MailerLite vs Kit (ConvertKit): Email Marketing Software Compared (2026)
MailerLite and Kit (ConvertKit) are two widely compared email marketing platforms. MailerLite is an email marketing platform with websites, landing pages and automation, sold in Free, Comfort, Power and Enterprise plans priced by subscriber count. Kit, formerly ConvertKit, is an email marketing platform for creators, with a free Newsletter plan and paid Creator and Pro plans priced by subscriber count.
- Verified 10 Nov 2026Sources are dated on this page
- 4 sourcesLinked, typed and dated
- No winner declaredFit depends on your criteria
- Not tested by Stack18Editorial summary of documented facts
MailerLite vs Kit (ConvertKit): the short answer
MailerLite is an email marketing platform with websites, landing pages and automation, sold in Free, Comfort, Power and Enterprise plans priced by subscriber count. Kit, formerly ConvertKit, is an email marketing platform for creators, with a free Newsletter plan and paid Creator and Pro plans priced by subscriber count. Both are email marketing platforms, but they differ in pricing model, target team size and focus.
On pricing, MailerLite is described as: monthly or annual subscription priced by subscriber count, about 10% off annually; Kit (ConvertKit) as: monthly or annual subscription priced by subscriber count. Both have a free option. MailerLite lists a free plan. Kit (ConvertKit) lists a free plan. MailerLite is positioned for small businesses that want low-cost email with landing pages, and Kit (ConvertKit) for creators and solo businesses building a newsletter.
Everything below is drawn from the two sourced profiles and the 4 dated sources listed at the end. Where a source does not document something it is marked Unknown, and third-party estimates are labelled. No winner is declared: the better fit depends on your size, budget and requirements.
MailerLite and Kit (ConvertKit) at a glance.
One card per product, drawn from each full profile. Open a profile for features, pricing plans, limits and sources.
MailerLite
MailerLite · Email Marketing Software
MailerLite is an email marketing platform with websites, landing pages and automation, sold in Free, Comfort, Power and Enterprise plans priced by subscriber count.
- Pricing
- Free for up to 250 subscribers; Comfort reported from $12 per month and Power from $25 (500 subscribers).
- Best for
- Small businesses that want low-cost email with landing pages
Kit (ConvertKit)
Kit · Email Marketing Software
Kit, formerly ConvertKit, is an email marketing platform for creators, with a free Newsletter plan and paid Creator and Pro plans priced by subscriber count.
- Pricing
- Free Newsletter plan up to 10,000 subscribers; Creator reported from $33 per month billed annually.
- Best for
- Creators and solo businesses building a newsletter
MailerLite vs Kit (ConvertKit): feature-by-feature comparison.
Every row is drawn from the sources listed below. Rows that differ are marked, and you can filter the table to show only those.
- YesDocumented
- PartialAvailable with limits or on some plans
- NoDocumented as unavailable
- UnknownNot documented in the sources reviewed
| Dimension |  MailerLite |  Kit (ConvertKit) |
|---|---|---|
| Product | ||
| Product typeDiffers | YesEmail marketing platform (SaaS) | YesEmail marketing platform for creators (SaaS) |
| VendorDiffers | YesMailerLite | YesKit |
| Best forDiffers | YesSmall businesses that want low-cost email with landing pages | YesCreators and solo businesses building a newsletter |
| Pricing | ||
| Pricing modelDiffers | YesMonthly or annual subscription priced by subscriber count, about 10% off annually. | YesMonthly or annual subscription priced by subscriber count. |
| Pricing summaryDiffers | PartialFree for up to 250 subscribers; Comfort reported from $12 per month and Power from $25 (500 subscribers). | PartialFree Newsletter plan up to 10,000 subscribers; Creator reported from $33 per month billed annually. |
| Free plan | YesYes | YesYes |
| Free trial | NoNot documented | NoNot documented |
| Email Marketing Software criteria | ||
| Pricing model | YesBy subscribers | YesBy subscribers |
| AutomationDiffers | Partial50 automations on Comfort; unlimited on Power | YesVisual automations from Creator |
| Ecommerce focusDiffers | YesGeneral purpose; digital products | YesCreators and digital products |
| AI featuresDiffers | YesAI writing assistant from Comfort | UnknownNot reviewed |
| Fit and platform | ||
| Team sizeDiffers | YesSmall teams, Mid-size teams | YesSmall teams |
| Platforms | YesWeb | YesWeb |
| IntegrationsDiffers | Yes100+ integrations (listed on the free plan), Google Workspace discount on Power | YesIntegrations on Creator and Pro |
| API | UnknownNot reviewed for this profile. | UnknownNot reviewed for this profile. |
MailerLite vs Kit (ConvertKit) pricing.
