Kit (ConvertKit)
An email platform for creators, formerly ConvertKit, with a free Newsletter plan for up to 10,000 subscribers and paid Creator and Pro plans.
- Free plan
- Subscriber-based pricing
- Cloud
- Creators
- Independent sources
- Verified 10 Nov 2026Sources are dated on this profile
- 2 sourcesLinked, typed and dated
- Independent third-party sourcesHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is Kit (ConvertKit)?
Kit, formerly ConvertKit, is an email marketing platform for creators, with a free Newsletter plan and paid Creator and Pro plans priced by subscriber count.
- Best forCreators and solo businesses building a newsletter
- Team size fitSmall teams
- PricingFree Newsletter plan up to 10,000 subscribers; Creator reported from $33 per month billed annually.
- Main limitationThe free plan has no visual automations.
- AlternativesMailerLite, Mailchimp, ActiveCampaign, GetResponse · compare all
Kit (ConvertKit) overview: who it is for and what it does.
Kit is the new name for ConvertKit, an email platform aimed at creators, writers, educators and solo businesses. ConvertKit.com now redirects to kit.com.
Its free Newsletter plan is unusually generous on list size, covering up to 10,000 subscribers with unlimited broadcasts, landing pages and forms, but without visual automations. Creator adds visual automations, sequences and integrations and removes Kit branding; Pro adds subscriber scoring, advanced reporting and a referral system.
Prices rose in 2025 and 2026. One guide reports Creator moving from $25 to $39 a month and Creator Pro, now called Pro, from $50 to $79 at 1,000 subscribers. A pricing tracker recorded the removal of one plan in February 2026.
Main problem it solves
Helps creators grow and monetise an audience by email without the complexity of a full marketing suite.
Typical customer segment
Individual creators and small creator businesses, from free newsletters to larger audiences on Pro.
Target users
- Writers and creators publishing a newsletter
- Course creators and educators running sequences
- Creators who want referral growth on Pro
Primary use cases
- Newsletters and broadcasts
- Landing pages and sign-up forms
- Automated email sequences
- Selling digital products
What makes it distinct
- A free plan for up to 10,000 subscribers.
- Built around creators rather than retail or B2B sales.
- A referral system and subscriber scoring on Pro.
Kit (ConvertKit) features explained.
Newsletter (free)
- Unlimited broadcasts
- Included on the free plan.
- Landing pages and forms
- Included on the free plan.
- No visual automations
- Automations require a paid plan.
Creator
- Visual automations
- Included on Creator.
- Sequences
- Included on Creator.
- Integrations and branding removal
- Creator removes Kit branding.
Pro
- Subscriber scoring
- Pro only.
- Advanced reporting
- Pro only.
- Referral system
- Pro only.
Kit (ConvertKit) pricing and plans.
Figures reported by independent sources; vendor page not reviewed directly. Checked 10 Nov 2026 against Automation Atlas · Costbench.
Pricing model
Monthly or annual subscription priced by subscriber count.
Free plan
Yes
Free trial
Not documented
Kit (ConvertKit) plans and prices (USD)
Newsletter
$0 for up to 10,000 subscribers
Free
Unlimited broadcasts, landing pages and forms; no visual automations.
Creator
$39 per month, or $33 per month billed annually (1,000 subscribers)
Monthly or annual
About $100 a month at 10,000 subscribers.
Pro
From $79 per month (1,000 subscribers)
Monthly or annual
About $140 a month at 10,000 subscribers; a tracker reports a $66 a month figure after a February 2026 change.
Sources disagree on the Pro price after a February 2026 plan change, so confirm on Kit's site. Kit's own pricing page was not reviewed directly.
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesKit (ConvertKit) integrations, API and platforms.
Important integrations
- Integrations on Creator and Pro
Supported platforms
- Web
API
Not reviewed for this profile.
Data import and export
Not reviewed for this profile.
Integration coverage was not assessed in full. Check Kit (ConvertKit)'s integrations directory and documentation for your tools.
Kit (ConvertKit) pros and cons.
Strengths, limitations and best fit. Each point cites a source; editorial summaries are not customer reviews.
Strengths
Limitations
Best for
- Creators and solo businesses building a newsletter
- Writers who want a large free list before paying
- Creators who sell digital products by email
May be less suited to
- Ecommerce stores that need product-driven flows
- Teams that need many seats and complex permissions
Top Kit (ConvertKit) alternatives and competitors.
