ClickFunnels
The best-known sales funnel builder, bundling funnels, email, courses and checkout, from $81 a month billed annually on Launch.
- Flat or plan-based
- Cloud
- AI features
- Independent sources
- Verified 13 Nov 2026Sources are dated on this profile
- 2 sourcesLinked, typed and dated
- Independent third-party sourcesHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is ClickFunnels?
ClickFunnels is a sales funnel platform that builds funnels, landing pages, checkouts, email campaigns, online courses and memberships in one tool, sold in Launch, Scale, Optimize and Dominate plans by contacts and workspaces.
- Best forCoaches and info-product sellers
- Team size fitSolo and freelancers, Small teams, Mid-size teams
- PricingLaunch $81 a month billed annually.
- Main limitationExpensive compared with systeme.io.
- Alternativessysteme.io, Leadpages, Unbounce, Kit (ConvertKit) · compare all
ClickFunnels overview: who it is for and what it does.
ClickFunnels popularised the sales funnel model for online businesses selling info products, coaching and e-commerce offers.
A 2026 guide lists Launch at $97 monthly or $81 billed annually (10,000 contacts, 50,000 emails, one workspace, three courses, two seats), Scale at $197 or $164 (75,000 contacts, five workspaces), Optimize at $297 or $248 (150,000 contacts, 10 workspaces) and Dominate at about $5,997 a year.
There is no permanent free plan; trial terms have changed over time. Payments need a processor such as Stripe or PayPal.
Main problem it solves
Lets entrepreneurs build complete sales funnels without developers.
Typical customer segment
Info-product sellers, coaches, agencies and e-commerce brands.
Target users
- Coaches and course creators
- Agencies
- E-commerce marketers
Primary use cases
- Sales funnels
- Checkout and upsells
- Email campaigns
- Courses and memberships
- Lead capture
What makes it distinct
- Funnel-first platform.
- Courses and email included.
- Multiple workspaces on higher plans.
ClickFunnels features explained.
Funnels
- Funnel builder
- Unlimited funnels.
- Checkout and upsells
- Vendor.
- Domains
- 5 to unlimited.
Marketing
- 50,000 to 1.2M a month.
- Contacts
- 10,000 to 400,000.
- Automations
- Vendor.
Products
- Courses
- 3 to 20.
- Memberships
- Vendor.
- Workspaces
- 1 to 20.
ClickFunnels pricing and plans.
Figures reported by independent sources; vendor page not reviewed directly. Checked 13 Nov 2026 against Activepieces · ClickFunnels.
Pricing model
Monthly or annual subscription.
Free plan
No
Free trial
Varies
ClickFunnels plans and prices (USD)
Launch
$97 monthly; $81 annual
Monthly or annual
10,000 contacts, 1 workspace.
Scale
$197 monthly; $164 annual
Monthly or annual
75,000 contacts, 5 workspaces.
Optimize
$297 monthly; $248 annual
Monthly or annual
150,000 contacts.
Dominate
About $5,997 a year
Annual
400,000 contacts.
From a 2026 third-party guide; Dominate and some annual figures are sales-page figures. Payment processor fees extra.
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesClickFunnels integrations, API and platforms.
Important integrations
- Stripe and PayPal
- Zapier
- Webhooks
Supported platforms
- Web
- iOS (vendor)
API
API (vendor).
Data import and export
Contact import.
Some integrations need a connector.
ClickFunnels pros and cons.
Strengths, limitations and best fit. Each point cites a source; editorial summaries are not customer reviews.
Strengths
Limitations
Best for
- Coaches and info-product sellers
- Agencies building funnels
- Brands selling offers online
May be less suited to
- Budget solopreneurs
- Teams needing a full CMS
Top ClickFunnels alternatives and competitors.
systeme.io
An all-in-one platform for funnels, email marketing, courses and webinars with a free plan and paid plans…
Explore →Related productLeadpages
A landing page builder for small businesses with unlimited traffic and conversion guidance, from about $37 a…
Explore →Related productUnbounce
A landing page builder for paid campaigns with A/B testing and Smart Traffic, priced by monthly visitors from…
Explore →Related productKit (ConvertKit)
An email platform for creators, formerly ConvertKit, with a free Newsletter plan for up to 10,000 subscribers…
Explore →ClickFunnels compared with similar marketing automation software.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Free plan | Starting price | Best for |
|---|---|---|---|---|
| ClickFunnels | Flat or plan-based | No | Launch $81 a month billed annually. | Coaches and info-product sellers |
| systeme.io | Flat or plan-based | Yes | Free; Startup $17 a month. | Solopreneurs selling courses |
| Act-On | Flat or plan-based | No | Professional from $900 a month on an annual contract; Enterprise by quote. | Mid-size B2B teams wanting simpler automation than Marketo |
| Adobe Marketo Engage | Custom quote | No | Custom quote; third-party estimates start around $900 to $2,000+ a month. | B2B marketing teams running complex lead management at scale |
| Braze | Custom quote | No | Custom quote; Vendr median about $88,500 a year. | Consumer brands running real-time cross-channel engagement at scale |
| CleverTap | Usage or transaction based | No | Core from $85 a month after a 30-day trial; Pro and Ultimate by quote. | Consumer app teams that want a self-serve entry plan |
ClickFunnels vs competitors: head-to-head comparisons.
ClickFunnels questions and answers
What is ClickFunnels used for?
ClickFunnels is used for sales funnels, checkout and upsells, email campaigns and courses and memberships.
Does ClickFunnels have a free plan?
No. ClickFunnels does not offer a permanent free plan in the sources reviewed. Free trial: Varies.
How much does ClickFunnels cost?
Launch $81 a month billed annually. From a 2026 third-party guide; Dominate and some annual figures are sales-page figures.
What is the difference between ClickFunnels Launch and Scale?
Launch is listed at $97 monthly; $81 annual (10,000 contacts, 1 workspace). Scale is listed at $197 monthly; $164 annual (75,000 contacts, 5 workspaces). Confirm current plan contents with the vendor.
What are the main alternatives to ClickFunnels?
The main alternatives to ClickFunnels covered on Stack18 are systeme.io, Leadpages, Unbounce and Kit (ConvertKit). systeme.io may suit solopreneurs selling courses. Leadpages may suit small businesses capturing leads. Unbounce may suit PPC marketers. See the ClickFunnels alternatives guide for a side-by-side table.
What integrations does ClickFunnels support?
Documented integrations include Stripe and PayPal, Zapier and Webhooks. API: API (vendor).
What are the limitations of ClickFunnels?
Expensive compared with systeme.io. No permanent free plan. Email caps by plan.
Which platforms does ClickFunnels run on?
ClickFunnels is documented as available on: Web, iOS (vendor).
When was the ClickFunnels profile last verified?
Sources for this profile were last reviewed on 13 Nov 2026. 2 sources are listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- ClickFunnels pricing 2026: every plan compared Activepieces Third-party Accessed 13 Nov 2026
- ClickFunnels pricing ClickFunnels Official Accessed 13 Nov 2026
Mixed-source profile. Facts and prices come from the vendor’s own pages and independent third-party sources, as marked. Confirm with the vendor before buying.
Plan names, prices and features were checked against the sources listed on 13 Nov 2026. Capabilities were not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
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