Nutshell
A small-business CRM with five per-user tiers, unlimited contacts and optional marketing and engagement add-ons.
- Free trial
- Per-seat pricing
- Cloud
- AI features
- Independent sources
What is Nutshell?
Nutshell is a cloud CRM and sales automation product for small and mid-sized teams, sold per user per month in five tiers with optional marketing, engagement and data add-ons.
- Best forSmall sales teams that want an approachable CRM
- Team size fitSmall teams, Mid-size teams
- PricingFoundation reported at about $13 and Pro at about $42 per user per month billed annually; higher tiers are reported inconsistently.
- Main limitationFoundation limits open leads to 100, so growing teams outgrow it quickly.
- AlternativesPipedrive, Close CRM, HubSpot, Freshsales
Nutshell overview: who it is for and what it does.
Nutshell is a sales CRM aimed at small and mid-sized businesses. Its own pricing page says every plan includes unlimited CRM contacts and no data limits, with Foundation limited to 100 open leads, and it lays out plans by the hours its tiers are said to save each month.
Independent guides report five tiers: Foundation, Growth, Pro, Business and Enterprise. Foundation is reported at about $13 per user per month on annual billing and Pro at about $42, the most-promoted tier. Sources disagree on the top end: Business is reported at $52 or $59 and Enterprise at $67 or $79, which is why the live pricing page matters.
The CRM price is only part of the cost. Nutshell sells email marketing (priced per contact), SMS (priced per message), a Marketing add-on, an Engagement add-on, Nutshell IQ for prospecting data and other extras on top, so teams that want marketing and calling inside the CRM should model the total. Business is reported to be where the AI capabilities begin.
Main problem it solves
Gives small sales teams a pipeline, automation and optional marketing and engagement tools without enterprise complexity.
Typical customer segment
Small and mid-sized businesses and sales teams on Foundation through Business, and larger teams on Enterprise.
Target users
- Small sales teams that want an easy-to-use pipeline
- Businesses that want CRM, email marketing and SMS from one vendor
- Teams that want AI features at a mid-range price
Primary use cases
- Pipeline and lead management
- Sales automation and follow-up
- Email marketing from the CRM
- Two-way SMS conversations
- Prospecting with data add-ons
What makes it distinct
- Unlimited CRM contacts with no data limits, per Nutshell.
- Clearly separated CRM and add-on pricing.
- Optional marketing, engagement and prospecting add-ons in the same product.
Nutshell features explained.
Core CRM
- Leads, contacts and pipeline management
- Unlimited CRM contacts with no data limits, per Nutshell's pricing page. Foundation caps open leads at 100.
- Mobile and email apps
- Nutshell's pricing FAQ addresses mobile and email use. Details were not reviewed.
- Reporting
- Reviewers report that teams often move to Pro when they need reporting and automation.
Automation and AI
- Sales automation
- Reported to expand from Pro upward, with tier descriptions emphasising hours saved.
- AI capabilities
- Lark reports that Business introduces AI capabilities, and Nutshell's pricing page includes a section on how AI works in each plan.
Add-ons
- Email marketing and Marketing Pro
- Email marketing is priced per contact. A Marketing Pro add-on is reported at about $49 per month per account.
- Engagement Pro and SMS
- Two-way SMS conversations are offered in Nutshell, with an Engagement add-on reported at about $16 per user per month.
- Nutshell IQ and Quotes and Invoices
- Prospecting data (reported about $37 per company per month) and quotes and invoices (reported about $67 per company per month) are separate add-ons.
Nutshell pricing and plans.
Structure only; figures not recorded. Checked 17 Oct 2026 against Casrai · Lark · CostBench · Prospeo.
Pricing model
Per user per month by tier, with a discount for annual billing, plus optional add-ons priced per account, per contact, per message or per user.
Free plan
No
Free trial
Yes A free trial is reported by one directory. No permanent free plan is reported.
Nutshell plans and prices (USD)
Foundation
About $13 per user per month billed annually; about $19 billed monthly
Annual or monthly
Limited to 100 open leads, per Nutshell.
Growth
About $25 per user per month billed annually; about $32 billed monthly
Annual or monthly
Reported by several guides.
Pro
About $42 per user per month billed annually; about $49 billed monthly
Annual or monthly
The most-promoted tier; automation and reporting.
Business
Reported between $52 and $59 per user per month billed annually
Annual or monthly
Reported to introduce AI capabilities. Sources disagree on price.
Enterprise
Reported between $67 and $79 per user per month billed annually
Annual or monthly
Top tier. Sources disagree on price.
Foundation, Growth and Pro prices are reported consistently, while Business and Enterprise differ between sources and some older or outlier figures were not used. Add-on prices come from third-party guides. Nutshell's pricing page was reachable but did not expose figures in the text reviewed, so confirm all prices on nutshell.com.
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesNutshell integrations, API and platforms.
Important integrations
- Email integration
- SMS
- Email marketing
- Nutshell IQ data
Supported platforms
- Web
- Mobile and tablet
API
Not reviewed for this profile.
Data import and export
Not reviewed for this profile.
Nutshell's pricing FAQ addresses email and mobile compatibility. Integration coverage was not assessed in detail.
Balanced and sourced.
Each point cites a source. Editorial summaries are not customer reviews.
