Plausible Analytics vs Fathom Analytics: Web & Product Analytics Compared (2026)
Plausible Analytics and Fathom Analytics are two widely compared analytics tools. Plausible Analytics is a lightweight, open-source (AGPL), privacy-friendly web analytics tool hosted in the EU, sold by pageview tiers. Fathom Analytics is a privacy-focused, cookie-free web analytics service with a simple dashboard, priced by monthly pageviews.
- Verified 10 Nov 2026Sources are dated on this page
- 1 sourcesLinked, typed and dated
- No winner declaredFit depends on your criteria
- Not tested by Stack18Editorial summary of documented facts
Plausible Analytics vs Fathom Analytics: the short answer
Plausible Analytics is a lightweight, open-source (AGPL), privacy-friendly web analytics tool hosted in the EU, sold by pageview tiers. Fathom Analytics is a privacy-focused, cookie-free web analytics service with a simple dashboard, priced by monthly pageviews. Both are analytics tools, but they differ in pricing model, target team size and focus.
On pricing, Plausible Analytics is described as: monthly or annual by pageviews and sites; Fathom Analytics as: monthly or annual by pageviews. Neither documents a permanent free plan in the sources reviewed. Plausible Analytics is positioned for site owners wanting simple, privacy-friendly analytics, and Fathom Analytics for businesses wanting a simple, managed privacy-first analytics tool.
Everything below is drawn from the two sourced profiles and the 1 dated sources listed at the end. Where a source does not document something it is marked Unknown, and third-party estimates are labelled. No winner is declared: the better fit depends on your size, budget and requirements.
Plausible Analytics and Fathom Analytics at a glance.
One card per product, drawn from each full profile. Open a profile for features, pricing plans, limits and sources.
Plausible Analytics
Plausible Insights · Web & Product Analytics
Plausible Analytics is a lightweight, open-source (AGPL), privacy-friendly web analytics tool hosted in the EU, sold by pageview tiers.
- Pricing
- Starter $9, Growth $14, Business $19 a month (entry pageview tiers).
- Best for
- Site owners wanting simple, privacy-friendly analytics
Fathom Analytics
Fathom · Web & Product Analytics
Fathom Analytics is a privacy-focused, cookie-free web analytics service with a simple dashboard, priced by monthly pageviews.
- Pricing
- From $15 a month (100K pageviews); $45 at 500K.
- Best for
- Businesses wanting a simple, managed privacy-first analytics tool
Plausible Analytics vs Fathom Analytics: feature-by-feature comparison.
Every row is drawn from the sources listed below. Rows that differ are marked, and you can filter the table to show only those.
- YesDocumented
- PartialAvailable with limits or on some plans
- NoDocumented as unavailable
- UnknownNot documented in the sources reviewed
| Dimension |  Plausible Analytics |  Fathom Analytics |
|---|---|---|
| Product | ||
| Product type | YesPrivacy-friendly web analytics | YesPrivacy-friendly web analytics |
| VendorDiffers | YesPlausible Insights | YesFathom |
| Best forDiffers | YesSite owners wanting simple, privacy-friendly analytics | YesBusinesses wanting a simple, managed privacy-first analytics tool |
| Pricing | ||
| Pricing modelDiffers | YesMonthly or annual by pageviews and sites. | YesMonthly or annual by pageviews. |
| Pricing summaryDiffers | YesStarter $9, Growth $14, Business $19 a month (entry pageview tiers). | YesFrom $15 a month (100K pageviews); $45 at 500K. |
| Free planDiffers | NoNo (self-host free) | NoNo |
| Free trial | NoNot stated | NoNot stated |
| Web & Product Analytics criteria | ||
| Pricing model | YesBy pageviews | YesBy pageviews |
| Free tierDiffers | NoNo (self-host free) | NoNo |
| Paid fromDiffers | Yes$9/mo | Yes$15/mo |
| Open source / self-hostDiffers | YesYes / Yes | YesNo / No |
| Best forDiffers | YesPrivacy-friendly traffic stats | YesManaged privacy analytics |
| Fit and platform | ||
| Team size | YesSmall teams, Mid-size teams | YesSmall teams, Mid-size teams |
| PlatformsDiffers | YesWeb, Self-hosted | YesWeb |
| IntegrationsDiffers | YesWordPress, Google Search Console, CMS plugins | YesWordPress, CMS plugins |
| API | UnknownNot reviewed for this profile. | UnknownNot reviewed for this profile. |
Plausible Analytics vs Fathom Analytics pricing.
Plan names, prices and billing terms as reported in each profile's sources. Taxes, add-ons and discounts are excluded unless stated.
Plausible Analytics pricing
Monthly or annual by pageviews and sites.
- Starter$9 per month · Monthly
- Growth$14 per month · Monthly
- Business$19 per month · Monthly
Prices from independent sources; treat as reported. Entry-tier prices checked in July 2026; higher pageview tiers cost more. Currency: USD. Checked 10 Nov 2026.
All Plausible Analytics plans and sources
Fathom Analytics pricing
Monthly or annual by pageviews.
- 100K pageviews$15 per month · Monthly
- 500K pageviews$45 per month · Monthly
Prices from independent sources; treat as reported. Prices checked by the source in July 2026. Currency: USD. Checked 10 Nov 2026.
All Fathom Analytics plans and sourcesPlausible Analytics vs Fathom Analytics: pricing model, ecosystem and fit.
