Phrase
An all-in-one localization suite (TMS, strings and MT) with Team at about $1,245 a month (annual) and a $27 Freelancer plan.
- Paid plans
- Tiered
- Cloud
- Enterprise TMS
- Independent sources
- Verified 11 Nov 2026Sources are dated on this profile
- 2 sourcesLinked, typed and dated
- Independent third-party sourcesHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is Phrase?
Phrase is a localization platform combining translation management (Phrase TMS), software string localization (Phrase Strings) and machine translation with workflow automation.
- Best forCompanies running localization at scale across content types
- Team size fitMid-size teams, Large enterprises
- PricingTeam ~$1,245/mo (annual, via sales); Software UI/UX $525/mo; Freelancer $27/mo; Starter $135 removed from public page (2025).
- Main limitationLarge jump to Team.
- AlternativesLokalise, Smartling, Crowdin · compare all
Phrase overview: who it is for and what it does.
Phrase bundles translation management, string localization, workflow automation and per-language MT selection with CMS, Git and design integrations.
A July 2026 competitor article says the $135 Starter plan was removed from the public page in late 2025, Team is $1,245 a month billed annually via sales, and self-serve options are Software UI/UX at $525 and Freelancer at $27.
A June 2026 guide still lists Starter at $135 and notes a large jump to Team and a learning curve.
Main problem it solves
Runs enterprise localization end to end.
Typical customer segment
Mid-size and large companies.
Target users
- Localization managers
- Translators
- Developers
Primary use cases
- Translation management
- String localization
- Machine translation
- Workflow automation
What makes it distinct
- All-in-one.
- MT per language.
- Big tier jump.
Phrase features explained.
Plans (per month)
- Freelancer
- $27.
- Software UI/UX
- $525.
- Team
- ~$1,245 (annual).
Changes
- Starter
- $135, removed from public page in 2025.
- Team
- Via "Get in touch".
- Business
- Higher.
Capabilities
- Workflows
- Automation.
- Integrations
- CMS, Git, design.
- MT
- Chosen per language pair.
Phrase pricing and plans.
Figures reported by independent sources; vendor page not reviewed directly. Checked 11 Nov 2026 against Locize · Dupple.
Pricing model
Tiered plans.
Free plan
No
Free trial
Not documented
Phrase plans and prices (USD)
Freelancer
$27 per month
Monthly
Individuals.
Software UI/UX
$525 per month
Monthly
Developers.
Team
~$1,245 per month
Annual
Business entry.
Business
Quote
Annual
Large.
Locize (July 2026), competitor; Dupple (June 2026).
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesPhrase integrations, API and platforms.
Important integrations
- GitHub
- Figma
- Contentful
- Salesforce
Supported platforms
- Web
API
Not reviewed for this profile.
Data import and export
Not reviewed for this profile.
Integration coverage was not assessed in full. Check Phrase's integrations directory and documentation for your tools.
Phrase pros and cons.
Strengths, limitations and best fit. Each point cites a source; editorial summaries are not customer reviews.
Best for
- Companies running localization at scale across content types
- Enterprise localization teams
- LSPs and freelancers
May be less suited to
- Small startups
- Website-only translation
Top Phrase alternatives and competitors.
Lokalise
A developer-friendly localization platform with AI translation and quality scoring, from $144 a month…
Explore →Related productSmartling
An enterprise translation platform with an AI Hub across 20+ LLMs and MT engines plus professional…
Explore →Related productCrowdin
A localization platform with 600+ integrations and Git workflows, from about $50 to $59 a month (Pro)…
Explore →Phrase compared with similar localization, translation management and website translation software.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Starting price | Free plan | Type | Best for |
|---|---|---|---|---|---|
| Phrase | Tiers | $27/mo (Freelancer) | No | Enterprise TMS | Localization at scale |
| Crowdin | Tiers (hosted words) | $50-$59/mo | Open source | TMS | Git workflows |
| DeepL Pro | Per user / API | Free; $10.49/mo | Yes | Machine translation | Translation quality |
| Localazy | Languages + strings | Free; ~$59/mo | Yes | Developer localization | Small dev teams |
| Lokalise | Tiers (processed words) | $144/mo | No (withdrawn) | TMS | App localization |
| POEditor | By strings | Free; $17-$20/mo | Yes | Software localization | Budget dev teams |
Phrase vs competitors: head-to-head comparisons.
Each comparison has a feature table, pricing side by side, strengths and limits, and best-fit scenarios.
Phrase discussions and buying questions.
No published discussions mention this product yet.
Phrase questions and answers
What is Phrase used for?
Phrase is a localization platform combining translation management (Phrase TMS), software string localization (Phrase Strings) and machine translation with workflow automation. Typical uses include translation management, string localization, machine translation, workflow automation.
How much does Phrase cost?
Team is about $1,245 a month billed annually; Software UI/UX is $525 and Freelancer $27, per a July 2026 article.
Is Phrase Starter still available?
The $135 Starter plan was removed from the public page in late 2025.
Does Phrase include machine translation?
Yes, with engines chosen per language pair.
How does Phrase compare with its competitors?
Stack18 publishes head-to-head comparisons of Lokalise vs Phrase and Phrase vs Smartling, each with a feature table, pricing and best-fit scenarios.
What are the main alternatives to Phrase?
The main alternatives to Phrase covered on Stack18 are Lokalise, Smartling and Crowdin. Lokalise may suit product teams localizing apps with developer workflows. Smartling may suit enterprises needing AI plus professional translation. Crowdin may suit developer teams localizing software via Git. See the Phrase alternatives guide for a side-by-side table.
What are the pros and cons of Phrase?
Strengths: All-in-one bundle. Workflow automation. Limitations: Large jump to Team. Learning curve.
Who is Phrase best for?
Phrase may suit companies running localization at scale across content types; enterprise localization teams; LSPs and freelancers. It may be less suited to small startups; website-only translation.
What integrations does Phrase support?
Documented integrations and ecosystem items include GitHub, Figma, Contentful, Salesforce. API: Not reviewed for this profile.
When was the Phrase profile last verified?
Sources for this profile were last reviewed on 11 Nov 2026. 2 sources are listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- Phrase and Lokalise price changes 2026 (2 July 2026) Locize (competitor blog) Competitor Accessed 11 Nov 2026
- The 8 Best AI Localization Tools in 2026 (prices as of June 2026) Dupple Third-party Accessed 11 Nov 2026
Secondary-source profile. Vendor pages were not reviewed directly for this profile. Facts and prices are taken from independent third-party sources and may differ from the vendor's current pages. Confirm with the vendor before buying.
Pricing comes from the dated sources listed; some figures are reported or conflict and are labelled. Confirm with the vendor before buying. Capabilities were not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
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