Treasure Data (Treasure AI)
An enterprise CDP, now branded Treasure AI, that prices by resolved profiles and behaviours rather than compute, sold on annual subscriptions.
- Quote-based
- By profiles
- Cloud or hybrid
- Enterprise CDP
- Vendor documentation
- Verified 10 Nov 2026Sources are dated on this profile
- 1 sourceLinked, typed and dated
- Independent third-party sourcesHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is Treasure Data (Treasure AI)?
Treasure Data (branded Treasure AI) is an enterprise customer data platform that unifies profiles and behaviours and adds AI suites for engagement and personalisation, priced by profiles and events.
- Best forLarge enterprises wanting profile-based CDP pricing and AI suites
- Team size fitLarge enterprises
- PricingAnnual subscription by profiles and behaviours; no list prices published.
- Main limitationNo published prices.
- AlternativesAdobe Real-Time CDP, Salesforce Data 360 (Data Cloud), Tealium, Bloomreach · compare all
Treasure Data (Treasure AI) overview: who it is for and what it does.
Treasure Data is an enterprise CDP used by large consumer brands. Its site now uses the Treasure AI brand.
A January 2026 post describes "no-compute" pricing: an annual Intelligent CDP subscription sized by resolved profiles and behavioural events, the same whether workloads run in Treasure's engine or the customer's warehouse.
AI Suites (Engagement, Personalization and Creative) are licensed annually, and AI-driven actions use consumption credits. A Trade-Up programme offers up to 24 months free when replacing an ESP or engagement platform.
Main problem it solves
Gives large enterprises unified profiles and AI-driven activation.
Typical customer segment
Large enterprises.
Target users
- Enterprise marketing and data teams
- Retail, CPG and travel brands
- CX leaders
Primary use cases
- Profile unification
- Segmentation and activation
- AI engagement
- Hybrid warehouse workloads
What makes it distinct
- No-compute pricing by profiles.
- AI Suites licensed separately.
- Trade-Up switching programme.
Treasure Data (Treasure AI) features explained.
Pricing structure
- Intelligent CDP
- Annual, by profiles and behaviours.
- AI Suites
- Engagement, Personalization, Creative.
- AI actions
- Consumption credits.
Programmes
- Trade-Up
- Pay after incumbent contract ends.
- ESP/CEP replacement
- Up to 24 months free.
- Bundled
- Omnichannel suite and Marketing Super Agent.
Deployment
- Treasure engine
- Hosted.
- Customer warehouse
- Same pricing (hybrid).
- List prices
- Not published.
Treasure Data (Treasure AI) pricing and plans.
Figures reported by independent sources; vendor page not reviewed directly. Checked 10 Nov 2026 against Treasure AI.
Pricing model
Annual subscription by profiles and behaviours, plus AI credits.
Free plan
No
Free trial
Not documented
Treasure Data (Treasure AI) plans and prices (USD)
Intelligent CDP
Quote
Annual
Sized by profiles and behaviours.
AI Suites
Quote
Annual
Engagement, Personalization, Creative.
Treasure Data publishes no list prices or per-profile rates.
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesTreasure Data (Treasure AI) integrations, API and platforms.
Important integrations
- Cloud data warehouses
- Marketing destinations
Supported platforms
- Web
API
Not reviewed for this profile.
Data import and export
Not reviewed for this profile.
Integration coverage was not assessed in full. Check Treasure Data (Treasure AI)'s integrations directory and documentation for your tools.
Treasure Data (Treasure AI) pros and cons.
Strengths, limitations and best fit. Each point cites a source; editorial summaries are not customer reviews.
Strengths
Limitations
Best for
- Large enterprises wanting profile-based CDP pricing and AI suites
- Brands replacing an ESP or CDP
- Hybrid warehouse users
May be less suited to
- Small and mid-size teams
- Buyers wanting self-serve pricing
Top Treasure Data (Treasure AI) alternatives and competitors.
