ZoomInfo
The largest B2B data platform for contacts, companies and intent, sold as SalesOS Professional, Advanced and Elite on annual contracts reported from about $15,000 a year.
- Custom quote
- Cloud
- AI features
- Independent sources
- Verified 13 Nov 2026Sources are dated on this profile
- 2 sourcesLinked, typed and dated
- Independent third-party sourcesHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is ZoomInfo?
ZoomInfo is a go-to-market intelligence platform that provides B2B contact and company data, buyer intent, enrichment and sales automation through SalesOS, MarketingOS and TalentOS, sold on annual quoted contracts with credits and seats.
- Best forMid-size and enterprise sales teams
- Team size fitMid-size teams, Large enterprises
- PricingQuote; reported from about $15,000 a year.
- Main limitationHigh annual contract cost.
- AlternativesLusha, Apollo.io, Salesloft, Outreach · compare all
ZoomInfo overview: who it is for and what it does.
ZoomInfo is the reference data vendor for many mid-size and enterprise sales and marketing teams in North America. It combines contact data with intent signals, website visitor tracking, enrichment and workflow tools.
A 2026 cost guide describes SalesOS Professional (5,000 annual bulk credits, up to three users, extra users about $1,500 each), Advanced (10,000 bulk credits plus monthly credits, intent data and CRM integration, extra users about $2,500) and Elite (real-time intent, automation and insights). All are quote only; reported starting figures are $14,995, $24,995 and $39,995 a year, with a reported median contract of $15,750 from a small sample.
The guide reports annual upfront payment, auto-renewal, about 60 days’ notice and renewal increases of 30 to 42 percent, so negotiate renewal caps at signing.
Main problem it solves
Gives revenue teams broad B2B contact, company and intent data in one platform.
Typical customer segment
Mid-size and enterprise B2B sales, marketing and recruiting teams.
Target users
- Sales and SDR teams
- Marketing operations
- Revenue operations
Primary use cases
- Contact and company search
- Buyer intent targeting
- CRM enrichment
- Website visitor identification
- Sales automation
What makes it distinct
- Largest B2B database among major vendors.
- Intent data on Advanced and Elite.
- Sales, marketing and talent products.
ZoomInfo features explained.
Data
- Contacts and companies
- Emails and direct dials.
- Bulk credits
- 5,000 to 10,000 a year.
- Enrichment
- CRM sync on Advanced.
Signals
- Intent data
- Advanced and Elite.
- Real-time intent
- Elite.
- Website visitors
- Vendor.
Workflow
- Chrome extension
- All tiers.
- Sales automation
- Elite.
- Copilot AI
- Vendor.
ZoomInfo pricing and plans.
Figures reported by independent sources; vendor page not reviewed directly. Checked 13 Nov 2026 against Costbench · ZoomInfo.
Pricing model
Annual contracts on quote, paid upfront, with seats and credits.
Free plan
No
Free trial
Demo
ZoomInfo plans and prices (USD)
Professional
Quote (reported from about $14,995 a year)
Annual
5,000 bulk credits, up to 3 users.
Advanced
Quote (reported about $24,995 a year)
Annual
Intent data, CRM integration.
Elite
Quote (reported about $39,995 a year)
Annual
Real-time intent, automation.
Reported figures from a third-party guide with low confidence; ZoomInfo quotes every deal. Renewal increases of 30–42% are reported.
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesZoomInfo integrations, API and platforms.
Important integrations
- Salesforce
- HubSpot
- Microsoft Dynamics (vendor)
- Outreach and Salesloft (vendor)
Supported platforms
- Web
- Chrome extension
API
Enterprise API (vendor).
Data import and export
CSV and CRM enrichment.
Integrations depend on tier.
ZoomInfo pros and cons.
Strengths, limitations and best fit. Each point cites a source; editorial summaries are not customer reviews.