Plan names, prices and billing terms as reported in each profile's sources. Taxes, add-ons and discounts are excluded unless stated.
MailerLite pricing
Monthly or annual subscription priced by subscriber count, about 10% off annually.
- Free$0 for up to 250 subscribers · Free
- Comfort$12 per month; $10.80 per month billed annually (500 subscribers) · Monthly or annual
- Power$25 per month; $22.50 per month billed annually (500 subscribers) · Monthly or annual
- EnterpriseQuote-based · Contract
Prices from independent sources; treat as reported. At 200,000 subscribers one guide reports Comfort at $737.10 and Power at $1,007.10 a month. MailerLite's own pricing page was not reviewed directly. Currency: USD. Checked 10 Nov 2026.
All MailerLite plans and sources
Kit (ConvertKit) pricing
Monthly or annual subscription priced by subscriber count.
- Newsletter$0 for up to 10,000 subscribers · Free
- Creator$39 per month, or $33 per month billed annually (1,000 subscribers) · Monthly or annual
- ProFrom $79 per month (1,000 subscribers) · Monthly or annual
Prices from independent sources; treat as reported. Sources disagree on the Pro price after a February 2026 plan change, so confirm on Kit's site. Kit's own pricing page was not reviewed directly. Currency: USD. Checked 10 Nov 2026.
All Kit (ConvertKit) plans and sourcesMailerLite vs Kit (ConvertKit): pricing model, ecosystem and fit.
Pricing model and cost drivers
MailerLite: monthly or annual subscription priced by subscriber count, about 10% off annually. At 200,000 subscribers one guide reports Comfort at $737.10 and Power at $1,007.10 a month. MailerLite's own pricing page was not reviewed directly. Kit (ConvertKit): monthly or annual subscription priced by subscriber count. Sources disagree on the Pro price after a February 2026 plan change, so confirm on Kit's site. Kit's own pricing page was not reviewed directly. Model costs at your real seat count, usage and contract term before comparing headline prices.
What sets each apart
The MailerLite profile highlights: low entry prices with websites and landing pages included; an AI writing assistant, smart sending and a preference center on Comfort; unlimited usage and a dedicated IP on Power. The Kit (ConvertKit) profile highlights: a free plan for up to 10,000 subscribers; built around creators rather than retail or B2B sales; a referral system and subscriber scoring on Pro.
Integrations and ecosystem
MailerLite integrations named in its sources: 100+ integrations (listed on the free plan) and Google Workspace discount on Power. Kit (ConvertKit): Integrations on Creator and Pro. Check that the connectors you rely on exist on the plan you would buy.
Deployment and team fit
MailerLite runs on Web and is documented for small teams and mid-size teams. Kit (ConvertKit) runs on Web and is documented for small teams. We did not test setup or migration.
MailerLite and Kit (ConvertKit): each option, in balance.
Each point is linked to a dated source on the product's profile.
MailerLite
Strengths and limitations from the profile
- Paid plans start at about $12 a month, among the lowest entry prices reviewed.
- Websites, landing pages, forms and digital products are included alongside email.
- Comfort now includes an AI writing assistant, smart sending and a preference center.
- The free plan was cut to 250 subscribers and 2,500 emails a month in 2026.
- Comfort introduced usage caps, such as 50 automations and 10 sites or landing pages.
- Power became more expensive at large list sizes after the June 2026 change.
- Free plan support is limited to the first 14 days.
Kit (ConvertKit)
Strengths and limitations from the profile
- The free Newsletter plan covers up to 10,000 subscribers.
- Visual automations and sequences come with the first paid plan.
- Pro adds a referral system and subscriber scoring for audience growth.
- The free plan has no visual automations.
- Prices rose in 2025 and 2026, with Creator reported moving from $25 to $39 a month.
- Paid prices rise with subscriber count.
- Plan changes in February 2026 mean sources disagree on the top plan's price.
MailerLite or Kit (ConvertKit): which fits which situation?
No overall winner is declared. The better choice depends on the criteria that matter most to you, so test both against your own requirements.
