Sanity
A structured content platform with a generous free plan (20 seats) and Growth at $15 per seat a month.
- Free plan
- Per seat
- Cloud
- Headless
- Independent sources
- Verified 10 Nov 2026Sources are dated on this profile
- 1 sourceLinked, typed and dated
- Independent third-party sourcesHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is Sanity?
Sanity is a headless content platform with a customisable editing studio, real-time collaboration and content queried through GROQ or GraphQL.
- Best forTeams prioritising structured content and a customisable editor
- Team size fitSmall teams, Mid-size teams, Large enterprises
- PricingFree (20 seats, 10K documents); Growth $15 per seat a month (up to 50 seats).
- Main limitationGROQ learning curve.
- AlternativesContentful, Storyblok, Strapi · compare all
Sanity overview: who it is for and what it does.
Sanity treats content as structured data, with an open-source, customisable Studio for editors and real-time collaboration.
A June 2026 guide lists a free plan with 20 seats, 10,000 documents, 250,000 API requests a month and 1,000 AI credits, and Growth at $15 per seat a month for up to 50 seats.
It notes the GROQ query language has a learning curve and new content types need a developer.
Main problem it solves
Gives teams flexible structured content for any front end.
Typical customer segment
Startups through enterprises.
Target users
- Developers
- Content and marketing teams
- Product teams
Primary use cases
- Websites and apps
- Real-time collaborative editing
- Structured content
What makes it distinct
- Customisable Studio.
- Real-time collaboration.
- Generous free plan.
Sanity features explained.
Plans
- Free
- 20 seats; 10,000 documents.
- Growth
- $15 per seat a month; up to 50 seats.
- Enterprise
- Custom.
Free limits
- API requests
- 250,000 a month.
- AI credits
- 1,000.
- Documents
- 10,000.
Platform
- Query
- GROQ or GraphQL.
- Studio
- Customisable.
- Collaboration
- Real-time.
Sanity pricing and plans.
Figures reported by independent sources; vendor page not reviewed directly. Checked 10 Nov 2026 against Dupple.
Pricing model
Per seat per month.
Free plan
Yes (20 seats)
Free trial
Not documented
Sanity plans and prices (USD)
Free
$0
Free
20 seats.
Growth
$15 per seat per month
Monthly
Up to 50 seats.
Enterprise
Custom
Annual
Large teams.
Dupple (prices as of June 2026).
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesSanity integrations, API and platforms.
Important integrations
- Next.js
- Vercel
- Shopify
- Netlify
Supported platforms
- Web
API
Not reviewed for this profile.
Data import and export
Not reviewed for this profile.
Integration coverage was not assessed in full. Check Sanity's integrations directory and documentation for your tools.
Sanity pros and cons.
Strengths, limitations and best fit. Each point cites a source; editorial summaries are not customer reviews.
Limitations
Best for
- Teams prioritising structured content and a customisable editor
- Developer-led startups
- Content-heavy apps
May be less suited to
- Non-technical teams without developers
- Simple brochure sites
Top Sanity alternatives and competitors.
Contentful
An enterprise headless CMS with a free plan (10 users) and a Lite plan at $300 a month.
Explore →Related productStoryblok
A headless CMS with a visual editor for marketers, a free one-seat plan and Growth at $99 a month…
Explore →Related productStrapi
An open-source headless CMS that is free to self-host, with Strapi Cloud from $35 per project a month.
Explore →Sanity compared with similar CMS and website builders.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Starting price | Free plan | CMS type | Best for |
|---|---|---|---|---|---|
| Sanity | Per seat | $15/seat/mo | Yes (20 seats) | Headless | Structured content |
| Contentful | Flat monthly | $300/mo (Lite) | Yes (10 users) | Headless | Enterprise content ops |
| Duda | Flat monthly | $19/mo | Not listed | Builder (agency) | Agencies |
| Framer | Site plan + seats | $10/mo (annual) | Yes (non-commercial) | Visual builder | Designers, startups |
| Ghost | Flat monthly | $18/mo (annual) | Self-hosted | Publishing | Newsletters, memberships |
| HubSpot Content Hub | Tiered monthly | $25/mo (Starter) | Yes (branding) | CRM-connected builder | HubSpot users |
Sanity vs competitors: head-to-head comparisons.
Each comparison has a feature table, pricing side by side, strengths and limits, and best-fit scenarios.
Sanity discussions and buying questions.
No published discussions mention this product yet.
Sanity questions and answers
What is Sanity used for?
Sanity is a headless content platform with a customisable editing studio, real-time collaboration and content queried through GROQ or GraphQL. Typical uses include websites and apps, real-time collaborative editing, structured content.
How much does Sanity cost?
Free for 20 seats; Growth is $15 per seat a month for up to 50 seats.
What is GROQ?
Sanity's query language for structured content; GraphQL is also supported.
Is Sanity headless?
Yes, content is delivered by API to any front end.
How does Sanity compare with its competitors?
Stack18 publishes head-to-head comparisons of Contentful vs Sanity and Sanity vs Strapi, each with a feature table, pricing and best-fit scenarios.
What are the main alternatives to Sanity?
The main alternatives to Sanity covered on Stack18 are Contentful, Storyblok and Strapi. Contentful may suit enterprise content operations delivering to many channels. Storyblok may suit marketing teams wanting visual editing on a headless stack. Strapi may suit developers wanting a self-hosted headless CMS without usage fees. See the Sanity alternatives guide for a side-by-side table.
What are the pros and cons of Sanity?
Strengths: Generous free plan. Real-time collaboration. Limitations: GROQ learning curve. New content types need a developer.
Who is Sanity best for?
Sanity may suit teams prioritising structured content and a customisable editor; developer-led startups; content-heavy apps. It may be less suited to non-technical teams without developers; simple brochure sites.
What integrations does Sanity support?
Documented integrations and ecosystem items include Next.js, Vercel, Shopify, Netlify. API: Not reviewed for this profile.
When was the Sanity profile last verified?
Sources for this profile were last reviewed on 10 Nov 2026. 1 source is listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- Best Headless CMS in 2026 (prices as of June 2026, updated November 2026) Dupple Third-party Accessed 10 Nov 2026
Secondary-source profile. Vendor pages were not reviewed directly for this profile. Facts and prices are taken from independent third-party sources and may differ from the vendor's current pages. Confirm with the vendor before buying.
Facts come from Dupple (June 2026). Capabilities were not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
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