Domo
A cloud BI and data platform sold on a credit-based consumption model, with annual contracts estimated from about $30,000 for small businesses.
- Free tier (limited)
- Credit consumption
- Cloud
- Data platform
- Independent sources
- Verified 10 Nov 2026Sources are dated on this profile
- 1 sourceLinked, typed and dated
- Independent third-party sourcesHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is Domo?
Domo is a cloud BI and data platform that combines connectors, data transformation, dashboards and apps, sold on a credit-based consumption model.
- Best forOrganisations that want connectors, ETL and dashboards in one platform
- Team size fitMid-size teams, Large enterprises
- PricingCredit-based; small-business contracts estimated at $30,000 to $50,000 a year.
- Main limitationCredit consumption makes costs hard to predict.
- AlternativesMicrosoft Power BI, Tableau, Qlik Cloud Analytics, Sisense · compare all
Domo overview: who it is for and what it does.
Domo bundles data connectors, ETL, dashboards and low-code apps in one cloud platform, aimed at business users across an organisation.
Domo prices on credits consumed by activity. A guide published in December 2025 estimates contracts of about $30,000 to $50,000 a year for small businesses, $75,000 to $135,000 for mid-market and $212,000 to over $1M for enterprise.
The guide says roughly one credit covers about one million rows, and that ETL can consume credits on both input and output. A limited Free Forever version supports up to 5 users.
Main problem it solves
Brings data connection, transformation and dashboards together for business users.
Typical customer segment
Mid-market and enterprise organisations.
Target users
- Business teams needing many connectors
- Executives wanting company dashboards
- Organisations building data apps
Primary use cases
- Dashboards
- Data integration and ETL
- Data apps
- Alerts
What makes it distinct
- Credit consumption pricing.
- Many built-in connectors.
- Low-code data apps.
Domo features explained.
Pricing model
- Credits
- Consumed by platform activity.
- Rows
- About 1 million rows per credit (reported).
- ETL
- May consume credits on input and output.
Contract estimates
- Small business
- $30,000 to $50,000 a year.
- Mid-market
- $75,000 to $135,000.
- Enterprise
- $212,000 to $1M+.
Free
- Free Forever
- Up to 5 users, limited rows.
- Per-user fees
- About $750 to $1,000 a year, often bundled.
- Unlimited users
- Enterprise tier.
Domo pricing and plans.
Figures reported by independent sources; vendor page not reviewed directly. Checked 10 Nov 2026 against BlazeSQL.
Pricing model
Annual contract with credit-based consumption.
Free plan
Free Forever (5 users, limited)
Free trial
Not documented
Domo plans and prices (USD)
Free Forever
$0 (up to 5 users, limited)
Free
Very limited rows.
Small business
About $30,000 to $50,000 per year
Annual (estimate)
Limited credits.
Mid-market
About $75,000 to $135,000 per year
Annual (estimate)
About 50 users.
Enterprise
$212,000 to $1M+ per year
Annual (estimate)
Unlimited users.
Figures are third-party estimates from a competing vendor; Domo publishes no prices.
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesDomo integrations, API and platforms.
Important integrations
- Built-in data connectors
- Domo apps
Supported platforms
- Web
API
Not reviewed for this profile.
Data import and export
Not reviewed for this profile.
Integration coverage was not assessed in full. Check Domo's integrations directory and documentation for your tools.
Domo pros and cons.
Strengths, limitations and best fit. Each point cites a source; editorial summaries are not customer reviews.
Strengths
Limitations
Best for
- Organisations that want connectors, ETL and dashboards in one platform
- Executive dashboards across many systems
- Teams building data apps
May be less suited to
- Budget-conscious small teams
- Buyers who need predictable costs
Top Domo alternatives and competitors.
Microsoft Power BI
Microsoft's BI platform, with Pro at $14 and Premium Per User at $24 per user a month, and Fabric…
Explore →Related productTableau
Salesforce's visual analytics platform, licensed per user by role: Creator $75, Explorer $42 and Viewer…
Explore →Related productQlik Cloud Analytics
Qlik's cloud analytics platform (Qlik Sense), priced by data capacity: Starter from $300 a month for 10…
Explore →Related productSisense
An analytics platform focused on embedded analytics, sold by quote with a reported median contract of…
Explore →Domo compared with similar business intelligence software.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Free plan | Users | Deployment | AI features |
|---|---|---|---|---|---|
| Domo | Credit consumption; annual | Free Forever (5 users, limited) | Varies; unlimited on enterprise | Cloud | Not reviewed |
| Looker | Annual quote: edition + users | No | 10 Standard + 2 Developer included | Cloud (Google Cloud) | Conversational Analytics |
| Looker Studio | Free; Pro per user per project | Yes | Google accounts | Cloud | Gemini on Pro |
| Metabase | Open source; base + per user | Yes (open source) | 5 or 10 included; per extra | Cloud or self-hosted | Not reviewed |
| Microsoft Power BI | Per user or Fabric capacity | Free Desktop authoring | Per licence | Cloud | PPU and Fabric |
| Qlik Cloud Analytics | Annual by data capacity | No; free trial | 10 on Starter; no-cost extra from Standard | Cloud | Answers Agents, AutoML |
Domo vs competitors: head-to-head comparisons.
No head-to-head comparison involving Domo is published yet. The Domo alternatives guide compares it with Microsoft Power BI, Tableau, Qlik Cloud Analytics and Sisense in one table.
Domo discussions and buying questions.
No published discussions mention this product yet.
Domo questions and answers
What is Domo used for?
Domo is a cloud BI and data platform that combines connectors, data transformation, dashboards and apps, sold on a credit-based consumption model. Typical uses include dashboards, data integration and ETL, data apps, alerts.
How much does Domo cost?
Domo publishes no prices; one guide estimates $30,000 to $50,000 a year for small businesses and $75,000 to $135,000 for mid-market.
How does Domo credit pricing work?
Platform activity consumes credits; roughly one credit covers about one million rows.
Does Domo have a free version?
A limited Free Forever version supports up to 5 users.
What are the main alternatives to Domo?
The main alternatives to Domo covered on Stack18 are Microsoft Power BI, Tableau, Qlik Cloud Analytics and Sisense. Microsoft Power BI may suit organisations on Microsoft 365 that want low-cost per-user BI. Tableau may suit analytics teams that want best-in-class visual exploration. Qlik Cloud Analytics may suit teams that want associative analytics priced by data volume. See the Domo alternatives guide for a side-by-side table.
What are the pros and cons of Domo?
Strengths: Connectors, ETL and dashboards in one platform. A limited free version exists for up to 5 users. Limitations: Credit consumption makes costs hard to predict. ETL can consume credits twice.
Who is Domo best for?
Domo may suit organisations that want connectors, ETL and dashboards in one platform; executive dashboards across many systems; teams building data apps. It may be less suited to budget-conscious small teams; buyers who need predictable costs.
What integrations does Domo support?
Documented integrations and ecosystem items include Built-in data connectors, Domo apps. API: Not reviewed for this profile.
When was the Domo profile last verified?
Sources for this profile were last reviewed on 10 Nov 2026. 1 source is listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- Domo Pricing 2026: Real Costs, Credit Traps & Hidden Fees BlazeSQL (competing vendor) Third-party Accessed 10 Nov 2026
Secondary-source profile. Vendor pages were not reviewed directly for this profile. Facts and prices are taken from independent third-party sources and may differ from the vendor's current pages. Confirm with the vendor before buying.
Estimates come from a guide by a competing vendor, modified 14 January 2026. Capabilities were not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
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