MailerLite
An affordable email marketing platform with a free plan for 250 subscribers and paid Comfort and Power…
Explore →Related productMailchimp
An email and marketing automation platform priced by contact count, with a free plan for 250 contacts…
Explore →Related productActiveCampaign
A marketing automation platform priced by contacts, with Starter, Plus, Pro and Enterprise plans and no…
Explore →Related productGetResponse
An email marketing platform with webinars, courses and funnels, a free plan for 500 contacts and paid…
Explore →Kit (ConvertKit) compared with similar email marketing software.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Free plan | Automation | Ecommerce focus | AI features |
|---|---|---|---|---|---|
| Kit (ConvertKit) | By subscribers | Yes (up to 10,000 subscribers) | Visual automations from Creator | Creators and digital products | Not reviewed |
| ActiveCampaign | By contacts; add-ons extra | No; 14-day trial | Advanced; 5 actions on Starter | General purpose | Predictive features from Pro |
| Brevo | By emails sent per month | Yes (300 emails a day) | Full automation from Standard | General purpose, multichannel | AI segmentation on Professional |
| Campaign Monitor | By contacts | No permanent plan (sources conflict) | Unlimited automations from Essentials | General purpose; design-led | AI Writer |
| Constant Contact | By contacts; send caps per plan | No; 14-day trial | Templates; custom flows on Premium | General purpose; events | AI copy generator, AI campaign builder |
| GetResponse | By contacts | Yes (500 contacts) | 1 workflow on Starter; unlimited from Marketer | General purpose; funnels | AI content generators |
Kit (ConvertKit) vs competitors: head-to-head comparisons.
Each comparison has a feature table, pricing side by side, strengths and limits, and best-fit scenarios.
beehiiv vs Kit (ConvertKit)
beehiiv and Kit are newsletter platforms for creators. Kit was formerly ConvertKit.
Explore →ComparisonMailerLite vs Kit (ConvertKit)
MailerLite vs Kit (ConvertKit) (2026): pricing, free plans, features and best fit compared from dated…
Compare →Compare Kit (ConvertKit) with all its alternatives in one table →
Kit (ConvertKit) discussions and buying questions.
No published discussions mention this product yet.
Kit (ConvertKit) questions and answers
What is Kit (ConvertKit) used for?
Kit, formerly ConvertKit, is an email marketing platform for creators, with a free Newsletter plan and paid Creator and Pro plans priced by subscriber count. Typical uses include newsletters and broadcasts, landing pages and sign-up forms, automated email sequences, selling digital products.
Is ConvertKit now called Kit?
Yes. ConvertKit rebranded as Kit, and convertkit.com redirects to kit.com.
How much does Kit cost?
Kit has a free Newsletter plan for up to 10,000 subscribers. Creator is reported at $39 a month, or $33 billed annually, and Pro from $79 a month at 1,000 subscribers.
Does the free Kit plan include automations?
No. Visual automations and sequences start on the Creator plan.
How does Kit (ConvertKit) compare with its competitors?
Stack18 publishes head-to-head comparisons of MailerLite vs Kit (ConvertKit), each with a feature table, pricing and best-fit scenarios.
What are the main alternatives to Kit (ConvertKit)?
The main alternatives to Kit (ConvertKit) covered on Stack18 are MailerLite, Mailchimp, ActiveCampaign and GetResponse. MailerLite may suit small businesses that want low-cost email with landing pages. Mailchimp may suit small businesses that want a well-known all-round email tool. ActiveCampaign may suit teams that need deep automation and segmentation. See the Kit (ConvertKit) alternatives guide for a side-by-side table.
What are the pros and cons of Kit (ConvertKit)?
Strengths: The free Newsletter plan covers up to 10,000 subscribers. Visual automations and sequences come with the first paid plan. Limitations: The free plan has no visual automations. Prices rose in 2025 and 2026, with Creator reported moving from $25 to $39 a month.
Who is Kit (ConvertKit) best for?
Kit (ConvertKit) may suit creators and solo businesses building a newsletter; writers who want a large free list before paying; creators who sell digital products by email. It may be less suited to ecommerce stores that need product-driven flows; teams that need many seats and complex permissions.
What integrations does Kit (ConvertKit) support?
Documented integrations and ecosystem items include Integrations on Creator and Pro. API: Not reviewed for this profile.
When was the Kit (ConvertKit) profile last verified?
Sources for this profile were last reviewed on 10 Nov 2026. 2 sources are listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- How much does ConvertKit (Kit) cost in 2026? Pricing breakdown Automation Atlas Third-party Accessed 10 Nov 2026
- ConvertKit Pricing Change: February 2026 Costbench Third-party Accessed 10 Nov 2026
Secondary-source profile. Vendor pages were not reviewed directly for this profile. Facts and prices are taken from independent third-party sources and may differ from the vendor's current pages. Confirm with the vendor before buying.
Prices come from an independent guide dated July 2026 and a pricing tracker; they disagree on the top plan after a February 2026 change. Capabilities were not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
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