MailerLite
An affordable email marketing platform with a free plan for 250 subscribers and paid Comfort and Power plans from $12 a month.
- Free plan
- Subscriber-based pricing
- Cloud
- Landing pages
- Independent sources
- Verified 10 Nov 2026Sources are dated on this profile
- 2 sourcesLinked, typed and dated
- Independent third-party sourcesHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is MailerLite?
MailerLite is an email marketing platform with websites, landing pages and automation, sold in Free, Comfort, Power and Enterprise plans priced by subscriber count.
- Best forSmall businesses that want low-cost email with landing pages
- Team size fitSmall teams, Mid-size teams
- PricingFree for up to 250 subscribers; Comfort reported from $12 per month and Power from $25 (500 subscribers).
- Main limitationThe free plan was cut to 250 subscribers and 2,500 emails a month in 2026.
- AlternativesMailchimp, Brevo, Kit (ConvertKit), GetResponse · compare all
MailerLite overview: who it is for and what it does.
MailerLite is an email marketing platform known for low prices and an easy editor. Beyond email it includes websites, landing pages, sign-up forms, pop-ups and simple digital product sales.
MailerLite changed its plans in June 2026. Growing Business became Comfort and Advanced became Power, and guides report the free plan fell from 500 subscribers and 12,000 emails a month in 2025 to 250 subscribers and 2,500 emails in 2026.
Comfort is reported from $12 a month and Power from $25 at 500 subscribers, with 10% off for annual billing. Comfort now has usage caps, such as 50 automations and 10 websites or landing pages, while Power removes them.
Main problem it solves
Gives small businesses email, automation, landing pages and simple websites at a low monthly cost.
Typical customer segment
Small businesses and creators on Free and Comfort, and growing teams that need unlimited usage on Power.
Target users
- Small businesses on a tight budget
- Creators who want landing pages and forms with email
- Growing teams that need unlimited automations on Power
Primary use cases
- Newsletters and campaigns
- Visual automations
- Landing pages and websites
- Sign-up forms and pop-ups
- Selling digital products
What makes it distinct
- Low entry prices with websites and landing pages included.
- An AI writing assistant, smart sending and a preference center on Comfort.
- Unlimited usage and a dedicated IP on Power.
MailerLite features explained.
Email and automation
- Visual automation builder
- Available from the free plan; Comfort allows 50 automations and Power unlimited.
- A/B testing
- Campaign A/B testing is listed on the free plan.
- Dynamic emails and smart sending
- Comfort and above.
Sites and growth
- Websites and landing pages
- 1 on Free, 10 on Comfort, unlimited on Power.
- Forms and pop-ups
- 3 on Free, 10 on Comfort, unlimited on Power.
- Digital products and bookings
- 1 on Free, 5 on Comfort, unlimited on Power.
AI and support
- AI writing assistant
- Comfort and above, along with a subject line generator.
- Dedicated IP
- Power and Enterprise.
- Support
- 24/7 email and chat for the first 14 days on Free; 24/7 email on Comfort; live chat and email on Power.
MailerLite pricing and plans.
Figures reported by independent sources; vendor page not reviewed directly. Checked 10 Nov 2026 against Costbench · Mailmodo.
Pricing model
Monthly or annual subscription priced by subscriber count, about 10% off annually.
Free plan
Yes
Free trial
Not documented
MailerLite plans and prices (USD)
Free
$0 for up to 250 subscribers
Free
2,500 emails a month; 2 users; 1 landing page.
Comfort
$12 per month; $10.80 per month billed annually (500 subscribers)
Monthly or annual
3 users; 50 automations; 10 sites or landing pages; logo removed.
Power
$25 per month; $22.50 per month billed annually (500 subscribers)
Monthly or annual
Unlimited users, automations and pages; dedicated IP.
Enterprise
Quote-based
Contract
For 200,000+ subscribers; success manager and deliverability support.
At 200,000 subscribers one guide reports Comfort at $737.10 and Power at $1,007.10 a month. MailerLite's own pricing page was not reviewed directly.
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesMailerLite integrations, API and platforms.
Important integrations
- 100+ integrations (listed on the free plan)
- Google Workspace discount on Power
Supported platforms
- Web
API
Not reviewed for this profile.
Data import and export
Not reviewed for this profile.
Integration coverage was not assessed in full. Check MailerLite's integrations directory and documentation for your tools.
MailerLite pros and cons.
Strengths, limitations and best fit. Each point cites a source; editorial summaries are not customer reviews.
Strengths
Limitations
Best for
- Small businesses that want low-cost email with landing pages
- Creators who sell a few digital products
- Teams that want simple automation without a steep learning curve
May be less suited to
- Large senders who need advanced segmentation and scoring
- Teams that relied on the older, larger free plan
Top MailerLite alternatives and competitors.
