Software profile

Attio

A flexible, AI-native CRM with custom objects and a graph-style data model, sold per seat on Free, Plus, Pro and Enterprise plans.

  • Free plan
  • Free trial
  • Per-seat pricing
  • Cloud
  • AI features
  • Vendor-sourced

by Attio LtdCRM SoftwareCRM platform (SaaS)

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  • Verified 20 Oct 2026Sources are dated on this profile
  • 4 sourcesLinked, typed and dated
  • Vendor and official documentationHow this profile was compiled
  • Not an endorsementStack18 has not tested this product
Quick answer

What is Attio?

Attio is a cloud CRM that lets teams model their own data with custom objects, sync email and calendar, enrich records automatically and run AI and workflow automations. It is priced per user per month on Free, Plus, Pro and Enterprise plans, with AI and workflow usage drawn from monthly credits.

  • Best forStartups and small teams that want a flexible, custom CRM data model
  • Team size fitSmall teams, Mid-size teams, Large enterprises
  • PricingFree for up to 3 seats; Plus $35 and Pro $79 per user per month billed annually ($44 and $99 billed monthly); Enterprise is custom. Free plan available.
  • Main limitationPlus is capped at 10 seats, so larger teams move to Pro for every seat.
  • AlternativesHubSpot, Pipedrive, Zoho CRM, Salesforce Sales Cloud

Reviewed by the Stack18 editorial team · Verified 20 Oct 2026 · 4 sources

Overview

Attio overview: who it is for and what it does.

Attio describes itself as an AI-native CRM for startups and builders. Its core idea is a flexible data model: People and Companies sit alongside standard objects such as Deals, Users and Workspaces, and teams can add their own objects and link records through relationship attributes in what Attio calls a graph model. Records can be shown as tables or kanban boards and filtered across large datasets.

Email and calendar sync builds records and interaction history automatically, and enrichment fills in company and person attributes. On top of that data sit reports, workflows, email sequences, call recording with AI transcripts, and Ask Attio, an AI assistant. AI features and workflows draw on credits: each seat gets a personal monthly allowance and each workspace gets a shared pool, and paid plans can buy more credit packs.

Pricing is per seat per month. The Free plan covers up to three seats, Plus up to ten, and Pro and Enterprise have no seat limit. New workspaces start with a 14-day trial of Pro. Attio also publishes a developer platform with a REST API, an app SDK and a hosted MCP server, and documents imports from Salesforce, HubSpot, Pipedrive, Zoho, Excel and CSV.

Main problem it solves

Lets teams shape a CRM around how they actually sell and operate, with synced email and calendar data, automatic enrichment and AI-assisted automation, instead of working inside a fixed schema.

Typical customer segment

Startups and growing teams, from very small teams on the Free plan to larger organisations that need unlimited objects, SSO and SCIM on Enterprise.

Target users

  • Startup founders and early sales teams
  • RevOps and operations owners who want a custom data model
  • Teams that track partners, investors or product usage as well as customers

Primary use cases

  • Sales pipeline and deal tracking
  • Custom objects for partners, investors or product usage
  • Relationship tracking from email and calendar activity
  • Pipeline reporting and funnel analysis
  • AI-assisted research, summaries and workflows

What makes it distinct

  • Custom objects and relationship attributes on a graph-style data model
  • AI and workflow usage metered in credits on top of per-seat pricing
  • A published developer platform with a REST API, app SDK and hosted MCP server
Key features

Attio features explained.

Data model and enrichment

Custom objects and attributes
Attio's data model page describes custom objects, custom attributes and associations between objects. The pricing page caps objects at 3 on Free, 5 on Plus, 12 on Pro and unlimited on Enterprise, with custom relationship and formula attributes listed from Pro.
Automatic enrichment
Company and person records are enriched automatically. Free covers attributes such as name, description, logo, location and social links; Plus adds employee count and ARR; Pro adds funding raised.
Interaction history from email and calendar sync
Synced email and calendar populate first and last interaction and connection strength. Free and Plus sync one mailbox per member, Pro two, and Enterprise three or more.
Views and record capacity
Tables and kanban views are described on the data model page. Record limits are 50,000 on Free, 250,000 on Plus and 1,000,000 on Pro, with a custom limit on Enterprise.

Automation and AI

Workflows
Workflows and AI features share workspace credits: 250 per month on Free, 1,500 on Plus and 10,000 on Pro, with extra packs available on paid plans.
Email sequences
Email sequences to automate outreach are listed from the Pro plan.
Ask Attio
An AI assistant that uses seat credits: 100 per seat per month on Free, 500 on Plus, 1,000 on Pro and 2,500 on Enterprise.
Call recording with AI transcripts
Recording calls in Attio with AI transcripts and insights is listed from the Pro plan.
Agents and web research
Attio's navigation lists Custom Agents and a Web Agent for research. Their capabilities were not tested for this profile.

