Wistia
A marketing video platform with lead capture and CRM-linked analytics, a free plan and Business at $79 a month (annual).
- Free plan
- Flat monthly
- Cloud
- Video marketing
- Independent sources
- Verified 10 Nov 2026Sources are dated on this profile
- 1 sourceLinked, typed and dated
- Independent third-party sourcesHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is Wistia?
Wistia is a video hosting and marketing platform with in-player lead capture, engagement heatmaps and integrations that send viewing data to marketing automation tools.
- Best forMarketing teams focused on lead capture from video
- Team size fitSmall teams, Mid-size teams, Large enterprises
- PricingFree (25 GB); Business $79 a month; Business + Signals $329 (annual); Enterprise custom.
- Main limitationCosts rise with marketing automation.
- AlternativesVimeo, Vidyard, Brightcove · compare all
Wistia overview: who it is for and what it does.
Wistia is built for marketers: lead-capture forms in the player, drop-off heatmaps and viewing data pushed to CRM and marketing automation.
An October 2026 guide lists a free plan (25 GB storage, 1 user, 200 GB bandwidth), Business at $79 a month (250 GB, 3 users, 1 TB bandwidth), Business + Signals at $329 (engagement data for HubSpot, Marketo and Pardot) and custom Enterprise, billed annually.
It notes costs rise quickly once marketing automation is needed, and Wistia is overkill for teams that only need a basic player.
Main problem it solves
Turns video views into marketing leads and data.
Typical customer segment
Marketing teams of all sizes.
Target users
- B2B marketers
- Demand generation
- Content teams
Primary use cases
- Lead capture
- Engagement analytics
- Video SEO
- Webinars
What makes it distinct
- In-player lead forms.
- Heatmaps.
- Signals add-on for CRM data.
Wistia features explained.
Plans (annual, per month)
- Free
- 25 GB; 1 user; 200 GB bandwidth.
- Business
- $79; 250 GB; 3 users.
- Business + Signals
- $329; CRM engagement data.
Marketing
- Lead forms
- In player.
- Heatmaps
- Drop-off analysis.
- Integrations
- HubSpot, Marketo, Pardot.
Trade-offs
- Cost
- Rises with automation.
- Storage
- Lower than Vimeo.
- Fit
- Overkill for basic players.
Wistia pricing and plans.
Figures reported by independent sources; vendor page not reviewed directly. Checked 10 Nov 2026 against Dupple.
Pricing model
Flat monthly plans billed annually.
Free plan
Yes (25 GB, 1 user)
Free trial
Not documented
Wistia plans and prices (USD)
Free
$0
Free
25 GB, 1 user.
Business
$79 per month
Annual
250 GB, 3 users.
Business + Signals
$329 per month
Annual
CRM data.
Enterprise
Custom
Annual
Large teams.
Dupple (October 2026).
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesWistia integrations, API and platforms.
Important integrations
- HubSpot
- Marketo
- Salesforce Pardot
- Mailchimp
Supported platforms
- Web
- Windows
- macOS
- iOS
- Android
API
Not reviewed for this profile.
Data import and export
Not reviewed for this profile.
Integration coverage was not assessed in full. Check Wistia's integrations directory and documentation for your tools.
Wistia pros and cons.
Strengths, limitations and best fit. Each point cites a source; editorial summaries are not customer reviews.
Limitations
Best for
- Marketing teams focused on lead capture from video
- B2B demand generation
- HubSpot and Marketo users
May be less suited to
- Creators wanting cheap storage
- Sales reps sending 1:1 videos
Top Wistia alternatives and competitors.
Vimeo
An ad-free video hosting platform with a free plan and paid plans from $12 a month (Starter, annual)…
Explore →Related productVidyard
Video messaging and hosting for revenue teams, with a free plan (5 videos a month) and Starter from $59…
Explore →Related productBrightcove
An enterprise online video platform, owned by Bending Spoons since 2025, with average annual contracts…
Explore →Wistia compared with similar video hosting, recording and live streaming software.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Starting price | Free plan | Main use | Best for |
|---|---|---|---|---|---|
| Wistia | Flat monthly | $79/mo (annual) | Yes (25 GB) | Marketing hosting | Lead capture |
| Brightcove | Quote (annual) | ~$78k/yr avg (SMB) | No | Enterprise hosting | Media and brands |
| Descript | Per person | $16/person/mo (annual) | Yes (60 min) | Editing | Podcast and video editing |
| Kaltura | Subscription + usage | $20/mo + usage | No | Enterprise video | Universities, enterprises |
| Loom | Per user | $18/user/mo | Yes (25 videos) | Screen recording | Async video |
| Restream | Flat monthly | $19/mo | Yes (2 channels) | Multistreaming | Multi-platform reach |
Wistia vs competitors: head-to-head comparisons.
Each comparison has a feature table, pricing side by side, strengths and limits, and best-fit scenarios.
Wistia discussions and buying questions.
No published discussions mention this product yet.
Wistia questions and answers
What is Wistia used for?
Wistia is a video hosting and marketing platform with in-player lead capture, engagement heatmaps and integrations that send viewing data to marketing automation tools. Typical uses include lead capture, engagement analytics, video SEO, webinars.
How much does Wistia cost?
Business is $79 a month and Business + Signals $329 a month billed annually; there is a free plan.
Does Wistia have a free plan?
Yes, with 25 GB storage, 1 user and 200 GB bandwidth.
Does Wistia integrate with HubSpot?
Yes; Signals sends engagement data to HubSpot, Marketo and Pardot.
How does Wistia compare with its competitors?
Stack18 publishes head-to-head comparisons of Vimeo vs Wistia and Wistia vs Vidyard, each with a feature table, pricing and best-fit scenarios.
What are the main alternatives to Wistia?
The main alternatives to Wistia covered on Stack18 are Vimeo, Vidyard and Brightcove. Vimeo may suit creators, small businesses and course makers wanting ad-free hosting. Vidyard may suit SDRs and account executives sending 1:1 video. Brightcove may suit media companies and large brands needing enterprise video delivery. See the Wistia alternatives guide for a side-by-side table.
What are the pros and cons of Wistia?
Strengths: Lead capture in the player. Engagement heatmaps. Limitations: Costs rise with marketing automation. Overkill for basic hosting.
Who is Wistia best for?
Wistia may suit marketing teams focused on lead capture from video; B2B demand generation; HubSpot and Marketo users. It may be less suited to creators wanting cheap storage; sales reps sending 1:1 videos.
What integrations does Wistia support?
Documented integrations and ecosystem items include HubSpot, Marketo, Salesforce Pardot, Mailchimp. API: Not reviewed for this profile.
When was the Wistia profile last verified?
Sources for this profile were last reviewed on 10 Nov 2026. 1 source is listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- Best Video Hosting Platforms in 2026 (updated October 2026) Dupple Third-party Accessed 10 Nov 2026
Secondary-source profile. Vendor pages were not reviewed directly for this profile. Facts and prices are taken from independent third-party sources and may differ from the vendor's current pages. Confirm with the vendor before buying.
Facts come from Dupple (October 2026). Capabilities were not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
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