Looker Studio
Google's free dashboard and reporting tool (formerly Data Studio), with Looker Studio Pro at $9 per user per project a month.
- Free plan
- Per user per project (Pro)
- Cloud
- Google ecosystem
- Independent sources
- Verified 10 Nov 2026Sources are dated on this profile
- 1 sourceLinked, typed and dated
- Independent third-party sourcesHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is Looker Studio?
Looker Studio, formerly Google Data Studio, is a free tool from Google for building dashboards and reports from Google and third-party data sources, with a paid Pro tier for teams.
- Best forMarketers and small teams reporting on Google data
- Team size fitSmall teams, Mid-size teams
- PricingFree; Pro $9 per user per project per month billed annually.
- Main limitationThird-party connectors can cost $30 to $500+ a month.
- AlternativesMicrosoft Power BI, Looker, Metabase, Zoho Analytics · compare all
Looker Studio overview: who it is for and what it does.
Looker Studio is Google's free reporting tool, widely used by marketers to build dashboards from Google Analytics, Ads, Sheets and BigQuery.
An April 2026 guide confirms the core product is free for personal and business use. Looker Studio Pro costs $9 per user, per project, per month billed annually, adding enterprise admin features and Gemini AI, with a 30-day trial.
Third-party partner connectors are billed by their vendors and can run $30 to $500+ a month, even on Pro.
Main problem it solves
Gives teams free dashboards for Google and other data sources.
Typical customer segment
Marketers, agencies and small teams.
Target users
- Digital marketers
- Agencies reporting to clients
- Small teams on Google tools
Primary use cases
- Marketing dashboards
- Client reporting
- Google Analytics and Ads reporting
What makes it distinct
- Free core product.
- Pro priced per Google Cloud project.
- Paid third-party connectors.
Looker Studio features explained.
Free
- Dashboards and reports
- Free for personal and business use.
- Google connectors
- Included.
- Sharing
- Via Google accounts.
Pro
- Price
- $9 per user per project per month, annual.
- Admin features
- Enterprise admin and team management.
- Gemini AI
- Included in Pro.
Connectors
- Partner connectors
- $30 to $500+ a month from third parties.
- Trial
- 30 days on Pro.
- Billing
- Per Google Cloud project.
Looker Studio pricing and plans.
Figures reported by independent sources; vendor page not reviewed directly. Checked 10 Nov 2026 against Coefficient.
Pricing model
Free; Pro per user per Google Cloud project per month.
Free plan
Yes
Free trial
Yes (30 days on Pro)
Looker Studio plans and prices (USD)
Looker Studio
Free
Free
Dashboards and reports.
Looker Studio Pro
$9 per user per project per month
Annual
Admin features and Gemini AI.
Third-party connector fees are separate. Google's own page was not reviewed directly.
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesLooker Studio integrations, API and platforms.
Important integrations
- Google Analytics
- Google Ads
- BigQuery
- Google Sheets
- Partner connectors
Supported platforms
- Web
API
Not reviewed for this profile.
Data import and export
Not reviewed for this profile.
Integration coverage was not assessed in full. Check Looker Studio's integrations directory and documentation for your tools.
Looker Studio pros and cons.
Strengths, limitations and best fit. Each point cites a source; editorial summaries are not customer reviews.
Strengths
Limitations
Best for
- Marketers and small teams reporting on Google data
- Agencies building client dashboards
- Teams wanting free dashboards
May be less suited to
- Enterprises needing governed semantic models
- Heavy non-Google data stacks
Top Looker Studio alternatives and competitors.
