Hootsuite
One of the longest-running social media management platforms, priced per user from $99 a month (Standard, annual) with a 14-day free trial and no free plan.
- Free trial
- Per user, annual
- Cloud
- Enterprise features
- Independent sources
- Verified 10 Nov 2026Sources are dated on this profile
- 2 sourcesLinked, typed and dated
- Independent third-party sourcesHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is Hootsuite?
Hootsuite is a social media management platform for scheduling posts, managing a shared inbox, analytics, social listening and team workflows, priced per user in Standard, Professional, Advanced and Enterprise plans.
- Best forTeams and enterprises that want scheduling, inbox, listening and approvals in one platform
- Team size fitSmall teams, Mid-size teams, Large enterprises
- PricingStandard $99, Professional $199, Advanced $399 per user a month billed annually; Enterprise custom.
- Main limitationNo free plan since 2023.
- AlternativesSprout Social, Agorapulse, Buffer, Sendible · compare all
Hootsuite overview: who it is for and what it does.
Hootsuite helps brands publish across social networks, reply to messages from one inbox, measure performance and, on higher tiers, listen to social conversations and run employee advocacy.
A competitor's guide updated 1 November 2026 lists Standard at $99, Professional at $199 and Advanced at $399 per user a month on annual billing, with Enterprise by quote. Standard covers up to 10 social accounts; Professional adds unlimited accounts and automation; Advanced adds approval workflows, permissions and bulk scheduling.
Hootsuite retired its free plan in March 2023. A 14-day trial needs no card, and a nonprofit programme offers up to 60% off annual rates. Self-serve plans auto-renew without refunds; Enterprise needs 60 days' notice before renewal.
Main problem it solves
Lets teams manage publishing, engagement and reporting across many social accounts.
Typical customer segment
Small teams through large enterprises.
Target users
- Social media managers
- Marketing teams
- Enterprise communications teams
Primary use cases
- Post scheduling
- Shared social inbox
- Analytics and reports
- Social listening
What makes it distinct
- Per-user pricing with no free plan.
- Listening and employee advocacy on Enterprise.
- Nonprofit discounts up to 60%.
Hootsuite features explained.
Plans (per user per month, annual)
- Standard
- $99; up to 10 social accounts.
- Professional
- $199; unlimited accounts; automation.
- Advanced
- $399; approvals, permissions, bulk scheduling.
Enterprise
- Price
- Custom.
- Adds
- Listening, employee advocacy, SSO, priority support.
- Renewal
- 60 days' written notice.
Terms
- Trial
- 14 days, no card.
- Free plan
- Retired March 2023.
- Nonprofits
- Up to 60% off annual rates.
Hootsuite pricing and plans.
Figures reported by independent sources; vendor page not reviewed directly. Checked 10 Nov 2026 against NapoleonCat.
Pricing model
Per user per month, billed annually (monthly rates not published).
Free plan
No (retired 2023)
Free trial
Yes (14 days)
Hootsuite plans and prices (USD)
Standard
$99 per user per month
Annual
Up to 10 social accounts.
Professional
$199 per user per month
Annual
Unlimited accounts.
Advanced
$399 per user per month
Annual
Approvals and bulk scheduling.
Enterprise
Custom
Annual
Listening, advocacy, SSO.
Source is a competing tool; it notes monthly rates are not shown on Hootsuite's pricing page.
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesHootsuite integrations, API and platforms.
Important integrations
- Major social networks
- Canva
- CRM integrations
Supported platforms
- Web
- iOS
- Android
API
Not reviewed for this profile.
Data import and export
Not reviewed for this profile.
Integration coverage was not assessed in full. Check Hootsuite's integrations directory and documentation for your tools.
Hootsuite pros and cons.
Strengths, limitations and best fit. Each point cites a source; editorial summaries are not customer reviews.
Strengths
Limitations
Best for
- Teams and enterprises that want scheduling, inbox, listening and approvals in one platform
- Enterprises needing SSO and advocacy
- Nonprofits using HootGiving discounts
May be less suited to
- Solo creators on a budget
- Agencies needing many cheap seats
Top Hootsuite alternatives and competitors.
