HubSpot
A customer platform built around Smart CRM, with Sales, Marketing, Service and other Hubs and a free entry tier.
- Free plan
- Free trial
- Per-seat pricing
- Cloud
- AI features
- Vendor-sourced
What is HubSpot?
HubSpot is a customer platform from HubSpot, Inc. that combines a CRM (Smart CRM) with product modules called Hubs for sales, marketing, customer service, content, data and revenue operations.
- Best forSmall teams that want to start on a free CRM and upgrade gradually
- Team size fitSmall teams, Mid-size teams, Large enterprises
- PricingFree tools; Sales Hub from $9 per seat per month billed annually (Starter). Free plan available.
- Main limitationProfessional and Enterprise carry one-time onboarding fees of $1,500 and $3,500 on top of seat prices.
- AlternativesSalesforce Sales Cloud, Zoho CRM, Pipedrive, Freshsales
HubSpot overview: who it is for and what it does.
HubSpot centres its platform on Smart CRM, a shared customer database that the Hubs build on. Teams can start with free tools and add paid tiers (Starter, Professional and Enterprise) for the Hubs they need, such as Sales Hub for pipeline management, sequences and forecasting.
In its own Sales Hub pricing guide, HubSpot describes a seat-based model in which sales seats get full access to Sales Hub features at their tier, and core seats give limited access to people who only need basic CRM functionality such as viewing deals or managing contacts.
The platform also includes AI features. HubSpot's navigation lists a Breeze assistant, an AI prospecting agent and an Agent Hub for building and managing AI agents across the platform, and its guide says AI tools are included in the free plan and all paid Sales Hub tiers.
Scope: This profile covers HubSpot's Smart CRM and Sales Hub. HubSpot also sells Marketing, Service, Content, Data and Revenue Hubs, which are priced separately.
Main problem it solves
Gives sales teams one shared record of contacts, companies and deals, with pipelines, tasks, email tracking and automation, and lets teams add marketing and service tools on the same customer data.
Typical customer segment
From individuals and early-stage startups on the free tier to large, distributed sales teams on Enterprise.
Target users
- Founders and small sales teams starting with a free CRM
- Sales teams scaling automation and forecasting
- Large or distributed sales organisations on Enterprise plans
Primary use cases
- Pipeline and deal management
- Email tracking and meeting scheduling
- Sales sequences and workflow automation
- Sales forecasting and reporting
- Combining sales with marketing and service on one platform
What makes it distinct
- A free tier with no onboarding fee, and a documented ladder from Free to Starter, Professional and Enterprise.
- One customer platform that spans CRM plus Sales, Marketing, Service, Content, Data and Revenue Hubs.
- AI assistants and agents surfaced across the platform, with AI tools included in free and paid Sales Hub tiers per HubSpot's guide.
HubSpot features explained.
Pipeline and contact management
- Contacts, companies and deals
- The free tier covers unlimited contacts and companies with a basic deal pipeline, task and activity tracking, per HubSpot's guide.
- Multiple pipelines
- Free includes one deal pipeline, Starter two, and Professional and Enterprise unlimited pipelines.
- Email and calendar tools
- Gmail and Outlook email integration, a meeting scheduler with calendar sync, and email tracking, with notification limits on the free tier.
Automation and productivity
- Sequences
- Professional adds email sequences for automated follow-up; HubSpot lists up to 5,000 sequences per account.
- Workflows
- Starter offers basic automation, Professional up to 300 customisable workflows, and Enterprise up to 1,000.
- Calling minutes
- Included calling minutes rise by tier: 500 on Starter, 3,000 on Professional and 12,000 on Enterprise.
Reporting, forecasting and governance
- Forecasting and custom reports
- Forecasting and custom reporting begin on Professional (100 reports), rising to 500 reports on Enterprise.
- Custom objects
- HubSpot lists custom objects as available on Sales Hub Enterprise only.
