar Software Compared (2026)
ON24 and BigMarker are two widely compared webinar platforms. ON24 is an enterprise platform for webinars, virtual events and content hubs, focused on engagement analytics and pipeline data for B2B marketers. BigMarker is a platform for live, automated and on-demand webinars, virtual conferences and hybrid events, with white-label options.
- Verified 10 Nov 2026Sources are dated on this page
- 3 sourcesLinked, typed and dated
- No winner declaredFit depends on your criteria
- Not tested by Stack18Editorial summary of documented facts
ON24 vs BigMarker: the short answer
ON24 is an enterprise platform for webinars, virtual events and content hubs, focused on engagement analytics and pipeline data for B2B marketers. BigMarker is a platform for live, automated and on-demand webinars, virtual conferences and hybrid events, with white-label options. Both are webinar platforms, but they differ in pricing model, target team size and focus.
On pricing, ON24 is described as: quote-based annual contracts; BigMarker as: quote-based. Neither documents a permanent free plan in the sources reviewed. ON24 is positioned for enterprise B2B marketers measuring webinar engagement, and BigMarker for companies running webinars and virtual events on one platform.
Everything below is drawn from the two sourced profiles and the 3 dated sources listed at the end. Where a source does not document something it is marked Unknown, and third-party estimates are labelled. No winner is declared: the better fit depends on your size, budget and requirements.
ON24 and BigMarker at a glance.
One card per product, drawn from each full profile. Open a profile for features, pricing plans, limits and sources.
ON24
Cvent · Webinar Software
ON24 is an enterprise platform for webinars, virtual events and content hubs, focused on engagement analytics and pipeline data for B2B marketers.
- Pricing
- No public pricing; typical contracts $25,000 to $100,000+ a year (median about $38,750), 3-5% annual escalators.
- Best for
- Enterprise B2B marketers measuring webinar engagement
BigMarker
BigMarker · Webinar Software
BigMarker is a platform for live, automated and on-demand webinars, virtual conferences and hybrid events, with white-label options.
- Pricing
- Basic, Enterprise and Enterprise+ by quote; reported median $5,268 a year.
- Best for
- Companies running webinars and virtual events on one platform
ON24 vs BigMarker: feature-by-feature comparison.
Every row is drawn from the sources listed below. Rows that differ are marked, and you can filter the table to show only those.
- YesDocumented
- PartialAvailable with limits or on some plans
- NoDocumented as unavailable
- UnknownNot documented in the sources reviewed
| Dimension |  ON24 |  BigMarker |
|---|---|---|
| Product | ||
| Product typeDiffers | YesEnterprise webinar and engagement platform | YesWebinars and virtual events |
| VendorDiffers | YesCvent | YesBigMarker |
| Best forDiffers | YesEnterprise B2B marketers measuring webinar engagement | YesCompanies running webinars and virtual events on one platform |
| Pricing | ||
| Pricing modelDiffers | PartialQuote-based annual contracts. | PartialQuote-based. |
| Pricing summaryDiffers | YesNo public pricing; typical contracts $25,000 to $100,000+ a year (median about $38,750), 3-5% annual escalators. | PartialBasic, Enterprise and Enterprise+ by quote; reported median $5,268 a year. |
| Free plan | NoNo | NoNo |
| Free trialDiffers | NoNot documented | NoNo |
| Webinar Software criteria | ||
| Pricing modelDiffers | PartialQuote (annual) | PartialQuote |
| Starting priceDiffers | Partial~$25,000/yr (reported) | Partial~$5,268/yr median (reported) |
| Max audienceDiffers | YesEnterprise scale | YesEvent scale |
| Best forDiffers | YesEnterprise B2B | YesWebinars + events |
| Fit and platform | ||
| Team sizeDiffers | YesLarge enterprises | YesMid-size teams, Large enterprises |
| Platforms | YesWeb | YesWeb |
| IntegrationsDiffers | YesSalesforce, Marketo, Eloqua, HubSpot | YesSalesforce, HubSpot, Marketo, Zapier |
| API | UnknownNot reviewed for this profile. | UnknownNot reviewed for this profile. |
ON24 vs BigMarker pricing.
Plan names, prices and billing terms as reported in each profile's sources. Taxes, add-ons and discounts are excluded unless stated.
ON24 pricing
Quote-based annual contracts.
- EnterpriseQuote ($25,000-$100,000+/yr reported) · Annual
Prices from independent sources; treat as reported. Dupple (16 June 2026). Currency: USD. Checked 10 Nov 2026.
All ON24 plans and sources
BigMarker pricing
Quote-based.
- BasicQuote · Annual or monthly
- EnterpriseQuote · Annual
- Enterprise+Quote · Annual
Prices from independent sources; treat as reported. CostBench (2026). Currency: USD. Checked 10 Nov 2026.
All BigMarker plans and sourcesON24 vs BigMarker: pricing model, ecosystem and fit.
