Lusha
A B2B contact data tool for finding verified emails and phone numbers, with a free plan of 40 credits a month and Starter at about $37.45 per user a month billed annually.
- Free plan
- Per user, seat or unit
- Cloud
- AI features
- Independent sources
- Verified 13 Nov 2026Sources are dated on this profile
- 2 sourcesLinked, typed and dated
- Independent third-party sourcesHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is Lusha?
Lusha is a B2B sales intelligence platform that provides verified contact emails, direct phone numbers and company data through a web app, Chrome extension and CRM integrations, with credit-based Free, Starter and Scale plans.
- Best forSDRs needing contact details fast
- Team size fitSolo and freelancers, Small teams, Mid-size teams
- PricingFree 40 credits a month; Starter $37.45 per user a month billed annually.
- Main limitationStarter billed annually only.
- AlternativesZoomInfo, Apollo.io, Klenty, Instantly · compare all
Lusha overview: who it is for and what it does.
Lusha is a popular prospecting tool for SDRs and small sales teams that want contact details for LinkedIn profiles and company websites without a large data contract. It works through a Chrome extension, a web prospecting app and CRM enrichment.
A 2026 cost guide lists Free with 40 credits a month for one user (no card), Starter at $37.45 per user a month billed annually only ($449.40 a year) with about 4,800 credits a year granted upfront, lookalikes, bulk enrichment, an AI assistant and five buying-intent topics, and Scale on custom pricing with SAML SSO, 25 intent topics and compliance controls.
Contracts auto-renew. The same guide notes inconsistent plan names in Lusha’s FAQ and some user complaints about unsolicited calls, so check compliance needs before importing data into outreach.
Main problem it solves
Gives sales reps verified contact details for prospects quickly.
Typical customer segment
SDRs, recruiters and small to mid-size B2B sales teams.
Target users
- Sales development reps
- Account executives
- Recruiters
Primary use cases
- Finding emails and phone numbers
- CRM enrichment
- Prospect list building
- Buying-intent signals
- Chrome extension lookups
What makes it distinct
- Free plan with monthly credits.
- Chrome extension for LinkedIn.
- Lower entry price than enterprise data vendors.
Lusha features explained.
Data
- Verified emails and phones
- Credit based.
- Company data
- Firmographics.
- Lookalikes
- Starter and above.
Workflow
- Chrome extension
- LinkedIn and websites.
- Bulk enrichment
- Starter.
- AI assistant
- Starter.
Signals and admin
- Buying intent
- 5 topics on Starter; 25 on Scale.
- CRM integrations
- Salesforce, HubSpot (vendor).
- SSO
- Scale.
Lusha pricing and plans.
Figures reported by independent sources; vendor page not reviewed directly. Checked 13 Nov 2026 against Costbench · Lusha.
Pricing model
Per user subscription with credits, billed annually.
Free plan
Yes (40 credits a month)
Free trial
Not applicable
Lusha plans and prices (USD)
Free
$0
n/a
40 credits a month, 1 user.
Starter
$37.45 per user a month
Annual only
About 4,800 credits a year upfront.
Scale
Custom
Contact sales
SSO, 25 intent topics.
From a third-party cost guide that flags inconsistent plan names; check lusha.com/pricing.
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesLusha integrations, API and platforms.
Important integrations
- Salesforce
- HubSpot
- Pipedrive (vendor)
- Outreach and Salesloft (vendor)
Supported platforms
- Web
- Chrome extension
API
API on higher tiers (vendor).
Data import and export
CSV enrichment.
Credits are consumed per revealed contact.
Lusha pros and cons.
Strengths, limitations and best fit. Each point cites a source; editorial summaries are not customer reviews.
Strengths
Limitations
Best for
- SDRs needing contact details fast
- Small sales teams on a budget
- Recruiters sourcing candidates
May be less suited to
- Large teams needing full data contracts
- Teams with strict data sourcing policies
Top Lusha alternatives and competitors.