Choose MailerLite if you are…
- Small businesses that want low-cost email with landing pages
- Creators who sell a few digital products
- Teams that want simple automation without a steep learning curve
Less suited to: large senders who need advanced segmentation and scoring; teams that relied on the older, larger free plan.
See the MailerLite profile
Choose Kit (ConvertKit) if you are…
- Creators and solo businesses building a newsletter
- Writers who want a large free list before paying
- Creators who sell digital products by email
Less suited to: ecommerce stores that need product-driven flows; teams that need many seats and complex permissions.
See the Kit (ConvertKit) profileSwitching between MailerLite and Kit (ConvertKit).
Moving off MailerLite or Kit (ConvertKit) usually means exporting subscribers with their tags, segments and consent records, rebuilding automations and sign-up forms, recreating templates, and authenticating your sending domain on the new platform. Warm up sending gradually and keep the old account until the first campaigns land well. Send one real campaign and build one real automation in each shortlisted platform, then compare inbox placement and reporting.
- Export a sample of your data and test an import into the other product.
- List the automations, integrations and permissions you would need to rebuild.
- Compare total cost at your real volume, including add-ons and services.
- Pilot with one team before a full cut-over.
- Check contract terms and notice periods with both vendors.
General guidance, not specific to either vendor. Confirm migration options with the vendors.
MailerLite vs Kit (ConvertKit): questions and answers
What is the difference between MailerLite and Kit (ConvertKit)?
MailerLite is an email marketing platform with websites, landing pages and automation, sold in Free, Comfort, Power and Enterprise plans priced by subscriber count. Kit, formerly ConvertKit, is an email marketing platform for creators, with a free Newsletter plan and paid Creator and Pro plans priced by subscriber count. Both are email marketing platforms, but they differ in pricing model, target team size and focus. MailerLite is positioned for small businesses that want low-cost email with landing pages; Kit (ConvertKit) for creators and solo businesses building a newsletter.
Is MailerLite cheaper than Kit (ConvertKit)?
It depends on your volume and plan. MailerLite: Free for up to 250 subscribers; Comfort reported from $12 per month and Power from $25 (500 subscribers). Kit (ConvertKit): Free Newsletter plan up to 10,000 subscribers; Creator reported from $33 per month billed annually. Compare both at your real seat count, usage and contract term.
Do MailerLite or Kit (ConvertKit) have a free plan?
Both have a free option. MailerLite lists a free plan. Kit (ConvertKit) lists a free plan. MailerLite free trial: Not documented. Kit (ConvertKit) free trial: Not documented.
MailerLite or Kit (ConvertKit): which is better for small teams?
MailerLite and Kit (ConvertKit) are both documented for small teams. MailerLite suits small businesses that want low-cost email with landing pages; Kit (ConvertKit) suits creators and solo businesses building a newsletter. Neither is best for everyone.
What are the main limitations of MailerLite and Kit (ConvertKit)?
MailerLite: The free plan was cut to 250 subscribers and 2,500 emails a month in 2026. Kit (ConvertKit): The free plan has no visual automations.
How much does MailerLite cost?
Guides report Free for 250 subscribers, Comfort from $12 a month and Power from $25 a month at 500 subscribers, with about 10% off annually. Enterprise is quote-based.
Is ConvertKit now called Kit?
Yes. ConvertKit rebranded as Kit, and convertkit.com redirects to kit.com.
What are the alternatives to MailerLite and Kit (ConvertKit)?
Stack18 has alternatives guides for both: MailerLite alternatives and Kit (ConvertKit) alternatives, each comparing at least four other email marketing platforms on pricing, free plan, features and fit. The Email Marketing Software category lists every profile.
Where this comparison comes from.
- All MailerLite Plans & Pricing Costbench Third-party Accessed 10 Nov 2026
- MailerLite Pricing in 2026: What's Changed, Costs, and Alternatives Mailmodo (competing vendor) Third-party Accessed 10 Nov 2026
- How much does ConvertKit (Kit) cost in 2026? Pricing breakdown Automation Atlas Third-party Accessed 10 Nov 2026
- ConvertKit Pricing Change: February 2026 Costbench Third-party Accessed 10 Nov 2026
This comparison summarises the MailerLite and Kit (ConvertKit) profiles and their sources. Third-party figures are labelled; confirm current pricing and terms with each vendor. Stack18 has not tested these products.
Ready to test MailerLite and Kit (ConvertKit)?
Check each vendor's current pricing and terms, run both against a real scenario from your business, or talk to Stack18 if off-the-shelf software is not the answer.
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