Reporting, admin and developer platform

Reports and funnels
Report limits rise by plan. Attio's pricing page shows up to 3 on Free, 15 on Plus and 100 on Pro, while its help centre says 20 on Plus, so confirm the Plus limit with Attio.
Permissions and teams
Access permissions are basic on Plus and advanced on Pro. Pro supports up to 10 teams and Enterprise unlimited teams.
Security and admin
SAML single sign-on and SCIM provisioning are Enterprise features. Pro and Enterprise can pay by invoice.
Developer platform
Attio documents a REST API with OAuth, an OpenAPI specification, an app SDK with server functions and a hosted MCP server. Its help centre says apps and API access are available on all plans.
Pricing

Attio pricing and plans.

Prices from a vendor-published source. Checked 20 Oct 2026 against Attio · Attio Help Center.

Pricing model

Per user per month by plan (Free, Plus, Pro, Enterprise), with 20% off annual billing and optional credit packs for AI and workflows. Prices are shown in USD and may be localised by region.

Free plan

Yes

Free trial

Yes

Attio plans and prices (USD)

  • Free

    $0

    n/a

    Up to 3 seats, 3 objects, 50,000 records and 50 GB storage; 100 seat credits per user and 250 workspace credits per month.

  • Plus

    $35 per user per month billed annually; $44 billed monthly

    Annual or monthly

    Up to 10 seats, 5 objects and 250,000 records; 500 seat credits per user and 1,500 workspace credits per month.

  • Pro

    $79 per user per month billed annually; $99 billed monthly

    Annual or monthly

    Unlimited seats, up to 12 objects, 1,000,000 records and unlimited file storage; adds sequences, call recording, advanced permissions and reporting; 1,000 seat credits and 10,000 workspace credits.

  • Enterprise

    Custom quote

    Annual

    Unlimited objects and teams, SAML SSO and SCIM; 2,500 seat credits per user and a custom credits package.

Figures are from Attio's pricing page and help centre as reviewed on 20 Oct 2026. Some third-party guides, and Attio's own llms.txt summary, still show earlier prices (Plus $29, Pro $69 on annual billing), and guides report that the pricing page localises currency by region, so confirm the figure shown for your region. Extra workspace credits start at $70 per month on annual billing for 5,000. Eligible startups can apply for up to 80% off, and Pro and Enterprise customers can pay by invoice.

Prices change. Confirm current plans and terms on the vendor's site before you decide.

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Integrations and compatibility

Attio integrations, API and platforms.

Important integrations

  • Gmail
  • Outlook
  • Slack
  • Zapier
  • Mailchimp
  • Segment
  • Outreach
  • Mixmax
  • Typeform
  • ChatGPT and Claude apps

Supported platforms

  • Web
  • macOS
  • iOS
  • Android
  • Chrome extension for Gmail

API

A REST API with OAuth, an OpenAPI specification, webhooks, an app SDK with server functions and a hosted MCP server, per Attio's developer overview. API access is available on all plans.

Data import and export

Imports from Salesforce, HubSpot, Pipedrive, Zoho, Excel and CSV are documented. Enterprise can limit exports to workspace admins.

Apps are listed in Attio's App Store. AI and MCP connections run on credits and plan limits. Individual integrations were not tested.

Strengths, limitations and best fit

Balanced and sourced.

Each point cites a source. Editorial summaries are not customer reviews.

Strengths

  • Custom objects and relationship attributes let teams model partners, investors or product usage alongside deals. [3]
  • Email and calendar sync builds records and interaction history automatically, and enrichment is included on every plan. [2]
  • A permanent Free plan for up to three seats and a 14-day trial of Pro make evaluation low-risk. [1]
  • A documented developer platform with a REST API, app SDK and hosted MCP server supports custom integrations. [4]

Limitations

  • Plus is capped at 10 seats, so larger teams move to Pro for every seat. [1]
  • AI features and workflows draw on credits, so heavy use may need paid credit packs on top of seat prices. [1]
  • Sequences, call recording and advanced permissions need Pro, and SSO and SCIM need Enterprise. [2]
  • Prices are localised and were changed recently, so older guides may show different figures. [1]

Best for

  • Startups and small teams that want a flexible, custom CRM data model
  • Teams that track partners, investors or products as well as customers
  • Teams that want AI assistance and automation inside the CRM

May be less suited to

  • Teams of more than ten that want to stay on the lowest paid plan
  • Organisations that want fixed per-seat pricing with no usage credits
How it compares

Attio compared with similar crm software.