Pricing model and cost drivers
Plausible Analytics: monthly or annual by pageviews and sites. Entry-tier prices checked in July 2026; higher pageview tiers cost more. Fathom Analytics: monthly or annual by pageviews. Prices checked by the source in July 2026. Model costs at your real seat count, usage and contract term before comparing headline prices.
What sets each apart
The Plausible Analytics profile highlights: lightweight script; EU-hosted cloud; open source (AGPL). The Fathom Analytics profile highlights: higher entry pageview allowance; fully managed; closed source.
Integrations and ecosystem
Plausible Analytics integrations named in its sources: WordPress, Google Search Console and CMS plugins. Fathom Analytics: WordPress and CMS plugins. Check that the connectors you rely on exist on the plan you would buy.
Deployment and team fit
Plausible Analytics runs on Web and Self-hosted and is documented for small teams and mid-size teams. Fathom Analytics runs on Web and is documented for small teams and mid-size teams. We did not test setup or migration.
Plausible Analytics and Fathom Analytics: each option, in balance.
Each point is linked to a dated source on the product's profile.
Plausible Analytics
Strengths and limitations from the profile
- Low entry price.
- Open source and self-hostable.
- EU-hosted cloud.
- No free cloud plan.
- Price rises with pageviews.
- Simpler than full analytics suites.
Fathom Analytics
Strengths and limitations from the profile
- 100K pageviews at the entry price.
- Simple managed service.
- Privacy-first approach.
- No free tier.
- Closed source; no self-hosting.
- Hosting location not specified by source.
Plausible Analytics or Fathom Analytics: which fits which situation?
No overall winner is declared. The better choice depends on the criteria that matter most to you, so test both against your own requirements.
Choose Plausible Analytics if you are…
- Site owners wanting simple, privacy-friendly analytics
- EU-based businesses
- Bloggers and small businesses
Less suited to: product teams needing user-level funnels; enterprises needing advanced segmentation.
See the Plausible Analytics profile
Choose Fathom Analytics if you are…
- Businesses wanting a simple, managed privacy-first analytics tool
- Agencies managing many sites
- Sites with moderate traffic
Less suited to: teams wanting open source; product analytics needs.
See the Fathom Analytics profileSwitching between Plausible Analytics and Fathom Analytics.
Moving off Plausible Analytics or Fathom Analytics means re-implementing tracking code or SDKs, mapping event names and properties, rebuilding dashboards, funnels and audiences, and exporting historical data you need (it rarely imports cleanly). Run both tools in parallel and reconcile numbers before switching. Run each shortlisted tool alongside your current one for two to four weeks and compare key numbers.
- Export a sample of your data and test an import into the other product.
- List the automations, integrations and permissions you would need to rebuild.
- Compare total cost at your real volume, including add-ons and services.
- Pilot with one team before a full cut-over.
- Check contract terms and notice periods with both vendors.
General guidance, not specific to either vendor. Confirm migration options with the vendors.
Plausible Analytics vs Fathom Analytics: questions and answers
What is the difference between Plausible Analytics and Fathom Analytics?
Plausible Analytics is a lightweight, open-source (AGPL), privacy-friendly web analytics tool hosted in the EU, sold by pageview tiers. Fathom Analytics is a privacy-focused, cookie-free web analytics service with a simple dashboard, priced by monthly pageviews. Both are analytics tools, but they differ in pricing model, target team size and focus. Plausible Analytics is positioned for site owners wanting simple, privacy-friendly analytics; Fathom Analytics for businesses wanting a simple, managed privacy-first analytics tool.
Is Plausible Analytics cheaper than Fathom Analytics?
It depends on your volume and plan. Plausible Analytics: Starter $9, Growth $14, Business $19 a month (entry pageview tiers). Fathom Analytics: From $15 a month (100K pageviews); $45 at 500K. Compare both at your real seat count, usage and contract term.
Do Plausible Analytics or Fathom Analytics have a free plan?
Neither documents a permanent free plan in the sources reviewed. Plausible Analytics free trial: Not stated. Fathom Analytics free trial: Not stated.
Plausible Analytics or Fathom Analytics: which is better for small teams?
Plausible Analytics and Fathom Analytics are both documented for small teams. Plausible Analytics suits site owners wanting simple, privacy-friendly analytics; Fathom Analytics suits businesses wanting a simple, managed privacy-first analytics tool. Neither is best for everyone.
What are the main limitations of Plausible Analytics and Fathom Analytics?
Plausible Analytics: No free cloud plan. Fathom Analytics: No free tier.
How much does Plausible cost?
Starter is $9, Growth $14 and Business $19 a month at entry pageview tiers.
How much does Fathom Analytics cost?
From $15 a month for 100,000 pageviews; $45 for 500,000.
What are the alternatives to Plausible Analytics and Fathom Analytics?
Stack18 has alternatives guides for both: Plausible Analytics alternatives and Fathom Analytics alternatives, each comparing at least four other analytics tools on pricing, free plan, features and fit. The Web & Product Analytics category lists every profile.
Where this comparison comes from.
- 6 Best Google Analytics Alternatives in 2026 (I Checked Every Price) DEV Community Third-party Accessed 10 Nov 2026
This comparison summarises the Plausible Analytics and Fathom Analytics profiles and their sources. Third-party figures are labelled; confirm current pricing and terms with each vendor. Stack18 has not tested these products.
Ready to test Plausible Analytics and Fathom Analytics?
Check each vendor's current pricing and terms, run both against a real scenario from your business, or talk to Stack18 if off-the-shelf software is not the answer.
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