Microsoft Clarity
Microsoft’s free behaviour analytics tool with heatmaps, session recordings, rage-click detection and Copilot AI summaries.
- Free plan
- Free or open source
- Cloud
- AI features
- Independent sources
- Verified 13 Nov 2026Sources are dated on this profile
- 2 sourcesLinked, typed and dated
- Independent third-party sourcesHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is Microsoft Clarity?
Microsoft Clarity is a free behavioural analytics tool from Microsoft that records user sessions, generates click, scroll and attention heatmaps, detects rage and dead clicks and uses Copilot to summarise sessions and insights, with GA4 integration.
- Best forTeams wanting free heatmaps and recordings
- Team size fitSolo and freelancers, Small teams, Mid-size teams, Large enterprises
- PricingFree.
- Main limitationHeatmaps can miss dynamic content.
- AlternativesHotjar, PostHog, Google Analytics 4, Mixpanel · compare all
Microsoft Clarity overview: who it is for and what it does.
Clarity installs with one script and starts recording sessions and building heatmaps. It flags frustration signals such as rage clicks, dead clicks, excessive scrolling and quick backs so teams can find usability problems.
It is free. Copilot in Clarity summarises sessions and lets you ask questions in chat, and funnels and smart events track key actions. Clarity connects to one GA4 property per project.
A 2026 analysis notes limits: heatmaps can miss dynamic content, smart events have no historical backfill, sessions under five seconds get no AI insight and AI summaries need human checking. Consent management is needed in many regions, and masking is built in.
Main problem it solves
Shows how real visitors use pages so teams can fix confusing design and conversion blockers, at no cost.
Typical customer segment
Websites and apps of any size, from small businesses to enterprises.
Target users
- UX designers and researchers
- Marketers optimising landing pages
- Product managers investigating drop-offs
Primary use cases
- Session recordings
- Click and scroll heatmaps
- Rage and dead-click analysis
- Funnel analysis
- AI session summaries
What makes it distinct
- Completely free.
- Copilot AI summaries and chat.
- Frustration signals detected automatically.
Microsoft Clarity features explained.
Recordings and heatmaps
- Session recordings
- Replay real visits.
- Heatmaps
- Click, scroll and attention.
- Frustration signals
- Rage clicks, dead clicks, quick backs.
Analysis
- Funnels
- Track conversion steps.
- Smart events
- Auto, user-defined and API events (no backfill).
- Filters and segments
- Filter by device, page and behaviour.
AI and integrations
- Copilot in Clarity
- Session and grouped summaries, chat.
- GA4 integration
- One property per project.
- Masking and consent
- Built-in masking; consent via CMPs.
Microsoft Clarity pricing and plans.
Figures reported by independent sources; vendor page not reviewed directly. Checked 13 Nov 2026 against Bounteous · Capterra.
Pricing model
Free.
Free plan
Yes
Free trial
Not applicable
Microsoft Clarity plans and prices (n/a)
Microsoft Clarity
Free
n/a
Heatmaps, recordings, Copilot insights.
Clarity is free. Check data retention, consent and terms for sensitive industries.
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesMicrosoft Clarity integrations, API and platforms.
Important integrations
- Google Analytics 4
- WordPress, Shopify, Wix and Webflow plug-ins
- Consent management platforms
Supported platforms
- Web
- Mobile SDKs (iOS, Android)
API
Data export API.
Data import and export
Not applicable.
Configure consent mode to stay compliant with privacy laws.
Microsoft Clarity pros and cons.
Strengths, limitations and best fit. Each point cites a source; editorial summaries are not customer reviews.
Strengths
Limitations
Best for
- Teams wanting free heatmaps and recordings
- Small businesses optimising websites
- Product teams investigating UX issues
May be less suited to
- Teams needing surveys and feedback widgets
- Advanced product analytics with event modelling
Top Microsoft Clarity alternatives and competitors.