Mailchimp
An email and marketing automation platform priced by contact count, with a free plan for 250 contacts…
Explore →Related productBrevo
A multichannel marketing platform, formerly Sendinblue, priced by emails sent rather than contacts, with…
Explore →Related productKit (ConvertKit)
An email platform for creators, formerly ConvertKit, with a free Newsletter plan for up to 10,000…
Explore →Related productGetResponse
An email marketing platform with webinars, courses and funnels, a free plan for 500 contacts and paid…
Explore →MailerLite compared with similar email marketing software.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Free plan | Automation | Ecommerce focus | AI features |
|---|---|---|---|---|---|
| MailerLite | By subscribers | Yes (250 subscribers, 2,500 emails) | 50 automations on Comfort; unlimited on Power | General purpose; digital products | AI writing assistant from Comfort |
| ActiveCampaign | By contacts; add-ons extra | No; 14-day trial | Advanced; 5 actions on Starter | General purpose | Predictive features from Pro |
| Brevo | By emails sent per month | Yes (300 emails a day) | Full automation from Standard | General purpose, multichannel | AI segmentation on Professional |
| Campaign Monitor | By contacts | No permanent plan (sources conflict) | Unlimited automations from Essentials | General purpose; design-led | AI Writer |
| Constant Contact | By contacts; send caps per plan | No; 14-day trial | Templates; custom flows on Premium | General purpose; events | AI copy generator, AI campaign builder |
| GetResponse | By contacts | Yes (500 contacts) | 1 workflow on Starter; unlimited from Marketer | General purpose; funnels | AI content generators |
MailerLite vs competitors: head-to-head comparisons.
Each comparison has a feature table, pricing side by side, strengths and limits, and best-fit scenarios.
Sender vs MailerLite
Sender and MailerLite are low-cost email marketing tools for small businesses.
Explore →ComparisonMoosend vs MailerLite
Moosend and MailerLite are low-cost email marketing tools with automation. Moosend offers unlimited sends…
Explore →ComparisonMailerLite vs Kit (ConvertKit)
MailerLite vs Kit (ConvertKit) (2026): pricing, free plans, features and best fit compared from dated…
Compare →MailerLite discussions and buying questions.
No published discussions mention this product yet.
MailerLite questions and answers
What is MailerLite used for?
MailerLite is an email marketing platform with websites, landing pages and automation, sold in Free, Comfort, Power and Enterprise plans priced by subscriber count. Typical uses include newsletters and campaigns, visual automations, landing pages and websites, sign-up forms and pop-ups.
How much does MailerLite cost?
Guides report Free for 250 subscribers, Comfort from $12 a month and Power from $25 a month at 500 subscribers, with about 10% off annually. Enterprise is quote-based.
What happened to MailerLite Growing Business and Advanced?
In June 2026 Growing Business was renamed Comfort and Advanced was renamed Power, with new usage limits on Comfort.
Does MailerLite have a free plan?
Yes, for up to 250 subscribers and 2,500 emails a month, with 2 users and one landing page.
How does MailerLite compare with its competitors?
Stack18 publishes head-to-head comparisons of MailerLite vs Kit (ConvertKit), each with a feature table, pricing and best-fit scenarios.
What are the main alternatives to MailerLite?
The main alternatives to MailerLite covered on Stack18 are Mailchimp, Brevo, Kit (ConvertKit) and GetResponse. Mailchimp may suit small businesses that want a well-known all-round email tool. Brevo may suit senders with large contact lists but modest sending volume. Kit (ConvertKit) may suit creators and solo businesses building a newsletter. See the MailerLite alternatives guide for a side-by-side table.
What are the pros and cons of MailerLite?
Strengths: Paid plans start at about $12 a month, among the lowest entry prices reviewed. Websites, landing pages, forms and digital products are included alongside email. Limitations: The free plan was cut to 250 subscribers and 2,500 emails a month in 2026. Comfort introduced usage caps, such as 50 automations and 10 sites or landing pages.
Who is MailerLite best for?
MailerLite may suit small businesses that want low-cost email with landing pages; creators who sell a few digital products; teams that want simple automation without a steep learning curve. It may be less suited to large senders who need advanced segmentation and scoring; teams that relied on the older, larger free plan.
What integrations does MailerLite support?
Documented integrations and ecosystem items include 100+ integrations (listed on the free plan), Google Workspace discount on Power. API: Not reviewed for this profile.
When was the MailerLite profile last verified?
Sources for this profile were last reviewed on 10 Nov 2026. 2 sources are listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- All MailerLite Plans & Pricing Costbench Third-party Accessed 10 Nov 2026
- MailerLite Pricing in 2026: What's Changed, Costs, and Alternatives Mailmodo (competing vendor) Third-party Accessed 10 Nov 2026
Secondary-source profile. Vendor pages were not reviewed directly for this profile. Facts and prices are taken from independent third-party sources and may differ from the vendor's current pages. Confirm with the vendor before buying.
Prices come from two independent guides dated September and November 2026. Capabilities were not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
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