Semrush
An all-in-one SEO and online visibility platform with Pro, Guru and Business plans from about $140 a month, plus Local and Trends add-ons.
- Free trial
- Monthly subscription
- Cloud
- All-in-one SEO
- Independent sources
- Verified 10 Nov 2026Sources are dated on this profile
- 1 sourceLinked, typed and dated
- Independent third-party sourcesHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is Semrush?
Semrush is an SEO and digital marketing platform for keyword research, rank tracking, site audits, backlink analysis and competitive research, sold in Pro, Guru and Business plans.
- Best forMarketing teams that want one broad SEO and competitive research suite
- Team size fitSmall teams, Mid-size teams, Large enterprises
- PricingPro reported at $139.95 per month ($117.33 billed annually); extra users from $45 a month.
- Main limitationEntry pricing is about $140 a month, high for very small sites.
- AlternativesAhrefs, SE Ranking, Moz Pro, Similarweb · compare all
Semrush overview: who it is for and what it does.
Semrush is one of the two best-known all-in-one SEO suites, combining keyword research, position tracking, site audits, backlink analysis and competitor research, with content and advertising tools.
An October 2026 guide lists Pro at $139.95 a month, Guru at $249.95 and Business at $499.95, or $117.33, $208.33 and $416.66 a month billed annually. Limits rise from 5 projects and 500 tracked keywords on Pro to 40 projects and 5,000 keywords on Business.
Extra users cost $45, $80 or $100 a month by plan. Semrush Local costs $20 or $40 a month and .Trends $200 per user a month. A free trial is offered.
Main problem it solves
Gives marketing teams keyword, ranking, audit and competitor data in one tool.
Typical customer segment
Freelancers and small teams on Pro through agencies and enterprises on Business.
Target users
- In-house SEO and content teams
- Agencies managing many client projects
- Marketers researching competitors
Primary use cases
- Keyword research
- Rank tracking
- Site audits
- Backlink analysis
- Competitor research
What makes it distinct
- Broad toolset spanning SEO, content and ads.
- Limits scale by plan: projects, tracked keywords and report rows.
- Paid add-ons for local SEO and market trends.
Semrush features explained.
Plan limits
- Projects
- 5 on Pro, 15 on Guru, 40 on Business.
- Tracked keywords
- 500, 1,500 and 5,000.
- Rows per report
- 10,000, 30,000 and 50,000.
Users
- Extra users
- $45, $80 or $100 a month by plan.
- Custom plans
- Quoted for larger needs.
- Free trial
- Offered.
Add-ons
- Semrush Local
- $20 (Basic) or $40 (Premium) a month.
- .Trends
- $200 per user a month.
- AI and visibility tools
- Not reviewed for this profile.
Semrush pricing and plans.
Figures reported by independent sources; vendor page not reviewed directly. Checked 10 Nov 2026 against SEO.com.
Pricing model
Monthly or annual subscription by plan, with paid extra users and add-ons.
Free plan
No
Free trial
Yes
Semrush plans and prices (USD)
Pro
$139.95 per month; $117.33 billed annually
Monthly or annual
5 projects, 500 tracked keywords.
Guru
$249.95 per month; $208.33 billed annually
Monthly or annual
15 projects, 1,500 keywords.
Business
$499.95 per month; $416.66 billed annually
Monthly or annual
40 projects, 5,000 keywords.
The guide's introduction also mentions a $129.95 starting price, conflicting with its table. Semrush's own pricing page was not reviewed directly.
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesSemrush integrations, API and platforms.
Important integrations
- Semrush Local (add-on)
- .Trends (add-on)
Supported platforms
- Web
API
Not reviewed for this profile.
Data import and export
Not reviewed for this profile.
Integration coverage was not assessed in full. Check Semrush's integrations directory and documentation for your tools.
Semrush pros and cons.
Strengths, limitations and best fit. Each point cites a source; editorial summaries are not customer reviews.
Strengths
Limitations
Best for
- Marketing teams that want one broad SEO and competitive research suite
- Agencies managing many projects
- Teams that also research paid search competitors
May be less suited to
- Hobby sites on a small budget
- Teams that only need a site crawler
Top Semrush alternatives and competitors.
