Salesforce Agentforce
Salesforce's platform for building and running AI agents on CRM data, sold through Flex Credits ($500 per 100,000), per-user add-ons from $125 and Agentforce 1 Editions from $550 per user.
- Autonomous agent
- Mixed sources
- Verified 13 Nov 2026Sources are dated on this profile
- 8 sourcesLinked, typed and dated
- Vendor and third-party sourcesHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is Salesforce Agentforce?
Salesforce Agentforce is a platform for building, deploying and governing AI agents that work on Salesforce CRM and Data 360 data, for customer service, sales, field service and employee use. It is sold through consumption-based Flex Credits, per-user licences and add-ons, and bundled editions.
- Best forCompanies already running Salesforce Service or Sales Cloud
- PricingFlex Credits $500 per 100,000 ($0.10 per action); user licence $5, add-ons $125 and editions from $550 per user per month.
- Main limitationPricing has changed several times and is complex to model.
- AlternativesFin AI Agent · Sierra · Decagon · compare all
Salesforce Agentforce overview: who it is for and what it does.
Agentforce lets Salesforce customers build agents with Agent Builder, ground them in CRM and Data 360 data, and deploy them to customer channels and inside Salesforce apps. Agents can answer customers, resolve cases, qualify leads and take actions through Salesforce flows and APIs, with a reasoning engine planning the steps.
Pricing has changed several times. Agentforce launched at $2 per conversation in 2024, added Flex Credits in May 2025 ($500 per 100,000 credits, 20 credits or $0.10 per standard action, 30 per voice action), then added per-user licensing. In 2026 Salesforce lists an Agentforce User Licence at $5 per user a month (drawing on Flex Credits), unmetered add-ons at $125 per user a month for Sales, Service and Field Service ($150 for Industries), and Agentforce 1 Editions from $550 per user a month. Salesforce also completed its acquisition of Intercom (Fin) in September 2026.
Main problem it solves
Brings autonomous agents to companies whose customer, case and sales data already live in Salesforce.
Typical customer segment
Mid-market and enterprise Salesforce customers.
Target users
- IT and digital transformation teams
- Enterprise architects
- Business process owners
Primary use cases
- Customer service agents on web, messaging and voice
- Sales development and lead qualification
- Employee-facing agents inside Salesforce
- Field service scheduling and updates
What makes it distinct
- Native to Salesforce CRM, flows and Data 360.
- Several buying models: Flex Credits, per-user and editions.
- Large partner and consulting ecosystem.
Salesforce Agentforce features explained.
Build
- Agent Builder
- Configure topics, instructions and actions in natural language.
- Prompt Builder
- Reusable prompt templates grounded in CRM data.
Run
- Service agents
- Customer-facing agents on digital and voice channels.
- Actions
- Agents call Salesforce flows, Apex and APIs.
Govern
- Trust layer
- Data masking and audit for model calls.
- Digital Wallet
- Tracks Flex Credit consumption.
Salesforce Agentforce pricing and plans.
Figures reported consistently by independent sources; vendor page not reviewed directly. Checked 13 Nov 2026 against eesel AI · Coworker · Macha.
Pricing model
Consumption (Flex Credits) or per-user licences and add-ons, or bundled editions; requires Salesforce.
Free plan
No standalone free plan. Salesforce Foundations, at no cost for eligible Enterprise-edition orgs, includes a starter allowance of Flex Credits.
Free trial
Free developer and trial orgs are available.
Salesforce Agentforce plans and prices (USD)
-
Flex Credits
$500 per 100,000 credits
Pre-purchase, pre-commit or pay-as-you-go
20 credits ($0.10) per standard action; 30 per voice action.
-
Agentforce User Licence
$5 per user per month
Annual
Employee access; usage drawn from Flex Credits.
-
Agentforce add-ons
$125 per user per month
Annual
Unmetered employee use for Sales, Service or Field Service; $150 for Industries.
-
Agentforce 1 Editions
From $550 per user per month
Annual
Bundles add-ons with an annual Flex Credit pool.
-
Conversations (legacy)
$2 per conversation
Pre-purchase
Now offered to existing Conversations customers.
Figures as listed on Salesforce's Agentforce pricing page and reported by several 2026 guides. Flex Credits and Conversations cannot be mixed in one org.
