WebEngage
A Mumbai-based customer data and engagement platform strong in WhatsApp and SMS, sold by quote with mid-market contracts reported at $25,000 to $70,000 a year.
- Quote-based
- Annual contract
- Cloud
- B2C
- Independent sources
- Verified 10 Nov 2026Sources are dated on this profile
- 3 sourcesLinked, typed and dated
- Independent third-party sourcesHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is WebEngage?
WebEngage is a customer data platform and marketing automation suite for consumer brands, orchestrating push, email, SMS, WhatsApp and in-app messages, sold by custom quote.
- Best forConsumer brands in India and APAC running WhatsApp and SMS retention
- Team size fitMid-size teams, Large enterprises
- PricingCustom quote; mid-market contracts reported at $25,000 to $70,000 a year.
- Main limitationNo published prices or free trial.
- AlternativesMoEngage, CleverTap, Braze · compare all
WebEngage overview: who it is for and what it does.
WebEngage is a customer data platform and marketing automation suite headquartered in Mumbai, widely used by ecommerce, fintech and edtech brands in India and APAC.
Pricing is not published; trackers verified in October 2026 list only "contact us". A competitor's article (December 2025) reports typical mid-market costs of $25,000 to $70,000 a year on MAU-based pricing.
WebEngage is known for SMS and WhatsApp retention tooling and journey orchestration, with AI features such as send-time optimisation and predictive segments.
Main problem it solves
Helps consumer brands retain users with orchestrated messaging.
Typical customer segment
Mid-market and enterprise B2C brands.
Target users
- Ecommerce, fintech and edtech brands
- Retention marketers in India and APAC
- Teams relying on WhatsApp
Primary use cases
- WhatsApp and SMS campaigns
- Journey orchestration
- Push and email
- Predictive segments
What makes it distinct
- Strong WhatsApp and SMS tooling.
- India and APAC focus.
- Quote-only pricing.
WebEngage features explained.
Channels
- WhatsApp and SMS
- Core strengths.
- Push and email
- Supported.
- In-app
- Modals, banners and surveys (reported).
AI
- Send Intelligently
- Send-time optimisation.
- Predictive segments
- Including RFM.
- Journeys
- Visual workflow builder.
Pricing
- Model
- Custom, MAU-based (reported).
- Mid-market
- $25,000 to $70,000 a year (reported).
- Extras
- Onboarding and add-on fees may apply.
WebEngage pricing and plans.
Figures reported by independent sources; vendor page not reviewed directly. Checked 10 Nov 2026 against Plotline · Sequenzy · Toolradar.
Pricing model
Annual contract by quote.
Free plan
No
Free trial
Not documented
WebEngage plans and prices (USD)
Custom
Quote
Annual
Reported $25,000 to $70,000 a year for mid-market.
The cost range comes from a competing vendor and is not verified.
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesWebEngage integrations, API and platforms.
Important integrations
- WhatsApp Business
- SMS gateways
- Data integrations
Supported platforms
- Web
API
Not reviewed for this profile.
Data import and export
Not reviewed for this profile.
Integration coverage was not assessed in full. Check WebEngage's integrations directory and documentation for your tools.
WebEngage pros and cons.
Strengths, limitations and best fit. Each point cites a source; editorial summaries are not customer reviews.
Strengths
Limitations
Best for
- Consumer brands in India and APAC running WhatsApp and SMS retention
- Ecommerce, fintech and edtech brands
- Teams needing journey orchestration
May be less suited to
- B2B lead management
- Teams wanting self-serve pricing
Top WebEngage alternatives and competitors.
MoEngage
An insights-led customer engagement platform for consumer brands, sold by quote in Growth and Enterprise…
Explore →Related productCleverTap
An all-in-one engagement platform for consumer apps, with the Core plan from $85 a month (30-day trial)…
Explore →Related productBraze
An enterprise customer engagement platform for cross-channel messaging, priced by edition, active users…
Explore →WebEngage compared with similar marketing automation software.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Starting price | Focus | Channels | Free trial |
|---|---|---|---|---|---|
| WebEngage | Annual quote | Not published | B2C, India and APAC | WhatsApp, SMS, push, email, in-app | Not documented |
| Act-On | By active contacts, annual | $900/mo | B2B | Email, web; SMS add-on | Not documented |
| Adobe Marketo Engage | Quote by contacts | Not published (~$900+/mo est.) | B2B | Email, web, ads | Not documented |
| Braze | Quote: edition, MAUs, credits | Not published (median ~$88.5K/yr) | B2C enterprise | Push, email, SMS, in-app, WhatsApp | Not documented |
| CleverTap | By MAU; quote above Core | $85/mo (Core) | B2C apps | Push, in-app, email, SMS, WhatsApp | 30 days |
| Customer.io | By profiles | $100/mo | Product-led B2B and B2C | Email, push, in-app, SMS | 14 days |
WebEngage vs competitors: head-to-head comparisons.
Each comparison has a feature table, pricing side by side, strengths and limits, and best-fit scenarios.
WebEngage discussions and buying questions.
No published discussions mention this product yet.
WebEngage questions and answers
What is WebEngage used for?
WebEngage is a customer data platform and marketing automation suite for consumer brands, orchestrating push, email, SMS, WhatsApp and in-app messages, sold by custom quote. Typical uses include whatsApp and SMS campaigns, journey orchestration, push and email, predictive segments.
How much does WebEngage cost?
WebEngage does not publish prices; a competitor's article reports $25,000 to $70,000 a year for mid-market companies.
Where is WebEngage based?
Mumbai, India, with strong adoption across India and APAC.
Is WebEngage good for WhatsApp marketing?
SMS and WhatsApp retention tooling is described as a core strength.
How does WebEngage compare with its competitors?
Stack18 publishes head-to-head comparisons of CleverTap vs WebEngage, each with a feature table, pricing and best-fit scenarios.
What are the main alternatives to WebEngage?
The main alternatives to WebEngage covered on Stack18 are MoEngage, CleverTap and Braze. MoEngage may suit consumer apps that want analytics and engagement in one platform. CleverTap may suit consumer app teams that want a self-serve entry plan. Braze may suit consumer brands running real-time cross-channel engagement at scale. See the WebEngage alternatives guide for a side-by-side table.
What are the pros and cons of WebEngage?
Strengths: Strong SMS and WhatsApp retention tooling. Visual journey orchestration. Limitations: No published prices or free trial. In-app formats reported as limited.
Who is WebEngage best for?
WebEngage may suit consumer brands in India and APAC running WhatsApp and SMS retention; ecommerce, fintech and edtech brands; teams needing journey orchestration. It may be less suited to B2B lead management; teams wanting self-serve pricing.
What integrations does WebEngage support?
Documented integrations and ecosystem items include WhatsApp Business, SMS gateways, Data integrations. API: Not reviewed for this profile.
When was the WebEngage profile last verified?
Sources for this profile were last reviewed on 10 Nov 2026. 3 sources are listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- Best WebEngage Alternatives in 2026 Plotline (competing vendor) Third-party Accessed 10 Nov 2026
- MoEngage vs WebEngage Sequenzy (competing vendor) Third-party Accessed 10 Nov 2026
- WebEngage pricing Toolradar Third-party Accessed 10 Nov 2026
Secondary-source profile. Vendor pages were not reviewed directly for this profile. Facts and prices are taken from independent third-party sources and may differ from the vendor's current pages. Confirm with the vendor before buying.
Sources include two competing vendors; treat cost figures as estimates. Capabilities were not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
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