Fathom Analytics
A simple, privacy-focused web analytics service from $15 a month for 100,000 pageviews, closed source with no free tier.
- Paid plans
- By pageviews
- Cloud
- Privacy-first
- Independent sources
- Verified 10 Nov 2026Sources are dated on this profile
- 1 sourceLinked, typed and dated
- Independent third-party sourcesHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is Fathom Analytics?
Fathom Analytics is a privacy-focused, cookie-free web analytics service with a simple dashboard, priced by monthly pageviews.
- Best forBusinesses wanting a simple, managed privacy-first analytics tool
- Team size fitSmall teams, Mid-size teams
- PricingFrom $15 a month (100K pageviews); $45 at 500K.
- Main limitationNo free tier.
- AlternativesPlausible Analytics, Matomo, Google Analytics 4 · compare all
Fathom Analytics overview: who it is for and what it does.
Fathom offers a single-dashboard, privacy-first alternative to Google Analytics with no cookie banners needed for its tracking.
A July 2026 price check lists Fathom from $15 a month at a 100,000-pageview tier and $45 at 500,000, with no free tier.
Fathom is closed source and fully managed; the source mentions EU traffic isolation but does not specify hosting location.
Main problem it solves
Gives businesses simple traffic analytics without privacy compromises.
Typical customer segment
Small and mid-size businesses.
Target users
- Small businesses
- Agencies
- Creators
Primary use cases
- Traffic analytics
- Event goals
- Multi-site dashboards
What makes it distinct
- Higher entry pageview allowance.
- Fully managed.
- Closed source.
Fathom Analytics features explained.
Pricing
- Entry
- $15 a month; 100K pageviews.
- 500K pageviews
- $45 a month.
- Free tier
- None.
Privacy
- Approach
- Cookie-free.
- EU
- EU traffic isolation mentioned.
- Data
- Aggregate.
Product
- Dashboard
- Single page.
- Source
- Closed.
- Hosting
- Managed.
Fathom Analytics pricing and plans.
Figures reported by independent sources; vendor page not reviewed directly. Checked 10 Nov 2026 against DEV Community.
Pricing model
Monthly or annual by pageviews.
Free plan
No
Free trial
Not stated
Fathom Analytics plans and prices (USD)
100K pageviews
$15 per month
Monthly
Entry tier.
500K pageviews
$45 per month
Monthly
Higher volume.
Prices checked by the source in July 2026.
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesFathom Analytics integrations, API and platforms.
Important integrations
- WordPress
- CMS plugins
Supported platforms
- Web
API
Not reviewed for this profile.
Data import and export
Not reviewed for this profile.
Integration coverage was not assessed in full. Check Fathom Analytics's integrations directory and documentation for your tools.
Fathom Analytics pros and cons.
Strengths, limitations and best fit. Each point cites a source; editorial summaries are not customer reviews.
Strengths
Limitations
Best for
- Businesses wanting a simple, managed privacy-first analytics tool
- Agencies managing many sites
- Sites with moderate traffic
May be less suited to
- Teams wanting open source
- Product analytics needs
Top Fathom Analytics alternatives and competitors.
Plausible Analytics
A lightweight, open-source, EU-hosted web analytics tool from $9 a month for 10,000 pageviews, with no…
Explore →Related productMatomo
An open-source, privacy-focused Google Analytics alternative: free to self-host, with Matomo Cloud from…
Explore →Related productGoogle Analytics 4
Google's free, event-based web and app analytics, with an enterprise GA4 360 tier that sources estimate…
Explore →Fathom Analytics compared with similar web and product analytics tools.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Free tier | Paid from | Open source / self-host | Best for |
|---|---|---|---|---|---|
| Fathom Analytics | By pageviews | No | $15/mo | No / No | Managed privacy analytics |
| Adobe Analytics | Quote by server calls | No | ~$50K/yr (est.) | No / No | Adobe enterprises |
| Amplitude | Event-based | Yes | Plus from $0 (usage) | No / No | Product and growth teams |
| Google Analytics 4 | Free; 360 by volume | Yes | 360 ~$150K+/yr (est.) | No / No | Website traffic analytics |
| Heap | By sessions; quote | Yes (10K sessions) | Not published | No / No | Autocapture analytics |
| Hotjar | Monthly plans | Yes (Basic) | ~$32/mo (annual) | No / No | Heatmaps and recordings |
Fathom Analytics vs competitors: head-to-head comparisons.
Each comparison has a feature table, pricing side by side, strengths and limits, and best-fit scenarios.
Compare Fathom Analytics with all its alternatives in one table →
Fathom Analytics discussions and buying questions.
No published discussions mention this product yet.
Fathom Analytics questions and answers
What is Fathom Analytics used for?
Fathom Analytics is a privacy-focused, cookie-free web analytics service with a simple dashboard, priced by monthly pageviews. Typical uses include traffic analytics, event goals, multi-site dashboards.
How much does Fathom Analytics cost?
From $15 a month for 100,000 pageviews; $45 for 500,000.
Is Fathom open source?
No, Fathom is closed source.
Fathom or Plausible?
Plausible is open source and starts at $9 for 10K pageviews; Fathom starts at $15 for 100K pageviews and is closed source.
How does Fathom Analytics compare with its competitors?
Stack18 publishes head-to-head comparisons of Plausible Analytics vs Fathom Analytics, each with a feature table, pricing and best-fit scenarios.
What are the main alternatives to Fathom Analytics?
The main alternatives to Fathom Analytics covered on Stack18 are Plausible Analytics, Matomo and Google Analytics 4. Plausible Analytics may suit site owners wanting simple, privacy-friendly analytics. Matomo may suit organisations that want full data ownership and GA-style reports. Google Analytics 4 may suit most websites wanting free traffic and conversion analytics. See the Fathom Analytics alternatives guide for a side-by-side table.
What are the pros and cons of Fathom Analytics?
Strengths: 100K pageviews at the entry price. Simple managed service. Limitations: No free tier. Closed source; no self-hosting.
Who is Fathom Analytics best for?
Fathom Analytics may suit businesses wanting a simple, managed privacy-first analytics tool; agencies managing many sites; sites with moderate traffic. It may be less suited to teams wanting open source; product analytics needs.
What integrations does Fathom Analytics support?
Documented integrations and ecosystem items include WordPress, CMS plugins. API: Not reviewed for this profile.
When was the Fathom Analytics profile last verified?
Sources for this profile were last reviewed on 10 Nov 2026. 1 source is listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- 6 Best Google Analytics Alternatives in 2026 (I Checked Every Price) DEV Community Third-party Accessed 10 Nov 2026
Secondary-source profile. Vendor pages were not reviewed directly for this profile. Facts and prices are taken from independent third-party sources and may differ from the vendor's current pages. Confirm with the vendor before buying.
Prices come from a DEV Community comparison checked in July 2026. Capabilities were not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
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