Adobe Real-Time CDP
Adobe's enterprise CDP on Adobe Experience Platform, in B2C, B2B and B2P editions with Prime and Ultimate packages, licensed per 1,000 profiles by quote.
- Quote-based
- Per 1,000 profiles
- Cloud
- Adobe Experience Cloud
- Vendor documentation
- Verified 10 Nov 2026Sources are dated on this profile
- 2 sourcesLinked, typed and dated
- Vendor and official documentationHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is Adobe Real-Time CDP?
Adobe Real-Time Customer Data Platform is an enterprise CDP built on Adobe Experience Platform that unifies profiles in real time and activates audiences, sold in B2C, B2B and B2P editions with Prime and Ultimate packages.
- Best forEnterprises standardised on Adobe Experience Cloud
- Team size fitLarge enterprises
- PricingQuote-based; licensed per 1,000 profiles in Prime or Ultimate packages.
- Main limitationNo published prices.
- AlternativesSalesforce Data 360 (Data Cloud), Tealium, Treasure Data (Treasure AI), Bloomreach · compare all
Adobe Real-Time CDP overview: who it is for and what it does.
Real-Time CDP runs on Adobe Experience Platform and connects closely with Adobe Journey Optimizer, Analytics and Target.
Adobe's product description (effective 2 September 2026) for the B2B edition says Prime and Ultimate are licensed per 1,000 Businessperson Profiles and bundle Customer AI, Data Lake and Query Service. Ultimate adds advanced enterprise connectors, the Destination SDK, Profile API calls and higher export limits.
Adobe publishes no prices. A September 2026 comparison notes editions for B2C, B2B and B2P, each with Prime and Ultimate packages, and says a cost requires a sales quote.
Main problem it solves
Gives Adobe-centric enterprises real-time unified profiles for activation.
Typical customer segment
Large enterprises.
Target users
- Enterprise marketing technology teams
- Adobe Experience Cloud customers
- B2B and B2C marketers
Primary use cases
- Real-time profiles
- Audience activation
- Account-based audiences (B2B)
- AI insights
What makes it distinct
- B2C, B2B and B2P editions.
- Licensed per 1,000 profiles.
- Deep Adobe integration.
Adobe Real-Time CDP features explained.
Packages
- Prime
- Standard features; pre-built destinations.
- Ultimate
- Advanced connectors, Destination SDK, Profile API.
- Bundled
- Customer AI, Data Lake, Query Service.
Licence metrics (B2B)
- Profiles
- Per 1,000 Businessperson Profiles.
- Export
- 500 KB (Prime) or 700 KB (Ultimate) per profile a year.
- Collaboration credits
- 2,500 or 5,000 one-time.
Editions
- B2C
- Consumer.
- B2B
- Accounts and people.
- B2P
- Business and person.
Adobe Real-Time CDP pricing and plans.
Prices from a vendor-published source. Checked 10 Nov 2026 against Adobe · Rework.
Pricing model
Annual licence per 1,000 profiles by quote.
Free plan
No
Free trial
Not documented
Adobe Real-Time CDP plans and prices (USD)
Prime
Quote (per 1,000 profiles)
Annual
Standard features.
Ultimate
Quote (per 1,000 profiles)
Annual
Advanced connectors and APIs.
Adobe publishes no prices.
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesAdobe Real-Time CDP integrations, API and platforms.
Important integrations
- Adobe Journey Optimizer
- Adobe Analytics
- Adobe Target
Supported platforms
- Web
API
Not reviewed for this profile.
Data import and export
Not reviewed for this profile.
Integration coverage was not assessed in full. Check Adobe Real-Time CDP's integrations directory and documentation for your tools.
Adobe Real-Time CDP pros and cons.
Strengths, limitations and best fit. Each point cites a source; editorial summaries are not customer reviews.
Strengths
Limitations
Best for
- Enterprises standardised on Adobe Experience Cloud
- B2B marketers needing account profiles
- Large consumer brands
May be less suited to
- Mid-size companies
- Non-Adobe stacks
Top Adobe Real-Time CDP alternatives and competitors.
