Wix
A drag-and-drop website builder whose Core, Business and Business Elite plans add online selling, from $29 a month billed yearly.
- Free plan
- Monthly or yearly
- Hosted
- Website builder
- Independent sources
- Verified 10 Nov 2026Sources are dated on this profile
- 1 sourceLinked, typed and dated
- Independent third-party sourcesHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is Wix?
Wix is a hosted website builder with ecommerce, bookings and payments, sold in Light, Core, Business, Business Elite and Enterprise plans; online selling starts on Core.
- Best forSmall businesses that want a design-led website with a basic store
- Team size fitSmall teams, Mid-size teams
- PricingSelling plans from $29 a month billed yearly (Core); free plan without selling.
- Main limitationThe Light plan cannot sell online.
- AlternativesSquarespace, Shopify, Ecwid, Zoho Commerce · compare all
Wix overview: who it is for and what it does.
Wix is a drag-and-drop website builder used by small businesses for brochure sites, bookings and online stores.
A November 2026 guide lists Light at $17 a month, Core at $29 and Business at $39 billed yearly, $84 a year cheaper than monthly billing. Light cannot sell online; Core accepts payments, and Business adds fuller store tools. Business Elite and Enterprise sit above.
A free plan lets you build with Wix ads and a Wix address but not sell. Card fees are 2.9% online and 2.6% in person.
Main problem it solves
Lets small businesses build an attractive website and start selling without code.
Typical customer segment
Small businesses and creators.
Target users
- Small businesses wanting a website and store
- Service businesses taking bookings
- Creators selling a small catalogue
Primary use cases
- Website building
- Online store
- Bookings
- Payments
What makes it distinct
- Design-led editor with ecommerce add-on plans.
- Free plan for building, not selling.
- Selling from the Core plan.
Wix features explained.
Plans
- Light
- $17 a month yearly; no online selling.
- Core
- $29; accepts payments.
- Business
- $39; fuller store tools.
Billing
- Yearly vs monthly
- Yearly is $84 a year cheaper on every tier.
- Free domain
- Voucher with annual plans for the first year.
- Free plan
- Wix ads and Wix address.
Payments
- Online cards
- 2.9%.
- In person
- 2.6%.
- Enterprise
- Custom quote.
Wix pricing and plans.
Figures reported by independent sources; vendor page not reviewed directly. Checked 10 Nov 2026 against Activepieces.
Pricing model
Monthly or yearly subscription by plan, plus payment fees.
Free plan
Yes (no selling)
Free trial
Not documented
Wix plans and prices (USD)
Free
$0
Free
No selling.
Light
$17 per month yearly; $24 monthly
Monthly or yearly
No online selling.
Core
$29 per month yearly; $36 monthly
Monthly or yearly
Accept payments.
Business
$39 per month yearly; $46 monthly
Monthly or yearly
Fuller store tools.
Business Elite and Enterprise
Higher / custom
Yearly or contract
Advanced store tools.
Monthly prices for Core and Business are derived from the $84 difference. Wix's own page was not reviewed directly.
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesWix integrations, API and platforms.
Important integrations
- Wix Payments
- Wix App Market
Supported platforms
- Web
API
Not reviewed for this profile.
Data import and export
Not reviewed for this profile.
Integration coverage was not assessed in full. Check Wix's integrations directory and documentation for your tools.
Wix pros and cons.
Strengths, limitations and best fit. Each point cites a source; editorial summaries are not customer reviews.
Strengths
Limitations
Best for
- Small businesses that want a design-led website with a basic store
- Service businesses taking bookings
- First-time sellers
May be less suited to
- Large catalogues
- Merchants needing deep ecommerce customisation
Top Wix alternatives and competitors.
