SurveyMonkey vs Qualtrics: Form & Survey Software Compared (2026)
SurveyMonkey and Qualtrics are two widely compared form builders. SurveyMonkey is an online survey platform for creating, distributing and analysing surveys, with individual and team plans and an enterprise tier. Qualtrics is an experience management platform for survey research, customer experience (CustomerXM), employee experience (EmployeeXM) and more, sold by quote.
- Verified 10 Nov 2026Sources are dated on this page
- 2 sourcesLinked, typed and dated
- No winner declaredFit depends on your criteria
- Not tested by Stack18Editorial summary of documented facts
SurveyMonkey vs Qualtrics: the short answer
SurveyMonkey is an online survey platform for creating, distributing and analysing surveys, with individual and team plans and an enterprise tier. Qualtrics is an experience management platform for survey research, customer experience (CustomerXM), employee experience (EmployeeXM) and more, sold by quote. Both are form builders, but they differ in pricing model, target team size and focus.
On pricing, SurveyMonkey is described as: annual or monthly per user; team plans per seat; Qualtrics as: annual contract by quote. SurveyMonkey lists a free option: 10 responses. Qualtrics does not document a permanent free plan. SurveyMonkey is positioned for teams running regular surveys with built-in analysis, and Qualtrics for enterprises and universities running advanced research and XM programmes.
Everything below is drawn from the two sourced profiles and the 2 dated sources listed at the end. Where a source does not document something it is marked Unknown, and third-party estimates are labelled. No winner is declared: the better fit depends on your size, budget and requirements.
SurveyMonkey and Qualtrics at a glance.
One card per product, drawn from each full profile. Open a profile for features, pricing plans, limits and sources.
SurveyMonkey
SurveyMonkey · Form & Survey Software
SurveyMonkey is an online survey platform for creating, distributing and analysing surveys, with individual and team plans and an enterprise tier.
- Pricing
- Free (10 responses); Standard $300/yr; Advantage $468/yr; Team Advantage $360 per seat/yr.
- Best for
- Teams running regular surveys with built-in analysis
Qualtrics
Qualtrics · Form & Survey Software
Qualtrics is an experience management platform for survey research, customer experience (CustomerXM), employee experience (EmployeeXM) and more, sold by quote.
- Pricing
- Quote-only; Vendr median about $30,000 a year (range about $6,900 to $140,000).
- Best for
- Enterprises and universities running advanced research and XM programmes
SurveyMonkey vs Qualtrics: feature-by-feature comparison.
Every row is drawn from the sources listed below. Rows that differ are marked, and you can filter the table to show only those.
- YesDocumented
- PartialAvailable with limits or on some plans
- NoDocumented as unavailable
- UnknownNot documented in the sources reviewed
| Dimension |  SurveyMonkey |  Qualtrics |
|---|---|---|
| Product | ||
| Product typeDiffers | YesOnline survey platform | YesExperience management (XM) and research platform |
| VendorDiffers | YesSurveyMonkey | YesQualtrics |
| Best forDiffers | YesTeams running regular surveys with built-in analysis | YesEnterprises and universities running advanced research and XM programmes |
| Pricing | ||
| Pricing modelDiffers | YesAnnual or monthly per user; team plans per seat. | PartialAnnual contract by quote. |
| Pricing summaryDiffers | YesFree (10 responses); Standard $300/yr; Advantage $468/yr; Team Advantage $360 per seat/yr. | PartialQuote-only; Vendr median about $30,000 a year (range about $6,900 to $140,000). |
| Free planDiffers | YesYes (10 responses) | NoNo |
| Free trial | NoNot documented | NoNot documented |
| Form & Survey Software criteria | ||
| Paid fromDiffers | Yes$300/yr | PartialQuote (median ~$30K/yr) |
| Response limitsDiffers | PartialUnlimited on annual | YesBy contract |
| Pricing modelDiffers | YesPer user / seat | PartialQuote |
| Best forDiffers | YesSurveys | YesEnterprise research |
| Fit and platform | ||
| Team sizeDiffers | YesSmall teams, Mid-size teams, Large enterprises | YesMid-size teams, Large enterprises |
| Platforms | YesWeb | YesWeb |
| IntegrationsDiffers | YesSalesforce, HubSpot, Microsoft Teams | YesSalesforce, HRIS systems, BI tools |
| API | UnknownNot reviewed for this profile. | UnknownNot reviewed for this profile. |
SurveyMonkey vs Qualtrics pricing.
Plan names, prices and billing terms as reported in each profile's sources. Taxes, add-ons and discounts are excluded unless stated.
SurveyMonkey pricing
Annual or monthly per user; team plans per seat.
- Basic$0 · Free
- Standard Annual$300 per year · Annual
- Advantage Annual$468 per year · Annual
- Team Advantage$360 per seat per year · Annual
- Team Premier$1,104 per seat per year · Annual
Prices from a vendor-published source. US prices; the Standard Monthly response limit is listed inconsistently on the page. Currency: USD. Checked 10 Nov 2026.
All SurveyMonkey plans and sources
Qualtrics pricing
Annual contract by quote.
- CoreXMQuote · Annual
- CustomerXM / EmployeeXMQuote · Annual
Prices from independent sources; treat as reported. The source is a competitor citing Vendr data (February 2026). Currency: USD. Checked 10 Nov 2026.
All Qualtrics plans and sourcesSurveyMonkey vs Qualtrics: pricing model, ecosystem and fit.