- Advanced permissions and hierarchies
- Enterprise adds advanced roles and team hierarchies; Professional includes basic teams.
AI features
- Predictive lead scoring
- Enterprise includes predictive lead scoring that uses AI to surface the most sales-ready contacts.
- Conversation intelligence
- Enterprise adds call recording, transcription and coaching insights inside the CRM.
- Breeze assistant, prospecting agent and Agent Hub
- Listed in HubSpot's product navigation; this profile does not assess their capabilities in depth.
HubSpot pricing and plans.
Prices from a vendor-published source. Checked 15 Oct 2026 against HubSpot (blog.hubspot.com).
Pricing model
Per-seat subscription by Hub and tier (Free, Starter, Professional, Enterprise), with one-time onboarding fees on Professional and Enterprise.
Free plan
Yes
Free trial
Yes HubSpot's guide lists a 14-day free trial for Sales Hub.
HubSpot plans and prices (USD)
Free tools
$0
n/a
Up to two users per HubSpot's guide. HubSpot branding is included and there is no automation or sequences.
Sales Hub Starter
$9 per seat per month billed annually; $15 per seat per month billed monthly
Annual or monthly
No onboarding fee listed.
Sales Hub Professional
$90 per seat per month billed annually; $100 billed monthly
Annual or monthly
One-time onboarding fee of $1,500.
Sales Hub Enterprise
$150 per seat per month
Annual
One-time onboarding fee of $3,500. HubSpot's guide lists no annual discount.
Prices are from HubSpot's own Sales Hub pricing guide and apply to Sales Hub only. Core seats cost less on Professional and Enterprise, and other Hubs are priced separately. Third-party sources show different Starter-tier prices and promotions, so confirm current figures on hubspot.com before budgeting.
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesHubSpot integrations, API and platforms.
Important integrations
- LinkedIn Sales Navigator
- Stripe
- Aircall
- PandaDoc
- Google Workspace
- Gmail and Outlook
- Connector for Claude
Supported platforms
- Web
- iOS
- Android
API
HubSpot's guide notes API limits and automation throughput as considerations on Enterprise. Developer documentation was not reviewed for this profile.
Data import and export
Not reviewed for this profile.
HubSpot states that Sales Hub integrates with over 1,500 applications. HubSpot Payments and the Stripe payment integration are listed as U.S. only.
Balanced and sourced.
Each point cites a source. Editorial summaries are not customer reviews.
Strengths
- A free tier with no onboarding fee gives teams a low-risk place to start. [1]
- One platform covers CRM plus sales, marketing, service and other Hubs on shared customer data. [1]
- HubSpot documents a clear tier ladder with stated limits for pipelines, workflows, reports and calling minutes. [1]
- AI tools are included in the free plan and paid Sales Hub tiers, according to HubSpot's guide. [1]
Limitations
- Professional and Enterprise carry one-time onboarding fees of $1,500 and $3,500 on top of seat prices. [1]
- Custom objects are limited to Sales Hub Enterprise, which matters for teams with non-standard data models. [1]
- The free tier is limited to two users, includes HubSpot branding, and has no automation or sequences. [1]
- Costs rise when seat counts grow or other Hubs are added, because each Hub is priced separately. [1]
Best for
- Small teams that want to start on a free CRM and upgrade gradually
- Sales teams that want sequences, forecasting and reporting on one platform
- Companies that expect to add marketing or service tools on the same customer data
May be less suited to
- Teams that need custom objects but cannot budget for Enterprise
- Very small teams with a simple process who would be well served by the free tier alone
Alternatives to HubSpot.