Microsoft Power BI
Microsoft's BI platform, with Pro at $14 and Premium Per User at $24 per user a month, and Fabric…
Explore →Related productLooker
Google Cloud's enterprise BI platform with a LookML semantic layer, sold in Standard, Enterprise and…
Explore →Related productMetabase
An open-source BI tool, free to self-host, with cloud Starter from $100 a month and Pro from $575 a…
Explore →Related productZoho Analytics
Zoho's self-service BI platform with a free plan for 2 users and paid plans from $30 a month billed…
Explore →Looker Studio compared with similar business intelligence software.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Free plan | Users | Deployment | AI features |
|---|---|---|---|---|---|
| Looker Studio | Free; Pro per user per project | Yes | Google accounts | Cloud | Gemini on Pro |
| Domo | Credit consumption; annual | Free Forever (5 users, limited) | Varies; unlimited on enterprise | Cloud | Not reviewed |
| Looker | Annual quote: edition + users | No | 10 Standard + 2 Developer included | Cloud (Google Cloud) | Conversational Analytics |
| Metabase | Open source; base + per user | Yes (open source) | 5 or 10 included; per extra | Cloud or self-hosted | Not reviewed |
| Microsoft Power BI | Per user or Fabric capacity | Free Desktop authoring | Per licence | Cloud | PPU and Fabric |
| Qlik Cloud Analytics | Annual by data capacity | No; free trial | 10 on Starter; no-cost extra from Standard | Cloud | Answers Agents, AutoML |
Looker Studio vs competitors: head-to-head comparisons.
Each comparison has a feature table, pricing side by side, strengths and limits, and best-fit scenarios.
Metabase vs Looker Studio
Metabase vs Looker Studio in 2026: pricing, free plans, features, strengths and best fit compared from dated…
Compare →ComparisonMicrosoft Power BI vs Looker Studio
Microsoft Power BI vs Looker Studio (2026): pricing, free plans, features and best fit compared from dated…
Compare →Compare Looker Studio with all its alternatives in one table →
Looker Studio discussions and buying questions.
No published discussions mention this product yet.
Looker Studio questions and answers
What is Looker Studio used for?
Looker Studio, formerly Google Data Studio, is a free tool from Google for building dashboards and reports from Google and third-party data sources, with a paid Pro tier for teams. Typical uses include marketing dashboards, client reporting, google Analytics and Ads reporting.
Is Looker Studio free?
Yes, the core product is free for personal and business use.
How much is Looker Studio Pro?
$9 per user, per project, per month billed annually, with a 30-day trial.
Is Looker Studio the same as Looker?
No. Looker Studio is the free reporting tool formerly called Data Studio; Looker is Google's enterprise BI platform.
How does Looker Studio compare with its competitors?
Stack18 publishes head-to-head comparisons of Metabase vs Looker Studio and Microsoft Power BI vs Looker Studio, each with a feature table, pricing and best-fit scenarios.
What are the main alternatives to Looker Studio?
The main alternatives to Looker Studio covered on Stack18 are Microsoft Power BI, Looker, Metabase and Zoho Analytics. Microsoft Power BI may suit organisations on Microsoft 365 that want low-cost per-user BI. Looker may suit data teams that want a governed semantic layer and embedded analytics. Metabase may suit startups that want easy, open-source BI. See the Looker Studio alternatives guide for a side-by-side table.
What are the pros and cons of Looker Studio?
Strengths: The core product is free. Pro adds admin controls and Gemini AI for $9 a user. Limitations: Third-party connectors can cost $30 to $500+ a month. Pro is billed per Google Cloud project, not per organisation.
Who is Looker Studio best for?
Looker Studio may suit marketers and small teams reporting on Google data; agencies building client dashboards; teams wanting free dashboards. It may be less suited to enterprises needing governed semantic models; heavy non-Google data stacks.
What integrations does Looker Studio support?
Documented integrations and ecosystem items include Google Analytics, Google Ads, BigQuery, Google Sheets, Partner connectors. API: Not reviewed for this profile.
When was the Looker Studio profile last verified?
Sources for this profile were last reviewed on 10 Nov 2026. 1 source is listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- Is Looker Studio Free? Coefficient (competing vendor) Third-party Accessed 10 Nov 2026
Secondary-source profile. Vendor pages were not reviewed directly for this profile. Facts and prices are taken from independent third-party sources and may differ from the vendor's current pages. Confirm with the vendor before buying.
Facts come from an independent guide modified 9 April 2026. Capabilities were not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
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