Ahrefs
An SEO platform known for backlink data, with a free tier for your own sites and paid plans from $29…
Explore →Related productSE Ranking
A cost-effective SEO platform with Core and Growth plans from $129 a month, unlimited projects on Growth…
Explore →Related productMoz Pro
Moz's SEO suite with Starter, Standard, Medium and Large plans from $49 a month, a 30-day free trial and…
Explore →Related productSimilarweb
A digital market intelligence platform for traffic, SEO, ads and AI search data, with Web Intelligence…
Explore →Semrush compared with similar SEO software.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Free plan | Rank tracking | Backlink data | AI search tracking |
|---|---|---|---|---|---|
| Semrush | Monthly by plan; users extra | No; free trial | 500 to 5,000 keywords | Yes | Not reviewed |
| Ahrefs | Monthly by plan; credits on Lite | Yes (own verified sites) | Yes (separate limits) | Yes (core strength) | Brand Radar AI add-on |
| Mangools | Monthly by plan | No; 10-day trial | 200 to 1,500 keywords | Yes (LinkMiner) | AI Search Watcher |
| Moz Pro | Monthly by plan | Free tools; 30-day trial | 50 to 3,000 keywords | Yes (Link Explorer) | Not reviewed |
| Screaming Frog SEO Spider | Annual licence per user (EUR) | Yes (500 URLs) | No | No | Not reviewed |
| SE Ranking | Monthly by plan; add-ons | No; free trial | 2,000 to 5,000 checks a day | Yes | AI Search add-on |
Semrush vs competitors: head-to-head comparisons.
Each comparison has a feature table, pricing side by side, strengths and limits, and best-fit scenarios.
Google Search Console vs Semrush
Google Search Console and Semrush are often used together. Search Console provides free first-party data…
Explore →ComparisonSpyFu vs Semrush
SpyFu and Semrush are SEO and PPC research tools. SpyFu specialises in competitor keyword and ad history at a…
Explore →ComparisonSemrush vs Ahrefs
Semrush vs Ahrefs in 2026: pricing, free plans, features, strengths and best fit compared from dated sources.…
Compare →ComparisonSemrush vs Moz Pro
Semrush vs Moz Pro in 2026: pricing, free plans, features, strengths and best fit compared from dated…
Compare →ComparisonSemrush vs Similarweb
Semrush vs Similarweb in 2026: pricing, free plans, features, strengths and best fit compared from dated…
Compare →ComparisonSurfer vs Semrush
Surfer vs Semrush in 2026: pricing, free plans, features, strengths and best fit compared from dated sources.…
Compare →Semrush discussions and buying questions.
No published discussions mention this product yet.
Semrush questions and answers
What is Semrush used for?
Semrush is an SEO and digital marketing platform for keyword research, rank tracking, site audits, backlink analysis and competitive research, sold in Pro, Guru and Business plans. Typical uses include keyword research, rank tracking, site audits, backlink analysis.
How much does Semrush cost?
An October 2026 guide lists Pro at $139.95, Guru at $249.95 and Business at $499.95 a month, with lower annual rates.
Does Semrush have a free trial?
Yes, a free trial is offered.
How much is an extra Semrush user?
$45 a month on Pro, $80 on Guru and $100 on Business.
How does Semrush compare with its competitors?
Stack18 publishes head-to-head comparisons of Semrush vs Ahrefs, Semrush vs Moz Pro, Semrush vs Similarweb and Surfer vs Semrush, each with a feature table, pricing and best-fit scenarios.
What are the main alternatives to Semrush?
The main alternatives to Semrush covered on Stack18 are Ahrefs, SE Ranking, Moz Pro and Similarweb. Ahrefs may suit SEO teams that rely on backlink and competitor data. SE Ranking may suit agencies and small teams that want rank tracking at scale for less. Moz Pro may suit small teams that want an approachable SEO suite with a long trial. See the Semrush alternatives guide for a side-by-side table.
What are the pros and cons of Semrush?
Strengths: One suite covers keywords, rankings, audits, backlinks and competitors. Limits scale clearly by plan. Limitations: Entry pricing is about $140 a month, high for very small sites. Each extra user costs $45 to $100 a month.
Who is Semrush best for?
Semrush may suit marketing teams that want one broad SEO and competitive research suite; agencies managing many projects; teams that also research paid search competitors. It may be less suited to hobby sites on a small budget; teams that only need a site crawler.
What integrations does Semrush support?
Documented integrations and ecosystem items include Semrush Local (add-on), .Trends (add-on). API: Not reviewed for this profile.
When was the Semrush profile last verified?
Sources for this profile were last reviewed on 10 Nov 2026. 1 source is listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- Semrush Pricing: How Much Does Semrush Cost? SEO.com Third-party Accessed 10 Nov 2026
Secondary-source profile. Vendor pages were not reviewed directly for this profile. Facts and prices are taken from independent third-party sources and may differ from the vendor's current pages. Confirm with the vendor before buying.
Prices come from an independent guide updated 1 October 2026. Capabilities were not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
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