Adobe Real-Time CDP
Adobe's enterprise CDP on Adobe Experience Platform, in B2C, B2B and B2P editions with Prime and…
Explore →Related productSalesforce Data 360 (Data Cloud)
Salesforce's customer data platform, renamed Data 360, with published rates: Flex Credits at $500 per…
Explore →Related productTealium
An enterprise CDP and tag management vendor; Data Cloud Activation is published at $1,000 a month billed…
Explore →Related productBloomreach
A commerce experience platform combining CDP and marketing automation (Engagement), AI search…
Explore →Compare all Treasure Data (Treasure AI) alternatives side by side →
Treasure Data (Treasure AI) compared with similar customer data platforms.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Entry price | Free tier | Architecture | Best for |
|---|---|---|---|---|---|
| Treasure Data (Treasure AI) | Annual by profiles | Not published | No | Packaged, hybrid | Large enterprises |
| Adobe Real-Time CDP | Quote per 1,000 profiles | Not published | No | Packaged (AEP) | Adobe enterprises |
| Bloomreach | Quote: module + usage | ~$19K/yr (estimate) | No | Commerce suite | Ecommerce brands |
| Hightouch | Usage-based | Free tier; paid by quote | Yes (2 syncs) | Composable | Warehouse activation |
| Insider One | Quote by MAU | Not published | No | Suite (CDP + engagement) | B2C brands |
| mParticle | Quote; credits | Not published | No | Packaged, mobile-first | Mobile consumer brands |
Treasure Data (Treasure AI) vs competitors: head-to-head comparisons.
No head-to-head comparison involving Treasure Data (Treasure AI) is published yet. The Treasure Data (Treasure AI) alternatives guide compares it with Adobe Real-Time CDP, Salesforce Data 360 (Data Cloud), Tealium and Bloomreach in one table.
Treasure Data (Treasure AI) discussions and buying questions.
No published discussions mention this product yet.
Treasure Data (Treasure AI) questions and answers
What is Treasure Data (Treasure AI) used for?
Treasure Data (branded Treasure AI) is an enterprise customer data platform that unifies profiles and behaviours and adds AI suites for engagement and personalisation, priced by profiles and events. Typical uses include profile unification, segmentation and activation, aI engagement, hybrid warehouse workloads.
How is Treasure Data priced?
By resolved customer profiles and behavioural events on an annual subscription, not by compute.
Is Treasure Data now Treasure AI?
Its site and blog now use the Treasure AI brand.
Does Treasure Data publish prices?
No list prices or per-profile rates are published.
What are the main alternatives to Treasure Data (Treasure AI)?
The main alternatives to Treasure Data (Treasure AI) covered on Stack18 are Adobe Real-Time CDP, Salesforce Data 360 (Data Cloud), Tealium and Bloomreach. Adobe Real-Time CDP may suit enterprises standardised on Adobe Experience Cloud. Salesforce Data 360 (Data Cloud) may suit Salesforce customers unifying data for marketing, service and Agentforce. Tealium may suit enterprises needing tag management, consent and a real-time CDP. See the Treasure Data (Treasure AI) alternatives guide for a side-by-side table.
What are the pros and cons of Treasure Data (Treasure AI)?
Strengths: Pricing does not charge for compute. Same pricing for hybrid warehouse workloads. Limitations: No published prices. AI actions use separate credits.
Who is Treasure Data (Treasure AI) best for?
Treasure Data (Treasure AI) may suit large enterprises wanting profile-based CDP pricing and AI suites; brands replacing an ESP or CDP; hybrid warehouse users. It may be less suited to small and mid-size teams; buyers wanting self-serve pricing.
What integrations does Treasure Data (Treasure AI) support?
Documented integrations and ecosystem items include Cloud data warehouses, Marketing destinations. API: Not reviewed for this profile.
When was the Treasure Data (Treasure AI) profile last verified?
Sources for this profile were last reviewed on 10 Nov 2026. 1 source is listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- Sensible Pricing for the AI-Native World Treasure AI Official Accessed 10 Nov 2026
Secondary-source profile. Vendor pages were not reviewed directly for this profile. Facts and prices are taken from independent third-party sources and may differ from the vendor's current pages. Confirm with the vendor before buying.
Facts come from Treasure AI's pricing blog post dated 27 January 2026. Capabilities were not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
Evaluating Treasure Data (Treasure AI)?
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