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesSalesforce Agentforce integrations, API and platforms.
Important integrations
- Salesforce Service Cloud and Sales Cloud
- Data 360 (Data Cloud)
- Salesforce flows and Apex
- MuleSoft
- Slack
- Fin (Intercom), acquired 2026
Supported platforms
- Web (cloud)
- Salesforce apps
- Chat and messaging
- Voice
- Slack
API
Agents call Salesforce APIs, flows and MuleSoft integrations.
Data import and export
Knowledge is imported from help centres, documents and connected systems; export options were not reviewed.
Integration availability can depend on plan. Confirm with the vendor before you rely on a specific connector.
How Salesforce Agentforce works as an AI product.
Attributes are listed only where documented. We do not infer autonomy levels, certifications or model capabilities.
Classification: Autonomous agent. Completes multi-step tasks with tools and limited supervision, as documented by the vendor. Developer: Salesforce.
| Attribute | Details |
|---|---|
| Supported models | Multiple model providers through the Salesforce trust layer. [1] |
| Tools and integrations | Salesforce flows, Apex, APIs and Data 360. [1] |
| Ability to execute actions | Agents execute actions; each standard action consumes 20 Flex Credits. [4] |
| Execution environment | Not documented in the sources reviewed. |
| Human-in-the-loop controls | Escalation to human agents in Service Cloud. [2] |
| Permissions and access | Not documented in the sources reviewed. |
| Memory and context | Grounded in CRM records and Data 360. [7] |
| Deployment options | Salesforce cloud; requires a Salesforce org. [1] |
| Data handling and privacy | Not documented in the sources reviewed. |
| Security and compliance | Trust layer and admin controls inside Salesforce. [1] |
| Pricing and usage limits | Flex Credits, per-user licences or Conversations; Flex Credits and Conversations cannot be mixed in one org. [6] |
| Languages and platforms | Not documented in the sources reviewed. |
| Limitations and known constraints | The $5 user licence needs Flex Credits to run anything. [1] |
Primary tasks
- Building governed agents
- Automating processes across enterprise systems
- Monitoring agent performance
Best-fit workflows
- Employee self-service
- Customer service automation
- Back-office processes
Salesforce Agentforce pros and cons.
Strengths, limitations and best fit. Each point cites a source; editorial summaries are not customer reviews.
Strengths
Limitations
Best for
- Companies already running Salesforce Service or Sales Cloud
- Enterprises that want agents governed inside their CRM
- Teams with Salesforce admins or partners
May be less suited to
- Companies not on Salesforce
- Small teams wanting simple, predictable pricing
Top Salesforce Agentforce alternatives and competitors.
Salesforce Agentforce alternatives
Teams look for Agentforce alternatives when they are not on Salesforce, when Flex Credit costs are hard to…
Explore →Related productFin AI Agent
The AI agent from the company formerly called Intercom, priced at a published $0.99 per outcome and usable…
Explore →Related productSierra
The enterprise AI agent platform co-founded by Bret Taylor and Clay Bavor, sold on outcome-based contracts…
Explore →Related productDecagon
Enterprise AI agents for customer service, configured with Agent Operating Procedures written in natural…
Explore →Salesforce Agentforce compared with similar AI customer service agents.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Channels | AI models | Free tier | Pricing model | Human oversight |
|---|---|---|---|---|---|
| Salesforce Agentforce | Salesforce apps, chat, messaging and voice | Multiple providers via the trust layer | No (Foundations allowance) | Flex Credits, per-user or editions | Escalation in Service Cloud; admin controls |
| Beam AI | Web platform; integrates with enterprise systems | Not disclosed | Yes (small allowance) | Free; Pro $50; Scale and Custom quoted | Escalation rules; audit trails |
| Microsoft Copilot Studio Compare | Teams, Microsoft 365 Copilot, websites and apps | Microsoft-hosted models (Azure) | No (free maker licence, trial) | $0.01 per credit or $200 per 25,000 | Approvals and handoff configurable |
| Glean | Web, browser extension, Slack and Teams | Bedrock, Vertex AI and Azure OpenAI models | No | Custom seats plus FlexCredits | Permission-aware; admin controls |
| Moveworks | Slack, Teams and web | Not disclosed | No | Custom enterprise | Workflows with approvals in connected systems |
| UiPath Agentic Automation | Automation Cloud, desktop robots and APIs | Multiple providers; on-premises models | Yes (Community) | Plans plus consumption; Standard and Enterprise quoted | Maestro human decision steps |
Salesforce Agentforce vs competitors: head-to-head comparisons.
