mParticle
A mobile-first customer data platform, acquired by Rokt in January 2025, sold by quote using consumption-based mParticle Credits.
- Quote-based
- Credits
- Cloud
- Mobile-first
- Independent sources
- Verified 10 Nov 2026Sources are dated on this profile
- 2 sourcesLinked, typed and dated
- Independent third-party sourcesHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is mParticle?
mParticle is a real-time customer data platform for mobile, web and server data, with identity resolution, audiences and AI predictions, now owned by Rokt and priced by quote.
- Best forMobile-heavy consumer brands needing real-time identity and audiences
- Team size fitMid-size teams, Large enterprises
- PricingQuote-based using mParticle Credits; G2 lists a starting price of $100.
- Main limitationNo published prices or free plan.
- AlternativesTwilio Segment, RudderStack, Tealium, Hightouch · compare all
mParticle overview: who it is for and what it does.
mParticle collects and unifies customer data from mobile apps, websites and servers in real time, resolves identities (IDSync) and activates audiences to 300+ destinations.
Rokt acquired mParticle in January 2025 for $300 million, according to an industry article updated in September 2026. Pricing uses mParticle Credits driven by event volume, profiles and feature usage, set in enterprise agreements.
G2 lists a Basic starting price of $100 (period unspecified) with higher tiers by quote and no free plan or trial. mParticle does not send messages itself, so downstream engagement tools add cost.
Main problem it solves
Gives consumer brands clean, real-time customer data across mobile and web.
Typical customer segment
Mid-market and enterprise consumer brands.
Target users
- Mobile app teams
- Data and growth teams
- Enterprises in retail, media and finance
Primary use cases
- Data collection
- Identity resolution
- Real-time audiences
- AI predictions
What makes it distinct
- Mobile-first architecture.
- IDSync identity resolution.
- Owned by Rokt.
mParticle features explained.
Data
- Events and Profile APIs
- Real-time collection.
- Data Planning
- Schema validation.
- IDSync
- Identity resolution.
Activation
- Audiences
- 300+ destinations.
- Composable Audiences
- Warehouse-native.
- Cortex
- Churn and next-best-action predictions.
Commercial
- Pricing
- mParticle Credits by quote.
- Owner
- Rokt (January 2025, $300 million).
- Free plan
- None.
mParticle pricing and plans.
Figures reported by independent sources; vendor page not reviewed directly. Checked 10 Nov 2026 against CDP.com · G2.
Pricing model
Annual agreement with consumption credits.
Free plan
No
Free trial
No
mParticle plans and prices (USD)
Basic
Starting at $100 (per G2; period not stated)
Not stated
Entry edition.
Enterprise
Quote
Annual
Credits by usage.
G2's $100 figure lacks a billing period; real contracts are quote-based.
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesmParticle integrations, API and platforms.
Important integrations
- 300+ destinations
- Data warehouses
- Rokt
Supported platforms
- Web
API
Not reviewed for this profile.
Data import and export
Not reviewed for this profile.
Integration coverage was not assessed in full. Check mParticle's integrations directory and documentation for your tools.
mParticle pros and cons.
Strengths, limitations and best fit. Each point cites a source; editorial summaries are not customer reviews.
Strengths
Limitations
Best for
- Mobile-heavy consumer brands needing real-time identity and audiences
- Enterprises with many data sources
- Teams wanting AI predictions
May be less suited to
- Small teams wanting self-serve pricing
- Teams needing built-in messaging
Top mParticle alternatives and competitors.
Twilio Segment
Twilio's customer data platform for collecting and routing event data, with a free plan for 1,000 MTUs…
Explore →Related productRudderStack
A warehouse-native CDP for event collection and data pipelines, free up to 10,000 events a month, with a…
Explore →Related productTealium
An enterprise CDP and tag management vendor; Data Cloud Activation is published at $1,000 a month billed…
Explore →Related productHightouch
A composable CDP and reverse ETL platform that activates data from your warehouse, with a free tier and…
Explore →mParticle compared with similar customer data platforms.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Entry price | Free tier | Architecture | Best for |
|---|---|---|---|---|---|
| mParticle | Quote; credits | Not published | No | Packaged, mobile-first | Mobile consumer brands |
| Adobe Real-Time CDP | Quote per 1,000 profiles | Not published | No | Packaged (AEP) | Adobe enterprises |
| Bloomreach | Quote: module + usage | ~$19K/yr (estimate) | No | Commerce suite | Ecommerce brands |
| Hightouch | Usage-based | Free tier; paid by quote | Yes (2 syncs) | Composable | Warehouse activation |
| Insider One | Quote by MAU | Not published | No | Suite (CDP + engagement) | B2C brands |
| RudderStack | Usage (events/MTUs) | ~$750/mo Starter (reported) | Yes (10K events) | Warehouse-native | Data teams |
mParticle vs competitors: head-to-head comparisons.
Each comparison has a feature table, pricing side by side, strengths and limits, and best-fit scenarios.
mParticle discussions and buying questions.
No published discussions mention this product yet.
mParticle questions and answers
What is mParticle used for?
mParticle is a real-time customer data platform for mobile, web and server data, with identity resolution, audiences and AI predictions, now owned by Rokt and priced by quote. Typical uses include data collection, identity resolution, real-time audiences, aI predictions.
Who owns mParticle?
Rokt acquired mParticle in January 2025 for $300 million.
How much does mParticle cost?
Pricing is quote-based using mParticle Credits; G2 lists a $100 starting price without a billing period.
Does mParticle send emails or push?
No, it activates data to downstream engagement tools.
How does mParticle compare with its competitors?
Stack18 publishes head-to-head comparisons of Twilio Segment vs mParticle, each with a feature table, pricing and best-fit scenarios.
What are the main alternatives to mParticle?
The main alternatives to mParticle covered on Stack18 are Twilio Segment, RudderStack, Tealium and Hightouch. Twilio Segment may suit product and data teams standardising event tracking across tools. RudderStack may suit data teams that want a Segment-style pipeline built around their warehouse. Tealium may suit enterprises needing tag management, consent and a real-time CDP. See the mParticle alternatives guide for a side-by-side table.
What are the pros and cons of mParticle?
Strengths: Real-time collection across mobile, web and server. Identity resolution with IDSync. Limitations: No published prices or free plan. Costs can rise quickly for smaller companies (reported).
Who is mParticle best for?
mParticle may suit mobile-heavy consumer brands needing real-time identity and audiences; enterprises with many data sources; teams wanting AI predictions. It may be less suited to small teams wanting self-serve pricing; teams needing built-in messaging.
What integrations does mParticle support?
Documented integrations and ecosystem items include 300+ destinations, Data warehouses, Rokt. API: Not reviewed for this profile.
When was the mParticle profile last verified?
Sources for this profile were last reviewed on 10 Nov 2026. 2 sources are listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- What is mParticle? CDP.com Third-party Accessed 10 Nov 2026
- mParticle by Rokt Pricing G2 Third-party Accessed 10 Nov 2026
Secondary-source profile. Vendor pages were not reviewed directly for this profile. Facts and prices are taken from independent third-party sources and may differ from the vendor's current pages. Confirm with the vendor before buying.
Sources: CDP.com (updated September 2026) and G2. Capabilities were not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
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