Swoogo
An event registration and website platform with unlimited events on Professional at $11,800 a year.
- Paid plans
- Annual
- Cloud
- Registration
- Independent sources
- Verified 11 Nov 2026Sources are dated on this profile
- 1 sourceLinked, typed and dated
- Independent third-party sourcesHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is Swoogo?
Swoogo is event management software focused on flexible registration, branded event websites and attendee management for in-person and virtual events.
- Best forEvent teams needing flexible, branded registration
- Team size fitMid-size teams, Large enterprises
- PricingProfessional $11,800 a year (1 full user + 1 reporting user, unlimited events and registrations); Enterprise quote.
- Main limitationSeveral add-ons cost extra.
- AlternativesCvent, Bizzabo, Eventzilla · compare all
Swoogo overview: who it is for and what it does.
Swoogo builds registration flows with conditional questions, approvals and branded pages for many event types.
A 2026 guide lists Professional at $11,800 a year for one full user and one reporting user with unlimited events and registrations, Enterprise by quote, and several paid add-ons.
It notes thinner virtual event features than specialist virtual platforms and an annual contract.
Main problem it solves
Builds flexible event registration quickly.
Typical customer segment
Mid-market and enterprise.
Target users
- Event managers
- Marketing ops
- Agencies
Primary use cases
- Registration
- Event websites
- Approvals
- Attendee management
What makes it distinct
- Flexible registration.
- Unlimited events.
- Flat annual price.
Swoogo features explained.
Plans
- Professional
- $11,800 a year.
- Users
- 1 full + 1 reporting.
- Enterprise
- Quote.
Registration
- Logic
- Conditional questions.
- Approvals
- Supported.
- Pages
- Branded.
Limits
- Virtual
- Thinner features.
- Add-ons
- Several paid.
- Contract
- Annual.
Swoogo pricing and plans.
Figures reported by independent sources; vendor page not reviewed directly. Checked 11 Nov 2026 against Dupple.
Pricing model
Annual plans.
Free plan
No
Free trial
Not documented
Swoogo plans and prices (USD)
Professional
$11,800 per year
Annual
Unlimited events.
Enterprise
Quote
Annual
Large teams.
Dupple (October 2026).
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesSwoogo integrations, API and platforms.
Important integrations
- Salesforce
- HubSpot
- Marketo
- Zoom
Supported platforms
- Web
API
Not reviewed for this profile.
Data import and export
Not reviewed for this profile.
Integration coverage was not assessed in full. Check Swoogo's integrations directory and documentation for your tools.
Swoogo pros and cons.
Strengths, limitations and best fit. Each point cites a source; editorial summaries are not customer reviews.
Strengths
Best for
- Event teams needing flexible, branded registration
- Agencies
- Corporate event programmes
May be less suited to
- Virtual-first events
- Tiny budgets
Top Swoogo alternatives and competitors.
Cvent
An enterprise event management suite covering registration, venue sourcing, attendee apps and reporting…
Explore →Related productBizzabo
An event management platform for in-person, virtual and hybrid events at $499 per user a month billed…
Explore →Related productEventzilla
An event registration and ticketing platform with simple published fees from $1.50 per registration…
Explore →Swoogo compared with similar event management, registration and ticketing software.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Starting price | Free plan | Event type | Best for |
|---|---|---|---|---|---|
| Swoogo | Flat annual | $11,800/yr | No | In-person, virtual | Registration |
| Accelevents | Per event / annual | $7,500 (one event) | No | In-person, virtual, hybrid | Published pricing |
| Airmeet | Tiers + quote | $167/mo (annual) | No | Virtual, hybrid | Interactive virtual events |
| Bizzabo | Per user (annual) | $499/user/mo | No | In-person, virtual, hybrid | B2B event teams |
| Cvent | Quote | ~$19,550/yr (est.) | No | All (enterprise) | Large programmes |
| Eventbrite | Per-ticket fee | Free (free events) | Yes | Public ticketed | Ticket sales |
Swoogo vs competitors: head-to-head comparisons.
Each comparison has a feature table, pricing side by side, strengths and limits, and best-fit scenarios.
Swoogo discussions and buying questions.
No published discussions mention this product yet.
Swoogo questions and answers
What is Swoogo used for?
Swoogo is event management software focused on flexible registration, branded event websites and attendee management for in-person and virtual events. Typical uses include registration, event websites, approvals, attendee management.
How much does Swoogo cost?
Professional is $11,800 a year for one full user and one reporting user, per a 2026 guide.
Does Swoogo limit events?
No, Professional includes unlimited events and registrations.
Is Swoogo good for virtual events?
The guide says its virtual features are thinner than specialists.
How does Swoogo compare with its competitors?
Stack18 publishes head-to-head comparisons of Swoogo vs Cvent, each with a feature table, pricing and best-fit scenarios.
What are the main alternatives to Swoogo?
The main alternatives to Swoogo covered on Stack18 are Cvent, Bizzabo and Eventzilla. Cvent may suit enterprises running large multi-event programmes. Bizzabo may suit B2B event teams wanting a polished all-in-one platform. Eventzilla may suit organisers wanting simple, transparent registration fees. See the Swoogo alternatives guide for a side-by-side table.
What are the pros and cons of Swoogo?
Strengths: Flexible registration builder. Unlimited events and registrations. Limitations: Several add-ons cost extra. Thinner virtual features.
Who is Swoogo best for?
Swoogo may suit event teams needing flexible, branded registration; agencies; corporate event programmes. It may be less suited to virtual-first events; tiny budgets.
What integrations does Swoogo support?
Documented integrations and ecosystem items include Salesforce, HubSpot, Marketo, Zoom. API: Not reviewed for this profile.
When was the Swoogo profile last verified?
Sources for this profile were last reviewed on 11 Nov 2026. 1 source is listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- Best Event Management Software (2026): 8 Platforms Compared (updated October 2026) Dupple Third-party Accessed 11 Nov 2026
Secondary-source profile. Vendor pages were not reviewed directly for this profile. Facts and prices are taken from independent third-party sources and may differ from the vendor's current pages. Confirm with the vendor before buying.
Pricing comes from the dated third-party sources listed; competitor pages are labelled. Confirm with the vendor before buying. Capabilities were not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
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