Salesforce Account Engagement (Pardot)
Salesforce's B2B marketing automation, formerly Pardot, from $1,250 per org a month billed annually for Growth+ with 10,000 contacts.
- Annual contract
- Per org per month
- Cloud
- B2B
- Vendor documentation
- Verified 10 Nov 2026Sources are dated on this profile
- 1 sourceLinked, typed and dated
- Vendor and official documentationHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is Salesforce Account Engagement (Pardot)?
Salesforce Marketing Cloud Account Engagement, formerly Pardot, is a B2B marketing automation product built on Salesforce, sold in Growth+, Plus+, Advanced+ and Premium+ editions per organisation.
- Best forB2B teams already running Salesforce Sales Cloud
- Team size fitMid-size teams, Large enterprises
- PricingGrowth+ $1,250, Plus+ $2,750, Advanced+ $4,400, Premium+ $15,000 per org per month, billed annually.
- Main limitationAnnual contracts are required.
- AlternativesAdobe Marketo Engage, Act-On, Ortto · compare all
Salesforce Account Engagement (Pardot) overview: who it is for and what it does.
Account Engagement (still widely called Pardot) is Salesforce's B2B marketing automation product for lead nurturing, scoring, forms and landing pages, tightly integrated with Sales Cloud.
Salesforce's pricing page lists Growth+ at $1,250, Plus+ at $2,750 and Advanced+ at $4,400 per org a month with 10,000 contacts, and Premium+ at $15,000 with 75,000 contacts, all on annual contracts.
Each edition now bundles a Marketing Cloud Next edition and Agentforce capabilities. Limits rise by edition, from 25,000 to 100,000 API calls a day; SMS and WhatsApp are add-ons. Salesforce states there are no end-of-life plans.
Main problem it solves
Lets B2B marketers nurture and score leads inside the Salesforce ecosystem.
Typical customer segment
Mid-market and enterprise B2B companies on Salesforce.
Target users
- B2B marketers on Salesforce
- Marketing operations teams
- Sales and marketing alignment teams
Primary use cases
- Lead nurturing
- Lead scoring and grading
- Forms and landing pages
- B2B marketing analytics
What makes it distinct
- Native to Salesforce.
- Published per-org prices.
- Agentforce campaign creation.
Salesforce Account Engagement (Pardot) features explained.
Editions
- Growth+
- $1,250; 10,000 contacts; 50 automation rules.
- Plus+
- $2,750; AI scoring; B2B Marketing Analytics.
- Advanced+ and Premium+
- $4,400 and $15,000; business units, dedicated IP.
Limits
- API calls a day
- 25,000 to 100,000 by edition.
- Forms and landing pages
- 50 on Growth+; unlimited above.
- File hosting
- 100 MB to 10 GB.
Add-ons
- SMS and WhatsApp
- Add-ons on all editions.
- Premier Success
- Included in Premium+.
- Contract
- Annual for all editions.
Salesforce Account Engagement (Pardot) pricing and plans.
Prices from a vendor-published source. Checked 10 Nov 2026 against Salesforce.
Pricing model
Per org per month, billed annually; contacts included by edition.
Free plan
No
Free trial
Not documented
Salesforce Account Engagement (Pardot) plans and prices (USD)
Growth+
$1,250 per org per month
Annual
10,000 contacts.
Plus+
$2,750 per org per month
Annual
10,000 contacts.
Advanced+
$4,400 per org per month
Annual
10,000 contacts.
Premium+
$15,000 per org per month
Annual
75,000 contacts.
Prices are from Salesforce's US page (modified 28 August 2026) and are subject to change.
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesSalesforce Account Engagement (Pardot) integrations, API and platforms.
Important integrations
- Salesforce Sales Cloud
- Marketing Cloud Next
- Agentforce
Supported platforms
- Web
API
Not reviewed for this profile.
Data import and export
Not reviewed for this profile.
Integration coverage was not assessed in full. Check Salesforce Account Engagement (Pardot)'s integrations directory and documentation for your tools.
Salesforce Account Engagement (Pardot) pros and cons.
Strengths, limitations and best fit. Each point cites a source; editorial summaries are not customer reviews.
Strengths
Limitations
Best for
- B2B teams already running Salesforce Sales Cloud
- Marketing ops teams wanting published pricing
- Enterprises using Agentforce
May be less suited to
- Teams not on Salesforce
- Small businesses on tight budgets
Top Salesforce Account Engagement (Pardot) alternatives and competitors.
