Pipedrive
A pipeline-focused sales CRM sold per seat in four plans (Lite, Growth, Premium and Ultimate), with automations starting at Growth.
- Free trial
- Per-seat pricing
- Cloud
- AI features
- Independent sources
What is Pipedrive?
Pipedrive is a sales CRM built around customisable deal pipelines, sold per user per month in four plans: Lite, Growth, Premium and Ultimate.
- Best forSmall sales teams that want a pipeline-first CRM
- Team size fitSmall teams, Mid-size teams
- PricingNo permanent free plan; plans reported from $14 per seat per month billed annually (Lite).
- Main limitationThere is no permanent free plan, only a trial.
- AlternativesHubSpot, Zoho CRM, Salesforce Sales Cloud, Freshsales
Pipedrive overview: who it is for and what it does.
Pipedrive is a CRM that centres on visual, customisable sales pipelines and deal tracking. Pricing guides describe the Lite plan as covering customisable pipelines, deal tracking and basic reporting, with higher plans adding automation, forecasting, more reporting and security features.
Pipedrive restructured its plans in 2025. According to independent guides citing its knowledge base, the old Essential, Advanced, Professional, Power and Enterprise tiers became Lite, Growth, Premium and Ultimate, with Professional and Power merged into Premium. Automations are reported to begin at Growth, and the Lite plan has none.
Pricing is per seat rather than per contact, and several features are sold as add-ons, including Campaigns for email marketing, which is billed per company by contact volume, and LeadBooster. Pipedrive also geo-prices its plans, so sources show different figures by region and buyers should confirm their local rate.
Main problem it solves
Gives sales teams a clear visual pipeline and deal tracking at a per-seat price, with automation and reporting on higher plans.
Typical customer segment
Small and growing sales teams, with higher plans aimed at larger teams that need more automation and security.
Target users
- Small sales teams that want a simple pipeline-first CRM
- Growing teams that need automation and forecasting on Growth or Premium
- Teams that prefer to add outreach and email tools as optional add-ons
Primary use cases
- Visual deal pipeline management
- Sales reporting
- Workflow automation (Growth and above)
- Sales forecasting (higher plans)
- Outbound prospecting with add-ons
What makes it distinct
- A pipeline-first design with per-seat pricing instead of contact-based pricing.
- A four-plan structure in which automations begin at Growth.
- Optional add-ons such as Campaigns and LeadBooster priced separately.
Pipedrive features explained.
Pipeline and reporting
- Customisable pipelines and deal tracking
- Described as core features of the entry Lite plan.
- AI-powered reports
- Listed as a Lite feature by a third-party price guide; capabilities were not tested.
- Reporting limits by plan
- Reporting allowances rise with plan, according to pricing guides.
Automation and forecasting
- Workflow automations
- Reported to require Growth or above; Lite has none.
- Forecasting
- Premium is reported to add more automations and forecasting.
- Higher-tier security and support
- Ultimate is reported to add security alerts and implementation support, with usage limits.
Add-ons
- Campaigns
- Email marketing and newsletters, billed per company by contact volume rather than per seat.
- LeadBooster
- Bundled prospecting and AI features sold as an add-on.
- Per-seat billing
- Every added user raises the cost by that user's plan price.
Pipedrive pricing and plans.
Figures reported consistently by independent sources; vendor page not reviewed directly. Checked 15 Oct 2026 against Hackceleration · Costbench · Casrai · Automation Atlas.
Pricing model
Per seat per month by plan (Lite, Growth, Premium, Ultimate), with optional add-ons. Prices vary by region.
Free plan
No
Free trial
Yes
Pipedrive plans and prices (USD)
Lite
$14 per seat per month billed annually; about $24 billed monthly
Annual or monthly
No automations.
Growth
$39 per seat per month billed annually
Annual or monthly
Replaces the old Advanced plan; automations start here.
Premium
$49 per seat per month billed annually
Annual or monthly
Merges the old Professional and Power plans.
Ultimate
$79 per seat per month billed annually
Annual or monthly
Replaces the old Enterprise plan, with usage limits.
These USD annual figures agree across several independent guides, but Pipedrive geo-prices its plans and other sources show different amounts or euro prices. Pipedrive's own pricing page was not reviewed directly, so confirm your local per-seat rate and add-on costs.
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesPipedrive integrations, API and platforms.
Important integrations
- Campaigns add-on
- LeadBooster add-on
Supported platforms
- Web
API
Not reviewed for this profile.
Data import and export
Not reviewed for this profile.
Integration coverage was not assessed. Check Pipedrive's marketplace and documentation for your tools.
Balanced and sourced.
Each point cites a source. Editorial summaries are not customer reviews.
