Unify vs Clay: AI Sales Agent Comparison
Unify and Clay help revenue teams find, enrich and act on target accounts.
- Verified 13 Nov 2026Sources are dated on this page
- 8 sourcesLinked, typed and dated
- No winner declaredFit depends on your criteria
- Not tested by Stack18Editorial summary of documented facts
Unify vs Clay: the short answer
Unify and Clay help revenue teams find, enrich and act on target accounts. Unify is free for 3 seats with Base at $20 and Pro at $60 per seat a month, while Clay prices by credits from free to $495 a month.
Unify combines intent signals with sequencing and AI agents; Clay focuses on enrichment and research workflows that feed other tools. We compare what documentation supports and mark everything else Unknown. We declare no overall winner, because the better choice depends on channels, integrations, oversight needs, pricing model and budget.
Choose Unify if you- B2B SaaS teams running warm outbound
- RevOps teams with intent data
- Small teams wanting a free start
Choose Clay if you- GTM engineers and RevOps teams
- Teams building signal-based outbound
- Companies combining several data providers
Unify and Clay at a glance.
One card per product, drawn from each full profile. Open a profile for features, pricing plans, limits and sources.
Unify
Unify GTM · Sales Engagement Software
Unify is an AI-native outbound platform that watches buying signals such as website visits, job changes and intent data, uses AI agents to research accounts and draft personalised outreach, and sends multichannel sequences from managed mailboxes. Since October 2026 it sells self-serve per-seat plans plus a quoted Business plan.
Autonomous agent- Pricing
- Free for 3 seats; Base $20 and Pro $60 per seat a month; Business custom.
- Best for
- B2B SaaS teams running warm outbound
Clay
Clay Labs · Sales Engagement Software
Clay is a go-to-market data platform where teams build tables of companies and contacts, enrich them from 150+ data providers through waterfalls, and use Claygent, its AI research agent, to browse the web and answer questions about each row. Results feed sequences, CRMs and other tools.
Agentic tool- Pricing
- Free; Launch $185 and Growth $495 a month (less annually); Enterprise custom.
- Best for
- GTM engineers and RevOps teams
Unify vs Clay: feature-by-feature comparison.
Every row is drawn from the sources listed below. Rows that differ are marked, and you can filter the table to show only those.
- YesDocumented
- PartialAvailable with limits or on some plans
- NoDocumented as unavailable
- UnknownNot documented in the sources reviewed
| Dimension |  Unify |  Clay |
|---|---|---|
| Product | ||
| Channels and interface | YesEmail, LinkedIn and dialer. | YesWeb tables; outputs to CRM and sequencers. |
| AI models | YesNot disclosed. | YesLLMs inside Claygent (not specified). |
| Open-source or self-hosting | NoProprietary. | NoProprietary. |
| Pricing | ||
| Free tier | YesYes (3 seats). | YesYes (100 Data Credits, 500 Actions). |
| Pricing model | YesPer seat from $20; Business custom. | YesPlans with Data Credits and Actions. |
| Published plan prices reviewed | YesFree, Base $20 and Pro $60 per seat. | YesFree, Launch $185 and Growth $495 published. |
| Agent actions | ||
| Actions in business systemsDiffers | YesAgents research and enrol contacts in sequences. | PartialWrites data and triggers sends; actions are mostly data operations. |
| Extensibility | ||
| Integrations, API and MCP | PartialSignal and CRM integrations; MCP not documented. | PartialHTTP API, webhooks and 150+ providers; MCP not documented. |
| Control | ||
| Human handoff and approval controlsDiffers | PartialPlays configured by the team. | YesUsers review tables before syncing or sending. |
| Administration | ||
| Security, compliance and adminDiffers | UnknownNot documented in the sources reviewed. | PartialEnterprise controls; details not reviewed. |
Unify vs Clay pricing.
Unify pricing
Per-seat self-serve plans with credits; Business custom and annual.
- FreeFree
- Base$20 per seat per month
- Pro$60 per seat per month
- BusinessCustom
Figures reported consistently by independent sources; vendor page not reviewed directly. Checked 13 Nov 2026.
All Unify plans and sources
Clay pricing
Plans with Data Credits and Actions; unlimited seats; Enterprise custom.
- FreeFree
- Launch$185 per month
- Growth$495 per month
- EnterpriseCustom
Prices from a vendor-published source. Checked 13 Nov 2026.
All Clay plans and sourcesUnify: Free for 3 seats; Base $20 and Pro $60 per seat a month; Business custom.