Salesforce Sales Cloud
Salesforce's CRM for sales teams, sold in editions from Starter Suite to Unlimited, with a…
Explore →Related productZoho CRM
A per-user CRM from Zoho with a free edition for three users and four paid editions that add automation, AI…
Explore →Related productPipedrive
A pipeline-focused sales CRM sold per seat in four plans (Lite, Growth, Premium and Ultimate), with…
Explore →Related productFreshsales
A sales CRM from Freshworks with a free plan for three users, built-in phone and email, and Freddy AI…
Explore →HubSpot compared with similar crm software.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Free plan | Customisation | Automation | AI features |
|---|---|---|---|---|---|
| HubSpot | Per seat, by Hub and tier | Yes, up to two users | Custom objects on Enterprise only | Workflows rise from basic to 1,000 by tier | AI tools plus Breeze assistant and agents listed |
| Close CRM | Per user by plan; usage-based calling and AI extras | No free plan; trial available | Custom activities and API on higher plans | Workflows from Growth | Chloe AI agent and AI credits on every plan |
| Freshsales | Per user per month; AI add-ons extra | Yes, up to three users | Custom fields; custom modules on Enterprise | Basic workflows; sequences on Pro | Freddy AI scoring, insights, Copilot and Agent add-ons |
| Microsoft Dynamics 365 Sales | Per user by edition; device licences exist | No free plan; 30-day trial | Custom apps and flows in the same environment | Sequences (up to 1,500 records a month on Enterprise) | Qualification, Research and Close agents; Copilot Studio |
| Pipedrive | Per seat by plan; add-ons extra | No permanent free plan; trial available | Customisable pipelines | Automations from Growth | AI reports and LeadBooster add-on (reported) |
| Salesforce Sales Cloud Compare | Per user per month by edition, add-ons extra | Not documented in sources reviewed | Edition-dependent custom apps, record types, sandboxes | Flows with edition-dependent limits | Generative AI in top edition; agent add-ons |
HubSpot questions and answers
What is HubSpot used for?
HubSpot is used to manage contacts, companies and deals in a CRM, and to add sales, marketing, service and other tools on the same customer platform. This profile focuses on Smart CRM and Sales Hub.
Does HubSpot have a free plan?
Yes. HubSpot offers free tools, which its Sales Hub guide describes as covering contact management, pipeline tracking and basic outreach for up to two users, with HubSpot branding.
Who is HubSpot best suited for?
It suits small teams that want to start free, and growing sales teams that want automation, sequences and forecasting on one platform. Teams that need custom objects must plan for Enterprise.
How much does HubSpot Sales Hub cost?
According to HubSpot's own guide, Starter is $9 per seat per month billed annually, Professional is $90 billed annually plus a $1,500 onboarding fee, and Enterprise is $150 per seat per month plus a $3,500 onboarding fee. Confirm current prices on hubspot.com.
What are the main alternatives to HubSpot?
Salesforce Sales Cloud is a widely used alternative for larger or more customised sales organisations. See the HubSpot vs Salesforce Sales Cloud comparison for a side-by-side view.
What integrations does HubSpot support?
Documented integrations and ecosystem items include LinkedIn Sales Navigator, Stripe, Aircall, PandaDoc, Google Workspace, Gmail and Outlook, Connector for Claude. API details: HubSpot's guide notes API limits and automation throughput as considerations on Enterprise. Developer documentation was not reviewed for this profile.
What are the limitations of HubSpot?
Professional and Enterprise carry one-time onboarding fees of $1,500 and $3,500 on top of seat prices. Custom objects are limited to Sales Hub Enterprise, which matters for teams with non-standard data models. The free tier is limited to two users, includes HubSpot branding, and has no automation or sequences.
Which platforms does HubSpot run on?
HubSpot is documented as available on: Web, iOS, Android.
When was the HubSpot profile last verified?
Sources for this profile were last reviewed on 15 Oct 2026. 1 source are listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- HubSpot's Sales Hub pricing guide HubSpot (blog.hubspot.com) Official Accessed 15 Oct 2026
Further official pages: HubSpot pricing (external) · HubSpot Sales Hub (external)
Pricing, plan limits and integrations were checked against HubSpot's published Sales Hub pricing guide. Product capabilities beyond that guide were not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
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