Braze
An enterprise customer engagement platform for cross-channel messaging, priced by edition, active users and credits; Salesforce agreed to acquire it in October 2026.
- Quote-based
- Active users + credits
- Cloud
- B2C enterprise
- Vendor and independent sources
- Verified 10 Nov 2026Sources are dated on this profile
- 3 sourcesLinked, typed and dated
- Independent third-party sourcesHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is Braze?
Braze is an enterprise customer engagement platform for cross-channel messaging (push, email, SMS, in-app, WhatsApp), priced by platform edition, monthly active users and flexible message credits.
- Best forConsumer brands running real-time cross-channel engagement at scale
- Team size fitMid-size teams, Large enterprises
- PricingCustom quote; Vendr median about $88,500 a year.
- Main limitationNo published prices; median about $88,500 a year.
- AlternativesIterable, MoEngage, CleverTap, Customer.io · compare all
Braze overview: who it is for and what it does.
Braze is a leading platform for consumer brands that message users in real time across mobile push, email, SMS, in-app, Content Cards and WhatsApp.
Braze says pricing combines platform edition, active users and flexible credits for channels and AI, with no per-seat fees, but publishes no prices. Vendr (February 2026) reports a median of about $88,500 a year across 256 purchases, ranging from about $20,000 to $476,000.
On 27 October 2026 Salesforce announced a definitive agreement to acquire Braze for about $5.66 billion, expected to close in Salesforce's fiscal 2028 subject to approvals. Salesforce has not said how non-Salesforce customers will be affected.
Main problem it solves
Lets consumer brands engage users in real time across every channel.
Typical customer segment
Mid-market and enterprise consumer brands.
Target users
- Mobile app and consumer brands
- Lifecycle and CRM marketing teams
- Enterprises in retail, media and fintech
Primary use cases
- Cross-channel campaigns
- Push and in-app messaging
- Real-time personalisation
- AI decisioning
What makes it distinct
- Edition + active users + credits pricing.
- No seat fees.
- Pending Salesforce acquisition.
Braze features explained.
Pricing model
- Platform editions
- Higher tiers add capacity and capability.
- Active users
- Allowances for inactive users.
- Flexible credits
- Spent on channels, volume and AI tasks.
Contracts (Vendr)
- Median
- About $88,500 a year.
- Range
- About $20,000 to $476,000.
- Drivers
- MAUs, message volume, term and tier.
Ownership
- Acquirer
- Salesforce, announced 27 October 2026.
- Value
- About $5.66 billion.
- Closing
- Expected in Salesforce fiscal 2028.
Braze pricing and plans.
Figures reported by independent sources; vendor page not reviewed directly. Checked 10 Nov 2026 against Braze · Vendr · Salesforce.
Pricing model
Annual contract by edition, active users and credits.
Free plan
No
Free trial
Not documented
Braze plans and prices (USD)
Platform editions
Quote
Annual
Edition, active users and credits.
Braze publishes no prices; contract figures come from Vendr buyer data.
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesBraze integrations, API and platforms.
Important integrations
- Braze Currents
- Data warehouses
- Salesforce (post-acquisition plans)
Supported platforms
- Web
API
Not reviewed for this profile.
Data import and export
Not reviewed for this profile.
Integration coverage was not assessed in full. Check Braze's integrations directory and documentation for your tools.
Braze pros and cons.
Strengths, limitations and best fit. Each point cites a source; editorial summaries are not customer reviews.
Strengths
Limitations
Best for
- Consumer brands running real-time cross-channel engagement at scale
- Mobile-first apps
- Enterprises in retail, media and fintech
May be less suited to
- Small businesses
- B2B lead-management workflows
Top Braze alternatives and competitors.
