Software profile

LeadSquared

A sales CRM and marketing automation platform for high-volume B2C sales in education, healthcare and financial services, priced per user in INR and USD.

  • Per user, seat or unit
  • Cloud
  • Built for India
  • Independent sources

by MarketXpander Services Pvt. Ltd.CRM SoftwareSales CRM and marketing automation for high-velocity sales (SaaS)

Visit official website (external) ↗Compare productsExplore alternatives
  • Verified 13 Nov 2026Sources are dated on this profile
  • 2 sourcesLinked, typed and dated
  • Independent third-party sourcesHow this profile was compiled
  • Not an endorsementStack18 has not tested this product
Quick answer

What is LeadSquared?

LeadSquared is a sales execution CRM and marketing automation platform from India built for high-volume lead capture, distribution and follow-up, used widely in education, healthcare, BFSI and field sales, with Sales CRM priced per user and Marketing Automation priced per account.

  • Best forHigh-volume B2C sales teams in India
  • Team size fitMid-size teams, Large enterprises
  • PricingSales Pro reported at INR 2,500 (about $50) per user a month billed annually.
  • Main limitationSlow or laggy performance is the most repeated complaint.
  • AlternativesZoho CRM, Salesforce Sales Cloud, Freshsales, HubSpot · compare all

Reviewed by the Stack18 editorial team · Verified 13 Nov 2026 · 2 sources

Overview

LeadSquared overview: who it is for and what it does.

LeadSquared focuses on businesses that receive thousands of leads and need to route them quickly to inside-sales or field teams. Lead capture from ads and forms, scoring, auto-distribution, tasks and a mobile CRM with offline mode are its core.

A 2026 pricing review reports Sales Pro at INR 2,500 (about $50) and Sales Super at INR 5,000 (about $100) per user a month billed annually, with Ultimate on quote. Marketing Automation Pro is reported at INR 90,000 a year and Super at INR 1,49,000 a year, each with two users. Many tiers show “Let’s talk” on the official page, and add-ons such as chatbots and landing pages are priced separately.

Reviewers rate lead management highly. The most repeated complaint is slow, laggy performance, followed by inconsistent support and limited customisation in marketing automation.

Main problem it solves

Helps high-volume B2C sales teams capture, score, route and follow up leads fast, in the office and in the field.

Typical customer segment

Mid-size and large B2C sales organisations in India and emerging markets: edtech, universities, hospitals, lenders and insurers.

Target users

  • Inside-sales and call-centre teams
  • Field sales agents using the mobile CRM
  • Marketing teams running nurture campaigns

Primary use cases

  • Lead capture from ads, forms and calls
  • Lead scoring and auto-distribution
  • Field force management with offline mobile
  • Admissions and patient enquiry management
  • Email and SMS nurture campaigns

What makes it distinct

  • Built for lead volume and speed-to-lead rather than complex B2B deals.
  • Industry editions for education, healthcare and BFSI.
  • Mobile CRM with offline mode and check-ins for field teams.
Key features

LeadSquared features explained.

Lead management

Lead capture
Connectors for ad platforms, forms, calls and portals.
Scoring and distribution
Rules-based scoring and auto-assignment to reps.
Sales activity tracking
Tasks, call logging and follow-up automation.

Field and mobile

Mobile CRM
Offline mode, check-ins and route planning.
Field force tracking
Reported for field sales editions.
Dashboards
Team and manager dashboards.

Marketing and security

Marketing automation
Email, SMS and landing pages on the Marketing product.
Add-ons
Chatbot, analytics and landing pages priced separately.
Compliance
ISO 27001 and SOC 2 Type 2, per the review.
Pricing

LeadSquared pricing and plans.

Figures reported by independent sources; vendor page not reviewed directly. Checked 13 Nov 2026 against Prospeo · TrustRadius.

Pricing model

Sales CRM per user per month billed annually; Marketing Automation per account per year; add-ons extra.

Free plan

No

Free trial

Demo

LeadSquared plans and prices (INR / USD)

  • Sales Pro

    INR 2,500 (about $50) per user a month

    Annual

    Reported; core lead management.

  • Sales Super

    INR 5,000 (about $100) per user a month

    Annual

    Reported; advanced automation and reporting.

  • Sales Ultimate

    Custom

    Contact sales

    Enterprise features.

  • Marketing Pro

    INR 90,000 a year (2 users)

    Annual

    Reported.

  • Marketing Super

    INR 1,49,000 a year (2 users)

    Annual

    Reported.

Figures come from a 2026 third-party pricing review; LeadSquared shows “Let’s talk” on several tiers. Add-ons can add 10 to 50 percent to the base cost, per the same review.

Prices change. Confirm current plans and terms on the vendor's site before you decide.

Visit official website (external) ↗See alternatives
Integrations and compatibility

LeadSquared integrations, API and platforms.

Important integrations

  • Facebook and Google lead ads
  • Telephony and IVR providers
  • WhatsApp and SMS gateways
  • Payment and portal connectors

Supported platforms

  • Web
  • iOS
  • Android

API

REST APIs available for lead and activity data.

