Brevo
A multichannel marketing platform, formerly Sendinblue, priced by emails sent rather than contacts, with a free plan of 300 emails a day.
- Free plan
- Priced by email volume
- Cloud
- Marketing automation
- Independent sources
- Verified 10 Nov 2026Sources are dated on this profile
- 2 sourcesLinked, typed and dated
- Independent third-party sourcesHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is Brevo?
Brevo, formerly Sendinblue, is an email and multichannel marketing platform priced by monthly email volume, with Free, Starter, Standard, Professional and Enterprise plans.
- Best forSenders with large contact lists but modest sending volume
- Team size fitSmall teams, Mid-size teams, Large enterprises
- PricingFree plan with 300 emails a day; paid plans reported from $9 per month (Starter, 5,000 emails).
- Main limitationThe free plan caps sending at 300 emails a day, so larger campaigns must be split over several days.
- AlternativesMailchimp, MailerLite, GetResponse, Omnisend · compare all
Brevo overview: who it is for and what it does.
Brevo, previously called Sendinblue, is a marketing platform covering email, SMS, WhatsApp, a CRM and transactional email. Its distinguishing trait is that marketing plans are priced by how many emails you send each month, not by how many contacts you store.
Brevo restructured its plans in October 2025, retiring the old Business plan. Current guides list Free (300 emails a day), Starter from $9 a month, Standard from $18 a month for 5,000 emails, Professional from $499 a month for 150,000 emails and a custom Enterprise plan.
Many capabilities are add-ons: removing the Brevo logo on Starter, extra seats, sales CRM packages, SAML SSO, dedicated IPs and prepaid SMS or WhatsApp credits. WhatsApp requires Professional or Enterprise.
Main problem it solves
Lets teams with large lists send email, SMS and WhatsApp from one tool without paying for every stored contact.
Typical customer segment
From free single-seat users to Professional and Enterprise teams that need seats, SSO and dedicated IPs.
Target users
- Small businesses with large lists that send infrequently
- Marketers who need automation and A/B testing on Standard
- Larger teams that need WhatsApp, contact scoring and many seats on Professional
Primary use cases
- Email campaigns and newsletters
- Marketing automation
- Transactional email
- SMS and WhatsApp campaigns
- Basic sales CRM (add-on)
What makes it distinct
- Priced by emails sent, with unlimited or very high contact storage.
- Email, SMS, WhatsApp and transactional email in one account.
- A free plan that allows up to 100,000 stored contacts but 300 sends a day.
Brevo features explained.
Sending and plans
- Volume-based plans
- Starter and Standard start at 5,000 emails a month; Professional starts at 150,000.
- No daily cap on paid plans
- Starter removes the Free plan's 300-a-day limit.
- Transactional email
- Included on the Free plan, according to one guide.
Automation and testing
- Marketing automation
- Standard adds full automation; Free allows 2,000 contacts in automation.
- A/B testing and advanced reports
- From Standard.
- Contact scoring and AI segmentation
- Professional and above.
Channels and admin
- SMS and WhatsApp
- Prepaid credits by destination; WhatsApp requires Professional or Enterprise.
- Seats
- 1 seat on Free and Starter, up to 3 on Standard with add-ons, 10 on Professional and unlimited on Enterprise.
- SSO and dedicated IP
- SAML SSO is a $324 a month add-on on Professional and included on Enterprise; dedicated IP from $251 a year.
Brevo pricing and plans.
Figures reported by independent sources; vendor page not reviewed directly. Checked 10 Nov 2026 against SaaS CRM Review · Automation Atlas.
Pricing model
Monthly subscription priced by email volume, with add-ons for logo removal, seats, sales CRM, SSO, dedicated IP and messaging credits.
Free plan
Yes
Free trial
Not documented
Brevo plans and prices (USD)
Free
$0
Free
300 emails a day; 1 seat; Brevo logo; 2,000 contacts in automation.
Starter
From $9 per month (5,000 emails)
Monthly or yearly (about 10% off)
No daily cap; logo removal $9 a month extra.
Standard
From $18 per month (5,000 emails)
Monthly or yearly
Automation, A/B testing, advanced reports, 1 landing page; logo removed.
Professional
From $499 per month (150,000 emails)
Monthly or yearly
10 seats, WhatsApp, contact scoring, AI segmentation, phone support.
Enterprise
Custom
Annual contract
Unlimited seats, SSO, dedicated IP, custom objects, SLA.
Annual-equivalent rates of about $8.08 (Starter), $16.17 (Standard) and $449.08 (Professional) are reported. Prices exclude VAT. Brevo's own pricing page was not reviewed directly, so confirm the rate for your email volume.
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesBrevo integrations, API and platforms.
Important integrations
- Sales CRM packages (add-on)
- Transactional email
- SMS and WhatsApp credits
- SAML SSO (add-on)
Supported platforms
- Web
API
Transactional email and marketing APIs are offered; details were not reviewed for this profile.
Data import and export
Not reviewed for this profile.
Integration coverage was not assessed in full. Check Brevo's integrations directory and documentation for your tools.
Brevo pros and cons.
Strengths, limitations and best fit. Each point cites a source; editorial summaries are not customer reviews.