Adobe Marketo Engage
Adobe's B2B marketing automation platform, sold in Growth, Select, Prime and Ultimate packages by custom…
Explore →Related productAct-On
A B2B marketing automation platform priced by active contacts, with Professional from $900 a month on an…
Explore →Related productOrtto
A marketing automation platform with a built-in customer data platform, from $237 a month (Starter) and…
Explore →Compare all Salesforce Account Engagement (Pardot) alternatives side by side →
Salesforce Account Engagement (Pardot) compared with similar marketing automation software.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Starting price | Focus | Channels | Free trial |
|---|---|---|---|---|---|
| Salesforce Account Engagement (Pardot) | Per org, annual | $1,250/mo | B2B | Email, forms; SMS/WhatsApp add-on | Not documented |
| Act-On | By active contacts, annual | $900/mo | B2B | Email, web; SMS add-on | Not documented |
| Adobe Marketo Engage | Quote by contacts | Not published (~$900+/mo est.) | B2B | Email, web, ads | Not documented |
| Braze | Quote: edition, MAUs, credits | Not published (median ~$88.5K/yr) | B2C enterprise | Push, email, SMS, in-app, WhatsApp | Not documented |
| CleverTap | By MAU; quote above Core | $85/mo (Core) | B2C apps | Push, in-app, email, SMS, WhatsApp | 30 days |
| Customer.io | By profiles | $100/mo | Product-led B2B and B2C | Email, push, in-app, SMS | 14 days |
Salesforce Account Engagement (Pardot) vs competitors: head-to-head comparisons.
Each comparison has a feature table, pricing side by side, strengths and limits, and best-fit scenarios.
Compare Salesforce Account Engagement (Pardot) with all its alternatives in one table →
Salesforce Account Engagement (Pardot) discussions and buying questions.
No published discussions mention this product yet.
Salesforce Account Engagement (Pardot) questions and answers
What is Salesforce Account Engagement (Pardot) used for?
Salesforce Marketing Cloud Account Engagement, formerly Pardot, is a B2B marketing automation product built on Salesforce, sold in Growth+, Plus+, Advanced+ and Premium+ editions per organisation. Typical uses include lead nurturing, lead scoring and grading, forms and landing pages, b2B marketing analytics.
How much does Pardot (Account Engagement) cost?
Growth+ is $1,250, Plus+ $2,750, Advanced+ $4,400 and Premium+ $15,000 per org a month, billed annually.
Is Pardot being discontinued?
Salesforce states there are no end-of-life, end-of-sale or end-of-roadmap plans for Account Engagement.
How many contacts are included?
10,000 on Growth+, Plus+ and Advanced+; 75,000 on Premium+.
How does Salesforce Account Engagement (Pardot) compare with its competitors?
Stack18 publishes head-to-head comparisons of Adobe Marketo Engage vs Salesforce Account Engagement (Pardot), each with a feature table, pricing and best-fit scenarios.
What are the main alternatives to Salesforce Account Engagement (Pardot)?
The main alternatives to Salesforce Account Engagement (Pardot) covered on Stack18 are Adobe Marketo Engage, Act-On and Ortto. Adobe Marketo Engage may suit B2B marketing teams running complex lead management at scale. Act-On may suit mid-size B2B teams wanting simpler automation than Marketo. Ortto may suit SaaS and growth teams wanting automation plus a CDP in one tool. See the Salesforce Account Engagement (Pardot) alternatives guide for a side-by-side table.
What are the pros and cons of Salesforce Account Engagement (Pardot)?
Strengths: Published prices for every edition. Native Salesforce integration and Agentforce features. Limitations: Annual contracts are required. Entry edition starts at $1,250 a month.
Who is Salesforce Account Engagement (Pardot) best for?
Salesforce Account Engagement (Pardot) may suit B2B teams already running Salesforce Sales Cloud; marketing ops teams wanting published pricing; enterprises using Agentforce. It may be less suited to teams not on Salesforce; small businesses on tight budgets.
What integrations does Salesforce Account Engagement (Pardot) support?
Documented integrations and ecosystem items include Salesforce Sales Cloud, Marketing Cloud Next, Agentforce. API: Not reviewed for this profile.
When was the Salesforce Account Engagement (Pardot) profile last verified?
Sources for this profile were last reviewed on 10 Nov 2026. 1 source is listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- Marketing Cloud Account Engagement Pricing Salesforce Official Accessed 10 Nov 2026
Scope: This profile is based on the vendor's own published plan documentation. Capabilities were not tested.
Prices come from Salesforce's own pricing page. Capabilities were not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
Evaluating Salesforce Account Engagement (Pardot)?
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