Mailchimp

Mailchimp is an email marketing and automation platform from Intuit, sold in Free, Essentials, Standard and Premium plans priced by the number of contacts you store. Typical uses include newsletters and promotional campaigns, automated customer journeys, audience segmentation, transactional email (Standard and above, add-on).

Independent guides report Free for up to 250 contacts, Essentials from $13 a month and Standard from $20 a month at 500 contacts, and Premium from $350 a month at 10,000 contacts. Prices rise with contact count.

Yes. The Free plan covers up to 250 contacts, 500 sends a month (250 a day), one seat and one audience. Sending is paused rather than charged if you go over.

Paid plans cap monthly sends at a multiple of the contact limit: 10x on Essentials, 12x on Standard and 15x on Premium, according to one 2026 guide.

Stack18 publishes head-to-head comparisons of Mailchimp vs Brevo, Mailchimp vs Constant Contact and Mailchimp vs Klaviyo, each with a feature table, pricing and best-fit scenarios.

The main alternatives to Mailchimp covered on Stack18 are Brevo, MailerLite, Constant Contact and ActiveCampaign. Brevo may suit senders with large contact lists but modest sending volume. MailerLite may suit small businesses that want low-cost email with landing pages. Constant Contact may suit small businesses and nonprofits that want guided, all-in-one email. See the Mailchimp alternatives guide for a side-by-side table.

Strengths: A free plan lets very small lists start at no cost. Standard adds full journeys, multivariate testing, dynamic content and send-time optimisation at a low entry price. Limitations: The free plan was cut to 250 contacts and 500 sends a month, which limits real use. Pricing scales with stored contacts, and billing uses the peak contact total in the cycle.

Mailchimp may suit small businesses that want a well-known all-round email tool; teams that want journeys and testing at a modest entry price on Standard; organisations that need many audiences and seats on Premium. It may be less suited to senders with large but low-engagement lists, since every stored contact counts; teams that need advanced automation on the cheapest paid plan.

Documented integrations and ecosystem items include 300+ integrations (reported on all plans), Transactional email add-on, Marketing API. API: A Marketing API is available; it allows 10 simultaneous connections per user and a 120-second timeout, and no plan raises those limits.

Sources for this profile were last reviewed on 10 Nov 2026. 3 sources are listed under Sources, and prices and plans can change, so confirm with the vendor.