Strengths
Limitations
- The free plan caps sending at 300 emails a day, so larger campaigns must be split over several days. [1]
- Many features are paid add-ons, including logo removal on Starter, extra seats, SSO and dedicated IPs. [1]
- WhatsApp, contact scoring and AI segmentation need Professional, which starts at $499 a month. [1]
- Downgrades are not allowed before the current subscription ends. [1]
Best for
- Senders with large contact lists but modest sending volume
- Teams that want email, SMS and WhatsApp in one tool
- Businesses that need transactional and marketing email together
May be less suited to
- Teams that need WhatsApp or advanced scoring on a small budget
- High-volume senders who mail their full list very often
Top Brevo alternatives and competitors.
Mailchimp
An email and marketing automation platform priced by contact count, with a free plan for 250 contacts…
Explore →Related productMailerLite
An affordable email marketing platform with a free plan for 250 subscribers and paid Comfort and Power…
Explore →Related productGetResponse
An email marketing platform with webinars, courses and funnels, a free plan for 500 contacts and paid…
Explore →Related productOmnisend
An ecommerce email, SMS and push platform with a free plan, Standard from $16 and Pro from $59 a month.
Explore →Brevo compared with similar email marketing software.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Free plan | Automation | Ecommerce focus | AI features |
|---|---|---|---|---|---|
| Brevo | By emails sent per month | Yes (300 emails a day) | Full automation from Standard | General purpose, multichannel | AI segmentation on Professional |
| ActiveCampaign | By contacts; add-ons extra | No; 14-day trial | Advanced; 5 actions on Starter | General purpose | Predictive features from Pro |
| Campaign Monitor | By contacts | No permanent plan (sources conflict) | Unlimited automations from Essentials | General purpose; design-led | AI Writer |
| Constant Contact | By contacts; send caps per plan | No; 14-day trial | Templates; custom flows on Premium | General purpose; events | AI copy generator, AI campaign builder |
| GetResponse | By contacts | Yes (500 contacts) | 1 workflow on Starter; unlimited from Marketer | General purpose; funnels | AI content generators |
| Kit (ConvertKit) | By subscribers | Yes (up to 10,000 subscribers) | Visual automations from Creator | Creators and digital products | Not reviewed |
Brevo vs competitors: head-to-head comparisons.
Each comparison has a feature table, pricing side by side, strengths and limits, and best-fit scenarios.
Brevo discussions and buying questions.
No published discussions mention this product yet.
Brevo questions and answers
What is Brevo used for?
Brevo, formerly Sendinblue, is an email and multichannel marketing platform priced by monthly email volume, with Free, Starter, Standard, Professional and Enterprise plans. Typical uses include email campaigns and newsletters, marketing automation, transactional email, sMS and WhatsApp campaigns.
How much does Brevo cost?
Guides report Free, Starter from $9 a month and Standard from $18 a month for 5,000 emails, Professional from $499 a month for 150,000 emails, and custom Enterprise pricing.
Is Brevo the same as Sendinblue?
Yes. Sendinblue renamed itself Brevo, and older guides that show a Business plan are out of date after the October 2025 restructure.
Does Brevo charge by contacts?
No. Marketing plans are priced by monthly email volume, so storing more contacts does not by itself raise the price.
How does Brevo compare with its competitors?
Stack18 publishes head-to-head comparisons of Mailchimp vs Brevo, each with a feature table, pricing and best-fit scenarios.
What are the main alternatives to Brevo?
The main alternatives to Brevo covered on Stack18 are Mailchimp, MailerLite, GetResponse and Omnisend. Mailchimp may suit small businesses that want a well-known all-round email tool. MailerLite may suit small businesses that want low-cost email with landing pages. GetResponse may suit marketers who want email, funnels and webinars in one tool. See the Brevo alternatives guide for a side-by-side table.
What are the pros and cons of Brevo?
Strengths: Pricing by email volume means large lists that send rarely can cost far less than on contact-priced tools. The free plan stores up to 100,000 contacts and includes transactional email. Limitations: The free plan caps sending at 300 emails a day, so larger campaigns must be split over several days. Many features are paid add-ons, including logo removal on Starter, extra seats, SSO and dedicated IPs.
Who is Brevo best for?
Brevo may suit senders with large contact lists but modest sending volume; teams that want email, SMS and WhatsApp in one tool; businesses that need transactional and marketing email together. It may be less suited to teams that need WhatsApp or advanced scoring on a small budget; high-volume senders who mail their full list very often.
What integrations does Brevo support?
Documented integrations and ecosystem items include Sales CRM packages (add-on), Transactional email, SMS and WhatsApp credits, SAML SSO (add-on). API: Transactional email and marketing APIs are offered; details were not reviewed for this profile.
When was the Brevo profile last verified?
Sources for this profile were last reviewed on 10 Nov 2026. 2 sources are listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- Brevo Pricing 2026: Plans, Hidden Add-Ons, and Real Cost SaaS CRM Review Third-party Accessed 10 Nov 2026
- How much does Brevo cost in 2026? Automation Atlas Third-party Accessed 10 Nov 2026
Secondary-source profile. Vendor pages were not reviewed directly for this profile. Facts and prices are taken from independent third-party sources and may differ from the vendor's current pages. Confirm with the vendor before buying.
Prices come from two independent guides dated July and September 2026. Capabilities were not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
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