Iterable
An enterprise cross-channel marketing platform sold by quote, with average annual contracts reported at…
Explore →Related productMoEngage
An insights-led customer engagement platform for consumer brands, sold by quote in Growth and Enterprise…
Explore →Related productCleverTap
An all-in-one engagement platform for consumer apps, with the Core plan from $85 a month (30-day trial)…
Explore →Related productCustomer.io
A data-driven messaging platform for product-led companies, with Essentials from $100 and Premium from…
Explore →Braze compared with similar marketing automation software.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Starting price | Focus | Channels | Free trial |
|---|---|---|---|---|---|
| Braze | Quote: edition, MAUs, credits | Not published (median ~$88.5K/yr) | B2C enterprise | Push, email, SMS, in-app, WhatsApp | Not documented |
| Act-On | By active contacts, annual | $900/mo | B2B | Email, web; SMS add-on | Not documented |
| Adobe Marketo Engage | Quote by contacts | Not published (~$900+/mo est.) | B2B | Email, web, ads | Not documented |
| CleverTap | By MAU; quote above Core | $85/mo (Core) | B2C apps | Push, in-app, email, SMS, WhatsApp | 30 days |
| Customer.io | By profiles | $100/mo | Product-led B2B and B2C | Email, push, in-app, SMS | 14 days |
| Iterable | Annual quote | Not published | B2C | Email, SMS, push, in-app | Not documented |
Braze vs competitors: head-to-head comparisons.
Each comparison has a feature table, pricing side by side, strengths and limits, and best-fit scenarios.
Braze discussions and buying questions.
No published discussions mention this product yet.
Braze questions and answers
What is Braze used for?
Braze is an enterprise customer engagement platform for cross-channel messaging (push, email, SMS, in-app, WhatsApp), priced by platform edition, monthly active users and flexible message credits. Typical uses include cross-channel campaigns, push and in-app messaging, real-time personalisation, aI decisioning.
How much does Braze cost?
Braze publishes no prices. Vendr reports a median contract of about $88,500 a year across 256 purchases.
Is Salesforce buying Braze?
Yes. Salesforce announced a definitive agreement on 27 October 2026 for about $5.66 billion, expected to close in its fiscal 2028.
How is Braze priced?
By platform edition, active users and flexible credits for channels and AI, with no seat fees.
How does Braze compare with its competitors?
Stack18 publishes head-to-head comparisons of Braze vs Iterable and Customer.io vs Braze, each with a feature table, pricing and best-fit scenarios.
What are the main alternatives to Braze?
The main alternatives to Braze covered on Stack18 are Iterable, MoEngage, CleverTap and Customer.io. Iterable may suit consumer brands wanting enterprise cross-channel orchestration. MoEngage may suit consumer apps that want analytics and engagement in one platform. CleverTap may suit consumer app teams that want a self-serve entry plan. See the Braze alternatives guide for a side-by-side table.
What are the pros and cons of Braze?
Strengths: No seat fees for adding team members. Broad channel coverage including WhatsApp and Content Cards. Limitations: No published prices; median about $88,500 a year. Credits make costs depend on usage.
Who is Braze best for?
Braze may suit consumer brands running real-time cross-channel engagement at scale; mobile-first apps; enterprises in retail, media and fintech. It may be less suited to small businesses; B2B lead-management workflows.
What integrations does Braze support?
Documented integrations and ecosystem items include Braze Currents, Data warehouses, Salesforce (post-acquisition plans). API: Not reviewed for this profile.
When was the Braze profile last verified?
Sources for this profile were last reviewed on 10 Nov 2026. 3 sources are listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- Braze Pricing Braze Official Accessed 10 Nov 2026
- Braze pricing Vendr Third-party Accessed 10 Nov 2026
- Salesforce Signs Definitive Agreement to Acquire Braze Salesforce Official Accessed 10 Nov 2026
Secondary-source profile. Vendor pages were not reviewed directly for this profile. Facts and prices are taken from independent third-party sources and may differ from the vendor's current pages. Confirm with the vendor before buying.
Sources: Braze pricing article (29 January 2026), Vendr (February 2026), Salesforce press release (27 October 2026). Capabilities were not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
Evaluating Braze?
Check the vendor's current pricing and terms, compare it with similar products, or read how others approach the decision. If off-the-shelf is not the answer, Stack18 builds around how your business works.
Logos provided by Logo.dev. Product names and logos are trademarks of their respective owners and appear for identification only; they do not imply endorsement.