Pricing model and cost drivers
SurveyMonkey: annual or monthly per user; team plans per seat. US prices; the Standard Monthly response limit is listed inconsistently on the page. Qualtrics: annual contract by quote. The source is a competitor citing Vendr data (February 2026). Model costs at your real seat count, usage and contract term before comparing headline prices.
What sets each apart
The SurveyMonkey profile highlights: large template library; individual and team plans; expensive monthly option. The Qualtrics profile highlights: XM product suite; advanced analytics add-ons; quote-only pricing.
Integrations and ecosystem
SurveyMonkey integrations named in its sources: Salesforce, HubSpot and Microsoft Teams. Qualtrics: Salesforce, HRIS systems and BI tools. Check that the connectors you rely on exist on the plan you would buy.
Deployment and team fit
SurveyMonkey runs on Web and is documented for small teams, mid-size teams and large enterprises. Qualtrics runs on Web and is documented for mid-size teams and large enterprises. We did not test setup or migration.
SurveyMonkey and Qualtrics: each option, in balance.
Each point is linked to a dated source on the product's profile.
SurveyMonkey
Strengths and limitations from the profile
- Free Basic plan.
- Unlimited responses on annual plans.
- Team plans for collaboration.
- Free plan limited to 10 responses.
- Monthly plan costs $149.
- Team plans need at least 3 seats.
Qualtrics
Strengths and limitations from the profile
- Advanced research and analytics.
- Broad XM product suite.
- Benchmark data available for negotiation.
- No public pricing.
- Analytics add-ons cost extra.
- Contracts typically tens of thousands of dollars.
SurveyMonkey or Qualtrics: which fits which situation?
No overall winner is declared. The better choice depends on the criteria that matter most to you, so test both against your own requirements.
Choose SurveyMonkey if you are…
- Teams running regular surveys with built-in analysis
- Market and customer research
- HR surveys
Less suited to: conversational lead forms; complex workflow forms.
See the SurveyMonkey profile
Choose Qualtrics if you are…
- Enterprises and universities running advanced research and XM programmes
- CX and EX leaders
- Market research teams
Less suited to: small businesses; simple forms.
See the Qualtrics profileSwitching between SurveyMonkey and Qualtrics.
Moving off SurveyMonkey or Qualtrics means exporting responses (usually CSV), rebuilding forms and logic, reconnecting integrations and webhooks, and updating embeds and links on your site. Keep old forms live until new ones are tested. Rebuild your most important form in each shortlisted tool and test it on mobile with real respondents.
- Export a sample of your data and test an import into the other product.
- List the automations, integrations and permissions you would need to rebuild.
- Compare total cost at your real volume, including add-ons and services.
- Pilot with one team before a full cut-over.
- Check contract terms and notice periods with both vendors.
General guidance, not specific to either vendor. Confirm migration options with the vendors.
SurveyMonkey vs Qualtrics: questions and answers
What is the difference between SurveyMonkey and Qualtrics?
SurveyMonkey is an online survey platform for creating, distributing and analysing surveys, with individual and team plans and an enterprise tier. Qualtrics is an experience management platform for survey research, customer experience (CustomerXM), employee experience (EmployeeXM) and more, sold by quote. Both are form builders, but they differ in pricing model, target team size and focus. SurveyMonkey is positioned for teams running regular surveys with built-in analysis; Qualtrics for enterprises and universities running advanced research and XM programmes.
Is SurveyMonkey cheaper than Qualtrics?
It depends on your volume and plan. SurveyMonkey: Free (10 responses); Standard $300/yr; Advantage $468/yr; Team Advantage $360 per seat/yr. Qualtrics: Quote-only; Vendr median about $30,000 a year (range about $6,900 to $140,000). Compare both at your real seat count, usage and contract term.
Do SurveyMonkey or Qualtrics have a free plan?
SurveyMonkey lists a free option: 10 responses. Qualtrics does not document a permanent free plan. SurveyMonkey free trial: Not documented. Qualtrics free trial: Not documented.
SurveyMonkey or Qualtrics: which is better for small teams?
SurveyMonkey is documented for small teams. SurveyMonkey suits teams running regular surveys with built-in analysis; Qualtrics suits enterprises and universities running advanced research and XM programmes. Neither is best for everyone.
What are the main limitations of SurveyMonkey and Qualtrics?
SurveyMonkey: Free plan limited to 10 responses. Qualtrics: No public pricing.
How much does SurveyMonkey cost?
Standard Annual is $300 a year, Advantage $468 and Premier $1,668; Team Advantage is $360 per seat a year.
How much does Qualtrics cost?
Qualtrics is quote-only; Vendr data shows a median of about $30,000 a year.
What are the alternatives to SurveyMonkey and Qualtrics?
Stack18 has alternatives guides for both: SurveyMonkey alternatives and Qualtrics alternatives, each comparing at least four other form builders on pricing, free plan, features and fit. The Form & Survey Software category lists every profile.
Where this comparison comes from.
- SurveyMonkey pricing SurveyMonkey Official Accessed 10 Nov 2026
- Qualtrics Pricing in 2026: What Verified Buyers Actually Pay Perspective AI (competing vendor) Third-party Accessed 10 Nov 2026
This comparison summarises the SurveyMonkey and Qualtrics profiles and their sources. Third-party figures are labelled; confirm current pricing and terms with each vendor. Stack18 has not tested these products.
Ready to test SurveyMonkey and Qualtrics?
Check each vendor's current pricing and terms, run both against a real scenario from your business, or talk to Stack18 if off-the-shelf software is not the answer.
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