Salesforce Data 360 (Data Cloud)
Salesforce's customer data platform, renamed Data 360, with published rates: Flex Credits at $500 per…
Explore →Related productTealium
An enterprise CDP and tag management vendor; Data Cloud Activation is published at $1,000 a month billed…
Explore →Related productTreasure Data (Treasure AI)
An enterprise CDP, now branded Treasure AI, that prices by resolved profiles and behaviours rather than…
Explore →Related productBloomreach
A commerce experience platform combining CDP and marketing automation (Engagement), AI search…
Explore →Adobe Real-Time CDP compared with similar customer data platforms.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Entry price | Free tier | Architecture | Best for |
|---|---|---|---|---|---|
| Adobe Real-Time CDP | Quote per 1,000 profiles | Not published | No | Packaged (AEP) | Adobe enterprises |
| Bloomreach | Quote: module + usage | ~$19K/yr (estimate) | No | Commerce suite | Ecommerce brands |
| Hightouch | Usage-based | Free tier; paid by quote | Yes (2 syncs) | Composable | Warehouse activation |
| Insider One | Quote by MAU | Not published | No | Suite (CDP + engagement) | B2C brands |
| mParticle | Quote; credits | Not published | No | Packaged, mobile-first | Mobile consumer brands |
| RudderStack | Usage (events/MTUs) | ~$750/mo Starter (reported) | Yes (10K events) | Warehouse-native | Data teams |
Adobe Real-Time CDP vs competitors: head-to-head comparisons.
Each comparison has a feature table, pricing side by side, strengths and limits, and best-fit scenarios.
Compare Adobe Real-Time CDP with all its alternatives in one table →
Adobe Real-Time CDP discussions and buying questions.
No published discussions mention this product yet.
Adobe Real-Time CDP questions and answers
What is Adobe Real-Time CDP used for?
Adobe Real-Time Customer Data Platform is an enterprise CDP built on Adobe Experience Platform that unifies profiles in real time and activates audiences, sold in B2C, B2B and B2P editions with Prime and Ultimate packages. Typical uses include real-time profiles, audience activation, account-based audiences (B2B), aI insights.
How much does Adobe Real-Time CDP cost?
Adobe does not publish prices; it is licensed per 1,000 profiles by quote.
What is the difference between Prime and Ultimate?
Ultimate adds advanced connectors, the Destination SDK, Profile API calls and higher limits.
What editions exist?
B2C, B2B and B2P, each in Prime and Ultimate.
How does Adobe Real-Time CDP compare with its competitors?
Stack18 publishes head-to-head comparisons of Salesforce Data 360 (Data Cloud) vs Adobe Real-Time CDP, each with a feature table, pricing and best-fit scenarios.
What are the main alternatives to Adobe Real-Time CDP?
The main alternatives to Adobe Real-Time CDP covered on Stack18 are Salesforce Data 360 (Data Cloud), Tealium, Treasure Data (Treasure AI) and Bloomreach. Salesforce Data 360 (Data Cloud) may suit Salesforce customers unifying data for marketing, service and Agentforce. Tealium may suit enterprises needing tag management, consent and a real-time CDP. Treasure Data (Treasure AI) may suit large enterprises wanting profile-based CDP pricing and AI suites. See the Adobe Real-Time CDP alternatives guide for a side-by-side table.
What are the pros and cons of Adobe Real-Time CDP?
Strengths: Real-time profiles on Adobe Experience Platform. Ultimate supports custom destinations via SDK. Limitations: No published prices. Prime limits activation to pre-built destinations.
Who is Adobe Real-Time CDP best for?
Adobe Real-Time CDP may suit enterprises standardised on Adobe Experience Cloud; B2B marketers needing account profiles; large consumer brands. It may be less suited to mid-size companies; non-Adobe stacks.
What integrations does Adobe Real-Time CDP support?
Documented integrations and ecosystem items include Adobe Journey Optimizer, Adobe Analytics, Adobe Target. API: Not reviewed for this profile.
When was the Adobe Real-Time CDP profile last verified?
Sources for this profile were last reviewed on 10 Nov 2026. 2 sources are listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- Real-Time CDP (B2B Edition) Product Description Adobe Official Accessed 10 Nov 2026
- Salesforce Data Cloud vs Adobe Real-Time CDP Rework Third-party Accessed 10 Nov 2026
Scope: This profile is based on the vendor's own published plan documentation. Capabilities were not tested.
Sources: Adobe product description (2 September 2026) and Rework (9 September 2026). Capabilities were not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
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