Sprout Social
A premium social media management platform priced per seat, from $79 a month (Essentials, annual) to…
Explore →Related productAgorapulse
A social media management platform with a strong inbox and reporting, priced per user from $79 a month…
Explore →Related productBuffer
A simple social media scheduler priced per channel, with a free plan for 3 channels and paid plans from…
Explore →Related productSendible
A social media management tool built for agencies, with plans from $35 a month and white-label options…
Explore →Hootsuite compared with similar social media management software.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Starting price | Free plan | Users included | Best for |
|---|---|---|---|---|---|
| Hootsuite | Per user, annual | $99/user/mo | No | 1 per seat | Teams and enterprises |
| Agorapulse | Per user | $79/user/mo (annual) | No (ended 2026) | 1 per seat | Inbox-heavy teams |
| Buffer | Per channel | $5/channel/mo (annual) | Yes (3 channels) | 1 (Essentials); unlimited (Team) | Creators and small businesses |
| Later | By social sets | $18.75/mo (annual) | Yes (limited) | 1 to 4 by plan | Visual creators |
| Loomly | Monthly plans | $49/mo (annual) | Yes (hidden, limited) | 3 or unlimited | Collaborative calendars |
| Metricool | By brands | $20/mo (annual) | Yes (1 brand) | Unlimited on Advanced | Creators and agencies |
Hootsuite vs competitors: head-to-head comparisons.
Each comparison has a feature table, pricing side by side, strengths and limits, and best-fit scenarios.
Hootsuite discussions and buying questions.
No published discussions mention this product yet.
Hootsuite questions and answers
What is Hootsuite used for?
Hootsuite is a social media management platform for scheduling posts, managing a shared inbox, analytics, social listening and team workflows, priced per user in Standard, Professional, Advanced and Enterprise plans. Typical uses include post scheduling, shared social inbox, analytics and reports, social listening.
How much does Hootsuite cost?
Standard is $99, Professional $199 and Advanced $399 per user a month billed annually; Enterprise is custom.
Does Hootsuite have a free plan?
No. Hootsuite retired its free plan in March 2023 and offers a 14-day trial.
Does Hootsuite offer nonprofit pricing?
Yes, its HootGiving programme offers up to 60% off annual rates.
How does Hootsuite compare with its competitors?
Stack18 publishes head-to-head comparisons of Hootsuite vs Buffer and Hootsuite vs Sprout Social, each with a feature table, pricing and best-fit scenarios.
What are the main alternatives to Hootsuite?
The main alternatives to Hootsuite covered on Stack18 are Sprout Social, Agorapulse, Buffer and Sendible. Sprout Social may suit brands that want strong analytics, inbox and listening for growing social teams. Agorapulse may suit agencies and teams that live in the social inbox and need reporting. Buffer may suit creators and small businesses wanting simple, low-cost scheduling. See the Hootsuite alternatives guide for a side-by-side table.
What are the pros and cons of Hootsuite?
Strengths: Broad platform covering publishing, inbox, analytics and listening. 14-day trial with no card. Limitations: No free plan since 2023. Every extra user pays full seat price.
Who is Hootsuite best for?
Hootsuite may suit teams and enterprises that want scheduling, inbox, listening and approvals in one platform; enterprises needing SSO and advocacy; nonprofits using HootGiving discounts. It may be less suited to solo creators on a budget; agencies needing many cheap seats.
What integrations does Hootsuite support?
Documented integrations and ecosystem items include Major social networks, Canva, CRM integrations. API: Not reviewed for this profile.
When was the Hootsuite profile last verified?
Sources for this profile were last reviewed on 10 Nov 2026. 2 sources are listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- Hootsuite Pricing, November 2026 NapoleonCat (competing vendor) Third-party Accessed 10 Nov 2026
- Social Media Management Software Pricing 2026 CostBench Third-party Accessed 10 Nov 2026
Secondary-source profile. Vendor pages were not reviewed directly for this profile. Facts and prices are taken from independent third-party sources and may differ from the vendor's current pages. Confirm with the vendor before buying.
Facts come from a NapoleonCat guide modified 1 November 2026 (a competitor). Capabilities were not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
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