Hightouch
A composable CDP and reverse ETL platform that activates data from your warehouse, with a free tier and usage-based paid plans.
- Free tier
- Usage-based
- Cloud
- Composable
- Vendor documentation
- Verified 10 Nov 2026Sources are dated on this profile
- 1 sourceLinked, typed and dated
- Vendor and official documentationHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is Hightouch?
Hightouch is a composable customer data platform and reverse ETL tool that syncs data from a warehouse to 300+ business tools, with audience building and an agentic marketing platform.
- Best forData-led teams activating warehouse data without a separate CDP database
- Team size fitSmall teams, Mid-size teams, Large enterprises
- PricingFree Basic Reverse ETL (2 active syncs); paid plans usage-based by quote.
- Main limitationPaid prices are not published.
- AlternativesRudderStack, Twilio Segment, Salesforce Data 360 (Data Cloud) · compare all
Hightouch overview: who it is for and what it does.
Hightouch turns the data warehouse into a CDP: it syncs models and audiences from Snowflake, BigQuery, Databricks and others to marketing, sales and ad tools.
Hightouch's pricing page lists a free Basic Reverse ETL tier (up to 2 active syncs, unlimited destinations and seats), a usage-based Composable CDP with products such as Reverse ETL, Events and Customer Studio, and an Agentic Marketing Platform.
Pricing is based on actual usage with no MTU limits and no caps on sources, destinations or seats; unit costs fall as usage grows. Prices are given on request.
Main problem it solves
Lets teams activate warehouse data in every business tool.
Typical customer segment
Startups through enterprises with a data warehouse.
Target users
- Data teams
- Marketing operations
- Growth and lifecycle marketers
Primary use cases
- Reverse ETL
- Audience building
- Ad audience syncs
- AI-driven personalisation
What makes it distinct
- Warehouse-native composable CDP.
- No MTU limits.
- Unlimited seats.
Hightouch features explained.
Plans
- Basic Reverse ETL
- Free; 2 active syncs.
- Composable CDP
- Usage-based; choose products.
- Agentic Marketing Platform
- Usage-based; personalised actions.
Pricing basis
- Usage
- Charged on actual usage.
- No caps
- Sources, destinations and seats.
- Scale
- Unit costs fall with volume.
Products
- Reverse ETL
- 300+ destinations.
- Hightouch Events
- Event collection.
- Customer Studio
- Audience builder.
Hightouch pricing and plans.
Prices from a vendor-published source. Checked 10 Nov 2026 against Hightouch.
Pricing model
Usage-based; prices by demo.
Free plan
Yes (2 syncs)
Free trial
Not documented
Hightouch plans and prices (USD)
Basic Reverse ETL
Free
Free
2 active syncs.
Composable CDP
Usage-based (quote)
Annual
Unlimited seats.
Agentic Marketing Platform
Usage-based (quote)
Annual
Personalised actions.
Hightouch does not publish paid prices.
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesHightouch integrations, API and platforms.
Important integrations
- Snowflake, BigQuery, Databricks
- 300+ destinations
Supported platforms
- Web
API
Not reviewed for this profile.
Data import and export
Not reviewed for this profile.
Integration coverage was not assessed in full. Check Hightouch's integrations directory and documentation for your tools.
Hightouch pros and cons.
Strengths, limitations and best fit. Each point cites a source; editorial summaries are not customer reviews.
Strengths
Limitations
Best for
- Data-led teams activating warehouse data without a separate CDP database
- Companies on Snowflake, BigQuery or Databricks
- Marketing teams with data support
May be less suited to
- Teams without a warehouse
- Buyers wanting published prices
Top Hightouch alternatives and competitors.
RudderStack
A warehouse-native CDP for event collection and data pipelines, free up to 10,000 events a month, with a…
Explore →Related productTwilio Segment
Twilio's customer data platform for collecting and routing event data, with a free plan for 1,000 MTUs…
Explore →Related productSalesforce Data 360 (Data Cloud)
Salesforce's customer data platform, renamed Data 360, with published rates: Flex Credits at $500 per…
Explore →Hightouch compared with similar customer data platforms.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Entry price | Free tier | Architecture | Best for |
|---|---|---|---|---|---|
| Hightouch | Usage-based | Free tier; paid by quote | Yes (2 syncs) | Composable | Warehouse activation |
| Adobe Real-Time CDP | Quote per 1,000 profiles | Not published | No | Packaged (AEP) | Adobe enterprises |
| Bloomreach | Quote: module + usage | ~$19K/yr (estimate) | No | Commerce suite | Ecommerce brands |
| Insider One | Quote by MAU | Not published | No | Suite (CDP + engagement) | B2C brands |
| mParticle | Quote; credits | Not published | No | Packaged, mobile-first | Mobile consumer brands |
| RudderStack | Usage (events/MTUs) | ~$750/mo Starter (reported) | Yes (10K events) | Warehouse-native | Data teams |
Hightouch vs competitors: head-to-head comparisons.
Each comparison has a feature table, pricing side by side, strengths and limits, and best-fit scenarios.
Hightouch discussions and buying questions.
No published discussions mention this product yet.
Hightouch questions and answers
What is Hightouch used for?
Hightouch is a composable customer data platform and reverse ETL tool that syncs data from a warehouse to 300+ business tools, with audience building and an agentic marketing platform. Typical uses include reverse ETL, audience building, ad audience syncs, aI-driven personalisation.
Is Hightouch free?
Basic Reverse ETL is free for up to 2 active syncs with unlimited destinations and seats.
How is Hightouch priced?
By usage, with no MTU limits; prices are provided on request.
What is a composable CDP?
A CDP that runs on your existing data warehouse instead of copying data into a separate database.
How does Hightouch compare with its competitors?
Stack18 publishes head-to-head comparisons of Twilio Segment vs Hightouch, each with a feature table, pricing and best-fit scenarios.
What are the main alternatives to Hightouch?
The main alternatives to Hightouch covered on Stack18 are RudderStack, Twilio Segment and Salesforce Data 360 (Data Cloud). RudderStack may suit data teams that want a Segment-style pipeline built around their warehouse. Twilio Segment may suit product and data teams standardising event tracking across tools. Salesforce Data 360 (Data Cloud) may suit Salesforce customers unifying data for marketing, service and Agentforce. See the Hightouch alternatives guide for a side-by-side table.
What are the pros and cons of Hightouch?
Strengths: Free tier with unlimited destinations and seats. No MTU limits. Limitations: Paid prices are not published. Requires a data warehouse.
Who is Hightouch best for?
Hightouch may suit data-led teams activating warehouse data without a separate CDP database; companies on Snowflake, BigQuery or Databricks; marketing teams with data support. It may be less suited to teams without a warehouse; buyers wanting published prices.
What integrations does Hightouch support?
Documented integrations and ecosystem items include Snowflake, BigQuery, Databricks, 300+ destinations. API: Not reviewed for this profile.
When was the Hightouch profile last verified?
Sources for this profile were last reviewed on 10 Nov 2026. 1 source is listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- Hightouch pricing Hightouch Official Accessed 10 Nov 2026
Scope: This profile is based on the vendor's own published plan documentation. Capabilities were not tested.
Facts come from Hightouch's pricing page. Capabilities were not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
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