ZoomInfo
The largest B2B data platform for contacts, companies and intent, sold as SalesOS Professional, Advanced and…
Explore →Related productApollo.io
A B2B contact database and sales engagement platform with a free plan and paid plans from $49 per user a…
Explore →Related productKlenty
A sales engagement platform for SDR teams with sequences, CRM integrations and a dialer, from $50 a month…
Explore →Related productInstantly
A cold email platform with unlimited sending accounts and warm-up, from $47 a month (Growth) or $37.60 billed…
Explore →Lusha compared with similar sales engagement software.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Free plan | Starting price | Best for |
|---|---|---|---|---|
| Lusha | Per user, seat or unit | Yes (40 credits a month) | Free 40 credits a month; Starter $37.45 per user a month billed annually. | SDRs needing contact details fast |
| ZoomInfo | Custom quote | No | Quote; reported from about $15,000 a year. | Mid-size and enterprise sales teams |
| Apollo.io | Per user, seat or unit | Yes | Free; Basic $49, Professional $79, Organization $119 per user per month billed annually. | Teams that want contact data and sequences in one affordable tool |
| Klenty | Per user, seat or unit | No | Starter $50 a month; Growth $70 and Plus $99 per user a month billed annually. | SDR teams wanting CRM-integrated sequences and a dialer at mid-market prices |
| Instantly | Flat or plan-based | No | Growth $47 a month ($37.60 annual); Hypergrowth $97; Light Speed $358. | High-volume cold emailers and agencies using many mailboxes |
| lemlist | Per user, seat or unit | Yes (no sending) | Email Pro $69 and Multichannel Expert $99 per user per month. | Small teams running personalised multichannel cold outreach |
Lusha vs competitors: head-to-head comparisons.
Lusha questions and answers
What is Lusha used for?
Lusha is used for finding emails and phone numbers, CRM enrichment, prospect list building and buying-intent signals.
Does Lusha have a free plan?
Yes. Yes (40 credits a month). Free trial: Not applicable.
How much does Lusha cost?
Free 40 credits a month; Starter $37.45 per user a month billed annually. From a third-party cost guide that flags inconsistent plan names; check lusha.com/pricing.
What are the main alternatives to Lusha?
The main alternatives to Lusha covered on Stack18 are ZoomInfo, Apollo.io, Klenty and Instantly. ZoomInfo may suit mid-size and enterprise sales teams. Apollo.io may suit teams that want contact data and sequences in one affordable tool. Klenty may suit SDR teams wanting CRM-integrated sequences and a dialer at mid-market prices. See the Lusha alternatives guide for a side-by-side table.
What integrations does Lusha support?
Documented integrations include Salesforce, HubSpot, Pipedrive (vendor) and Outreach and Salesloft (vendor). API: API on higher tiers (vendor).
What are the limitations of Lusha?
Starter billed annually only. Credits run out fast at volume. Inconsistent plan naming reported.
Which platforms does Lusha run on?
Lusha is documented as available on: Web, Chrome extension.
When was the Lusha profile last verified?
Sources for this profile were last reviewed on 13 Nov 2026. 2 sources are listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- All Lusha Plans & Pricing Costbench Third-party Accessed 13 Nov 2026
- Lusha pricing Lusha Official Accessed 13 Nov 2026
Mixed-source profile. Facts and prices come from the vendor’s own pages and independent third-party sources, as marked. Confirm with the vendor before buying.
Plan names, prices and features were checked against the sources listed on 13 Nov 2026. Capabilities were not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
Evaluating Lusha?
Check the vendor's current pricing and terms, compare it with similar products, or read how others approach the decision. If off-the-shelf is not the answer, Stack18 builds around how your business works.
Logos provided by Logo.dev. Product names and logos are trademarks of their respective owners and appear for identification only; they do not imply endorsement.