Strengths
Limitations
Best for
- Mid-size and enterprise sales teams
- Marketing teams using intent data
- RevOps teams enriching CRM
May be less suited to
- Startups and small teams
- Buyers wanting monthly billing
Top ZoomInfo alternatives and competitors.
Lusha
A B2B contact data tool for finding verified emails and phone numbers, with a free plan of 40 credits a month…
Explore →Related productApollo.io
A B2B contact database and sales engagement platform with a free plan and paid plans from $49 per user a…
Explore →Related productSalesloft
An enterprise sales engagement platform, merged with Clari in December 2025, with base licences reported at…
Explore →Related productOutreach
An enterprise sales execution platform for sequences, deals, forecasting and AI agents, sold by quote with a…
Explore →ZoomInfo compared with similar sales engagement software.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Free plan | Starting price | Best for |
|---|---|---|---|---|
| ZoomInfo | Custom quote | No | Quote; reported from about $15,000 a year. | Mid-size and enterprise sales teams |
| Lusha | Per user, seat or unit | Yes (40 credits a month) | Free 40 credits a month; Starter $37.45 per user a month billed annually. | SDRs needing contact details fast |
| Apollo.io | Per user, seat or unit | Yes | Free; Basic $49, Professional $79, Organization $119 per user per month billed annually. | Teams that want contact data and sequences in one affordable tool |
| Salesloft | Custom quote | No | Custom quote; reported about $125 to $165 per user a month on multi-year contracts. | Sales teams wanting cadences plus AI prioritisation and forecasting |
| Outreach | Custom quote | No | Custom quote; buyers report about $100 to $160 per user a month. | Large sales teams standardising prospecting, deals and forecasting |
| Instantly | Flat or plan-based | No | Growth $47 a month ($37.60 annual); Hypergrowth $97; Light Speed $358. | High-volume cold emailers and agencies using many mailboxes |
ZoomInfo vs competitors: head-to-head comparisons.
ZoomInfo questions and answers
What is ZoomInfo used for?
ZoomInfo is used for contact and company search, buyer intent targeting, CRM enrichment and website visitor identification.
Does ZoomInfo have a free plan?
No. ZoomInfo does not offer a permanent free plan in the sources reviewed. Free trial: Demo.
How much does ZoomInfo cost?
Quote; reported from about $15,000 a year. Reported figures from a third-party guide with low confidence; ZoomInfo quotes every deal.
What is the difference between ZoomInfo Professional and Advanced?
Professional is listed at Quote (reported from about $14,995 a year) (5,000 bulk credits, up to 3 users). Advanced is listed at Quote (reported about $24,995 a year) (Intent data, CRM integration). Confirm current plan contents with the vendor.
What are the main alternatives to ZoomInfo?
The main alternatives to ZoomInfo covered on Stack18 are Lusha, Apollo.io, Salesloft and Outreach. Lusha may suit SDRs needing contact details fast. Apollo.io may suit teams that want contact data and sequences in one affordable tool. Salesloft may suit sales teams wanting cadences plus AI prioritisation and forecasting. See the ZoomInfo alternatives guide for a side-by-side table.
What integrations does ZoomInfo support?
Documented integrations include Salesforce, HubSpot, Microsoft Dynamics (vendor) and Outreach and Salesloft (vendor). API: Enterprise API (vendor).
What are the limitations of ZoomInfo?
High annual contract cost. Annual upfront payment only. Large renewal increases reported.
Which platforms does ZoomInfo run on?
ZoomInfo is documented as available on: Web, Chrome extension.
When was the ZoomInfo profile last verified?
Sources for this profile were last reviewed on 13 Nov 2026. 2 sources are listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- All ZoomInfo SalesOS Plans & Pricing Costbench Third-party Accessed 13 Nov 2026
- ZoomInfo pricing ZoomInfo Official Accessed 13 Nov 2026
Mixed-source profile. Facts and prices come from the vendor’s own pages and independent third-party sources, as marked. Confirm with the vendor before buying.
Plan names, prices and features were checked against the sources listed on 13 Nov 2026. Capabilities were not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
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