Strengths
- Nutshell states that CRM contacts are unlimited with no data limits on its plans. [1]
- Foundation, Growth and Pro are priced consistently across independent guides, with Pro the main working tier. [2]
- Marketing, SMS and prospecting add-ons let a team grow into more of the sales stack inside one product. [5]
- Nutshell lists optional add-ons with straightforward pricing visible before purchase. [1]
Limitations
- Foundation limits open leads to 100, so growing teams outgrow it quickly. [1]
- The CRM price excludes campaigns, engagement, prospecting and quotes add-ons, which can raise the real monthly cost. [5]
- Business and Enterprise prices are reported inconsistently across sources. [4]
- Monthly billing costs noticeably more than annual billing. [2]
- No permanent free plan is reported. [4]
Best for
- Small sales teams that want an approachable CRM
- Businesses wanting CRM plus email marketing and SMS from one vendor
- Teams that expect to add AI and automation as they grow
May be less suited to
- Teams wanting a free CRM
- Buyers who need one fixed all-in price
- Large enterprises needing deep customisation
Alternatives to Nutshell.
Pipedrive
A pipeline-focused sales CRM sold per seat in four plans (Lite, Growth, Premium and Ultimate), with…
Explore →Related productClose CRM
An inside-sales CRM with built-in calling, SMS and email, tiered per-user plans from $9 and the Chloe AI…
Explore →Related productHubSpot
A customer platform built around Smart CRM, with Sales, Marketing, Service and other Hubs and a free entry…
Explore →Related productFreshsales
A sales CRM from Freshworks with a free plan for three users, built-in phone and email, and Freddy AI…
Explore →Nutshell compared with similar crm software.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Free plan | Customisation | Automation | AI features |
|---|---|---|---|---|---|
| Nutshell | Per user per month plus per-contact and per-account add-ons | No permanent free plan reported | Not documented in sources reviewed | Automation from Pro; sales and engagement add-ons | AI capabilities reported from Business |
| Close CRM | Per user by plan; usage-based calling and AI extras | No free plan; trial available | Custom activities and API on higher plans | Workflows from Growth | Chloe AI agent and AI credits on every plan |
| Copper | Per user per month by plan | Not documented in sources reviewed | Customisable pipelines from Basic (reported) | Workflows and sequences from Professional | Not documented in sources reviewed |
| Freshsales | Per user per month; AI add-ons extra | Yes, up to three users | Custom fields; custom modules on Enterprise | Basic workflows; sequences on Pro | Freddy AI scoring, insights, Copilot and Agent add-ons |
| HubSpot | Per seat, by Hub and tier | Yes, up to two users | Custom objects on Enterprise only | Workflows rise from basic to 1,000 by tier | AI tools plus Breeze assistant and agents listed |
| Insightly | Per user per month, billed annually | Disputed in sources reviewed | Sandboxes and API on higher tiers (reported) | Workflow automation from Professional; AppConnect | AI Copilot reported on Enterprise |
Nutshell head-to-head.
No published comparisons yet.
Join the discussion.
No published discussions mention this product yet.
Nutshell questions and answers
What is Nutshell CRM?
Nutshell is a cloud CRM and sales automation product for small and mid-sized teams. It manages leads and pipelines, offers automation and, through add-ons, email marketing, SMS and prospecting data.
How much does Nutshell cost?
Independent guides report Foundation at about $13, Growth at about $25 and Pro at about $42 per user per month billed annually. Business and Enterprise are reported at $52 to $59 and $67 to $79, so confirm on nutshell.com.
Does Nutshell have a free plan or trial?
No permanent free plan is reported. A free trial is reported by one directory.
Does Nutshell limit contacts?
Nutshell says CRM contacts are unlimited with no data limits. Foundation is limited to 100 open leads.
What add-ons does Nutshell sell?
Guides report email marketing priced per contact, SMS priced per message, Marketing Pro, Engagement Pro, Nutshell IQ and a quotes and invoices add-on.
What are the alternatives to Nutshell?
Pipedrive, Close, HubSpot and Freshsales are common alternatives. See the CRM software category for details.
What integrations does Nutshell support?
Documented integrations and ecosystem items include Email integration, SMS, Email marketing, Nutshell IQ data. API details: Not reviewed for this profile.
What are the limitations of Nutshell?
Foundation limits open leads to 100, so growing teams outgrow it quickly. The CRM price excludes campaigns, engagement, prospecting and quotes add-ons, which can raise the real monthly cost. Business and Enterprise prices are reported inconsistently across sources.
Which platforms does Nutshell run on?
Nutshell is documented as available on: Web, Mobile and tablet.
When was the Nutshell profile last verified?
Sources for this profile were last reviewed on 17 Oct 2026. 5 sources are listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- Nutshell pricing Nutshell Official Accessed 17 Oct 2026 Source for unlimited CRM contacts, the 100 open lead limit on Foundation and add-on pricing structure. Plan prices were not exposed in the text reviewed.
- Nutshell CRM pricing vs Close Casrai Third-party Accessed 17 Oct 2026
- Nutshell Pricing Guide: Complete Cost Breakdown Lark Third-party Accessed 17 Oct 2026
- Nutshell pricing quick answer CostBench Third-party Accessed 17 Oct 2026
- Nutshell CRM: Pricing, Reviews, Pros and Cons (2026) Prospeo Third-party Accessed 17 Oct 2026
Further official pages: Nutshell pricing (external)
Secondary-source profile. Vendor pages were not reviewed directly for this profile. Facts and prices are corroborated across independent third-party sources and may differ from the vendor's current pages. Confirm with the vendor before buying.
Contact limits and the add-on structure come from Nutshell's own pricing page. Plan prices come from independent guides, and Business and Enterprise prices conflict between sources. Capabilities were not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
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