Squarespace
A design-focused website builder with Basic, Core, Plus and Advanced plans from $16 a month billed…
Explore →Related productShopify
The leading hosted ecommerce platform, with Basic, Grow and Advanced plans from $29 a month billed…
Explore →Related productEcwid
An ecommerce platform that adds a store to any existing website or social channel, with plans from $5 a…
Explore →Related productZoho Commerce
Zoho's ecommerce platform with Standard, Professional and Premium plans from $15 a month billed annually…
Explore →Wix compared with similar ecommerce platforms.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Free plan | Platform transaction fees | Hosting | Best fit |
|---|---|---|---|---|---|
| Wix | Monthly or yearly by plan | Yes (no selling) | Card fees only (reported) | Hosted | Small businesses |
| Adobe Commerce | Annual licence by GMV (quote) | Magento Open Source | None reported | Cloud or self-hosted | Enterprise and B2B |
| BigCommerce | Monthly by plan + GMV thresholds | No | 0.6% to 2.0% on non-embedded providers | Hosted | Growing and B2B merchants |
| Ecwid | Monthly by product count | Not described in source | Not stated | Hosted (embeddable) | Small sellers |
| PrestaShop | Free; hosting and modules extra | Yes (open source) | None reported | Self-hosted (hosted edition available) | European SMEs |
| Shopify | Monthly by plan + card fees | No; 3-day trial | Reported card rates by plan | Hosted | Small to enterprise |
Wix vs competitors: head-to-head comparisons.
Each comparison has a feature table, pricing side by side, strengths and limits, and best-fit scenarios.
Wix discussions and buying questions.
No published discussions mention this product yet.
Wix questions and answers
What is Wix used for?
Wix is a hosted website builder with ecommerce, bookings and payments, sold in Light, Core, Business, Business Elite and Enterprise plans; online selling starts on Core. Typical uses include website building, online store, bookings, payments.
How much does a Wix online store cost?
Selling starts on Core at $29 a month billed yearly; Business is $39.
Can I sell on the Wix free plan?
No. The free plan and Light cannot sell online.
What are Wix payment fees?
2.9% for standard online cards and 2.6% in person, per the guide reviewed.
How does Wix compare with its competitors?
Stack18 publishes head-to-head comparisons of Shopify vs Wix and Wix vs Squarespace, each with a feature table, pricing and best-fit scenarios.
What are the main alternatives to Wix?
The main alternatives to Wix covered on Stack18 are Squarespace, Shopify, Ecwid and Zoho Commerce. Squarespace may suit creatives and small brands that want polished templates with selling. Shopify may suit merchants who want a hosted store with a large app ecosystem. Ecwid may suit small sellers adding a store to an existing site. See the Wix alternatives guide for a side-by-side table.
What are the pros and cons of Wix?
Strengths: A free plan lets you build before paying. Selling starts at $29 a month billed yearly. Limitations: The Light plan cannot sell online. The free plan shows Wix ads and cannot sell.
Who is Wix best for?
Wix may suit small businesses that want a design-led website with a basic store; Service businesses taking bookings; first-time sellers. It may be less suited to large catalogues; merchants needing deep ecommerce customisation.
What integrations does Wix support?
Documented integrations and ecosystem items include Wix Payments, Wix App Market. API: Not reviewed for this profile.
When was the Wix profile last verified?
Sources for this profile were last reviewed on 10 Nov 2026. 1 source is listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- Wix Pricing 2026: Every Plan, Its Price and Its Limits Activepieces Third-party Accessed 10 Nov 2026
Secondary-source profile. Vendor pages were not reviewed directly for this profile. Facts and prices are taken from independent third-party sources and may differ from the vendor's current pages. Confirm with the vendor before buying.
Prices come from an independent guide dated 6 November 2026. Capabilities were not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
Evaluating Wix?
Check the vendor's current pricing and terms, compare it with similar products, or read how others approach the decision. If off-the-shelf is not the answer, Stack18 builds around how your business works.
Logos provided by Logo.dev. Product names and logos are trademarks of their respective owners and appear for identification only; they do not imply endorsement.