Matomo
An open-source, privacy-focused Google Analytics alternative: free to self-host, with Matomo Cloud from EUR 29 a month.
- Free (self-hosted)
- Cloud by hits
- Cloud or self-hosted
- Open source
- Independent sources
- Verified 10 Nov 2026Sources are dated on this profile
- 1 sourceLinked, typed and dated
- Independent third-party sourcesHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is Matomo?
Matomo is an open-source web analytics platform (GPL) that can be self-hosted for free or used as a hosted cloud service, focused on data ownership and privacy.
- Best forOrganisations that want full data ownership and GA-style reports
- Team size fitSmall teams, Mid-size teams, Large enterprises
- PricingFree self-hosted; Cloud from EUR 29 a month (50K hits).
- Main limitationSelf-hosting needs server maintenance.
- AlternativesPlausible Analytics, Fathom Analytics, Google Analytics 4, PostHog · compare all
Matomo overview: who it is for and what it does.
Matomo is the best-known open-source alternative to Google Analytics, offering familiar traffic, goals and ecommerce reports with full data ownership.
A July 2026 price check lists Matomo Cloud from EUR 29 a month for 50,000 hits, and Matomo On-Premise free to self-host on PHP and MySQL with unlimited data, plus a paid plugin bundle from EUR 275 a month.
Matomo is licensed under the GPL. Self-hosting gives complete control over data but requires running and updating your own server.
Main problem it solves
Gives organisations analytics without sending data to third parties.
Typical customer segment
Small sites through enterprises and public sector.
Target users
- Privacy-conscious organisations
- Public sector and education
- Agencies
Primary use cases
- Web analytics
- Goals and ecommerce tracking
- Self-hosted analytics
What makes it distinct
- Open source (GPL).
- Free self-hosting.
- GA-style reporting.
Matomo features explained.
Deployment
- On-Premise
- Free; self-hosted on PHP + MySQL.
- Cloud
- From EUR 29 a month (50K hits).
- Plugins
- Bundle from EUR 275 a month.
Licence
- Licence
- GPL.
- Data
- Owned by you.
- Limits
- Unlimited when self-hosted.
Reports
- Traffic
- Visits, sources, pages.
- Goals
- Conversions.
- Ecommerce
- Supported.
Matomo pricing and plans.
Figures reported by independent sources; vendor page not reviewed directly. Checked 10 Nov 2026 against DEV Community.
Pricing model
Free self-hosted; cloud subscription by hits.
Free plan
Yes (self-hosted)
Free trial
Not documented
Matomo plans and prices (EUR)
On-Premise
Free
Self-hosted
Unlimited data.
Cloud
From EUR 29 per month
Monthly
50K hits.
Premium plugin bundle
From EUR 275 per month
Monthly
Self-hosted add-ons.
Prices checked by the source in July 2026; confirm on matomo.org.
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesMatomo integrations, API and platforms.
Important integrations
- WordPress
- Tag managers
- Ecommerce platforms
Supported platforms
- Web
- Self-hosted
API
Not reviewed for this profile.
Data import and export
Not reviewed for this profile.
Integration coverage was not assessed in full. Check Matomo's integrations directory and documentation for your tools.
Matomo pros and cons.
Strengths, limitations and best fit. Each point cites a source; editorial summaries are not customer reviews.
Strengths
Limitations
Best for
- Organisations that want full data ownership and GA-style reports
- Public sector and regulated organisations
- Agencies hosting for clients
May be less suited to
- Teams wanting zero maintenance and free hosting
- Product teams needing deep in-app analytics
Top Matomo alternatives and competitors.