Pricing model and cost drivers
ON24: quote-based annual contracts. Dupple (16 June 2026). BigMarker: quote-based. CostBench (2026). Model costs at your real seat count, usage and contract term before comparing headline prices.
What sets each apart
The ON24 profile highlights: deep analytics; content hubs; part of Cvent. The BigMarker profile highlights: events plus webinars; quote-only; white-label.
Integrations and ecosystem
ON24 integrations named in its sources: Salesforce, Marketo, Eloqua and HubSpot. BigMarker: Salesforce, HubSpot, Marketo and Zapier. Check that the connectors you rely on exist on the plan you would buy.
Deployment and team fit
ON24 runs on Web and is documented for large enterprises. BigMarker runs on Web and is documented for mid-size teams and large enterprises. We did not test setup or migration.
ON24 and BigMarker: each option, in balance.
Each point is linked to a dated source on the product's profile.
ON24
Strengths and limitations from the profile
- Deep engagement analytics.
- Content hubs.
- Certification tracking.
- High cost.
- Annual contracts with volume commitments.
- Heavyweight setup.
BigMarker
Strengths and limitations from the profile
- Webinars and virtual events together.
- Strong G2 rating.
- White-label options.
- No published prices.
- No free plan or trial.
- Learning curve reported.
ON24 or BigMarker: which fits which situation?
No overall winner is declared. The better choice depends on the criteria that matter most to you, so test both against your own requirements.
Choose ON24 if you are…
- Enterprise B2B marketers measuring webinar engagement
- Large demand-gen teams
- Continuing education programmes
Less suited to: small businesses; occasional webinars.
See the ON24 profile
Choose BigMarker if you are…
- Companies running webinars and virtual events on one platform
- Associations
- Event marketers
Less suited to: occasional small webinars; self-serve buyers.
See the BigMarker profileSwitching between ON24 and BigMarker.
Moving off ON24 or BigMarker means exporting registrant lists, recordings and engagement reports, rebuilding registration pages, email reminders and evergreen schedules, and reconnecting CRM and marketing automation. Keep on-demand recordings live until links are updated. Run one real webinar on each shortlisted platform with a test audience, then compare join rates, recording quality and the data that reaches your CRM.
- Export a sample of your data and test an import into the other product.
- List the automations, integrations and permissions you would need to rebuild.
- Compare total cost at your real volume, including add-ons and services.
- Pilot with one team before a full cut-over.
- Check contract terms and notice periods with both vendors.
General guidance, not specific to either vendor. Confirm migration options with the vendors.
ON24 vs BigMarker: questions and answers
What is the difference between ON24 and BigMarker?
ON24 is an enterprise platform for webinars, virtual events and content hubs, focused on engagement analytics and pipeline data for B2B marketers. BigMarker is a platform for live, automated and on-demand webinars, virtual conferences and hybrid events, with white-label options. Both are webinar platforms, but they differ in pricing model, target team size and focus. ON24 is positioned for enterprise B2B marketers measuring webinar engagement; BigMarker for companies running webinars and virtual events on one platform.
Is ON24 cheaper than BigMarker?
It depends on your volume and plan. ON24: No public pricing; typical contracts $25,000 to $100,000+ a year (median about $38,750), 3-5% annual escalators. BigMarker: Basic, Enterprise and Enterprise+ by quote; reported median $5,268 a year. Compare both at your real seat count, usage and contract term.
Do ON24 or BigMarker have a free plan?
Neither documents a permanent free plan in the sources reviewed. ON24 free trial: Not documented. BigMarker free trial: No.
What are the main limitations of ON24 and BigMarker?
ON24: High cost. BigMarker: No published prices.
How much does ON24 cost?
No public pricing; a June 2026 guide reports contracts of $25,000 to $100,000+ a year.
How much does BigMarker cost?
Quote-based; CostBench reports a median contract of $5,268 a year.
What are the alternatives to ON24 and BigMarker?
Stack18 has alternatives guides for both: ON24 alternatives and BigMarker alternatives, each comparing at least four other webinar platforms on pricing, free plan, features and fit. The Webinar Software category lists every profile.
Where this comparison comes from.
- Best Webinar Platforms in 2026: 8 Tools Compared (16 June 2026) Dupple Third-party Accessed 11 Nov 2026
- Webinar Software Pricing Benchmarks 2026 (24 April 2026) CostBench Third-party Accessed 11 Nov 2026
- BigMarker plans and pricing (2026) CostBench Third-party Accessed 11 Nov 2026
This comparison summarises the ON24 and BigMarker profiles and their sources. Third-party figures are labelled; confirm current pricing and terms with each vendor. Stack18 has not tested these products.
Ready to test ON24 and BigMarker?
Check each vendor's current pricing and terms, run both against a real scenario from your business, or talk to Stack18 if off-the-shelf software is not the answer.
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