Brightcove
An enterprise online video platform, owned by Bending Spoons since 2025, with average annual contracts around $78,000 (SMB) to $104,000 (enterprise).
- Quote-based
- Annual
- Cloud
- Enterprise OVP
- Independent sources
- Verified 10 Nov 2026Sources are dated on this profile
- 2 sourcesLinked, typed and dated
- Independent third-party sourcesHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is Brightcove?
Brightcove is an enterprise video platform for hosting, streaming, monetising and analysing video, used by media companies and large brands.
- Best forMedia companies and large brands needing enterprise video delivery
- Team size fitMid-size teams, Large enterprises
- PricingQuote only; average contracts about $78,169 a year (SMB) and $104,283 (enterprise).
- Main limitationNo published pricing.
- AlternativesKaltura, Vimeo, Wistia · compare all
Brightcove overview: who it is for and what it does.
Brightcove delivers video at scale for media, marketing and internal communications, with monetisation and analytics.
A procurement page updated 29 October 2026 reports average annual contracts of about $78,169 for SMB (50 to 1,000 employees) and $104,283 for enterprise, based on 160 customers; Brightcove does not publish enterprise pricing.
An analyst report says Bending Spoons completed its $233 million acquisition of Brightcove in February 2025 and cites a large staff reduction later that year.
Main problem it solves
Delivers and monetises video at enterprise scale.
Typical customer segment
Mid-market and enterprise.
Target users
- Media and publishing
- Enterprise marketing
- Corporate communications
Primary use cases
- Video delivery
- Monetisation
- Live streaming
- Analytics
What makes it distinct
- Enterprise OVP.
- Owned by Bending Spoons.
- Quote-only.
Brightcove features explained.
Reported spend
- SMB average
- About $78,169 a year.
- Enterprise average
- About $104,283 a year.
- Sample
- 160 customers.
Pricing drivers
- Headcount
- Yes.
- Usage volume
- Yes.
- Contract length
- Yes.
Ownership
- Owner
- Bending Spoons.
- Deal
- $233 million (February 2025).
- Staff
- Large reduction reported.
Brightcove pricing and plans.
Figures reported by independent sources; vendor page not reviewed directly. Checked 10 Nov 2026 against SpendHound · Aragon Research.
Pricing model
Annual quote driven by usage and contract length.
Free plan
No
Free trial
Not documented
Brightcove plans and prices (USD)
SMB
Quote (avg. ~$78,169 per year)
Annual
Reported average.
Enterprise
Quote (avg. ~$104,283 per year)
Annual
Reported average.
SpendHound (updated 29 October 2026); averages from a small sample.
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesBrightcove integrations, API and platforms.
Important integrations
- Adobe
- Salesforce Marketing Cloud
- HubSpot
- Google Ad Manager
Supported platforms
- Web
- Windows
- macOS
- iOS
- Android
API
Not reviewed for this profile.
Data import and export
Not reviewed for this profile.
Integration coverage was not assessed in full. Check Brightcove's integrations directory and documentation for your tools.
Brightcove pros and cons.
Strengths, limitations and best fit. Each point cites a source; editorial summaries are not customer reviews.
Strengths
Limitations
Best for
- Media companies and large brands needing enterprise video delivery
- Monetised video
- Global streaming
May be less suited to
- Small businesses
- Creators on a budget
Top Brightcove alternatives and competitors.
Kaltura
An enterprise and education video platform with a $20 a month base plan plus pay-as-you-go usage, and…
Explore →Related productVimeo
An ad-free video hosting platform with a free plan and paid plans from $12 a month (Starter, annual)…
Explore →Related productWistia
A marketing video platform with lead capture and CRM-linked analytics, a free plan and Business at $79 a…
Explore →Brightcove compared with similar video hosting, recording and live streaming software.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Starting price | Free plan | Main use | Best for |
|---|---|---|---|---|---|
| Brightcove | Quote (annual) | ~$78k/yr avg (SMB) | No | Enterprise hosting | Media and brands |
| Descript | Per person | $16/person/mo (annual) | Yes (60 min) | Editing | Podcast and video editing |
| Kaltura | Subscription + usage | $20/mo + usage | No | Enterprise video | Universities, enterprises |
| Loom | Per user | $18/user/mo | Yes (25 videos) | Screen recording | Async video |
| Restream | Flat monthly | $19/mo | Yes (2 channels) | Multistreaming | Multi-platform reach |
| Riverside | Flat monthly | $24/mo (annual) | Yes (2 hours) | Recording | Remote podcasts |
Brightcove vs competitors: head-to-head comparisons.
Each comparison has a feature table, pricing side by side, strengths and limits, and best-fit scenarios.
Brightcove discussions and buying questions.
No published discussions mention this product yet.
Brightcove questions and answers
What is Brightcove used for?
Brightcove is an enterprise video platform for hosting, streaming, monetising and analysing video, used by media companies and large brands. Typical uses include video delivery, monetisation, live streaming, analytics.
How much does Brightcove cost?
Brightcove quotes prices; a 2026 procurement page reports averages around $78,000 a year for SMB and $104,000 for enterprise.
Who owns Brightcove?
Bending Spoons, which completed the acquisition in February 2025.
What drives Brightcove pricing?
Headcount, usage volume and contract length.
How does Brightcove compare with its competitors?
Stack18 publishes head-to-head comparisons of Kaltura vs Brightcove and Vimeo vs Brightcove, each with a feature table, pricing and best-fit scenarios.
What are the main alternatives to Brightcove?
The main alternatives to Brightcove covered on Stack18 are Kaltura, Vimeo and Wistia. Kaltura may suit enterprises and universities managing large video libraries and events. Vimeo may suit creators, small businesses and course makers wanting ad-free hosting. Wistia may suit marketing teams focused on lead capture from video. See the Brightcove alternatives guide for a side-by-side table.
What are the pros and cons of Brightcove?
Strengths: Enterprise-scale delivery. Monetisation and analytics. Limitations: No published pricing. High annual contracts.
Who is Brightcove best for?
Brightcove may suit media companies and large brands needing enterprise video delivery; monetised video; global streaming. It may be less suited to small businesses; creators on a budget.
What integrations does Brightcove support?
Documented integrations and ecosystem items include Adobe, Salesforce Marketing Cloud, HubSpot, Google Ad Manager. API: Not reviewed for this profile.
When was the Brightcove profile last verified?
Sources for this profile were last reviewed on 10 Nov 2026. 2 sources are listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- Actual Brightcove Pricing 2026 (updated 29 October 2026) SpendHound Third-party Accessed 10 Nov 2026
- Bending Spoons cuts at Vimeo and Brightcove Aragon Research Third-party Accessed 10 Nov 2026
Secondary-source profile. Vendor pages were not reviewed directly for this profile. Facts and prices are taken from independent third-party sources and may differ from the vendor's current pages. Confirm with the vendor before buying.
Facts come from SpendHound (October 2026) and Aragon Research. Capabilities were not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
Evaluating Brightcove?
Check the vendor's current pricing and terms, compare it with similar products, or read how others approach the decision. If off-the-shelf is not the answer, Stack18 builds around how your business works.
Logos provided by Logo.dev. Product names and logos are trademarks of their respective owners and appear for identification only; they do not imply endorsement.