Microsoft Copilot Studio vs Salesforce Agentforce
Microsoft Copilot Studio and Salesforce Agentforce are suite platforms for building enterprise AI agents.
Explore →ComparisonFin AI Agent vs Salesforce Agentforce
Fin AI Agent and Salesforce Agentforce are AI agents for customer service, and both are now owned by…
Explore →ComparisonSierra vs Salesforce Agentforce
Sierra and Salesforce Agentforce both deploy AI agents for enterprise customer service.
Explore →Salesforce Agentforce discussions and buying questions.
Salesforce Agentforce questions and answers
What is Salesforce Agentforce used for?
Salesforce Agentforce is a platform for building, deploying and governing AI agents that work on Salesforce CRM and Data 360 data, for customer service, sales, field service and employee use. It is sold through consumption-based Flex Credits, per-user licences and add-ons, and bundled editions.
Is Salesforce Agentforce free?
No standalone free plan. Salesforce Foundations, at no cost for eligible Enterprise-edition orgs, includes a starter allowance of Flex Credits.
How much does Salesforce Agentforce cost?
Flex Credits $500 per 100,000 ($0.10 per action); user licence $5, add-ons $125 and editions from $550 per user per month.
Which models does Salesforce Agentforce support?
Multiple model providers through the Salesforce trust layer.
How much does Agentforce cost?
Salesforce lists Flex Credits at $500 per 100,000 credits ($0.10 per standard action), an Agentforce User Licence at $5 per user a month, add-ons at $125 per user a month and Agentforce 1 Editions from $550 per user a month.
Can I mix Flex Credits and Conversations?
No. Guides based on Salesforce's terms note that an org must choose either Flex Credits or Conversations.
What are the limitations of Salesforce Agentforce?
Pricing has changed several times and is complex to model. Requires Salesforce; Data 360 and implementation costs add up. The $5 user licence still draws on Flex Credits.
Which platforms does Salesforce Agentforce run on?
Salesforce Agentforce is documented as available on: Web (cloud), Salesforce apps, Chat and messaging, Voice, Slack.
Is Salesforce Agentforce an AI agent or an AI assistant?
We classify Salesforce Agentforce as: Autonomous agent. Completes multi-step tasks with tools and limited supervision, as documented by the vendor. The classification is based on vendor documentation and is not an endorsement.
What are the main alternatives to Salesforce Agentforce?
The main alternatives to Salesforce Agentforce covered on Stack18 are Fin AI Agent, Sierra, Decagon and Microsoft Copilot Studio. See the Salesforce Agentforce alternatives guide for a side-by-side table.
When was the Salesforce Agentforce profile last verified?
Sources for this profile were last reviewed on 13 Nov 2026. 8 sources are listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- Salesforce Agentforce pricing: the real 2026 cost eesel AI Third-party Accessed 13 Nov 2026
- Salesforce Agentforce pricing 2026 Coworker Third-party Accessed 13 Nov 2026
- Agentforce pricing explained Macha Third-party Accessed 13 Nov 2026
- Agentforce credits guide 2026 Jitendra Zaa Third-party Accessed 13 Nov 2026
- Agentforce pricing evolution 2026 Redress Compliance Third-party Accessed 13 Nov 2026
- Salesforce Agentforce setup cost eesel AI Third-party Accessed 13 Nov 2026
- Salesforce Agentforce pricing Software Finder Third-party Accessed 13 Nov 2026
- Salesforce expands consumption pricing for Agentforce Let's Data Science News Accessed 13 Nov 2026
Further official pages: Salesforce Agentforce pricing (external)
Plans, features and status were checked against Salesforce Agentforce's published pages and the third-party sources listed. Agent behaviour was not tested, resolution rates quoted by vendors were not verified, and security certifications were not independently checked.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
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