Plausible Analytics
A lightweight, open-source, EU-hosted web analytics tool from $9 a month for 10,000 pageviews, with no…
Explore →Related productFathom Analytics
A simple, privacy-focused web analytics service from $15 a month for 100,000 pageviews, closed source…
Explore →Related productGoogle Analytics 4
Google's free, event-based web and app analytics, with an enterprise GA4 360 tier that sources estimate…
Explore →Related productPostHog
An open-source product suite with analytics, session replay and feature flags, free for 1 million events…
Explore →Matomo compared with similar web and product analytics tools.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Free tier | Paid from | Open source / self-host | Best for |
|---|---|---|---|---|---|
| Matomo | Open source; cloud by hits | Yes (self-hosted) | EUR 29/mo (cloud) | Yes / Yes | Data ownership |
| Adobe Analytics | Quote by server calls | No | ~$50K/yr (est.) | No / No | Adobe enterprises |
| Amplitude | Event-based | Yes | Plus from $0 (usage) | No / No | Product and growth teams |
| Fathom Analytics | By pageviews | No | $15/mo | No / No | Managed privacy analytics |
| Google Analytics 4 | Free; 360 by volume | Yes | 360 ~$150K+/yr (est.) | No / No | Website traffic analytics |
| Heap | By sessions; quote | Yes (10K sessions) | Not published | No / No | Autocapture analytics |
Matomo vs competitors: head-to-head comparisons.
Each comparison has a feature table, pricing side by side, strengths and limits, and best-fit scenarios.
Matomo discussions and buying questions.
No published discussions mention this product yet.
Matomo questions and answers
What is Matomo used for?
Matomo is an open-source web analytics platform (GPL) that can be self-hosted for free or used as a hosted cloud service, focused on data ownership and privacy. Typical uses include web analytics, goals and ecommerce tracking, self-hosted analytics.
Is Matomo free?
Yes, Matomo On-Premise is free to self-host; Matomo Cloud starts at EUR 29 a month.
Is Matomo open source?
Yes, under the GPL.
Is Matomo a Google Analytics alternative?
Yes, it offers similar reports with full data ownership.
How does Matomo compare with its competitors?
Stack18 publishes head-to-head comparisons of Matomo vs Google Analytics 4, each with a feature table, pricing and best-fit scenarios.
What are the main alternatives to Matomo?
The main alternatives to Matomo covered on Stack18 are Plausible Analytics, Fathom Analytics, Google Analytics 4 and PostHog. Plausible Analytics may suit site owners wanting simple, privacy-friendly analytics. Fathom Analytics may suit businesses wanting a simple, managed privacy-first analytics tool. Google Analytics 4 may suit most websites wanting free traffic and conversion analytics. See the Matomo alternatives guide for a side-by-side table.
What are the pros and cons of Matomo?
Strengths: Free to self-host with unlimited data. Open source under GPL. Limitations: Self-hosting needs server maintenance. Premium plugins cost extra.
Who is Matomo best for?
Matomo may suit organisations that want full data ownership and GA-style reports; public sector and regulated organisations; agencies hosting for clients. It may be less suited to teams wanting zero maintenance and free hosting; product teams needing deep in-app analytics.
What integrations does Matomo support?
Documented integrations and ecosystem items include WordPress, Tag managers, Ecommerce platforms. API: Not reviewed for this profile.
When was the Matomo profile last verified?
Sources for this profile were last reviewed on 10 Nov 2026. 1 source is listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- 6 Best Google Analytics Alternatives in 2026 (I Checked Every Price) DEV Community Third-party Accessed 10 Nov 2026
Secondary-source profile. Vendor pages were not reviewed directly for this profile. Facts and prices are taken from independent third-party sources and may differ from the vendor's current pages. Confirm with the vendor before buying.
Prices come from a DEV Community comparison checked in July 2026. Capabilities were not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
Evaluating Matomo?
Check the vendor's current pricing and terms, compare it with similar products, or read how others approach the decision. If off-the-shelf is not the answer, Stack18 builds around how your business works.
Logos provided by Logo.dev. Product names and logos are trademarks of their respective owners and appear for identification only; they do not imply endorsement.