Summaries come from each profile. This is a side-by-side aid, not a ranking.

ProductPricing modelFree planCustomisationAutomationAI features
AttioPer seat by plan; AI and workflow usage on creditsYes, up to 3 seatsCustom objects and relationship attributesWorkflows on credits; sequences from ProAsk Attio, agents and call recording
Close CRMPer user by plan; usage-based calling and AI extrasNo free plan; trial availableCustom activities and API on higher plansWorkflows from GrowthChloe AI agent and AI credits on every plan
CopperPer user per month by planNot documented in sources reviewedCustomisable pipelines from Basic (reported)Workflows and sequences from ProfessionalNot documented in sources reviewed
FreshsalesPer user per month; AI add-ons extraYes, up to three usersCustom fields; custom modules on EnterpriseBasic workflows; sequences on ProFreddy AI scoring, insights, Copilot and Agent add-ons
HubSpotPer seat, by Hub and tierYes, up to two usersCustom objects on Enterprise onlyWorkflows rise from basic to 1,000 by tierAI tools plus Breeze assistant and agents listed
InsightlyPer user per month, billed annuallyDisputed in sources reviewedSandboxes and API on higher tiers (reported)Workflow automation from Professional; AppConnectAI Copilot reported on Enterprise

Browse all CRM Software →

Comparisons

Attio head-to-head.

No published comparisons yet.

Discussions

Join the discussion.

No published discussions mention this product yet.

FAQ

Attio questions and answers

What is Attio used for?

Attio is used to manage contacts, companies, deals and other custom records in one CRM. Teams use it for sales pipelines, relationship tracking from email and calendar activity, reporting, and AI-assisted research and automation.

How much does Attio cost?

On Attio's pricing page reviewed on 20 Oct 2026, Free is $0 for up to three seats, Plus is $35 per user per month billed annually ($44 monthly), and Pro is $79 ($99 monthly). Enterprise is a custom quote billed annually. Prices can vary by region.

Does Attio have a free plan?

Yes. The Free plan covers up to three seats, three objects and 50,000 records, with enrichment and email and calendar sync. New workspaces also start with a 14-day trial of the Pro plan.

How do Attio credits work?

Attio uses seat credits, which each user spends on Ask Attio, and workspace credits, which the whole workspace spends on AI features and workflows. Every plan includes an allowance and paid plans can buy more workspace credits.

Can I import data from another CRM into Attio?

Yes. Attio documents imports from Salesforce, HubSpot, Pipedrive and Zoho, as well as Excel and CSV files.

Does Attio have an API?

Yes. Attio documents a REST API with OAuth, an OpenAPI specification, an app SDK and a hosted MCP server. Attio's help centre says API access is available on all plans.

What integrations does Attio support?

Documented integrations and ecosystem items include Gmail, Outlook, Slack, Zapier, Mailchimp, Segment, Outreach, Mixmax, Typeform, ChatGPT and Claude apps. API details: A REST API with OAuth, an OpenAPI specification, webhooks, an app SDK with server functions and a hosted MCP server, per Attio's developer overview. API access is available on all plans.

What are the limitations of Attio?

Plus is capped at 10 seats, so larger teams move to Pro for every seat. AI features and workflows draw on credits, so heavy use may need paid credit packs on top of seat prices. Sequences, call recording and advanced permissions need Pro, and SSO and SCIM need Enterprise.

Which platforms does Attio run on?

Attio is documented as available on: Web, macOS, iOS, Android, Chrome extension for Gmail.

When was the Attio profile last verified?

Sources for this profile were last reviewed on 20 Oct 2026. 4 sources are listed under Sources, and prices and plans can change, so confirm with the vendor.

Sources and freshness

Where this information comes from.

  1. Plans & Pricing Attio Official Accessed 20 Oct 2026
  2. Attio plans and features Attio Help Center Official docs Accessed 20 Oct 2026
  3. Data structure & syncing Attio Official Accessed 20 Oct 2026
  4. Attio product summary (llms.txt) Attio Official Accessed 20 Oct 2026

Further official pages: Attio pricing (external) · Attio plans and features (external)

Pricing, plan limits and features were checked against Attio's own pricing page and help centre on 20 Oct 2026. The report limit for Plus differs between two Attio pages, and Attio's llms.txt still lists earlier prices, so confirm both with Attio. Product behaviour was not tested.

Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.

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