Strengths
Limitations
- There is no permanent free plan, only a trial. [5]
- Automations are reported to need the Growth plan or above, so the cheapest plan lacks them. [4]
- Add-ons such as Campaigns and LeadBooster are priced separately and can raise the total cost. [3]
- Per-seat pricing means the bill rises with every user added, and geo-pricing makes published figures differ by region. [1]
Best for
- Small sales teams that want a pipeline-first CRM
- Teams that prefer per-seat pricing over contact-based pricing
- Teams that will add outreach tools as optional add-ons
May be less suited to
- Teams that need a permanent free CRM
- Teams that need automations but only want to pay for the lowest plan
Alternatives to Pipedrive.
HubSpot
A customer platform built around Smart CRM, with Sales, Marketing, Service and other Hubs and a free entry…
Explore →Related productZoho CRM
A per-user CRM from Zoho with a free edition for three users and four paid editions that add automation, AI…
Explore →Related productSalesforce Sales Cloud
Salesforce's CRM for sales teams, sold in editions from Starter Suite to Unlimited, with a…
Explore →Related productFreshsales
A sales CRM from Freshworks with a free plan for three users, built-in phone and email, and Freddy AI…
Explore →Pipedrive compared with similar crm software.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Free plan | Customisation | Automation | AI features |
|---|---|---|---|---|---|
| Pipedrive | Per seat by plan; add-ons extra | No permanent free plan; trial available | Customisable pipelines | Automations from Growth | AI reports and LeadBooster add-on (reported) |
| Close CRM | Per user by plan; usage-based calling and AI extras | No free plan; trial available | Custom activities and API on higher plans | Workflows from Growth | Chloe AI agent and AI credits on every plan |
| Freshsales | Per user per month; AI add-ons extra | Yes, up to three users | Custom fields; custom modules on Enterprise | Basic workflows; sequences on Pro | Freddy AI scoring, insights, Copilot and Agent add-ons |
| HubSpot | Per seat, by Hub and tier | Yes, up to two users | Custom objects on Enterprise only | Workflows rise from basic to 1,000 by tier | AI tools plus Breeze assistant and agents listed |
| Microsoft Dynamics 365 Sales | Per user by edition; device licences exist | No free plan; 30-day trial | Custom apps and flows in the same environment | Sequences (up to 1,500 records a month on Enterprise) | Qualification, Research and Close agents; Copilot Studio |
| Salesforce Sales Cloud | Per user per month by edition, add-ons extra | Not documented in sources reviewed | Edition-dependent custom apps, record types, sandboxes | Flows with edition-dependent limits | Generative AI in top edition; agent add-ons |
Pipedrive head-to-head.
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Join the discussion.
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Pipedrive questions and answers
What is Pipedrive used for?
Pipedrive is used to manage sales pipelines and deals, report on sales activity and, on higher plans, automate workflows and forecast. It is sold per seat in Lite, Growth, Premium and Ultimate plans.
Does Pipedrive have a free plan?
No permanent free plan was identified in the sources reviewed. Pipedrive offers a free trial.
How much does Pipedrive cost?
Independent guides report $14 (Lite), $39 (Growth), $49 (Premium) and $79 (Ultimate) per seat per month billed annually, with Lite about $24 billed monthly. Pipedrive geo-prices plans, so confirm your regional rate on its site.
Which Pipedrive plan includes automations?
Automations are reported to begin on the Growth plan. The Lite plan has none.
What are the main alternatives to Pipedrive?
HubSpot, Zoho CRM and Salesforce Sales Cloud are common alternatives. See their profiles and the Salesforce alternatives page.
What integrations does Pipedrive support?
Documented integrations and ecosystem items include Campaigns add-on, LeadBooster add-on. API details: Not reviewed for this profile.
What are the limitations of Pipedrive?
There is no permanent free plan, only a trial. Automations are reported to need the Growth plan or above, so the cheapest plan lacks them. Add-ons such as Campaigns and LeadBooster are priced separately and can raise the total cost.
Which platforms does Pipedrive run on?
Pipedrive is documented as available on: Web.
When was the Pipedrive profile last verified?
Sources for this profile were last reviewed on 15 Oct 2026. 5 sources are listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- How much does Pipedrive cost? Hackceleration Third-party Accessed 15 Oct 2026
- All Pipedrive Plans & Pricing Costbench Third-party Accessed 15 Oct 2026
- Pipedrive CRM Pricing (2026): Plans, Real Costs, and Where Add-Ons Add Up Casrai Third-party Accessed 15 Oct 2026
- How much does Pipedrive cost in 2026? Pricing breakdown Automation Atlas Third-party Accessed 15 Oct 2026
- Pipedrive Pricing 2026 Toolradar Third-party Accessed 15 Oct 2026
Secondary-source profile. Vendor pages were not reviewed directly for this profile. Facts and prices are corroborated across independent third-party sources and may differ from the vendor's current pages. Confirm with the vendor before buying.
Plan names and prices are corroborated across independent third-party guides. Pipedrive's own pages were not reviewed directly, prices vary by region and capabilities were not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
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