Data import and export

Bulk lead import from CSV.

Connector availability varies by industry edition; confirm telephony and portal connectors you rely on.

Strengths, limitations and best fit

LeadSquared pros and cons.

Strengths, limitations and best fit. Each point cites a source; editorial summaries are not customer reviews.

Strengths

  • Strong lead capture, scoring and distribution for high volumes. [1]
  • Mobile CRM with offline mode suits field teams. [1]
  • Sales and marketing modules share one lead database. [1]
  • ISO 27001 and SOC 2 Type 2 compliance reported. [1]

Limitations

  • Slow or laggy performance is the most repeated complaint. [1]
  • Several tiers are quote-only and add-ons are unpriced. [1]
  • Marketing automation customisation is limited, per reviewers. [1]
  • Support quality is described as inconsistent. [1]

Best for

  • High-volume B2C sales teams in India
  • Education, healthcare and BFSI enquiry management
  • Field sales teams needing offline mobile CRM

May be less suited to

  • Small teams wanting a low-cost self-serve CRM
  • Complex B2B account-based sales
How it compares

LeadSquared compared with similar CRM software.

Summaries come from each profile. This is a side-by-side aid, not a ranking.

ProductPricing modelFree planStarting priceBest for
LeadSquaredPer user, seat or unitNoSales Pro reported at INR 2,500 (about $50) per user a month billed annually.High-volume B2C sales teams in India
Zoho CRMPer user, seat or unitYesFree for up to 3 users; paid editions reported from $14 per user per month billed…Very small teams that want a free CRM with no expiry
Salesforce Sales CloudPer user, seat or unitNot documentedPer user per month by edition; Salesforce directs buyers to contact sales for detailed…Organisations that expect to customise their sales process extensively
FreshsalesPer user, seat or unitYesFree for up to 3 users; Growth reported at $9 per user per month billed annually.Startups and small teams that want an affordable CRM with a dialer
HubSpotPer user, seat or unitYesFree tools; Sales Hub from $9 per seat per month billed annually (Starter).Small teams that want to start on a free CRM and upgrade gradually
Agile CRMPer user, seat or unitYesFree for up to 10 users and 1,000 contacts. Official "as low as" rates per user per month…Small teams that want a free CRM for up to 10 users

Browse all CRM Software →

FAQ

LeadSquared questions and answers

What is LeadSquared used for?

LeadSquared is used for lead capture from ads, forms and calls, lead scoring and auto-distribution, field force management with offline mobile and admissions and patient enquiry management.

Does LeadSquared have a free plan?

No. LeadSquared does not offer a permanent free plan in the sources reviewed. Free trial: Demo.

How much does LeadSquared cost?

Sales Pro reported at INR 2,500 (about $50) per user a month billed annually. Figures come from a 2026 third-party pricing review; LeadSquared shows “Let’s talk” on several tiers.

What is the difference between LeadSquared Sales Pro and Sales Super?

Sales Pro is listed at INR 2,500 (about $50) per user a month (Reported; core lead management). Sales Super is listed at INR 5,000 (about $100) per user a month (Reported; advanced automation and reporting). Confirm current plan contents with the vendor.

What are the main alternatives to LeadSquared?

The main alternatives to LeadSquared covered on Stack18 are Zoho CRM, Salesforce Sales Cloud, Freshsales and HubSpot. Zoho CRM may suit very small teams that want a free CRM with no expiry. Salesforce Sales Cloud may suit organisations that expect to customise their sales process extensively. Freshsales may suit startups and small teams that want an affordable CRM with a dialer. See the LeadSquared alternatives guide for a side-by-side table.

What integrations does LeadSquared support?

Documented integrations include Facebook and Google lead ads, Telephony and IVR providers, WhatsApp and SMS gateways and Payment and portal connectors. API: REST APIs available for lead and activity data.

What are the limitations of LeadSquared?

Slow or laggy performance is the most repeated complaint. Several tiers are quote-only and add-ons are unpriced. Marketing automation customisation is limited, per reviewers.

Which platforms does LeadSquared run on?

LeadSquared is documented as available on: Web, iOS, Android.

Is LeadSquared available in India?

Yes. LeadSquared is built for or widely used in India, and pricing is available in INR where noted. Confirm GST and local terms with the vendor.

When was the LeadSquared profile last verified?

Sources for this profile were last reviewed on 13 Nov 2026. 2 sources are listed under Sources, and prices and plans can change, so confirm with the vendor.

Sources and freshness

Where this information comes from.

  1. LeadSquared Pricing, Reviews, Pros & Cons (2026) Prospeo Third-party Accessed 13 Nov 2026
  2. LeadSquared pricing TrustRadius Third-party Accessed 13 Nov 2026

Secondary-source profile. Vendor pages were not reviewed directly for this profile. Facts and prices are corroborated across independent third-party sources and may differ from the vendor's current pages. Confirm with the vendor before buying.

Plan names, prices and features were checked against the sources listed on 13 Nov 2026. Capabilities were not tested.

Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.

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