Clay: Free; Launch $185 and Growth $495 a month (less annually); Enterprise custom. Prices and allowances change often, so confirm on each vendor's live page.
Prices and plans change. Confirm current terms with each vendor before you decide.
Unify vs Clay: implementation, ecosystem, AI and security.
Ease of implementation and usability
We did not test setup or onboarding effort. Pilot both on a real, bounded process from your business, with your own data, policies and escalation rules.
Integrations and ecosystem
Unify: Salesforce, HubSpot, 6sense, Bombora, G2, Clearbit. Clay: Salesforce, HubSpot, Apollo, Clearbit, Hunter, Outreach.
AI capabilities
AI models: Unify - Not disclosed. Clay - LLMs inside Claygent (not specified).
Security, deployment and administration
Security and admin controls: Unify - Not documented in the sources reviewed. Clay - Enterprise controls; details not reviewed. Check each vendor's security documentation for certifications and data-retention terms.
Unify and Clay: each option, in balance.
Unify
Strengths and limitations from the profile
- Free plan and low per-seat entry price.
- Aggregates many intent sources.
- Agents act on signals end to end.
- Two-way CRM sync and managed mailboxes only on Business.
- Credit consumption can be hard to budget.
- Pricing model changed in 2026.
Clay
Strengths and limitations from the profile
- Huge choice of data providers in one place.
- Free plan and unlimited seats.
- Data costs cut 50 to 90% in March 2026.
- Credit consumption is hard to predict.
- Steep learning curve for complex tables.
- Some teams pay far more than the headline price.
Unify or Clay: which fits which situation?
No overall winner is declared. The better choice depends on the criteria that matter most to you, so test both against your own requirements.
Choose Unify if you…
- B2B SaaS teams running warm outbound
- RevOps teams with intent data
- Small teams wanting a free start
Choose Clay if you…
- GTM engineers and RevOps teams
- Teams building signal-based outbound
- Companies combining several data providers
Switching between Unify and Clay.
Moving between Unify and Clay means rebuilding enrichment workflows, signals and scoring, reconnecting the CRM and data providers, and re-validating data quality on a sample of accounts before switching.
- Export a sample of your data and test an import into the other product.
- List the automations, integrations and permissions you would need to rebuild.
- Pilot with one team before a full cut-over.
- Check contract terms and notice periods with both vendors.
General guidance, not specific to either vendor. Confirm migration options with the vendors.
Unify vs Clay: questions and answers
Is Unify or Clay better?
The sources reviewed do not support a single ranking. Unify is free for 3 seats with Base at $20 and Pro at $60 per seat a month, while Clay prices by credits from free to $495 a month. Pilot both on a sample of your own conversations, leads or workflows before choosing.
Does Unify have a free plan?
Yes. Free forever for up to three seats with limited credits.
Does Clay have a free plan?
Yes. Free includes 100 Data Credits and 500 Actions a month, Claygent and up to 200 rows per table.
Which is cheaper, Unify or Clay?
Unify: Free for 3 seats; Base $20 and Pro $60 per seat a month; Business custom. Clay: Free; Launch $185 and Growth $495 a month (less annually); Enterprise custom. The cheaper option depends on seats, usage and which plan features you need.
How do Unify and Clay differ on integrations?
Unify: Signal and CRM integrations; MCP not documented. Clay: HTTP API, webhooks and 150+ providers; MCP not documented.
Where this comparison comes from.
- Unify GTM Toolradar Third-party Accessed 13 Nov 2026
- Unify GTM pricing 2026 MarketBetter Third-party Accessed 13 Nov 2026
- Unify pricing 2026 Landbase Third-party Accessed 13 Nov 2026
- Unify GTM pricing 2026 Salesmotion Third-party Accessed 13 Nov 2026
- Introducing Clay's new pricing Clay Official Accessed 13 Nov 2026
- Clay pricing in 2026 Crustdata Third-party Accessed 13 Nov 2026
- Clay pricing 2026 Landbase Third-party Accessed 13 Nov 2026
- Clay pricing 2026: plans, credits and total cost Salesmotion Third-party Accessed 13 Nov 2026
Comparison rows summarise the sources listed and the two profiles. Confirm current details with each vendor. Stack18 has not tested either product.
Ready to test Unify and Clay?
Check each vendor's current pricing and terms, run both against a real scenario from your business, or talk to Stack18 if off-the-shelf software is not the answer.
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