Gong
A revenue intelligence platform that records and analyses sales calls, deals and forecasts, sold by quote with a platform fee plus per-user licences on annual or multi-year contracts.
- Custom quote
- Cloud
- AI features
- Independent sources
- Verified 13 Nov 2026Sources are dated on this profile
- 2 sourcesLinked, typed and dated
- Independent third-party sourcesHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is Gong?
Gong is a revenue intelligence platform that captures and analyses customer calls, emails and deals with AI to improve coaching, deal execution and forecasting, with add-on products such as Gong Engage, Forecast and Enable, sold by quote.
- Best forB2B sales teams of 25+ reps
- Team size fitMid-size teams, Large enterprises
- PricingQuote; platform fee plus about $1,600 per user a year reported.
- Main limitationHigh total cost with platform fee.
- AlternativesSalesloft, Outreach, Fireflies.ai, Otter.ai · compare all
Gong overview: who it is for and what it does.
Gong pioneered conversation intelligence for B2B sales. It records calls, transcribes them, flags risks and coaching moments, and rolls insights up into deal boards and forecasts.
A 2026 guide from a competitor reports a platform fee of $5,000 to $50,000 a year, Foundation licences of about $1,600 per user a year for teams under 50 (about $1,360 at 250+), one-time onboarding of $7,500 to $65,000 and add-ons such as Forecast (about $700 per user a year) and Engage (about $800). Gong Credits for metered AI usage were introduced in June 2026.
Contracts are annual or multi-year with auto-renewal; Vendr data cited by the same guide puts the median contract near $55,000 a year.
Main problem it solves
Shows what happens in sales conversations and deals so managers can coach and forecast accurately.
Typical customer segment
Mid-size and enterprise B2B sales organisations.
Target users
- Sales managers and coaches
- Account executives
- Revenue leaders
Primary use cases
- Call recording and analysis
- Deal risk tracking
- Forecasting
- Sales coaching
- Sales engagement sequences
What makes it distinct
- Category leader in conversation intelligence.
- Deal and forecast products on one platform.
- AI insights across calls and emails.
Gong features explained.
Conversation intelligence
- Call recording and transcripts
- Core.
- AI call summaries
- Core.
- Coaching scorecards
- Vendor.
Deals and forecast
- Deal boards
- Core.
- Gong Forecast
- Add-on, about $700 per user a year.
- Risk alerts
- Vendor.
Engagement
- Gong Engage
- Add-on, about $800 per user a year.
- Gong Enable
- Add-on.
- Gong Credits
- Metered AI since June 2026.
Gong pricing and plans.
Figures reported by independent sources; vendor page not reviewed directly. Checked 13 Nov 2026 against Avoma · Gong.
Pricing model
Platform fee plus per-user licences, quoted, annual or multi-year.
Free plan
No
Free trial
Pilot (sales-managed)
Gong plans and prices (USD)
Platform fee
About $5,000–$50,000 a year (reported)
Annual
Foundation
About $1,360–$1,600 per user a year (reported)
Annual
Add-ons
Forecast, Engage, Enable (reported)
Annual
Per user.
Onboarding
About $7,500–$65,000 one-time (reported)
One-time
Figures from a competitor’s 2026 guide; Gong does not publish prices. Multi-year contracts and auto-renewal are common.
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesGong integrations, API and platforms.
Important integrations
- Salesforce
- HubSpot
- Zoom, Teams and Google Meet
- Outreach and Salesloft (vendor)
Supported platforms
- Web
- iOS
- Android
API
Gong API (vendor).
Data import and export
Call import from conferencing tools.
Needs recording consent policies in place.
Gong pros and cons.
Strengths, limitations and best fit. Each point cites a source; editorial summaries are not customer reviews.
Strengths
Limitations
Best for
- B2B sales teams of 25+ reps
- Revenue leaders improving forecasts
- Enablement teams coaching at scale
May be less suited to
- Small teams on a budget
- Teams wanting monthly self-serve plans
Top Gong alternatives and competitors.
Salesloft
An enterprise sales engagement platform, merged with Clari in December 2025, with base licences reported at…
Explore →Related productOutreach
An enterprise sales execution platform for sequences, deals, forecasting and AI agents, sold by quote with a…
Explore →Related productFireflies.ai
An AI notetaker that joins Zoom, Meet and Teams calls to transcribe, summarise and search meetings, free to…
Explore →Related productOtter.ai
A well-known AI transcription and meeting notes app with a free plan of 300 minutes a month and Pro from…
Explore →Gong compared with similar sales engagement software.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Free plan | Starting price | Best for |
|---|---|---|---|---|
| Gong | Custom quote | No | Quote; platform fee plus about $1,600 per user a year reported. | B2B sales teams of 25+ reps |
| Salesloft | Custom quote | No | Custom quote; reported about $125 to $165 per user a month on multi-year contracts. | Sales teams wanting cadences plus AI prioritisation and forecasting |
| Outreach | Custom quote | No | Custom quote; buyers report about $100 to $160 per user a month. | Large sales teams standardising prospecting, deals and forecasting |
| Apollo.io | Per user, seat or unit | Yes | Free; Basic $49, Professional $79, Organization $119 per user per month billed annually. | Teams that want contact data and sequences in one affordable tool |
| Instantly | Flat or plan-based | No | Growth $47 a month ($37.60 annual); Hypergrowth $97; Light Speed $358. | High-volume cold emailers and agencies using many mailboxes |
| Klenty | Per user, seat or unit | No | Starter $50 a month; Growth $70 and Plus $99 per user a month billed annually. | SDR teams wanting CRM-integrated sequences and a dialer at mid-market prices |
Gong vs competitors: head-to-head comparisons.
Gong questions and answers
What is Gong used for?
Gong is used for call recording and analysis, deal risk tracking, forecasting and sales coaching.
Does Gong have a free plan?
No. Gong does not offer a permanent free plan in the sources reviewed. Free trial: Pilot (sales-managed).
How much does Gong cost?
Quote; platform fee plus about $1,600 per user a year reported. Figures from a competitor’s 2026 guide; Gong does not publish prices.
What is the difference between Gong Platform fee and Foundation?
Platform fee is listed at About $5,000–$50,000 a year (reported). Foundation is listed at About $1,360–$1,600 per user a year (reported). Confirm current plan contents with the vendor.
What are the main alternatives to Gong?
The main alternatives to Gong covered on Stack18 are Salesloft, Outreach, Fireflies.ai and Otter.ai. Salesloft may suit sales teams wanting cadences plus AI prioritisation and forecasting. Outreach may suit large sales teams standardising prospecting, deals and forecasting. Fireflies.ai may suit sales teams logging calls. See the Gong alternatives guide for a side-by-side table.
What integrations does Gong support?
Documented integrations include Salesforce, HubSpot, Zoom, Teams and Google Meet and Outreach and Salesloft (vendor). API: Gong API (vendor).
What are the limitations of Gong?
High total cost with platform fee. Onboarding fees reported. Multi-year contracts common.
Which platforms does Gong run on?
Gong is documented as available on: Web, iOS, Android.
When was the Gong profile last verified?
Sources for this profile were last reviewed on 13 Nov 2026. 2 sources are listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- Gong pricing 2026: platform fees, per-seat costs and hidden fees Avoma Third-party Accessed 13 Nov 2026
- Gong Gong Official Accessed 13 Nov 2026
Mixed-source profile. Facts and prices come from the vendor’s own pages and independent third-party sources, as marked. Confirm with the vendor before buying.
Plan names, prices and features were checked against the sources listed on 13 Nov 2026. Capabilities were not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
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