Hotjar
A behaviour analytics tool for heatmaps, session recordings and surveys, now part of Contentsquare, with free…
Explore →Related productPostHog
An open-source product suite with analytics, session replay and feature flags, free for 1 million events a…
Explore →Related productGoogle Analytics 4
Google's free, event-based web and app analytics, with an enterprise GA4 360 tier that sources estimate at…
Explore →Related productMixpanel
An event-based product analytics tool, free up to 1 million events a month, with Growth from $0.28 per 1,000…
Explore →Microsoft Clarity compared with similar web & product analytics.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Free plan | Starting price | Best for |
|---|---|---|---|---|
| Microsoft Clarity | Free or open source | Yes | Free. | Teams wanting free heatmaps and recordings |
| Hotjar | Flat or plan-based | Yes (Basic) | Free Basic plans; Observe Plus about $32 a month (annual); new unified Growth about $49. | Marketers and UX teams wanting heatmaps, recordings and on-site surveys |
| PostHog | Usage or transaction based | Yes (1M events) | Free 1M events a month; then $50 per million events, falling with volume. | Engineering-led startups wanting analytics, replay and flags in one tool |
| Google Analytics 4 | Free or open source | Yes | Free; GA4 360 billed monthly by hit volume, estimated at $150,000+ a year. | Most websites wanting free traffic and conversion analytics |
| Mixpanel | Usage or transaction based | Yes (1M events) | Free up to 1M events a month; Growth from $0.28 per 1,000 events above that. | Product teams analysing funnels, retention and feature usage |
| Adobe Analytics | Custom quote | No | Quote-based; estimated $50,000 to $200,000+ a year by package. | Large enterprises on Adobe Experience Cloud needing advanced analysis |
Microsoft Clarity vs competitors: head-to-head comparisons.
Lucky Orange vs Microsoft Clarity
Lucky Orange and Microsoft Clarity both show how visitors behave on a website with session recordings and…
Explore →ComparisonMicrosoft Clarity vs Hotjar
Microsoft Clarity and Hotjar are behaviour analytics tools with heatmaps and session recordings. Clarity is…
Explore →Microsoft Clarity questions and answers
What is Microsoft Clarity used for?
Microsoft Clarity is used for session recordings, click and scroll heatmaps, rage and dead-click analysis and funnel analysis.
Does Microsoft Clarity have a free plan?
Yes. Yes. Free trial: Not applicable.
How much does Microsoft Clarity cost?
Free. Clarity is free.
What are the main alternatives to Microsoft Clarity?
The main alternatives to Microsoft Clarity covered on Stack18 are Hotjar, PostHog, Google Analytics 4 and Mixpanel. Hotjar may suit marketers and UX teams wanting heatmaps, recordings and on-site surveys. PostHog may suit engineering-led startups wanting analytics, replay and flags in one tool. Google Analytics 4 may suit most websites wanting free traffic and conversion analytics. See the Microsoft Clarity alternatives guide for a side-by-side table.
What integrations does Microsoft Clarity support?
Documented integrations include Google Analytics 4, WordPress, Shopify, Wix and Webflow plug-ins and Consent management platforms. API: Data export API.
What are the limitations of Microsoft Clarity?
Heatmaps can miss dynamic content. Smart events have no historical data. AI insights need human validation.
Which platforms does Microsoft Clarity run on?
Microsoft Clarity is documented as available on: Web, Mobile SDKs (iOS, Android).
When was the Microsoft Clarity profile last verified?
Sources for this profile were last reviewed on 13 Nov 2026. 2 sources are listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- Microsoft Clarity: Understanding User Behavior Beyond the Numbers Bounteous Third-party Accessed 13 Nov 2026
- Microsoft Clarity Software Pricing, Alternatives & More 2026 Capterra Third-party Accessed 13 Nov 2026
Secondary-source profile. Vendor pages were not reviewed directly for this profile. Facts and prices are corroborated across independent third-party sources and may differ from the vendor's current pages. Confirm with the vendor before buying.
Plan names, prices and features were checked against the sources listed on 13 Nov 2026. Capabilities were not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
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