Webflow
A visual web design platform with a built-in CMS; site plans from $15 a month (Basic, annual) and CMS at $25, with paid workspace seats.
- Free plan
- Site + seat
- Hosted
- Visual builder
- Independent sources
- Verified 10 Nov 2026Sources are dated on this profile
- 2 sourcesLinked, typed and dated
- Independent third-party sourcesHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is Webflow?
Webflow is a visual website builder and CMS that lets designers build production websites without hand coding, priced by site plan plus workspace seats.
- Best forDesign-led teams building custom marketing sites
- Team size fitSmall teams, Mid-size teams, Large enterprises
- PricingBasic $15, CMS $25 a month per site (annual); ecommerce from $29; full seats $39 a month.
- Main limitationSite plans and seats billed separately.
- AlternativesFramer, WordPress.com, Duda, Storyblok · compare all
Webflow overview: who it is for and what it does.
Webflow gives designers visual control over layout, interactions and CMS collections, with hosting included.
A guide that checked prices on 28 October 2026 lists Basic at $15 a month (no CMS), the CMS plan at $25 (20,000 items), ecommerce plans from $29 (2% transaction fee) and a Team plan at $2,500 a month on annual contract, all billed yearly.
Seats are charged separately: one full seat included, extra full seats $39 a month, limited seats $15, reviewers free. The guide notes costs split between site plans and seats, and that blogs need the CMS plan.
Main problem it solves
Lets designers ship custom websites without developers.
Typical customer segment
Startups, agencies and marketing teams.
Target users
- Web designers and agencies
- Marketing teams
- Startups
Primary use cases
- Marketing websites
- CMS-driven blogs
- Ecommerce
- Landing pages
What makes it distinct
- Visual control over code-level layout.
- Site plans plus seats.
- AI credits.
Webflow features explained.
Site plans (annual)
- Basic
- $15; no CMS; 300 static pages.
- CMS
- $25; 20,000 items.
- Ecommerce
- From $29; 2% fee on Standard.
Seats
- Full seat
- $39 a month.
- Limited seat
- $15 a month.
- Reviewers
- Free.
Free Starter
- Domain
- webflow.io.
- Pages
- 2 static pages.
- CMS items
- 50.
Webflow pricing and plans.
Figures reported by independent sources; vendor page not reviewed directly. Checked 10 Nov 2026 against Dupple.
Pricing model
Per-site plans plus workspace seats; yearly saves up to 40%.
Free plan
Yes (Starter)
Free trial
Not documented
Webflow plans and prices (USD)
Starter
$0
Free
webflow.io subdomain.
Basic
$15 per month
Annual
No CMS.
CMS
$25 per month
Annual
20,000 CMS items.
Ecommerce Standard
$29 per month
Annual
2% transaction fee.
Dupple (checked 28 October 2026).
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesWebflow integrations, API and platforms.
Important integrations
- Zapier
- HubSpot
- Google Analytics
Supported platforms
- Web
API
Not reviewed for this profile.
Data import and export
Not reviewed for this profile.
Integration coverage was not assessed in full. Check Webflow's integrations directory and documentation for your tools.
Webflow pros and cons.
Strengths, limitations and best fit. Each point cites a source; editorial summaries are not customer reviews.
Limitations
Best for
- Design-led teams building custom marketing sites
- Agencies building client sites
- Startups needing a CMS
May be less suited to
- Non-designers wanting templates only
- Large catalogues of products
Top Webflow alternatives and competitors.
Framer
A design-first website builder with AI features, a free plan and paid site plans from $10 a month…
Explore →Related productWordPress.com
Automattic's hosted WordPress service, with a free plan and paid plans from $4 a month (Personal…
Explore →Related productDuda
A website builder built for agencies and SaaS platforms managing many client sites, from $19 a month…
Explore →Related productStoryblok
A headless CMS with a visual editor for marketers, a free one-seat plan and Growth at $99 a month…
Explore →Webflow compared with similar CMS and website builders.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Starting price | Free plan | CMS type | Best for |
|---|---|---|---|---|---|
| Webflow | Site plan + seats | $15/mo (annual) | Yes (Starter) | Visual builder | Design-led sites |
| Contentful | Flat monthly | $300/mo (Lite) | Yes (10 users) | Headless | Enterprise content ops |
| Duda | Flat monthly | $19/mo | Not listed | Builder (agency) | Agencies |
| Framer | Site plan + seats | $10/mo (annual) | Yes (non-commercial) | Visual builder | Designers, startups |
| Ghost | Flat monthly | $18/mo (annual) | Self-hosted | Publishing | Newsletters, memberships |
| HubSpot Content Hub | Tiered monthly | $25/mo (Starter) | Yes (branding) | CRM-connected builder | HubSpot users |
Webflow vs competitors: head-to-head comparisons.
Each comparison has a feature table, pricing side by side, strengths and limits, and best-fit scenarios.
Duda vs Webflow
Duda vs Webflow in 2026: pricing, free plans, features, strengths and best fit compared from dated sources.…
Compare →ComparisonWebflow vs Framer
Webflow vs Framer in 2026: pricing, free plans, features, strengths and best fit compared from dated sources.…
Compare →ComparisonWebflow vs WordPress.com
Webflow vs WordPress.com in 2026: pricing, free plans, features, strengths and best fit compared from dated…
Compare →Webflow discussions and buying questions.
No published discussions mention this product yet.
Webflow questions and answers
What is Webflow used for?
Webflow is a visual website builder and CMS that lets designers build production websites without hand coding, priced by site plan plus workspace seats. Typical uses include marketing websites, cMS-driven blogs, ecommerce, landing pages.
How much does Webflow cost?
Basic is $15 and CMS $25 a month per site billed yearly; extra full seats are $39 a month.
Does Webflow have a free plan?
Yes, Starter on a webflow.io subdomain with 2 pages and 50 CMS items.
Can Webflow run a blog?
Yes, on the CMS plan; Basic has no CMS.
How does Webflow compare with its competitors?
Stack18 publishes head-to-head comparisons of Duda vs Webflow, Webflow vs Framer and Webflow vs WordPress.com, each with a feature table, pricing and best-fit scenarios.
What are the main alternatives to Webflow?
The main alternatives to Webflow covered on Stack18 are Framer, WordPress.com, Duda and Storyblok. Framer may suit designers and startups shipping polished sites fast. WordPress.com may suit bloggers and businesses wanting hosted WordPress without server work. Duda may suit agencies and SaaS companies managing many client sites. See the Webflow alternatives guide for a side-by-side table.
What are the pros and cons of Webflow?
Strengths: Deep visual design control. CMS with 20,000 items. Limitations: Site plans and seats billed separately. Basic has no CMS.
Who is Webflow best for?
Webflow may suit design-led teams building custom marketing sites; agencies building client sites; startups needing a CMS. It may be less suited to non-designers wanting templates only; large catalogues of products.
What integrations does Webflow support?
Documented integrations and ecosystem items include Zapier, HubSpot, Google Analytics. API: Not reviewed for this profile.
When was the Webflow profile last verified?
Sources for this profile were last reviewed on 10 Nov 2026. 2 sources are listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- Webflow vs Framer 2026 (prices checked 28 October 2026) Dupple Third-party Accessed 10 Nov 2026
- Best Webflow Alternatives (updated 23 February 2026) Rework Third-party Accessed 10 Nov 2026
Secondary-source profile. Vendor pages were not reviewed directly for this profile. Facts and prices are taken from independent third-party sources and may differ from the vendor's current pages. Confirm with the vendor before buying.
Facts come from Dupple (prices checked 28 October 2026). Capabilities were not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
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